Organizational Symbolism

Author(s):  
Bekir Esitti ◽  
Buket Buluk

This chapter discusses the issue of organizational symbolism, which is frequently encountered in business life, and its meaning in the tourism industry. Symbols are the most apparent and observable aspects of organizational life; simultaneously, symbolic elements are the most subtle and comprehensive. Due to the nature of the hospitality sector, the workflow takes place instantaneously. Therefore, employees, managers, and tourists search for some of the generally accepted symbols used in the organisation during this rapid workflow. If symbols are removed from this relationship, communication suffers and as a result harms the overall functioning of the organization. This chapter proposes that it is important to look at the origins of the organizational symbolism and to comprehend the role of symbols in the tourism industry. In this sense, this chapter should be seen primarily as an effort to review and systematize the overall understanding of organizational symbols in the tourism industry.

Author(s):  
Ramesh Kait

In the recent era social media is growing tremendously in right direction to develop the tourism and hospitality sector. Obviously, this technology enables the versatile people to think about it and more researchers have inclined to undertake studies in the area of tourism and hospitality industry. The role of social media to the tourism products/services has proved to be a good strategic technique not only to improve the quality of the business but also cost control to the industry at large scale. Thus, this chapter aims to analyse the use of social media and its impact in tourism industry.


2020 ◽  
Vol 2 (3) ◽  
pp. 70-78
Author(s):  
Aziza Karimova ◽  
◽  
Shaxzoda Sobirova

This article discusses the role of the tourism industry in the development of the country's economy and the problems associated with the sources of financing for this activity. There are also proposals, the introduction of which would contribute to the solution of existing problems.


2010 ◽  
Vol 2 (2) ◽  
pp. 63-72
Author(s):  
Dessy Kania

Tourism is an important component of the Indonesian economy as well as a significant source of the country’s foreign exchange revenues. According to the Center of Data and Information - Ministry of Culture and Tourism, the growth of foreign visitor arrivals to Indonesia has increased rapidly by 9.61 percent since 2010 to the present. One of the most potential tourism destinations is Komodo Island located in East Nusa Tenggara. With the island’s unique qualities, which include the habitat of the Komodo dragons and beautiful and exotic marine life, it is likely to be one of the promising tourism destinations in Indonesia and in the world. In 1986, the island has been declared as a World Heritage Site by UNESCO. The Ministry of Culture and Tourism continuously promotes many of the country’s natural potential in tourism through various media: printed media, television and especially new media. However, there are challenges for the Indonesian tourism industry in facilitating entrepreneurship skills among the local people in East Nusa Tenggara. According to the Central Bureau of Statistics (2011), East Nusa Tenggara is considered as one of the poorest provinces in Indonesia where the economy is lower than the average, with a high inflation of 15%, and unemployment of 30%. This research is needed to explore further the phenomenon behind the above facts, aiming at examining the role of new media in facilitating entrepreneurship in the tourism industry in Komodo Island. The results of this study are expected to provide insights that can help local tourism in East Nusa Tenggara. Keywords: Tourism, Entrepreneurship, New Media


Author(s):  
Christina Appiah-Nimo ◽  
Gloria K.Q. Agyapong ◽  
Daniel Ofori

UN sustainable development goals has triggered production and consumption patterns aimed at achieving a better and more sustainable future for all by 2030. Sustainable value chain has become a business approach to mitigate the tragedy of the commons. Initiatives that promote socially and environmentally responsible behavior whiles pursuing business value is being leveraged across all economic sectors. COVID-19 has exposed how today's business is threatened more than ever by unsustainable production and consumer behavior patterns. The hospitality sector has not been left out of this challenge as the tourism industry was the worst hit by this pandemic. All over the world, the growth of the tourism industry is propelled by the movement of people and the subsequent need created for the hospitality sector. The global health crises, coupled with consumers' growing interest for sustainable environment has fueled the desire for more eco-friendly products by the sector. Moreover, every consumer goes through a cognitive decision-making process to finally make a choice for a product - and there is a high probability of the decision to inform the sustainable consumption pattern of the consumer and also the magnitude of the effect the decision will have on the environment. This implies that every consumer purchase has implications regarding not only economics (Stone, 1954) but ethics and sustainability. Keywords: consumer booking intention, shopping orientation, sustainable initiatives


Author(s):  
I-Chieh Michelle Yang

This conceptual paper proposes a new research agenda in travel risk research by understanding the role of affect. Extant scholarship tends to focus on travel risk perception or assessment as a cognitive psychological process. However, despite the phenomenal growth of the tourism industry globally, research related to travel risk perception remains stagnant with no significant breakthrough. Drawing on the existing empirical evidences in risk-related research, this paper asserts that affect plays a potent role in influencing travel risk perception – positive affect leads to more positive travel risk perception, vice versa. In this paper, existing empirical evidences and theories are presented to provide support for this proposition.


2021 ◽  
Vol 13 (12) ◽  
pp. 6592
Author(s):  
Zahid Yousaf ◽  
Magdalena Radulescu ◽  
Crenguta Ileana Sinisi ◽  
Luminita Serbanescu ◽  
Loredana Maria Paunescu

This study aims to investigate the direct impact of green motives (GM) and green business strategies (GBS) on sustainable development (SD) in the hospitality sector. It explores the direct links between GM and SD. Moreover, the mediating role of GBS between GM and SD was tested. The research relies on the stakeholders’ theory, which states that the organization’s success and future development depends on the satisfaction of stakeholders. Data were collected from 451 top managers and owners from 54 hotels (5, 4 and 3-star hotels) operating in Pakistan. Quantitative analysis including correlation, regression, confirmatory factor analysis and structural equation model techniques were used. The mediating role of GBS was assessed using the bootstrapping method. Results proved that GM and GBS enable hotel industry to achieve the targets of SD. Finding also proved that GBS act as a mediator between the GM and SD link. The hotel industry needs attention to achieve the targets of SD and customers’ inclination towards more hygienic and environmental issues after the worldwide COVID-19 pandemic situation has forced the hotel industry to adapt GBS initiated through GM. The current research articulated this upcoming issue and offered a SD model for the hotel industry.


2021 ◽  
Vol 13 (15) ◽  
pp. 8457
Author(s):  
Kaitano Dube

Many countries have fronted tourism as a tool for achieving Sustainable Development Goals (SDGs) in their voluntary national reviews. Nevertheless, very few studies have examined how the tourism industry has been localising SDGs. Therefore, this study is borne out of that knowledge gap. A qualitative approach comprising the use of primary and secondary data from integrated annual reports was adopted. The study found some progress made by hotel companies in localising SDGs. It emerged that Cresta Hotels and the African Sun group of hotels are only at the inception stage of SDG localisation, focusing on several SDGs that respond to the socio-economic and environmental demands of the environments they work in. Given that most of the work under the SDGs only began inception between 2018 and 2019, there is still a long way to go before meaningful progress can be reported regarding SDG localization, with preliminary evidence showing that the hotel industry is likely to have made significant inroads when the SDGs lapse in 2030 if their efforts are not disturbed by the COVID-19 pandemic. The study recommends continuous monitoring and support for the sector as the SDG framework offers a better and more focused sector to achieve sustainable and responsible tourism in Zimbabwe and Botswana.


2011 ◽  
pp. 105-125
Author(s):  
Luigi Cantone ◽  
Marcello Risitano

Tourist destination (TD) is considered the most important unit of analysis in tourism industry and the amalgam of tourism products, which offers an integrated travel experience for the customer. In this paper is analyzed the role of Destination Marketing Organizations (DMOs), the key player in the tourism stakeholders systems which manage collaborative marketing strategies. Particularly, are recognized the destination branding strategies defined by DMOs, one of the most important organizational solution to manage internal and external relationships in tourism stakeholders systems. The theoretical assumptions of the paper are supported by an empirical research which analyzes, comparatively, the Italian DMOs of eight regional contexts. The goals of the empirical survey have been the following: a. to identify the main tourism players of regional stakeholders systems, deepening the nature and the intensity of marketing relationships in these networks; b. to define the main characteristics of the regional DMOs in Italy, in terms of business models and collective marketing strategies planned in the own networks; c. to categorize the destination branding strategies defined by DMOs in regional tourism stakeholders systems, valuating the main brand decisions carried out in these contexts.


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