What Makes People Share?

2020 ◽  
pp. 187-203
Author(s):  
Ismail Erkan ◽  
Fulya Acikgoz
Keyword(s):  
Social Media ◽  
Digital Marketing ◽  
Text And Image ◽  
Face To Face ◽  
Very High ◽  
Positive Impacts

Digital marketing has become an important tool for businesses to reach a wider audience. Many companies, therefore, apply online ads in order to gain new customers. However, since the number of companies that try to benefit from digital marketing is very high, the online ads sector is now more competitive. Drawing consumers' attention is not easy anymore. Therefore, this study focused on the factors that make people share. For this purpose, this study conducted a survey with 253 consumers. The results show that attitudes toward online ads, search intention, and social media product browsing have positive impacts on consumers' sharing intentions. In this study, the authors also wondered, how do online ad types differ from each other in terms of shareability? To understand this, this study did 15 face-to-face interviews and found that consumers prefer to share online ads with text and image rather than video ads. Easiness to share, brief information, and being understandable are the three factors that lead consumers to prefer to share text and image-based online ads.

scholarly journals DIGITAL MARKETING STRATEGIES TO BOOST TOURISM ECONOMY: A CASE STUDY OF ATLANTIS LAND SURABAYA

2019 ◽  
Vol 7 (5) ◽  
pp. 468-473 ◽  
Author(s):  
Slamet Riyadi ◽  
Daniel Susilo ◽  
Siska Armawati Sufa ◽  
Teguh Dwi Putranto
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Face To Face ◽  
The Government ◽  
Surrounding Areas ◽  
Tourism Economy ◽  
Tourism Services

Purpose: This research has a purpose to know how PT. Granting Jaya implementing a digital marketing strategy to promote the Atlantis Land Surabaya theme park in the field of one of the tourism services located in Surabaya city. The Mayor of Surabaya has established the Atlantis Land area as an integrated marine tourism area since 2017. Ria Kenjeran Beach (Kenjeran Park) previously managed by the Government of Surabaya. Methodology: This study uses a qualitative approach and interview techniques for collecting material that is done with the question and answers verbally unilaterally face to face. Main Finding: The results of the study found that PT. Granting Jaya prefers to use Social Media as a Digital Marketing Strategy is a way to promote a new brand, build preference, and increase the visitors of Atlantis Land Surabaya through Instagram Strategic Marketing. Implications/ Applications: This research can have implications for the selection and use of promotions more precisely through social media. Because the novelty in this study can be applied to attracting the number of visitors in the world of tourism, especially in Surabaya and surrounding areas.

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

Manajemen Usaha dan Pelatihan Digital Marketing UMKM pada KUB Batik Pringmas Desa Papringan Banyumas

2019 ◽  
Vol 2 (2) ◽  
pp. 146-154
Author(s):  
Yusmedi Nurfaizal ◽  
Toni Anwar
Keyword(s):  
Social Media ◽  
Digital Marketing ◽  
Market Place

Kelompok Batik papringan banyak melakukan pembenahan dan perubahan, salah satunya meningkatkan produktivitas dan varian jenis kerajinan batik serta produk turunannya. Untuk meningkatkan penjualan batik pada KUB Pringmas, dilakukan adalah dengan pemasaran digital atau digital marketing pada batik Pringmas. Media digital yang di gunakan oleh batik pringmas untuk media pemasaran dengan memanfaatkan Instagram sedangkan batik pringmas belum meemanfaatkan marketplace. Kendala dalam penggunaan marketplace adalah photo produk yang belum masuk kedalam kualifikasi. Tujuan pengabdian ini adalah melatih pengelola dan pengarajin batik pringmas dalam mengambil foto produk dan pengisian deskripisi. Metode yang di gunakan dengan cara ceramah dan workshop dalam pembuatan akun, foto produk dan pengisian konten dalam market place. Peserta pelatihan diberikan penjelasan tentang dasar penggunaan market place   tersebut Hasil dari pengabdian ini adalah ilmu dalam melakukan pemasaran secara digital dengan memanfaatkan media ecommerce dan social media. Sehingga di harapkan penjualan dari batrik pringmas dapat meningkat.

Effectiveness of Travel Social Media Influencers: A Case of Eco-Friendly Hotels

2021 ◽  
pp. 004728752110194
Author(s):  
Payal S. Kapoor ◽  
M. S. Balaji ◽  
Yangyang Jiang ◽  
Charles Jebarajakirthy
Keyword(s):  
Social Media ◽  
Federal Trade Commission ◽  
Service Providers ◽  
Digital Marketing ◽  
Intention To Stay ◽  
Argument Quality ◽  
Related Information ◽  
Sustainability Practices ◽  
Tourism Service ◽  
Primary Channel

With social media becoming the primary channel for travelers to acquire travel-related information, tourism service providers are increasingly partnering with social media influencers (SMIs) as part of their digital marketing strategy. The present study investigates the effectiveness of SMIs by examining the role that two message factors—argument quality and sponsorship status—have on travelers’ perceptions of a hotel’s commitment to sustainability and their intention to stay at the hotel. Results from four studies show that when eco-friendly hotels sponsor SMIs, an attribute-value message is more effective than a simple recommendation message in influencing travelers’ perceptions and intentions. Given the latest Federal Trade Commission regulations regarding sponsorship disclosure practices, the findings offer valuable insights for tourism providers using SMIs. The study findings suggest that SMIs should create sponsored messages that provide rational and objective information about the hotel’s sustainability practices to stimulate travelers’ related cognitions and persuade them to patronize the hotel.

The Patient in Patient Safety: Contemporary Issues, From COVID-19 to Citizen Science

2021 ◽  
Vol 10 (1) ◽  
pp. 301-303
Author(s):  
Elizabeth Lerner Papautsky ◽  
Richard J. Holden ◽  
Rupa S. Valdez ◽  
Jordan Hill ◽  
Janetta Brown
Keyword(s):  
Social Media ◽  
Patient Safety ◽  
Citizen Science ◽  
Human Subjects ◽  
Lessons Learned ◽  
Human Subjects Research ◽  
Research Strategies ◽  
Face To Face

In the 4th panel on the topic of The Patient in Patient Safety, we highlighted topics of current relevance and facilitated a reflection session. The objective was to highlight the ways in which the COVID-19 pandemic has impacted patient ergonomics research and work, with particular focus on safety. After a topic overview, panelists presented their work on overcoming challenges to human subjects research created by the suspension of face-to-face activities during the COVID-19 pandemic. A facilitated reflection and brainstorming session using Miro followed. We used questions to elicit examples of patient and caregiver roles in safety during the pandemic and research strategies and challenges. These questions were also distributed on social media prior to the event. The panel served as an opportunity to share lessons learned.

Is this mine? Psychological ownership and the social media follower

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Caroline S.L. Tan
Keyword(s):  
Social Media ◽  
Design Methodology ◽  
Vital Role ◽  
Psychological Ownership ◽  
Structured Interviews ◽  
Content Type ◽  
Face To Face ◽  
The Social ◽  
Social Currency ◽  
Different Levels

Purpose The purpose of this study is to examine psychological ownership (PO) experienced by followers of social media influencers toward both influencer and the product. Design/methodology/approach Data were collected using face-to-face semi-structured interviews that were conducted with 30 respondents and analyzed using thematic analysis. Findings The study demonstrated that the PO experienced by the follower changes under different conditions resulting from perceived value, social currency and follower activity. Social currency plays a vital role in determining the target of PO, often affecting the narrative by the follower. Originality/value To the best of the author’s knowledge, this is the first paper to examine the transference of PO between product and influencer as experienced by the follower. It provides an understanding on PO that is experienced in different levels of intensity and changes depending on the motive of the follower; hence, transference of PO occurs and it is not a static.

Using Social Media to Support Presentation Skill Development in Traditional Classroom Environments

2017 ◽  
Vol 29 (3) ◽  
pp. 68-91 ◽  
Author(s):  
Paul M. Di Gangi ◽  
Samuel H. Goh ◽  
Carmen C. Lewis
Keyword(s):  
Social Media ◽  
Student Perceptions ◽  
Skill Development ◽  
Traditional Classroom ◽  
Future Research ◽  
Classroom Environments ◽  
Learning Tool ◽  
Face To Face ◽  
Use Of Social Media ◽  
Presentation Skill

Social media has become widely adopted in both society and business. However, the academy has been slow to leverage social media as a learning tool. The purpose of this study is twofold. First, this study explores student perceptions about the use of social media in face-to-face classroom environments. Second, this study examines how social media, as a learning tool, supports presentation skill development. Using a proprietary social media application, we conducted a sequential mixed method study using students enrolled in undergraduate introductory information systems courses that included a student presentation project. One hundred seventy-seven students responded to a survey based on a facilitator and inhibitor model of social media use and an open-ended questionnaire to understand how social media impacts presentation skill development. The implications of the results from this study are discussed along with directions for future research.

scholarly journals Aplikasi Sistem Informasi Social Media Advertise Maintenance Menggunakan Pendekatan Object Oriented Methodology

2021 ◽  
Vol 7 (1) ◽  
pp. 19-31
Author(s):  
Sri Rahayu ◽  
Ryanthika Serliyanthi Setyaningrum ◽  
Yuni Kristina Dewi
Keyword(s):  
Social Media ◽  
Information System ◽  
Unified Modeling Language ◽  
Object Oriented ◽  
Negotiation Process ◽  
The Internet ◽  
Great Opportunity ◽  
Face To Face ◽  
Unified Modeling ◽  
The Right

Information systems built in the form of social media and the internet make us able to carry out various activities without having to meet face to face. Social media is currently the main attraction for people to communicate and find information quickly. This is a great opportunity for companies to reach and expand their market. With an information system built in the form of social media and the internet, all obstacles, both distance and high costs, can be suppressed and communication can be carried out effectively. So far, PT. Red Eye Utama conducts marketing through radio advertisements, newspapers / billboards, this is what causes problems, due to limited space and time, as well as high costs to carry out all these processes. The negotiation process between the company and the customer is one of the obstacles that affects the company's service to customers. Therefore, one solution to the problems in this system is to build a Social Media Advertise Maintenance Information System. By using PIECES method analysis for improvements based on performance indicators, indicator information, economic indicators, control indicators, efficiency indicators and service indicators. To design the new system, object-oriented modeling is used, namely UML (Unified Modeling Language) which is the right tool to use in describing the system design that will be made according to User needs.

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