Impact of Digital Marketing on the Buying Behavior of Youth With Special Reference to Uttarakhand State

2021 ◽  
pp. 162-182
Author(s):  
Arun Kant Painoli ◽  
Rohit Bansal ◽  
Ram Singh ◽  
Ankur Kukreti
Keyword(s):  
New Technologies ◽  
Ease Of Use ◽  
Digital Marketing ◽  
The Internet ◽  
Young Generation ◽  
Buying Behavior ◽  
Goods And Services ◽  
Internet Users ◽  
Marketing Tool ◽  
Buying Behaviors

The buying behaviors of the consumers are changing very rapidly in the today's consumer-oriented market. New technologies are evolving in the market to attract the customers. Smart phones have become necessities to cope with the changing dynamics of the market and society as a whole. Due to competitive price offer by the various cellular operators, it has become easy for all to reach the internet. Due to ease of use, the young generations are using the application of internet for various uses especially for purchasing goods and services. Today, every company is applying the digital marketing tool to attract customers, especially the young generation. As per a report published in Economics, the internet users in India are expected to reach 627 million by the end 2020. Due to the digital marketing, a new concept of shopping has evolved in the market, which the authors call off-the-shop retailing.

scholarly journals Digital Marketing for Sustainable Growth: Business Models and Online Campaigns Using Sustainable Strategies

2020 ◽  
Vol 12 (3) ◽  
pp. 1003 ◽  
Author(s):  
Jose Ramon Saura ◽  
Pedro Palos-Sanchez ◽  
Beatriz Rodríguez Herráez
Keyword(s):  
Business Models ◽  
New Technologies ◽  
Online Advertising ◽  
Sustainable Growth ◽  
Digital Marketing ◽  
The Internet ◽  
Digital Ecosystem ◽  
Internet Users ◽  
New Business ◽  
New Business Models

In recent years, digital marketing has transformed the way in which companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the Internet has given rise to new business models based on the bidirectionality of communication between companies and Internet users. Digital marketing, new business models, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies have started to see the digital ecosystem as not only their present, but also as their future. From this long-term perspective, companies are concerned about sustainability and the growth of their business models. There are new business models on the Internet that support social causes, new platforms aimed at supporting social and sustainable projects, and digital advertising campaigns promoting sustainability. The overarching aim of this Special Issue was to analyze the development of these new strategies as well as their influence on the sustainability of digital marketing strategies. Therefore, we aimed to analyze how companies adopt these new technologies in a digital environment that is increasingly concerned with the sustainability of business models and actions on the Internet.

scholarly journals Technology Adoption and Consumer Payments: Evidence from Survey Data

2003 ◽  
Vol 2 (2) ◽  
Author(s):  
Fumiko Hayashi ◽  
Elizabeth Klee
Keyword(s):  
Technology Adoption ◽  
Survey Data ◽  
New Technologies ◽  
New Technology ◽  
The Internet ◽  
Electronic Payment ◽  
Point Of Sale ◽  
Goods And Services ◽  
Transaction Value ◽  
Debit Cards

Consumers pay for hundreds of goods and services each year, but across households and across goods, consumers do not choose to pay the same way. This paper posits that payment choices depend in part on consumers' propensity to adopt new technologies and in part on the nature of the transaction. To test this hypothesis, this paper analyzes consumer's payment instrument use at the point of sale and for bill payment. The sample includes consumers surveyed in 2001, who are primarily users of the Internet. The results indicate that consumers who use new technology or computers are more likely to use electronic forms of payment, such as debit cards and electronic bill payments. Particularly, the use of direct deposit is a significant predictor of electronic payment use. Furthermore, the results indicate that payment choice depends on the characteristics of the transaction, such as the transaction value, the physical characteristics of the point of sale, and a bill's frequency and value variability.

Cyber socialization: trends and prospects

2020 ◽  
Vol 45 (4) ◽  
pp. 115-123
Author(s):  
A. Igibayeva ◽  
◽  
D. Erbolatuly ◽  
G. Turarova ◽  
◽  
...  
Keyword(s):  
Information And Communication Technologies ◽  
New Technologies ◽  
Communication Technologies ◽  
Modern World ◽  
The Internet ◽  
Young Generation ◽  
Spiritual Values ◽  
Information And Communication ◽  
Virtual Interaction ◽  
Pedagogical Research

The development of the modern world is very complex and rapid, and the process is characterized by high rates of development of information and communication technologies. The Internet space is a means of searching and obtaining information, as well as a medium for communication, virtual interaction, and has a significant impact on the formation of stereotypes of behavior of the young generation, as well as ideals, spiritual values, personal and social worldview. The article identifies the positive aspects of the development of cyberspace by young people, and also notes the threats and barriers to cyber socialization for modern youth. The necessity of conducting psychological and pedagogical research on cyber socialization is actualized, a conclusion is made about the use of new technologies for the purpose of positive cyber socialization of the younger generation.

The future of the printed book in the era of technological advancement: an imperative for digital innovation and engagement

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rhoydah Nyambane
Keyword(s):  
New Technologies ◽  
The Body ◽  
Theory And Practice ◽  
Primary Data ◽  
The Internet ◽  
Young Generation ◽  
Technological Advancement ◽  
Content Type ◽  
The Face ◽  
Book Publishers

Purpose The purpose of this paper is to establish the place of the printed book in the era of technological advancement with the assumption that the print media is facing imminent death in the face of readily available and convenient online information. Also the paper aims to assess how the development of new technologies have affected the production, circulation and readership of the printed book, especially among the young generation. Design/methodology/approach Explanatory study was used with closed-ended approach to collect data from 50 students of the Technical University of Kenya and 5 key informant interviews with selected book publishers in Nairobi. The uses and gratification theory was used to explore the knowledge-seeking behavior among the respondents. Findings Findings showed that more than 80% of the respondents preferred the internet to the printed book, which, according to them, has no future in the face of technological advancement. Book publishers, on the other hand, felt that the printed book has a bright future among specific audiences who are committed to it, and especially those in the rural areas who have no access to the internet. While they agreed that the internet has posed a major challenge to the sales and readership of the printed book significantly, it is helping in marketing the printed book as opposed to killing it. New bookshops in Nairobi and modern libraries in high schools, tertiary institutions and universities demonstrate that the printed book is not dying soon. Research limitations/implications The researcher experienced challenges in data collection as the respondents were busy preparing for final examinations and hence many of them were not willing to spare time to fill the questionnaire. To solve this, the researcher had to spend more time to collect data as opposed to if the students were free and ready to participate in the study without any pressure. Practical implications The findings can be used as a basis for further research to widen the scope that can help bring a wider perspective to the topic. The results can also inform policy guidelines on the topic and also contribute to the body of knowledge. Social implications The topic touches on social phenomena that are affecting a number of young people and their information-seeking habits in the era of digital revolution. The way the young generation seek and use information should be of interest not only to academic staff but also to policymakers. Originality/value The paper is original based on primary data that was collected by the researcher from the respondents. It is backed by secondary data to bridge the gap between theory and practice.

Extended model of online privacy concern: what drives consumers’ decisions?

2019 ◽  
Vol 43 (5) ◽  
pp. 799-817 ◽  
Author(s):  
Ivan-Damir Anic ◽  
Jelena Budak ◽  
Edo Rajh ◽  
Vedran Recher ◽  
Vatroslav Skare ◽  
...  
Keyword(s):  
New Technologies ◽  
Experimental Studies ◽  
Individual Characteristics ◽  
Online Privacy ◽  
The Internet ◽  
Extended Model ◽  
Perceived Benefits ◽  
Privacy Concern ◽  
Content Type ◽  
Internet Users

Purpose The purpose of this paper is to investigate the relationship between individual and societal determinants of online privacy concern (OPC) and behavioral intention of internet users. The study also aims to assess the degree of reciprocity between consumers’ perceived benefits of using the internet and their OPC in the context of their decision-making process in the online environment. Design/methodology/approach The study proposes comprehensive model for analysis of antecedents and consequences of OPC. Empirical analysis is performed using the PLS–SEM approach on a representative sample of 2,060 internet users. Findings The findings show that computer anxiety and perceived quality of regulatory framework are significant antecedents of OPC, while traditional values and inclinations toward security, family and social order; and social trust are not. Furthermore, the study reveals that perceived benefits of using the internet are the predominant factor explaining the intention to share personal information and adopt new technologies, while OPC dominates in explanation of protective behavior. Research limitations/implications Although the authors tested an extended model, there might be other individual characteristics driving the level of OPC. This research covers just one country and further replications should be conducted to confirm findings in diverse socio-economic contexts. It is impossible to capture the real behavior with survey data, and experimental studies may be needed to verify the research model. Practical implications Managers should work toward maximizing perceived benefits of consumers’ online interaction with the company, while at the same time being transparent about the gathered data and their intended purpose. Considering the latter, companies should clearly communicate their compliance with the emerging new data protection regulation. Originality/value New extended model is developed and empirically tested, consolidating current different streams of research into one conceptual model.

scholarly journals Impact of Digital Marketing on Consumer Purchase Decision

2019 ◽  
Vol 9 (2S2) ◽  
pp. 453-455
Keyword(s):  
Distribution Channels ◽  
Ease Of Use ◽  
Digital Marketing ◽  
Survey Method ◽  
Purchase Decision ◽  
Goods And Services ◽  
Price Range ◽  
Digital Generation ◽  
The Gift ◽  
The Look

promoting is a trifling exchange of goods and services for cost but advertising and marketing is the phenomenon that allows keeping clients other than attracting them. Within the gift era among the numerous modes of marketing, digital marketing occurs to generate the maximum fee. It could be as the mechanism of reaching consumers through the use of diverse virtual distribution channels. The present observes aims to observe the effect of digital marketing and advertising on client purchase conduct and additionally makes an attempt to investigate as to in what ways are the clients absolutely privy to the diverse digital marketing and advertising mediums inside the gift digital generation. The look at is primarily based on the survey method. A questionnaire is prepared and covered 786 respondents for evaluation. The effects of the look at discovered the information that the purchasers are privy to the digital mediums available to them. It also confirmed the results that most of the customers opt to shop online due to its ease of use and in your price range mode of buying. Because of the technological upliftment in the gift generation, digital mediums and digital marketing are gaining significance and is enormously prevalent via each stratum of the society.

scholarly journals Comment, Rating, Opinion, Review – the Preliminary Research

2021 ◽  
Vol 40 (45) ◽  
pp. 158-169
Author(s):  
Monika Jaworska
Keyword(s):  
Customer Satisfaction ◽  
Social Impact ◽  
Literary Tradition ◽  
The Internet ◽  
Consumer Reviews ◽  
Goods And Services ◽  
Internet Users ◽  
Speech Genres ◽  
Preliminary Research ◽  
Services Use

The article focuses on functional speech genres used on the Internet to assess the level of customer satisfaction after purchasing goods and services on portals with various offers. It attempts to define what genre is used in the texts called commentaries, evaluations, opinions and consumer reviews. Both Internet users and providers of goods and services use these terms interchangeably. The situation may result from the fact that in the ordinary mind, they constitute one genre. The text introduces the research on the statements of internet users expressing their opinion on the transaction, the purchased products, and the service provided. Nowadays, the Internet has such a large social impact that it is important to examine the changes in speech genres existing in the Internet space in relation to their prototypes derived from the literary tradition.

Factors for Resistance to the Use of Mobile Banking

2019 ◽  
pp. 1301-1327
Author(s):  
Juliana Yamaguchi Neves da Rocha ◽  
Valéria Farinazzo Martins
Keyword(s):  
New Technologies ◽  
Age Groups ◽  
Brazilian Population ◽  
Psychological Aspects ◽  
The Internet ◽  
Mobile Banking ◽  
Internet Users

In spite of the great potential for the development of mobile banking in Brazil, since the banking index reaches more than half of the population and the number of internet users is even higher, this potential is not evenly distributed among the age groups in the country. Taking into account the tendency to resist new technologies as one ages, this chapter aimed to identify the factors that lead the Brazilian population aged 45 years or over to use the internet and, within this spectrum, identify the barriers to the adoption of mobile banking technology. A questionnaire was applied and 113 responses were analyzed and categorized between functional and psychological aspects in these barriers. This chapter presents the results of this research.

From Circuit Switched to IP-Based Networks

2009 ◽  
pp. 212-217 ◽  
Author(s):  
Thomas M. Chen
Keyword(s):  
Fiber Optics ◽  
New Technologies ◽  
Internet Protocol ◽  
Ease Of Use ◽  
The Internet ◽  
Data Services ◽  
The Public ◽  
Telephone System ◽  
E Mail

The founding of the Bell Telephone System, the public switched telephone network (PSTN), has evolved into a highly successful global telecommunications system. It is designed specifically for voice communications, and provides a high quality of service and ease of use. It is supported by sophisticated operations systems that ensure extremely high dependability and availability. Over the past 100 years, it has been a showcase for communications engineering and led to groundbreaking new technologies (e.g., transistors, fiber optics). Yet it is remarkable that many public carriers see their future in Internet protocol (IP) networks, namely the Internet. Of course, the Internet has also been highly successful, coinciding with the proliferation of personal computers. It has become ubiquitous for data applications such as the World Wide Web, e-mail, and peer-to-peer file sharing. While it is not surprising that the Internet is the future for data services, even voice services are transitioning to voice over Internet protocol (VoIP). This phenomenon bears closer examination, as a prime example explaining the success of the Internet as a universal communications platform. This chapter gives a historical development of the Internet and an overview of technical and nontechnical reasons for the convergence of services.

Emerging Technologies and Universities

2021 ◽  
pp. 97-114
Author(s):  
Fausto E. Jacome
Keyword(s):  
Machine Learning ◽  
Internet Of Things ◽  
New Technologies ◽  
Emerging Technologies ◽  
The Internet ◽  
New Paradigm ◽  
New Era ◽  
Technological Revolution ◽  
Goods And Services ◽  
The Internet Of Things

Emerging technologies such as machine learning, the cloud, the internet of things (IoT), social web, mobility, robotics, and blockchain, among others, are powering a technological revolution in such a way that are transforming all human activities. These new technologies have generated creative ways of offering goods and services. Today's consumers demand in addition to quality, innovation, a real-time and ubiquitous service. In this context, what is the challenge that academy faces? What is the effect of these new technologies on the universities mission? What are people's expectations about academy in this new era? This chapter tries to get answers to these questions and explain how these emerging technologies are converting universities to lead society transformation to the digital age. Under this new paradigm, there are only two roads: innovate or perish. As might be expected universities are embracing these technologies for innovating themselves.

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