The Digital Brand Marketing in the Azores Archipelago

2022 ◽  
pp. 395-408
Author(s):  
Gaulter Couto ◽  
Pedro Pimentel ◽  
Sérgio António Neves Lousada ◽  
Rui Alexandre Castanho
Keyword(s):  
Regional Development ◽  
Rural Tourism ◽  
Digital Marketing ◽  
Sustained Development ◽  
Azores Archipelago ◽  
Adventure Tourism ◽  
Brand Marketing ◽  
Sustainable Regional Development ◽  
Insular Region ◽  
The Eu

The ultra-peripheral Portuguese region of Azores is considered one of the EU outermost regions. This insular region is widely recognized as a sustainable nature-based destination. Its remoteness and breathtaking landscape attributed the region a label of adventure tourism by global references as Bloomberg, Departures, BBC, Forbes, GeekyExplorer, Lonely Planet, among others. In this regard, this type of tourism incorporated with the digital marketing generated around it is seen as a vital channel for inspiring sustainable regional development. Consequently, it is possible to verify that the digital marketing created around this new typology of tourism along with the Azores' singularity as a destination could significantly influence the local socio-economy base to the sustained development growth of the region. Furthermore, it was identified that the most reasonable opportunities for slow and nature-based tourism were located in rural tourism.

Sustainable Regional Development Policy in Romania - Coordinates

2017 ◽  
Vol 8 (1) ◽  
pp. 17-22
Author(s):  
Constanta Popescu ◽  
Ana-Lucia Ristea ◽  
Constantin Popescu
Keyword(s):  
Regional Development ◽  
Development Policy ◽  
National Development ◽  
Regional Development Policy ◽  
Social Growth ◽  
General Order ◽  
The Government ◽  
Sustainable Regional Development ◽  
Definition Of ◽  
The Eu

Abstract The regional development policy appears as a coherent set of planned measures - enlisted in the National Development Programme and in the National Regional Development Plans - and promoted by the authorities of the central end local administration, based on the principle of partnership with various actors (private, public or volunteers), in order to assure a dynamic and sustainable economic and social growth, by an efficient valorification of the regional and local potential. The definition of the regional development policy in Romania needs to answer two pressures, namely: one of general order, which imposes the acceptance of the EU rules and objectives and the coordination of the regional development policy with the way the regional development policy is understood and applied at the level of the community countries; the second, of particular order, springs from the situation Romania experiences, namely its still insufficient preparation to face the extremely competitive environment of the “unique market” within the EU. To implement a regional development policy compatible and comparable to the EU policy in this domain, according to the “Green Charter of Regional Development in Romania”, elaborated by the Government of Romania and the European Commission, even since the year 1997, eight development regions have been defined (which must not be viewed as administrative-territorial units, as they do not have juridical personality, so that they must not be mistakenly taken for the counties).

Innovation Policy as a New Development Driver of the Regions in Slovakia: Does Activity of Regional Self-government Matter?

2014 ◽  
Vol 4 (1) ◽  
pp. 27-48
Author(s):  
Daniel Klimovský ◽  
Zuzana Lacková ◽  
Veronika Černáková ◽  
Zuzana Maliková ◽  
Tomáš Šoltés ◽  
...  
Keyword(s):  
Regional Development ◽  
Regional Policy ◽  
Central And Eastern Europe ◽  
Innovation Policy ◽  
National Policy ◽  
New Development ◽  
Sustainable Regional Development ◽  
The Right ◽  
Innovation Policies ◽  
The Eu

Abstract Fundamental changes that occurred in Central and Eastern Europe (including Slovakia) in recent two decades have caused that regional policy as well as regional development has become one of the hottest national policy issues. If one connects this issue with the existence of regional disparities, there is no surprise that also the EU considers this topic an extra important one. Various scholars point out that innovation policy is the right path how to achieve sustainable regional development and how to improve competitiveness of less developed regions. This article is aimed particularly at the innovation policies of the Slovak self-government regions and their outcomes.

scholarly journals The Azores Archipelago as a Region with Vast Potential for the Development of Adventure and Slow Tourism

2020 ◽  
Author(s):  
Pedro Pimentel ◽  
André Oliveira ◽  
Gualter Couto ◽  
João Crispim Ponte ◽  
Rui Castanho
Keyword(s):  
Geographical Location ◽  
Rural Landscape ◽  
Cultural Immersion ◽  
The European Union ◽  
Territorial Development ◽  
Azores Archipelago ◽  
Adventure Tourism ◽  
World Tourism Organization ◽  
Tourism Organization ◽  
Insular Region

WTO (World Tourism Organization) recognizes that adventure tourism is a journey that includes at least two of three elements: (a) physical activity, (b) natural environment; and (c) cultural immersion. With this in mind, the Autonomous Region of Azores, classified as one of the OR (Outermost Regions) by the European Union (EU), meets several of those elements. Therefore, the Archipelago shows several potential for the development of this typology of tourism. However, this insular region faces many challenges. Some of those obstacles are also great opportunities for regional development towards new sustainable models. For example, there is the islands’ geographical location, which enables exceptional territorial development opportunities and growth opportunities. Contextually, the Archipelago’s nine islands afford great variety to the destination, and the tranquil rural landscape fits the perfect framework for unparalleled, charming, and relaxing experiences. Moreover, the Archipelago’s specific characteristics, as its volcanic nature, make the destination a perfect place to be explored. These are just some examples of the region’s potential to develop this typology of tourism, based on nature, and consequently, a vehicle to achieve the so-desired regional sustainability.

scholarly journals Smart Specialization of the Region as a Tool for Modernizing Innovative Development

2021 ◽  
Vol 39 (5) ◽  
Author(s):  
Iryna Vakhovych ◽  
Baktygul Satyvaldieva ◽  
Almazbek Dooranov ◽  
Mykola Slynko ◽  
Oleksandr Marchenko ◽  
...  
Keyword(s):  
Regional Development ◽  
Regional Policy ◽  
Morphological Analysis ◽  
Innovative Development ◽  
European Policy ◽  
Conceptual Approach ◽  
Regional Strategies ◽  
Sustainable Regional Development ◽  
Smart Specialization ◽  
The Eu

The article aims to study the international experience of smart specialization in regions and develop ways to improve it.The work uses methods of systematization, morphological analysis, graphic and empirical research.The authors investigated the essence, features and possibilities of smart specialization and schematically depicted it. The authors identified five principles of smart specialization, analyzed the foreign experience of smart specialization of regions. Based on the conducted studies of the European policy of unity and regional policy of the EU, they substantiated the expediency of introducing a model of smart specialization of regions to ensure sustainable regional development on an innovative basis and improve the living conditions of households.Based on the studied theoretical and methodological material, the authors developed ways to improve the smart specialization of regions, namely, an algorithm for substantiation of potential areas of smart specialization in the regions and the conceptual approach to the choice of strategic priorities for innovative regional development, taking into account the principles of "smart specialization".Recommendations are proposed for improving the processes of forming innovative regional strategies, taking into account the principles of the concept of "smart specialization", and the necessity of forming a map of unique, innovative competencies of regions and clusters of the country is substantiated.To visually reflect the state of smart specialization of regions, the authors proposed the use of two maps that neutralize each other's shortcomings and help make more balanced management decisions.

Sustainable regional development as a problem of managing the socio-economic system

Ergodesign ◽  
2020 ◽  
Vol 2020 (2) ◽  
pp. 58-62
Author(s):  
Alexander Anishenko ◽  
Tatyana Krotenko ◽  
Dmitriy Erokhin
Keyword(s):  
Sustainable Development ◽  
Regional Development ◽  
Economic System ◽  
Raw Materials ◽  
Resource Model ◽  
Systematic Analysis ◽  
Development Control ◽  
Sustainable Regional Development ◽  
Three Factor

A systematic analysis of the concept of "sustainable development of the region" is carried out . The classification of factors that affect the process of sustainable development is given. A three -factor resource model for the formation of sustainable development of the region , including human, financial and raw materials, is described. The necessity of systematic monitoring as an element of regional development control is substantiated.

scholarly journals Typical Challenges of Governance for Sustainable Regional Development in Globalized Latin America: A Multidimensional Literature Review

2020 ◽  
Vol 12 (7) ◽  
pp. 2702
Author(s):  
Alejandro Balanzo ◽  
Leonardo Garavito ◽  
Héctor Rojas ◽  
Lenka Sobotova ◽  
Oscar Pérez ◽  
...  
Keyword(s):  
Systematic Review ◽  
Latin America ◽  
Literature Review ◽  
Regional Development ◽  
Environmental Conservation ◽  
Environmental Concerns ◽  
Regional Sustainability ◽  
Governance Challenges ◽  
Sustainable Regional Development ◽  
Do So

The paper aims to identify and analyze what types of governance challenges for sustainable regional development in the context of globalization are more frequently found in scholarship regarding Latin America. In order to do so, we carried out a systematic review of scholarly works discussing regional sustainability issues across the region. Analytically, it provides a heuristic multidimensional framework for organizing and typifying the most frequent sustainable regional development governance challenges under study, offering a nuanced and interrelated account of economic, environmental, political, and socio-spatial scientific discussions. According to our findings, scholarship on Latin America shows a bricolage-like scenery where political atomization linked to economic factionalism and fragmentation stand out as frequently analyzed situations. Another frequent topic relates to discussions about political endeavors linked to environmental concerns, connecting incidence strategies with collective environmental conservation approaches.

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