Mastering the Art of Jugaad and Guanxi

2014 ◽  
Vol 5 (4) ◽  
pp. 14-22 ◽  
Author(s):  
Ron Berger
Keyword(s):  
Social Networks ◽  
Business Strategies ◽  
Business Systems ◽  
Foreign Markets ◽  
Social Constructs ◽  
International Firms ◽  
The Social ◽  
The Impact ◽  
Performance Research ◽  
Practical Implications

Purpose: Successfully entering foreign markets is a major issue in the field of international business. Cultural ignorance increases uncertainty that hinders a firm's international performance. Research has shown that the impact of cultural differences is one of the biggest obstacles to entering the Chinese and Indian markets, which are seen as one of the more important and growing markets in the last decade. This paper builds a framework for analyzing and choosing effective business strategies across the divide between very different business systems and cultures. It assists western firms in how to enter these complex markets and increase the probability of success. Design/methodology/approach: the proposed conceptual model hinges on social networking theory. Three different strategies are presented based on the different cultural, political and historical settings of China and India. Findings: the paper builds a framework for India and China structured around three core attributes to building social networks. It shows what international firms need to do in-order to build social networks that allow access to the local markets and decrease business risks. Practical implications: the proposed conceptual models enable marketers to cope even with the most complex markets and improve their probability for success. Originality/value: the literature review demonstrates that researchers have not dealt in-depth with the social constructs of social networks, especially in India. The paper depicts the commonality and differences between the two countries and serves as a basic business model when penetrating these markets.

Clean up your network: how a strike changed the social networks of a working team

2018 ◽  
Vol 24 (1/2) ◽  
pp. 43-63 ◽  
Author(s):  
Kirsten Thommes ◽  
Agnes Akkerman
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Social Relations ◽  
Content Type ◽  
Team Conflict ◽  
Qualitative And Quantitative ◽  
Work Related ◽  
The Social ◽  
The Impact ◽  
Practical Implications

Purpose This paper aims to analyse the impact of an intra-team conflict on the social relations within a team. The team conflict was triggered by a strike action which separated the team in two groups, the strikers and the worker, who continued to work. After the strike was settled, all had to work again cooperatively. This paper analyses how the strike action affects work and private social networks among workers. Design/methodology/approach The authors combine a qualitative ethnographic approach with quantitative network data. Findings The authors find that the strike action led to a separation between the former group of strikers and non-strikers. While the subgroups become more cohesive and their social network density increased, the links between both groups diminished. Research limitations/implications This study reveals that strikes and the accompanying separation of the workforce can improve social relations within the team, if individuals behaved alike during the conflict. Practical implications For managers, the results raise questions concerning typical managerial behaviour during strikes, as managers frequently trigger separation by trying to convince some individuals to continue to work. Instead, groups may even improve their performance after a strike, if they were allowed to behave alike by all joining the strike or refraining. Originality/value This study is the first to analyse social relations after a conflict. The authors combine qualitative and quantitative data and show the evolution of a social network after a strike. Moreover, they separate private communication flows and work-related communication and show that both networks do not necessarily evolve equally after a conflict.

Disrupting the Chinese market

2019 ◽  
Vol 35 (1) ◽  
pp. 24-25
Keyword(s):  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Cutting Edge ◽  
Business Strategies ◽  
Chinese Market ◽  
Content Type ◽  
International Firms ◽  
Pertinent Information ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings International firms looking to move into the Chinese domestic market face significant challenges. Through innovation and targeted business strategies, these firms are able to find success. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

scholarly journals The impact of Influencer marketing on consumer buying behavior in social networks

2019 ◽  
Author(s):  
Miglė Černikovaitė
Keyword(s):  
Social Networks ◽  
Research Area ◽  
Buying Behavior ◽  
Shared Information ◽  
The Impact ◽  
Conceptual Research ◽  
Practical Implications ◽  
Scientific Topic ◽  
Customer Satisfaction And Loyalty ◽  
Consumer Buying Behavior

Purpose – the purpose of the article is to analyze the impact effect of Influencers marketing on consumer buying behavior by determining which partnership opportunities are most relevant. Research methodology – the theoretical analysis of scientific literature and quantitative statistical analysis of empirical research results. Findings – the research in Lithuania has shown that before making a decision to purchase a product or a service, most respondents are actively seeking information in social networks by reading other costumers feedback. Moreover, the survey reveals that recommendations, comments, shared information about certain brands by Influencers are the most important factors in changing buying behavior. Research limitations – the main limitations of research may be the geographical research area – Lithuania and social networks (Facebook). Practical implications – understanding of Influencers impact on consumer buying behavior. Originality/Value – this scientific topic is rather new. Scientists, like Matsumura, Yamamoto, & Tomozawa (2008), investigated Influencers and Consumer Insights impact in the Blogosphere; Thakur, Srivastava (2015) presented a Conceptual research model of Influencers impact of Customer Satisfaction and Loyalty and etc. However, there is a lack of research investigating the impact of Influencer marketing on consumer buying behavior. This research aims to fill this gap in the Lithuanian case

scholarly journals The phenomenon of "digital" death: formation and genesis of the attitude to death in social networks of students

2020 ◽  
Vol 15 (5) ◽  
pp. 1262-1275
Author(s):  
Vera B. Nikishina ◽  
Marina V. Sokolskaya ◽  
Oksana A. Musatova ◽  
Irina M. Loskutova ◽  
Irina Zapesotskaya ◽  
...  
Keyword(s):  
Social Networks ◽  
Social Reality ◽  
Fear Of Death ◽  
Public Attention ◽  
Attitude To Death ◽  
User Attitudes ◽  
The Social ◽  
Attitudes Towards Death ◽  
The Impact

In this paper, we study the phenomenon of “digital” death, its genesis and the attitudes towards death in the context of social networks of students. As a result of the investigation we have discovered different forms of “digital death and the ways students react to it in social networks. We further investigate the origins of different user attitudes towards “digital death” and the impact of manipulative relation to death in social networks on the social reality. Some students stage their own death on social networks by posting images on their homepage, which has the intentions (i) to attract public attention, (ii) to express their auto aggression (iii) to make fun of death and (iv) to reduce their own anxiety of death by "sharing" the fear with other students. Our analysis shows that the main purpose of staging one’s death on social networks is to reduce the fear of death by creating plans, playing. Keywords: Students, cyberspace, social networks, death, "digital" death, attitude to the death in the social networks.

scholarly journals LIFE ON DISPLAY: WHY IT IS IMPORTANT TO EXPOSE YOUR ACTIONS ON THE SOCIAL NETWORK

2021 ◽  
Vol 6(72) (4) ◽  
pp. 41-48
Author(s):  
A. E. Starchenko ◽  
M. V. Semina
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Social Network ◽  
Reference Group ◽  
Human Life ◽  
Sociological Study ◽  
The Social ◽  
Personal Accounts ◽  
The Impact ◽  
To Receive

Social networks have emerged relatively recently in human life, but have already become an integral part of it. Companies tell about themselves, their activities, innovations, promotions and events in their profiles. This helps increase audience coverage, tell more about your brand, products, services. People in personal accounts have the opportunity to share their lives and creativity through photos, videos and texts. Now it is not necessary to receive higher education to become an operator, director or actor whose talent is recognized by society. It is enough to start a page on the social network and start sharing your knowledge and creativity. To find out why people post photos, videos and write texts on their social networks, a pilot sociological study was carried out. The method of deep interview with active users of social networks was chosen to carry out the study. The interview allowed getting unique information, to learn the opinion of users about social networks, the impact of the new way of communication on their life, to identify the reasons why users start and maintain profiles. The respondents were 20 users of social networks between the ages of 19 and 22. Interviewees have profiles on the most popular Instagram and Vkontakte networks. As a result of the analysis of the interview, a tendency was revealed to differ in the perception of users of their actions on the social network and similar actions of other users. Their content is perceived by them as opportunities to be in sight, as a resource to form their social status and an element of influence on their reference group. And the same content published by others is perceived as boasting.

scholarly journals ANALYSIS OF ENDOCRINE RESPONSE TO PERCEIVED DIFFERENCE IN CROSS-CULTURAL INTERACTIONS

2017 ◽  
Vol 1 (2) ◽  
Author(s):  
Carole Woolford-Hunt ◽  
Marlene Murray ◽  
Tevni Guerra ◽  
Kristina Beenken-Johnson
Keyword(s):  
Cross Cultural ◽  
Human Relations ◽  
Endocrine Response ◽  
The Social ◽  
Wide Range ◽  
Education Psychology ◽  
The Impact ◽  
Practical Implications ◽  
Do So ◽  
Cultural Interactions

We live in a world where awareness of ethnic and cultural diversity is an ever increasing reality. Business and education turn to the social sciences to inform them about how to manage and optimize cross-cultural interactions. Although much research has been done on the impact of cross-cultural interactions on a wide range of variables, one less researched area is the endocrine response to cross-cultural interactions. In this study we set out to investigate the endocrine response to cross cultural interactions and the impact of these interactions on perceived differences. To do so we measured the pre and post levels of the stress hormone cortisol of individuals communicating in dyads for 15 minutes. Results showed a significant impact of ethnic interaction on perceived differences and cortisol levels. Practical implications of these findings could have application in the areas of education, psychology, business and human relations in general. Implications for further research are discussed.

The Impact of Social Networks on Science Students' Academic Performance in Ondo State Senior Secondary Schools, Nigeria

2021 ◽  
pp. 50-63
Author(s):  
Jethro Oludare OLOJO
Keyword(s):  
Social Networks ◽  
Academic Performance ◽  
Social Network ◽  
Science Students ◽  
The Social ◽  
Ondo State ◽  
Research Questions ◽  
Senior Secondary Schools ◽  
Senior Secondary ◽  
The Impact

The objective of this study was to examine the impact of social network usage on science students’ academic achievements in Ondo State’s senior secondary schools. The study was also to find the extent to which students under investigation used the social network platforms and the frequencies of their visits. In order to achieve this, a structured questionnaire was designed and administered to students from the three senatorial districts that made up the state. A multistage; which involved simple random and purposive sampling approaches was used to select the sample for the study. 150 copies of the questionnaire were distributed; out of which, 148 (98.78%) copies were returned. For the study, four research questions and two research hypotheses were developed. The hypotheses were assessed using the student's - t statistic at 0.05 significant level; using SPSS version 20 while the research questions formulated were evaluated using frequency counts and percentages. The study revealed that Ondo State senior secondary school science students can efficiently use the social network platforms for academic activities with male students being more proficient than their female counterparts. The study also revealed that the usage of social networks has assisted students to improve their academic performance; irrespective of their classes. Besides, the study showed that Facebook was the most popular of all the social network platforms. To this end, the researcher recommended that teachers, parents, and guidance should monitor the activities of their wards on the social network sites so that they can use the platforms to benefit their lots. Teachers should also use the advantage of students’ exposure to social networking to change their teaching methods from traditional one to online teaching.

Accounting for gaming in the time of plague: COVID-19 in Macau

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Carlos Noronha ◽  
Jieqi Guan ◽  
Sandy Hou In Sio
Keyword(s):  
Critical Event ◽  
Gaming Industry ◽  
Content Type ◽  
The Public ◽  
The Social ◽  
Social Account ◽  
The Government ◽  
The Impact ◽  
Practical Implications

Purpose While the COVID-19 virus has been spreading worldwide, some studies have related the pandemic with various aspects of accounting and therefore emphasized the importance of accounting research in understanding the impact of COVID-19 on society as a whole. Recent studies have looked into such an impact on various industries such as retail and agriculture. The current study aims at applying a sociological framework, sociology of worth (SOW), to the gaming industry in Macau, the largest operator of state-allowed gambling and entertainment in China, which will allow for its development during the COVID-19 pandemic to be charted. Design/methodology/approach The study uses the theory of SOW as a framework and collects data from various sources, such as the government, gaming operators and the public, to create timelines and SOW frameworks to analyze the impact of the virus on the gaming industry and the society as a whole. Findings Detailed content analysis and the creation of different SOW matrices determined that the notion of a “lonely economy” during a time of a critical event may be ameliorated in the long term through compromises of the different worlds and actors of the SOW. Practical implications Though largely theory-based, this study offers a thorough account of the COVID-19 incident for both the government and the gaming industry to reflect on and to consider new ways to fight against degrowth caused by disasters or crises. Social implications The SOW framework divides society into different worlds of different worths. The current study shows how the worths of the different worlds are congruent during normal periods, and how cracks appear between them when a sudden crisis, such as COVID-19, occurs. The article serves as a social account of how these cracks are formed and how could they be resolved through compromise and reconstruction. Originality/value This study is a first attempt to apply SOW to a controversial industry (gaming) while the effects of the COVID-19 pandemic are ongoing. It offers a significant contribution to the social accounting literature through its consideration of the combination of unprecedented factors in a well-timed study that pays close attention to analyses and theoretical elaboration.

Social Media, Interfacing Brands in Relation to the Social Media Ecosystem

2017 ◽  
pp. 132-170 ◽  
Author(s):  
Ze Zook ◽  
Ben Salmon
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Relational Model ◽  
Marketing Environment ◽  
The Social ◽  
Inherent Structure ◽  
Interactive Nature ◽  
Social Media Platforms ◽  
Media Ecosystem ◽  
The Impact

Much of the existing research in social media has been directed at examining the consequences of the interactive nature of the evolving medium and communication issues, with little to say about the impact of this medium on brands. Drawing on Fiske's relational model, this current chapter examines the interface between social media and brands, particularly on the breadth and the dimensions of the level of engagement. Social networks, such as Facebook and Twitter, are revolutionising the way companies market their products. New means of interaction and dialogue are used in part because of the inherent structure and features of these social media platforms. The chapter concludes by discussing the implications of the analysis for understanding of new terminology in the evolving marketing environment.

Insights into the Impact of Social Networks on Evolutionary Games

2008 ◽  
pp. 306-323
Author(s):  
Katia Sycara ◽  
Paul Scerri ◽  
Anton Chechetka
Keyword(s):  
Game Theory ◽  
Social Networks ◽  
Evolutionary Game Theory ◽  
Information Diffusion ◽  
Large Population ◽  
Evolutionary Game ◽  
Evolutionary Games ◽  
Agent Based ◽  
The Social ◽  
The Impact

In this chapter, we explore the use of evolutionary game theory (EGT) (Weibull, 1995; Taylor & Jonker, 1978; Nowak & May, 1993) to model the dynamics of adaptive opponent strategies for large population of players. In particular, we explore effects of information propagation through social networks in Evolutionary Games. The key underlying phenomenon that the information diffusion aims to capture is that reasoning about the experiences of acquaintances can dramatically impact the dynamics of a society. We present experimental results from agent-based simulations that show the impact of diffusion through social networks on the player strategies of an evolutionary game and the sensitivity of the dynamics to features of the social network.

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