Retailing Mobile App Usefulness

2018 ◽  
Vol 10 (4) ◽  
pp. 1-17 ◽  
Author(s):  
Sunday Adewale Olaleye ◽  
Jari Salo ◽  
Ismaila Temitayo Sanusi ◽  
Adekunle O Okunoye
Keyword(s):  
Structural Equation ◽  
Mobile Apps ◽  
Empirical Studies ◽  
Primary Objective ◽  
Mobile App ◽  
Quantitative Methodology ◽  
Customer Perception ◽  
Performance Expectation ◽  
Use Of Technology ◽  
Analysis Technique

Despite the huge leap of mobile apps, there are limited empirical studies that focus on the relationship between customer perception of performance expectation, trust, tension free and mobile apps usefulness. This study integrates and extends the unified theory of acceptance and use of technology (UTAUT) with trust and gratification theories to explain mobile app usefulness to retailing customers. Quantitative methodology and variance structural equation modelling forms the data analysis technique for this study. The primary objective of this article is to examine the mobile app usefulness in the context of retailing customers. Specifically, the study intention is to illuminate the retailers and other stakeholders to invest positively on mobile app market segment and to optimize their mobile app strategy for the betterment and advancement of their business especially in getting more revenue from the mobile app segment. The study highlights practical implications and emphasize an appropriate future study.

scholarly journals EVALUASI PENERIMAAN JEJARING SOSIAL GOOGLE+ PADA SISWA SEKOLAH MENENGAH ATAS DI WILAYAH JAKARTA SELATAN

2015 ◽  
Vol 10 (2) ◽  
pp. 78
Author(s):  
Abdul Mufti ◽  
Fitriana Destiawati ◽  
Tri Yani Akhirina
Keyword(s):  
High School ◽  
High School Students ◽  
Social Network ◽  
Social Networking ◽  
Structural Equation ◽  
Equation Model ◽  
School Students ◽  
Use Of Technology ◽  
Analysis Technique ◽  
Networking Technologies

Based on the research in the first year high school students in Jakarta Google+ social networking technologies application is ready and accept the Google+ social networking technology but not to the use of a continuous basis. Therefore there is need for the development of the research is to use the model Unified Theory Of Acceptance And Use Of Technology (UTAUT). This study was conducted to evaluate the acceptance of the Google+ social network that has been done in the first phase of the study. Based on the results of the first phase of the research is still considered less acceptable social networking Google + as a learning medium high school students. The present study is expected to implement Google+ as a social network that can be used to accomplish more tasks. The method used for processing the data is to use the analysis technique of Structural Equation Model (SEM). The results of this study is the use of Google technology among high school students is strongly influenced by the condition of the supporting facilities for both girls and boys. If the environmental conditions and good supporting facilities, the interest of high school students to use technology Google+ will be even greater

scholarly journals Appscapes in everyday life

2020 ◽  
Vol 36 (69) ◽  
pp. 029-051
Author(s):  
Signe Sophus Lai ◽  
Sofie Flensburg
Keyword(s):  
Everyday Life ◽  
Mobile Apps ◽  
Empirical Studies ◽  
Qualitative Interviews ◽  
Mobile App ◽  
Trade Off ◽  
Online Tracking ◽  
Material Conditions ◽  
Infrastructure Studies ◽  
App Economy

It has long been acknowledged that the use of ‘free’ mobile apps comes at a price,but few empirical studies have looked into this supposed trade-off. This articlecombines qualitative interviews with mappings of infrastructures for dataficationin order to study the implications of mobile app usage from the perspectiveof individual users. It analyses users’ understanding of online tracking, maps theinfrastructural tenets of mobile datafication, and finds a disconnect between whatusers believe happens to their data and the actual data harvesting and distributionmechanisms of their apps. We thereby argue that users’ resigned attitudes shouldbe understood in light of the material conditions of the app economy and, as such,that user and infrastructure studies should join forces in exploring and enhancingusers’ agency, empowerment and emancipation.

Using UTAUT 2 model to predict mobile app based shopping: evidences from India

2017 ◽  
Vol 9 (3) ◽  
pp. 248-264 ◽  
Author(s):  
Preeti Tak ◽  
Savita Panwar
Keyword(s):  
Behavioral Intention ◽  
Mobile Apps ◽  
Smart Phone ◽  
Mobile App ◽  
Content Type ◽  
Use Of Technology ◽  
Usage Behavior ◽  
Managerial Implications ◽  
Facilitating Conditions ◽  
The Impact

Purpose The purpose of this paper is to understand antecedents of app-based shopping in an Indian context. The paper has used unified theory of acceptance and use of technology (UTAUT) 2 model for examining the impact of various constructs on behavioral intention and usage behavior of smart phone users toward the mobile shopping apps. Design/methodology/approach The constructs were tested and validated by means of a structured questionnaire which was administered on a sample of 350 mobile app shoppers in Delhi. AMOS 20 was used to analyze the collected data. Findings The study revealed that hedonic and habit are the strongest predictors of users’ behavioral intention to use mobile apps for shopping. Respondents are also influenced by the deals that are being offered by the marketers. The research also suggests that facilitating conditions help in usage of mobile apps for shopping. Research limitations/implications Managerial implications simplifying the interface which would encourage the less technologically advanced individuals to use mobile apps. Hedonic element of shopping through mobile apps should also be enhanced. Originality/value This study contributes to the research on intentions and usage behavior of consumer technologies by adopting UTAUT 2 model to explain the intentions and usage behavior toward mobile apps for shopping. The paper also measured the role of deals in influencing the consumers.

How is The Adoption of Digital Marketing Services for Smart City Application Users?

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Regina Eka Riantini ◽  
Viany Utami Tjhin ◽  
Robertus Nugroho Perwiro Atmojo
Keyword(s):  
Technology Acceptance ◽  
Smart City ◽  
Structural Equation ◽  
Mobile Apps ◽  
Digital Marketing ◽  
Coefficient Of Determination ◽  
Equation Modeling ◽  
Behavior Intention ◽  
Use Of Technology ◽  
Acceptance Model

Smart City Mobile Apps is currently being developed by property developers in major cities in Indonesia and is used by businesses to market their products through the application. The method used to see how well the implementation of digital marketing in Smart City Mobile Apps is to combine the TAM (Technology Acceptance Model) and UTAUT (Unified Theory of Acceptance and Use of Technology) models. Questionnaire data were processed using the Structural Equation Modeling (SEM) method. The results of the study stated that the company's digital marketing strategy through Smart City Mobile Apps is already good where it can be seen from the value of adoption of Smart City Mobile Apps users in utilizing this application which is quite large at 0.764 based on the coefficient of determination. The variable that most influences consumers to use applications in finding trade information in the Smart City is the attitude variable with an influence value of 0.412 and the behavior intention to use with an influence value of 0.726. This shows that the intention behavior of the application and the trust in the benefits of the application can encourage users to use this application for purchasing their daily needs.

E-Loyalty Towards Mobile Applications in Online Food Ordering Business Model

2021 ◽  
pp. 264-278
Author(s):  
Riska Fauzi Sanandra ◽  
Praveen Balakrishnan Nair
Keyword(s):  
Mobile Apps ◽  
Marketing Channel ◽  
Quantitative Methodology ◽  
Use Of Technology ◽  
Beverage Industry ◽  
Food And Beverage Industry ◽  
The World ◽  
Food And Beverage ◽  
Main Factors ◽  
Facilitating Conditions

Within the mobile commerce space across the world, a major visible trend is the usage of mobile apps in food and beverage industry. Despite the rapid interest in mobile apps and their potential marketing effects, there is limited research on the usage of mobile apps as a convincing marketing channel for online food ordering. This study used the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) as a theoretical foundation to explore the main factors influencing the customers' e-loyalty towards mobile food ordering applications in Indonesia. Quantitative methodology was used, and data from a total of 358 questionnaires were used for analysis. The findings showed that habit along with social influence, performance expectancy, and facilitating conditions has positively influenced customers' e-loyalty towards mobile food ordering apps.

An empirical examination of the relationship between benchmarking, innovation culture and organisational performance using structural equation modelling

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mohammed Saleh Alosani ◽  
Hassan Saleh Al-Dhaafri
Keyword(s):  
Structural Equation ◽  
Empirical Studies ◽  
Police Performance ◽  
Quantitative Methodology ◽  
Organisational Performance ◽  
Empirical Examination ◽  
Content Type ◽  
Innovation Culture ◽  
Police Agencies ◽  
The Relationship

PurposePolice agencies are under pressure to improve their performance and provide outstanding services for the community. In response, academics and practitioners have called to adopt effective methods that help these agencies to achieve their goals. Studies reported that benchmarking has a role to improve organisational performance. However, poor evidence of using benchmarking within police agencies and very few studies examine the relationship between it and police performance. Motivated by this gap, this study aims to explore and examine this relationship under the mediating role of innovation culture.Design/methodology/approachA quantitative methodology was utilised in this study. Data used to examine the hypotheses were obtained from the departments and stations of the Dubai Police Force (DPF), and the population comprised head section officers. A total of 338 questionnaires were distributed to respondents, 252 of which were returned. The hypothesised relationships were tested with the data collected by SPSS and SmartPLS statistical software.FindingsFindings clearly show that benchmarking is directly and indirectly associated with the organisational performance of the DPF through innovation culture. Results support the notion that innovation culture facilitates the implementation of proper benchmarking projects in the DPF, which positively affects different aspects of its performance.Research limitations/implicationsThis study includes several limitations. Specifically, the generalisability of the findings should be considered. The analysis applies only to the DPF in the UAE. Thus, investigating and analysing variables in different police agencies in the UAE or internationally would be valuable.Practical implicationsSeveral recommendations are provided in relation to the obtained results to assist managers and decision makers in the DPF and other police agencies. This study includes suggestions for improving police performance by establishing an innovation culture and adopting benchmarking practices.Originality/valueAlthough several contributions indicated that benchmarking and innovation culture is a key determinant of success, the literature lacks empirical studies investigating this link in the police field. This study is the only one to date that examined this relationship in police services. Accordingly, this study seeks to bridge this gap and delivers empirical evidence and theoretical insight to better understand this relationship.

Explaining tourist behavioral loyalty toward mobile apps

2019 ◽  
Vol 10 (3) ◽  
pp. 415-430
Author(s):  
José-Alberto Castañeda ◽  
María-José Martínez-Heredia ◽  
Miguel-Ángel Rodríguez-Molina
Keyword(s):  
Design Methodology ◽  
Mobile Apps ◽  
Cost Benefit ◽  
Internet Access ◽  
Mobile App ◽  
Unified Theory ◽  
Content Type ◽  
Behavioral Loyalty ◽  
Use Of Technology ◽  
Continued Use

Purpose The overall tourist experience is changing because of the development of mobile devices, ubiquitous internet access and applications (apps) designed specifically for tourism. The aim of this study is to identify the determinants of continued use and recommendation of such apps (loyalty), framed within the unified theory of acceptance and use of technology (UTAUT2) model, considering innate user traits (innovativeness) and one of the principal attributes of mobile phones (portability). Design/methodology/approach The sample comprised 285 Spanish tourists who owned a smartphone and were using some kind of mobile app in connection with their stay. Findings The results show that the UTAUT2 model is effective in explaining loyalty toward tourism apps and that its variables mediate the effect of user and mobile device characteristics. Research limitations/implications To ensure continued use of a tourism app, it should possess the following core attributes: deliver a positive cost–benefit trade-off, be fun to use, provide up-to-date and useful information and generate a degree of dependency in the user. Originality/value The present research is particularly relevant because of its focus on the use of apps during the stay, given that most of the extant literature centers on previous stages (such as service booking).

scholarly journals What Drives the Adoption of Smart Travel Planning Apps? The Relationship between Experiential Consumption and Mobile App Acceptance

2019 ◽  
Author(s):  
Ree C. Ho . ◽  
Muslim Amin
Keyword(s):  
Mobile Apps ◽  
Hotel Industry ◽  
Mobile App ◽  
Integrative Model ◽  
Travel Planning ◽  
Experiential Consumption ◽  
Use Of Technology ◽  
Personal Consumption ◽  
Usage Behavior ◽  
The Relationship

The increased use of the smart travel planning apps as a new tool in hospitality and hotel industry has changed the way travelers make their travel plans. The apps users obtained their preferred tour itinerary and subsequently determine the choice of theirs tour destinations. Therefore, the objective of this study is to investigate the effects of itinerary plans developed by smart travel planning apps on the choiceof tour destination. The underpinning theories were unified theory of acceptance and use of technology model and experiential consumption(UTAUT).The study was conducted in Malaysia and the sample consisted of 307 travelers who are familiar with apps usage. Variance-based-PLS technique was used to analyze and test the hypotheses. The resultconfirmedthatUTAUTdimensionshavesignificantrelationshipwiththeintention to use the itinerary. Both hedonic and utilitarian values from personal consumption perspectivesignificantlymotivatetravelers’behavioralintentiontousethesmarttravel apps. This study contributes to the research on the intention and usage behavior of mobile apps technologies by developing an integrative model to explain the intentions and usage behavior of the tour itinerary.

Examining the factors influencing smartphone apps use at tourism destinations: a UTAUT model perspective

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shampy Kamboj ◽  
Richa Joshi
Keyword(s):  
Structural Equation ◽  
Mobile Apps ◽  
Equation Modeling ◽  
Smartphone Apps ◽  
Tourism Destination ◽  
Content Type ◽  
Tourist Destinations ◽  
Use Of Technology ◽  
Tourism Destinations ◽  
Social Loneliness

Purpose Tourists regularly make use of their smartphones while staying at tourist destinations. Several studies have studied the outcomes of smartphone use at travel destinations. The current paper believes tourists’ use of their smartphone or its apps because of their contact with tour friends, social loneliness-related concerns or its aesthetic scope. The purpose of this paper is to identify the factors of continued use of smartphone apps via travelers during their stay at a tourism destination, framed within the UTAUT2 model (unified theory of acceptance and use of technology), given intrinsic user attributes (innovativeness), tourism destination aspect (aesthetic scope and social loneliness) and one of the key characteristics of mobile devices (portability). Design/methodology/approach The sample consists of 357 smartphone users who travelled to some tourist destinations and used some mobile apps during their stay. Data was analyzed using the structural equation modeling approach. Findings The findings of the study show that the UTAUT2 model can effectively explain the use of smartphone apps at tourism destinations and characteristics of the user and mobile device, does affect behaviour outcomes (smartphone, intention to reuse app, satisfaction towards trip and loyalty towards app). Originality/value This paper is mainly important due to its emphasis on smartphone apps’ use during the travel stay, as the majority of the existing literature focusses on prior steps ( service booking).

scholarly journals Engaging shoppers through mobile apps: the role of gamification

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Francesca De Canio ◽  
Maria Fuentes-Blasco ◽  
Elisa Martinelli
Keyword(s):  
Structural Equation ◽  
Online Shopping ◽  
Mobile Apps ◽  
Mobile App ◽  
Content Type ◽  
Mobile Shopping ◽  
Intrinsic Motivations ◽  
Shopping Experience ◽  
Shopping Enjoyment

PurposeThe purpose of this paper is to examine the influence of several intrinsic motivations driving consumers' intention to buy using a mobile app, namely: shopping gamification, focussed attention, shopping enjoyment and socialness, through the mediating role of shopping engagement. The online shopping experience is investigated in its dual role as direct driver of the intention to buy using a mobile app and as moderator of the shopping engagement – intention to buy using a mobile app path.Design/methodology/approachThe empirical analysis was performed in China due to the extensive usage of mobile shopping apps amongst the Chinese population. A structural equation model was estimated on 893 valid and complete structured questionnaires collected amongst a sample of Chinese consumers.FindingsFindings confirm that intrinsic motivations (i.e. shopping gamification, focussed attention, shopping enjoyment and socialness) indirectly influence the intention to buy using a mobile app channelled by shopping engagement. Most remarkably, results show that the online shopping experience positively moderates the shopping engagement – intention to buy using a mobile app path.Originality/valueThe novelty of the paper lies in the conceptual and empirical evidence provided on shopping gamification, within the retailing marketing domain. The study investigates other related intrinsic motivations that jointly with shopping gamification directly influence shopping engagement and indirectly impact mobile shopping intention. The paper provides insights into the moderating role of online shopping experience, a key aspect when the challenge concerning gamification is considered.

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