Microcelebrities

2021 ◽  
Vol 11 (3) ◽  
pp. 51-63
Author(s):  
Bejoy John Thomas
Keyword(s):  
Purchase Intention ◽  
Sampling Technique ◽  
Expected Value ◽  
Mediating Effect ◽  
Smart Phones ◽  
Self Concept ◽  
Snowball Sampling ◽  
Brand Engagement ◽  
Social Media Platforms ◽  
Snowball Sampling Technique

Traditionally, celebrities advertised the brands on mass media, and this influenced the purchase of the brands. The usage of smart phones and the penetration of internet have resulted in the advertisement of brands by micro celebrities. This study would help us to understand the influence of micro celebrities on purchase intention of brands and would also study the mediating effect of brand engagement in self-concept and brand expected value. The study was conducted among 205 followers of Indian micro celebrities in social media platforms such as YouTube, Instagram, and Facebook. The followers for the study were selected based on the snowball sampling technique. The results revealed that the perceived influence of micro celebrities had influence on brand engagement in self-concept, brand expected value, and purchase intention. The study highlighted that micro celebrities suggest brands to followers which leads to greater connection to the brand and the attractiveness of the brand increases which in turn would lead to recommendation of the brand by the followers.

scholarly journals Home Quarantine Challenges and Psychological Status of Bangladeshi University Students during COVID-19

2021 ◽  
Vol 1 (2) ◽  
pp. 1-9
Author(s):  
Mizanur Rahman ◽  
Saidur Rahaman
Keyword(s):  
University Students ◽  
Undergraduate Students ◽  
Sampling Technique ◽  
Psychological Status ◽  
Snowball Sampling ◽  
Social Media Platforms ◽  
Spss Software ◽  
The Impact ◽  
Structured Questionnaire ◽  
Snowball Sampling Technique

The study determined the home quarantine challenges and psychological status of Bangladeshi University students in the COVID-19 pandemic break-out. The study also looked into the impact of home quarantine challenges on the psychological status of the student. A well-structured questionnaire was created and circulated to respondents through various social media platforms and utilized the snowball sampling technique. A total of 250 graduate and undergraduate students were taken as respondents of this study. Statistical Packages for Social Science (SPSS) software was used to complete the data analysis procedure. The findings of the study show that the most noteworthy home quarantine challenges for Bangladeshi University students are the lack of awareness of home quarantine advantages (82%), insufficient financial support from their families (78%), and unsatisfactory medical support (77%). Also, home quarantine challenges are positively connected to psychological status (r=.364**) and it had a significant impact (β=.287, p<0.00) on psychological status in the pandemic period. The study also aided the policymakers in the better understanding of home quarantine challenges and the psychological status of Bangladeshi students. However, out of seven divisions in Bangladesh only students of Dhaka and Sylhet were selected to be the respondents. This caused difficulty in generalizing the findings of the study.

scholarly journals Assistance in family health from the perspective of users

2010 ◽  
Vol 18 (3) ◽  
pp. 436-443 ◽  
Author(s):  
Silvana Martins Mishima ◽  
Flavia Helena Pereira ◽  
Silvia Matumoto ◽  
Cinira Magali Fortuna ◽  
Maria José Bistafa Pereira ◽  
...  
Keyword(s):  
User Satisfaction ◽  
Exploratory Study ◽  
Family Health ◽  
User Interaction ◽  
Sampling Technique ◽  
Health Unit ◽  
Snowball Sampling ◽  
Thematic Content Analysis ◽  
Empirical Material ◽  
Snowball Sampling Technique

This descriptive exploratory study analyzed user satisfaction with the care received at a Family Health Unit in Ribeirão Preto, Brazil. In total, 40 users from families registered in the FHU were selected, using key informants and the snowball sampling technique, and interviewed. Thematic content analysis was used to analyze the empirical material. Interviewees were mostly female, over 50 years, resident in the catchment area of the unit for 10-30 years, had incomplete primary education and also did not perform work outside the home. The analysis identified three themes: access, team-user interaction and organization of work in the FHU. The subjects of this study expressed satisfaction with the accessibility provided together with the caring attention given to them, marked by a team-user interaction that takes place in a friendly and patience manner. Although not totally satisfied, the majority of users would recommend the health service to someone due to its quality.

scholarly journals Determinants of COVID-19 Vaccine Acceptance in Ghana

2022 ◽  
Vol 12 (1) ◽  
pp. 175-187
Author(s):  
Sumani Abdul-Manan ◽  
Alhassan Iddrisu Abdullai ◽  
Buhari Gunu Yussif
Keyword(s):  
Rural Areas ◽  
Sampling Technique ◽  
P Value ◽  
Snowball Sampling ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Vaccine Acceptance ◽  
Vaccine Preventable Diseases ◽  
Negative Effect ◽  
Social Media Platforms

Background: A proven strategy for saving lives from vaccine-preventable diseases is the timely vaccination of the people. In Ghana, there is considerable hesitation about the Covid-19 vaccines due to anxieties and uncertainties about their safety. With varying perceptions and believes being developed about Covid-19 vaccines, there is a likely negative effect on vaccine acceptance or otherwise. This study aims to ascertain the levels of acceptance of potential Covid-19 vaccine among Ghanaian adults, to identify predictors of vaccine acceptance or hesitance. Methodology: A web based cross-sectional survey conducted among Ghanaians above 18 years, conducted between the month of February and March, 2021. Data were collected by administering online google forms (Questionnaire). The questionnaire was shared through social media platforms. A snowball sampling technique was used where researchers shared google forms to close friends and family. Analyses were conducted at p-value <0.05 using descriptive statistics, cross-tabula­tions and logistic regression. Results: A total of 350 responses were achieved by end of data collection. Out of these, only 348 were considered for analysis based on the inclusion and exclusion criteria. Majority of the respondents (65.2%) were male, a third (30%) of them live in rural areas and about 57.5% were married. Factors such as age, educational level, prior vaccine acceptance history, personal vulnerability and self-feeling of health were significantly associated with covid-19 vaccine acceptance. Conclusion: The results depict low acceptance rate for potential covid-19 vaccine among Ghanaians. Government and MoH should engage the media on its role in combating misinformation with regards the Covid-19 vaccine. Key words: coronavirus disease 2019 (Covid-19), vaccine, hesitance, acceptance.

scholarly journals COVID-19 vaccine demand, hesitancy, and nationalism: a case of protection motivation behavior in Bangladesh

2021 ◽  
Vol 15 (10) ◽  
pp. 1388-1395
Author(s):  
Mostafizur Rahman ◽  
Afnan Hossain ◽  
Abu Sufian ◽  
Nahida Anwar
Keyword(s):  
Confidence Interval ◽  
Sampling Technique ◽  
Vaccine Hesitancy ◽  
Protection Motivation ◽  
Snowball Sampling ◽  
Chi Square ◽  
Vaccine Acceptance ◽  
Behavioral Studies ◽  
Social Media Platforms ◽  
Specific Health

Introduction: Immunization, as a process of fighting against the COVID-19, has gained important research appeal, but very limited endeavor has been paid for vaccine behavioral studies in underdeveloped and developing countries. This study explores the vaccine demand, hesitancy, and nationalism as well as vaccine acceptance and domestic vaccine preference among young adults in Bangladesh. Methodology: This quantitative study followed the snowball sampling technique and collected responses from 1,018 individuals from various social media platforms. The analysis covered both descriptive and inferential statistics including chi-square, F-statistic, and logistic regression. Results: The findings of the fully-adjusted regression model suggest that the individuals who had more vaccine demand were 3.29 times (95% confidence interval = 2.39-4.54; p < 0.001) higher to accept vaccine compared to those who had no vaccine demand. Conversely, vaccine hesitancy was negatively associated with vaccine acceptance. Here, the odds ratio was found 0.70 (95% confidence interval = 0.62-0.80; p < 0.001), which means that those who had higher vaccine hesitancy were about 30% less likely to accept vaccines than those who had no hesitancy. In addition, the persons who had vaccine nationalism were 1.75 times (95% confidence interval = 1.62-1.88; p < 0.001) more prone to prefer domestic vaccine. Conclusions: This study suggests that policymakers may take initiatives for making people aware and knowledgeable about the severity and vulnerability to specific health threats. In this concern, perception and efficacy-increasing programs may take part in increasing protection motivation behaviors like vaccine acceptance and (domestic) vaccine preference.

scholarly journals Psychological impact among health workers in effort to facing the COVID-19 in Indonesia

2021 ◽  
Vol 10 (1) ◽  
pp. 181
Author(s):  
Dede Nasrullah ◽  
Muhammad Natsir ◽  
Retno Twistiandayani ◽  
Lilis Rohayani ◽  
Siswanto Siswanto ◽  
...  
Keyword(s):  
Health Workers ◽  
Psychological Impact ◽  
Severe Depression ◽  
Sampling Technique ◽  
Medical Personnel ◽  
Mild Stress ◽  
Snowball Sampling ◽  
Mild Depression ◽  
Severe Anxiety ◽  
Snowball Sampling Technique

The coronavirus disease (COVID-19) pandemic in Indonesia has a psychological impact among health workers who are working in hospital and caring for patients with positive COVID-19. This study aimed to examines the psychological impact among health workers in effort to facing the coronavirus pandemic (COVID-19) in Indonesia. Snowball sampling technique was employed to gather the sample in the eight islands. The health workers were responded to the depression anxiety stress scales (DASS-42) questionnaire, with the total of 644 respondents. The results of this study showed that about 65.8% of respondents experienced anxiety due to COVID-19 outbreak, There were 3.3% experienced extremely severe anxiety and 33.1% experienced mild anxiety. Whereas those experienced stress due to COVID-19 outbreak were 55%, extremely severe stress levels were 0.8% and mild stress were 34.5%. Health workers who experienced depression were 23.5%. There were 0.5% with very severe depression and mild depression was 11.2%. There is a closed correlation between anxiety (r=0.152 p=0.000), stress (r=0.086 p=0.029), and depression (r=0.111 p=0.005), to the worried of being alienated if infected coronavirus (COVID-19). The Indonesian government has to handle the anxiety, stress and depression that occurs in health workers in particular and can provide protection to medical personnel so that they do not feel alienated by those around them.

scholarly journals Peran E-Service Quality, Kemudahan, Kepuasan dalam Membentuk Niat Beli Ulang Konsumen Lazada

2020 ◽  
Vol 8 (4) ◽  
pp. 1247
Author(s):  
Dhimas Bagus Dwicahyanto
Keyword(s):  
College Students ◽  
Service Quality ◽  
East Asia ◽  
Sampling Method ◽  
Sampling Technique ◽  
Repurchase Intention ◽  
Snowball Sampling ◽  
Online Questionnaire ◽  
Market Leader ◽  
Snowball Sampling Technique

Lazada is a market leader of e-commerce in Shout-East Asia. This study aims to analyze and discuss the effect of the e-service quality and eases on the repurchase intention through satisfaction. This study uses college students aged 18-25 years as respondents, which have purchased Lazada at least once, and their last purchase is in the last one month. The sampling method is non-probability sampling using a snowball sampling technique. The number of samples is 220 respondents. Data were collected by an online questionnaire and analyzed using AMOS. The result of this study indicates that e-service quality and ease have a significant effect on satisfaction and repurchase intention.

scholarly journals Antecedents and Mediating Role of Green Buying Behavior

Market Forces ◽  
2020 ◽  
Vol 15 (2) ◽  
pp. 22
Author(s):  
Muhammad Khalique ◽  
Samra Iftikhar ◽  
Mohd Rafi bin Yaacob ◽  
Ahsan Tahir
Keyword(s):  
Social Influence ◽  
Brand Image ◽  
Structural Models ◽  
Sampling Technique ◽  
Favorable Attitude ◽  
Snowball Sampling ◽  
Buying Behavior ◽  
Mediating Role ◽  
Snowball Sampling Technique

Sustainability of the environment is one of the major issues both in developed and developing countries. There is an abundance of studies on green buying behavior. However, a few have studied the mediating role of green buying behavior. Thus, we have developed a new model that has five direct and three mediating relationships. This empirical research has used a snowball sampling technique for collecting the data. We distributed 400 questionnaires and received 377 valid responses. The study has used Smart PLS software for data analysis, including reliability, validity, and generating measurement and structural models. We found that green brands, green identification, and social influence are significant predictors of green buying behavior. Further, we find that the green brand image and green buying behavior promote green satisfaction. The results also suggest that green buying behavior mediates (1) green image and green satisfaction, (2) social influence and green buying behavior, (3) self-identification, and green satisfaction. We also found that consumers have a favorable attitude towards green buying behavior. However, there is a huge gap in consumers’ attitudes and actual buying behavior. Thus, marketers and practitioners need to develop strategies that would translate a favorable attitude toward actual buying behavior.

Understand attitude-behavior gaps and benefit-behavior connections in Eco-Apparel

2016 ◽  
Vol 20 (1) ◽  
pp. 105-119 ◽  
Author(s):  
Anna Perry ◽  
Telin Chung
Keyword(s):  
Small Sample Size ◽  
Sampling Technique ◽  
Small Sample ◽  
Purchasing Behavior ◽  
Snowball Sampling ◽  
Environmental Attitude ◽  
Content Type ◽  
Personal Cost ◽  
Attitude Behavior ◽  
Snowball Sampling Technique

Purpose – The purpose of this paper is to understand Eco-Apparel consumption behavior in consumers who care about the environment. Design/methodology/approach – A snowball sampling technique was used to recruit 16 participants for in-depth interviews. Findings – Two attitude-behavior gaps existed: the gap between environmental attitude and Eco-Apparel purchasing behavior; and the gap between Eco-Apparel attitude and Eco-Apparel purchasing behavior. There were two connections: product and emotional benefits leaded to Eco-Apparel purchasing behavior; and personal cost benefits, emotional benefits, and economic considerations leaded to Eco-Apparel using and disposing behavior. These gaps and connections suggested participants have certain standards regarding Eco-Apparel consumption. First, the standard of purchasing Eco-Apparel was the same as regular apparel. Second, participants did not want to expend much effort. Third, for some participants, emotional benefits (e.g. fun, good feeling, satisfaction) were important. Research limitations/implications – The small sample size and the snowball sampling technique limit generalization of the study’s findings. Practical implications – These findings might be of interest to apparel manufacturers and retailers who want to re-enforce consumers’ positive attitudes leading to actual purchase and consumption behaviors. Originality/value – The current study for the first time examines the attitude-behavior gaps, proposes reasons behind these gaps, as well as connections between benefits and Eco-Apparel usage and disposal behaviors. In addition, the proposed framework is the first attempt to illustrate the relationships among gaps, connections, and consumption standards.

scholarly journals EXPECTED COMPETENCES IN STARTUPS: PERCEPTIONS OF ENTREPRENEURS

2021 ◽  
Vol 7 (19) ◽  
pp. 270
Author(s):  
Caio Flávio Stettiner ◽  
Ednício Oliveira Lima ◽  
Eliane Pires Giavina Bianchi
Keyword(s):  
Sampling Technique ◽  
Theoretical Models ◽  
Ethical Values ◽  
Snowball Sampling ◽  
Job Seekers ◽  
Structured Interviews ◽  
Job Applicant ◽  
The Impact ◽  
And Training ◽  
Snowball Sampling Technique

Based on theoretical models, such as those proposed in the studies of McClelland and Spencer and Spencer over the last forty years, this study identifies entrepreneurs’ perception of the impact of the required skills of a job applicant in startups. It uses the snowball sampling technique and direct observation in incubators and accelerators to conduct a qualitative analysis. Semi-structured interviews were conducted with the founders and managers of different impact ventures. From the analysis and discussion of this research, some of the skills required in startups are empathy, principles, ethical values, and other attributes of human nature. This study will be of practical value to job seekers, recruiters, and scholars as it suggests the skills that are required in the high-impact market, helping to develop better recruitment and training programs to their business.

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