Social Networking and Its Role in Media Entrepreneurship

2019 ◽  
Vol 1 (1) ◽  
pp. 73-86 ◽  
Author(s):  
Syed Far Abid Hossain
Keyword(s):  
Social Networking ◽  
Mobile Phone ◽  
Digital Media ◽  
Online Shopping ◽  
Primary Data ◽  
Research Papers ◽  
Online Purchase ◽  
Online Shoppers ◽  
Mobile Phone Usage

The paper explores social networking and its role in media entrepreneurship. The key purpose of the study is to evaluate the role of mobile phone usage in the context of online shopping. The research sheds light on the prospect of media entrepreneurship based on systematic literature review without collecting any primary data. The study reviews the literature on social media, social networking, mobile usage, and media entrepreneurship. This research identifies the immense popularity of social networking, online shopping, and digital media entrepreneurship due to available and affordable usage of mobile phones. To do so, the research investigates related literature from the last five years (2013 and 2018). The findings indicate that even though media entrepreneurship gained increased popularity, it has not been implemented or initiated properly. This research also indicates a new path towards ease of online shopping, building trust, ease of decision making in online purchase, as well as reduction of unemployment problem in emerging and developing nations. Despite some limitations discussed in the study such as inconsistent research papers, limited studies in the specific field, and limited empirical evidence, it still offers implications and contributions for online shoppers, marketers, policymakers, and entrepreneurs. Finally, the research acknowledges the emerging role of social networking in media entrepreneurship development in the context of mobile phone usage in online shopping.

THE EFFECT OF WEB VENDOR TRUST ON TURKISH ONLINE SHOPPERS BUYING BEHAVIOR

2012 ◽  
Vol 01 (06) ◽  
pp. 87-96
Author(s):  
Tolon Metehan ◽  
Zengin Asude Yasemin
Keyword(s):  
Customer Loyalty ◽  
Perceived Risk ◽  
Risk Perceptions ◽  
Online Shopping ◽  
Point Of View ◽  
Purchase Behavior ◽  
Buying Behavior ◽  
Online Purchase ◽  
Online Shoppers ◽  
Virtual Platform

Firms’ primary objectives are gaining profit and providing continuity. During the recent years virtual platforms are the most popular and strategic way to achieve these objectives. According to this, firms try find different markets to improve their market share as well as their profits. From this point of view increase in sales at virtual platform depends on customers’ trust upon total online system in the related market. In order to create customer loyalty at virtual platform, firms must build trust between firm and customer. For this purpose, it is of strategic importance for e-commerce to create trust among their customers. At this point, firms have to determine trust and perceived risk related to online shopping. Especially firms which want to operate in internet have to analyze trust dimensions and risk perceptions of customers in related online shopping. In this study, the effect of the trust and perceived risk of Turkish customers over online purchase behavior/online shopping has been presented empirically.

scholarly journals AWARENESS AND ATTITUDES OF CONSUMERS IN USING INTERNET FOR ONLINE PURCHASE

2016 ◽  
Vol 4 (9(SE)) ◽  
pp. 26-36
Author(s):  
R.Anantha Laxmi ◽  
ArunSarath Kumar
Keyword(s):  
Online Shopping ◽  
Shopping Behavior ◽  
Primary Data ◽  
The Internet ◽  
Buying Behavior ◽  
Online Purchase ◽  
Comprehensive Picture ◽  
Online Shopping Behavior ◽  
And Behavior ◽  
Online Buying

Online shopping behavior (also called online buying behavior and Internet shopping or buying behavior) refers to the process of purchasing products or services via the Internet. E-commerce has been growing very fast because of many advantages associated with buying on internet because of lower transaction and search cost as compared to other types of shopping. Through online shopping consumers can buy faster, more alternatives and can order product and services with comparative lowest price. Therefore, in this paper, the researchers have carefully analyzed the consumers’ attitude and behavior towards online shopping. This paper gives a comprehensive picture of the awareness and attitudes of consumersin using internet for online purchase. A sample size of one hundred and five respondents is selected for the research from Thoothukudi district. The study quantitatively analyses the awareness of consumers in using internet, attitudes and behaviors of the consumers in buying various products from internet, hours of using the internet and the like using primary data. Appropriate findings and suggestions are given in the paper.

scholarly journals MODEL PERCEIVED RISK AND TRUST: E-WOM AND PURCHASE INTENTION (THE ROLE OF TRUST MEDIATING IN ONLINE SHOPPING IN SHOPEE INDONESIA)

2021 ◽  
Vol 2 (2) ◽  
pp. 204-221
Author(s):  
Ridho Rafqi Ilhamalimy ◽  
Hapzi Ali
Keyword(s):  
Data Analysis ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Design Methodology ◽  
Online Shopping ◽  
Practical Implication ◽  
Analysis Method ◽  
Online Purchase ◽  
Data Analysis Method

Purpose. This study discusses the Role of Trust in Mediating eWOM and Perceived Risk of Online Purchase Intention in Shopee. Design / methodology / approach. This study was conducted in Jakarta using 185 samples using SEM-PLS data analysis method. Findings. Trust is able to act as mediating between ewom and also perceived risk of online purchase intention in shopee. Practical implication. Shopee companies should be able to provide reliability in services and various features, and also increase security when consumers shop online at Shopee, because it can create an interest in buying online on an ongoing basisTheoretical implications. This research has limitations that can be used as advice or input for further research.

Social networking information and pre-employment background check: mediating effects of perceived benefit and organizational branding

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Md Sajjad Hosain ◽  
Ping Liu ◽  
Mohitul Ameen Ahmed Mustafi
Keyword(s):  
Social Networking ◽  
Structural Equation ◽  
Positive Influence ◽  
Primary Data ◽  
Equation Modeling ◽  
Future Research ◽  
Content Type ◽  
Background Check ◽  
Perceived Benefit

PurposeThe purpose of this empirical paper is to identify the role of social networking information (SNI) on job candidates' pre-employment background checking (PBC) process. SNI was further divided into three elements: perceived availability of information (PAI), perceived accuracy of information (PACI) and perceived reliability of information (PRI). In addition, the authors employed two mediating variables: perceived benefit (PB) and organizational branding (OB) to study the influence of each element of SNI on PBC.Design/methodology/approachThe authors used primary data collected from a valid sample of 465 using a structured questionnaire survey selected through purposive sampling. For descriptive analysis, SPSS 24 and for testing the hypothesized relationships, structural equation modeling technique (with AMOS 24) were utilized.FindingsThe results indicated that only PAI had strong positive influence on PBC. The other two independent variables: PACI and PRI had insignificant positive influence on PBC. In case of mediators, OB was found to partially mediate the relationship between PAI and PBC while it did not mediate two other direct relationships. Further, PB did not mediate any relationship at all.Research limitations/implicationsThe paper is expected to be useful for the academicians involved in investigating the role of SNI on PBC as a lucrative research topic.Practical implicationsThe hiring professionals can utilize the findings of this primary research as the guidelines for formulating effective social media background checking policies.Originality/valueUsing SNI for different HRM practices is comparatively new but a growing practice. However, the empirical investigation covering this area is almost absent in academia. This paper as one of the very initial attempts to reveal the role of SNI on PBC can fill that severe gap to some extent and guide future research attempts. Furthermore, the HR professionals are expected to be benefitted from the empirical results in formulating and implementing an effective media policy that will help them in utilizing the SNI in an efficient and rightful manner.

The Roles of Constraint-Based and Dedication-Based Influences on User's Continued Online Shopping Behavior

2012 ◽  
Vol 15 (3) ◽  
pp. 1177-1200
Author(s):  
Su-Chao Chang ◽  
Chi-Min Chou
Keyword(s):  
Online Shopping ◽  
Perceived Usefulness ◽  
Shopping Behavior ◽  
Positive Effects ◽  
Online Shoppers ◽  
Online Shopping Behavior ◽  
Website Interactivity ◽  
Relationship Investment ◽  
Intention To Continue

The objective of this study was to determine empirically the role of constraint-based and dedication-based influences as drivers of the intention to continue using online shopping websites. Constraint-based influences consist of two variables: trust and perceived switching costs. Dedication-based influences consist of three variables: satisfaction, perceived usefulness, and trust. The current results indicate that both constraint-based and dedication-based influences are important drivers of the intention to continue using online shopping websites. The data also shows that trust has the strongest total effect on online shoppers' intention to continue using online shopping websites. In addition, the results indicate that the antecedents of constraint-based influences, technical bonds (e.g., perceived operational competence and perceived website interactivity) and social bonds (e.g., perceived relationship investment, community building, and intimacy) have indirect positive effects on the intention to continue using online shopping websites. Based on these findings, this research suggests that online shopping websites should build constraint-based and dedication-based influences to enhance user's continued online shopping behaviors simultaneously.

scholarly journals Social Networking Sites Acceptance: The Role of Personal Innovativeness in Information Technology

2018 ◽  
Vol 13 (8) ◽  
pp. 75
Author(s):  
T. R. Wijesundara ◽  
Sun Xixiang
Keyword(s):  
Information Technology ◽  
Social Networking ◽  
Social Networking Sites ◽  
Theoretical Perspective ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Primary Data ◽  
Perceived Ease Of Use ◽  
Personal Innovativeness

Current wave of Social Networking Sites (SNS) has become a part of peoples’ daily lives. This study investigates the role of Personal Innovativeness in Information Technology (PIIT), in acceptance of SNS. The theoretical perspective of Technological Acceptance Model (TAM) and PIIT were used to explain the relationships developed in the study. This research is descriptive in nature and is based on primary data collected through self-administered questionnaires, among a sample of 216 undergraduates in Sri Lanka. Findings reconfirmed the relationships in original TAM, enabling to use TAM in SNS context. Further, PIIT significantly predicts the Perceived Ease of Use (PEOU) of SNS. However, PIIT did not moderate the relationship between Perceived Usefulness (PU) and Intention to Use (IU) SNS. Theoretical and practical implications of these findings and directions for further research are discussed.

scholarly journals Ubiquitous Role of Social Networking in Driving M-Commerce: Evaluating the Use of Mobile Phones for Online Shopping and Payment in the Context of Trust

SAGE Open ◽  
2020 ◽  
Vol 10 (3) ◽  
pp. 215824402093953 ◽  
Author(s):  
Syed Far Abid Hossain ◽  
Zhao Xi ◽  
Mohammad Nurunnabi ◽  
Khalid Hussain
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Mobile Phones ◽  
Social Networking Sites ◽  
Online Shopping ◽  
Mobile Apps ◽  
Mobile App ◽  
Point Of View ◽  
Security Issues

The article analyzes the role of driving m-commerce with social networking and therefore provides insight into how the application of mobile apps influences customers’ perceptions on purchasing products online and on the mode of payment. The consumers are engaged in social interactions through the internet by the new opportunities provided by social media. These interactions provide and generate certain values for both businesses and consumers. An upsurge in the application of social media on mobile phones by users is evident, giving optimism and the ability to view the role of the integration of m-commerce into social media. Certain criteria like mobile app compatibility, trust, perceived value of mobile phone apps for online shopping, and online payment are examined from the point of view of consumers who purchase products, save purchase time, and provide easy use and security through social networking sites and m-commerce. Adoption of a digital mode of payment is affected by the education level of the consumers as, if they are internet savvy, they will be more inclined to use the digital payment mode. The article not only discusses the role of education in the better understanding of consumers toward the application of online modes of transaction through mobile phones, but also indicates that there are security issues, although these have been resolved to some extent by technological advances. Yet, there is need for the retailers as well as the consumers to achieve further technological progress.

Deciphering the Role of Context in Shaping Mobile Phone Usage

2018 ◽  
Author(s):  
Xiangang Qin ◽  
Chee-Wee Tan ◽  
Effie Lai-Chong Law ◽  
Mads Bødker ◽  
Torkil Clemmensen ◽  
...  
Keyword(s):  
Mobile Phone ◽  
Mobile Phone Usage

scholarly journals The Effect Of Perceived Benefits In Formatting Male Online Shoppers’ Attitude

2021 ◽  
Vol 25 (2) ◽  
pp. 290
Author(s):  
Yokie Radnan Kristiyono, Erlyn Ribkah Roring, Ian Nurpatria Suryawan
Keyword(s):  
Purchase Intention ◽  
Positive Relationship ◽  
Online Shopping ◽  
Product Variety ◽  
Positive Influence ◽  
Three Dimensions ◽  
Perceived Benefits ◽  
Multidimensional Construct ◽  
Online Purchase ◽  
Online Shoppers

This study addresses (1) whether the convenience is the multidimensional construct in perceived benefits. (2) whether the price is the multidimensional construct in perceived benefits. (3) whether the product variety is the multidimensional construct in perceived benefits. (4) whether the perceived benefit influence to the attitude towards online shopping. (5) whether the attitude towards online shopping influence on the online purchase intention. The data used in this study is collected from total of 240 respondents who are male and users of 10 most widely used e-commerce in Indonesia. The study reveals that perceived benefits are a multidimensional construct that is reflection in three dimensions, namely convenience, price, and variety product. Second, perceived benefits have a positive relationship to attitudes toward online shopping among men. Third, attitude toward online shopping have a positive relationship to online purchase intention. E-commerce companies' perceived benefits can have a positive influence on consumer's online attitudes. 

scholarly journals An Examination of E-Loyalty for Online Purchase of Apparel among Y Generation

2019 ◽  
Vol 8 (4) ◽  
pp. 8987-8993
Keyword(s):  
Service Quality ◽  
Structural Equation ◽  
Online Shopping ◽  
Young Generation ◽  
System Availability ◽  
Four Dimensions ◽  
Online Purchase ◽  
Internet Users ◽  
Online Shoppers ◽  
Quality Dimensions

Now a day, the internet has become a suitable platform for the trade of products and services. The growth of internet users was 481 million in 2017 and will reach approx. 829 million by 2021. Emergence of online shopping make India like hot bed which inviting the retailers to sell their products online. The boom sub category of online shopping is apparel industry in India. It also reaches to 24% of total online users. Rapid growth of online shopping has led to inspire e-loyalty among online shoppers. In Today’s era young generation has become very active in shopping apparel online. Online fashion market is estimated to reach $12bn to $14bn by 2020. This study measured the four constructs including e service quality dimensions i.e. Privacy, Efficiency, Fulfilment, System Availability and e-trust, e-satisfaction as e-loyalty antecedents. Structural Equation Modelling technique used to establish the relationship between the construct taken for the study. Findings revealed that there are four dimensions of e service quality that have inconsistent influence on e-satisfaction and e-trust. Efficiency is not significantly associated with the e-trust and e-loyalty. Fulfilment is observed as most grounded indicator for e-satisfaction and etrust as well. Privacy is also the important driver to e-trust that leads to e-loyalty.

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