Social Media Tools Adoption and Use by SMES

2014 ◽  
Vol 26 (2) ◽  
pp. 1-17 ◽  
Author(s):  
Samuel Fosso Wamba ◽  
Lemuria Carter
Keyword(s):  
Social Media ◽  
Logistic Regression ◽  
Research Model ◽  
Research And Practice ◽  
Hierarchical Logistic Regression ◽  
Industry Sector ◽  
Firm Innovativeness ◽  
Social Media Tools ◽  
Use Of Social Media ◽  
The Impact

Despite the recent increase in the adoption and use of social media tools to support firm operations, very little empirical research focusing on small- and medium-sized enterprises (SMEs) has been conducted to-date. The aim of this study is to fill this knowledge gap by investigating SME adoption of social media tools. In particular, we assess the impact of organizational, manager and environmental characteristics on SME utilization of the Facebook Events Page. To test our proposed research model, we administered a survey to 453 SME managers. Results of a hierarchical logistic regression indicate that firm innovativeness, firm size, manager's age and industry sector all have a significant impact on social media adoption. Implications for research and practice are discussed.

Social Media Tools Adoption and Use by SMEs

2015 ◽  
pp. 791-806 ◽  
Author(s):  
Samuel Fosso Wamba ◽  
Lemuria Carter
Keyword(s):  
Social Media ◽  
Logistic Regression ◽  
Firm Size ◽  
Research And Practice ◽  
Hierarchical Logistic Regression ◽  
Industry Sector ◽  
Firm Innovativeness ◽  
Social Media Tools ◽  
Use Of Social Media ◽  
The Impact

Despite the recent increase in the adoption and use of social media tools to support firm operations, very little empirical research focusing on small- and medium-sized enterprises (SMEs) has been conducted to-date. The aim of this study is to fill this knowledge gap by investigating SME adoption of social media tools. In particular, we assess the impact of organizational, manager and environmental characteristics on SME utilization of the Facebook Events Page. To test our proposed research model, we administered a survey to 453 SME managers. Results of a hierarchical logistic regression indicate that firm innovativeness, firm size, manager's age and industry sector all have a significant impact on social media adoption. Implications for research and practice are discussed.

scholarly journals The impact of social media on recruitment: Are you LinkedIn?

2018 ◽  
Vol 16 ◽  
Author(s):  
Tanja Koch ◽  
Charlene Gerber ◽  
Jeremias J. De Klerk
Keyword(s):  
South Africa ◽  
Social Media ◽  
South African ◽  
Structured Interviews ◽  
Recruitment Process ◽  
Wide Range ◽  
Managerial Implications ◽  
Social Media Tools ◽  
Use Of Social Media ◽  
The Impact

Orientation: With many organisations vying for the same talent, it is important to ensure that the correct methods are utilised in identifying and attracting the best talent to an organisation.Research purpose: This research investigates the impact of social media on the recruitment process in South Africa.Motivation for the study: As the competition for qualified talent increases, organisations need to understand where to focus their resources to attract the best talent possible. The use of social media is growing daily and its use in the recruitment process seems to have grown exponentially.Research design, approach and method: The sample comprised 12 recruiters, spanning a wide range of industries in South Africa. Semi-structured interviews were conducted and a thematic analysis was utilised to identify themes and subthemes.Main findings: Despite still utilising some traditional methods of recruiting, South African recruiters follow their international counterparts, with LinkedIn being central to their respective recruitment processes. The use of Twitter and Facebook for recruitment was found to be substantially lower in South Africa than elsewhere. Without following a focused approach, the volume of work that emanates from using social media may overwhelm a recruiter.Practical and managerial implications: Recruiters cannot execute effective recruitment without applying social media tools such as LinkedIn. However, training in the optimal use of social media is essential.Contribution: This study indicates that LinkedIn has a major impact on recruitment in South Africa, but that social media is not a panacea for recruitment issues.

Changing the face of reference and user services

2016 ◽  
Vol 44 (3) ◽  
pp. 219-236 ◽  
Author(s):  
Michael Ahenkorah-Marfo ◽  
Harry Akussah
Keyword(s):  
Social Media ◽  
Service Delivery ◽  
Higher Education Policy ◽  
Academic Librarians ◽  
Content Type ◽  
Work Related ◽  
Depth Analysis ◽  
Social Media Tools ◽  
Use Of Social Media ◽  
The Impact

Purpose Social media allows collaboration, participation and sharing in libraries with users. The purpose of this study is to examine the response of academic librarians in Ghana to the use of social media in reference and user services. Design/methodology/approach It is a quantitative study that used the Likert type of questionnaire in soliciting the views of academic librarians from six public and private universities in Ghana on their knowledge and use of social media in providing reference and user services. Findings The findings of the study indicate that majority of academic librarians are knowledgeable and use social media for both personal and work-related purposes. They, however, lack adequate skills to use the array of social media tools to make remarkable difference in service delivery. For this reason, they find the traditional mode of service delivery a comfort zone. Practical implications Higher education policy makers in Ghana and elsewhere would find the results useful in decisions on the types of social media tools to use in universities and colleges. Originality/value The study provides in-depth analysis of the impact of social media on reference and user services in Ghanaian libraries, which is deficient in literature. It also recommends change in policy direction and training to whip up interest in librarians to use social media.

Maximizing Social Media Tools

2016 ◽  
pp. 166-179
Author(s):  
Maria Cecilia I. Ayson
Keyword(s):  
Social Media ◽  
Social Networking Sites ◽  
Information Dissemination ◽  
Low Cost ◽  
New Technology ◽  
Ease Of Use ◽  
Media Campaigns ◽  
Social Media Tools ◽  
Use Of Social Media ◽  
The Impact

The emergence of social networking sites and platforms has paved the way for alternative marketing and information dissemination tools. Several institutions, including special libraries, take advantage of this new technology due to its low cost, ease of use, and wider reach. But since it is a relatively new technology, and its practice is usually not formalized, there is a lack of policies in implementing social media campaigns, especially in special libraries. While social media tools are very popular and easy to use, they still demand considerable time and effort. Thus, it is important to evaluate the impact of special libraries' use of social media among their clientele and target audience. This chapter will feature selected social media tools appropriate for special libraries and recommend guidelines in planning social media campaigns and evaluating their impact.

Advancing Nursing Practice Through Social Media: A Global Perspective

2012 ◽  
Vol 17 (3) ◽  
Author(s):  
Jean Barry ◽  
Nicholas Hardiker
Keyword(s):  
Social Media ◽  
Global Perspective ◽  
Equity In Health ◽  
Access To Health ◽  
Guidance Documents ◽  
Potential Risks ◽  
Social Media Tools ◽  
Use Of Social Media ◽  
The Impact ◽  
Improve Health

Social media has been used globally as a key vehicle for communication. As members of an innovative profession, many nurses have embraced social media and are actively utilizing its potential to enhance practice and improve health. The ubiquity of the Internet provides social media with the potential to improve both access to health information and services and equity in health care. Thus there are a number of successful nurse-led initiatives. However, the open and democratising nature of social media creates a number of potential risks, both individual and organisational. This article considers the use of social media within nursing from a global perspective, including discussion of policy and guidance documents. The impact of social media on both healthcare consumers and nurses is reviewed, followed by discussion of selected risks associated with social media. To help nurses make the most of social media tools and avoid potential pitfalls, the article conclusion suggests implications appropriate for global level practice based on available published guidance.

scholarly journals Social Media Adoption, Usage And Impact In Business-To-Business (B2B) Context: A State-Of-The-Art Literature Review

2021 ◽  
Author(s):  
Yogesh K. Dwivedi ◽  
Elvira Ismagilova ◽  
Nripendra P. Rana ◽  
Ramakrishnan Raman
Keyword(s):  
Social Media ◽  
Media Use ◽  
State Of The Art ◽  
Relevant Literature ◽  
Comprehensive Analysis ◽  
Social Media Use ◽  
Weight Analysis ◽  
Social Media Tools ◽  
Use Of Social Media ◽  
Business To Business

AbstractSocial media plays an important part in the digital transformation of businesses. This research provides a comprehensive analysis of the use of social media by business-to-business (B2B) companies. The current study focuses on the number of aspects of social media such as the effect of social media, social media tools, social media use, adoption of social media use and its barriers, social media strategies, and measuring the effectiveness of use of social media. This research provides a valuable synthesis of the relevant literature on social media in B2B context by analysing, performing weight analysis and discussing the key findings from existing research on social media. The findings of this study can be used as an informative framework on social media for both, academic and practitioners.

PENGARUH SOSIAL MEDIA TERHADAP BRAND AWARENESS AMARIS HOTEL

2020 ◽  
Vol 14 (02) ◽  
pp. 53-61
Author(s):  
Sofiani Sofiani
Keyword(s):  
Social Media ◽  
Positive Impact ◽  
Correlation Method ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Use Of Social Media ◽  
The Impact

Social media has became one of the marketing strategies by most of the companies to deliver their brands, products and services to customer. Apart from the advantages of the use of social media for companies, it is becoming difficult for companies to raise awareness for their brand beause of the competition. The aim of this research is to determine the impact of social media on brand awareness of Amaris Hotel. The results of this research obtained from questionnaires that had been distributed to the respondents in Jakarta and processed with correlation method. The results shows that social media gives quite big and positive impact on building and estabilishing brand awareness of AYANA Amaris Hotel for 41,5%, and Instagram gives the biggest impact on brand awareness of Amaris Hotel. The level of brand awareness of Amaris Hotel has reached the highest level, Top of Mind level. Keywords: Social Media, Brand Awareness, Marketing, Amaris Hotel

Public relations in the age of data: corporate perspectives on social media analytics (SMA)

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kathy R. Fitzpatrick ◽  
Paula L. Weissman
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Media Analytics ◽  
Content Type ◽  
The Public ◽  
Management Function ◽  
Use Of Social Media ◽  
The Impact ◽  
Corporate Brands ◽  
Depth Interviews

PurposeThe aim of this study was to understand how public relations leaders view and use social media analytics (SMA) and the impact of SMA on the public relations function.Design/methodology/approachThe research involved in-depth interviews with chief communication officers (CCOs) from leading multinational corporate brands.FindingsThe findings revealed that although CCOs perceive social media analytics as strategically important to the advancement of public relations, the use of social media data is slowed by challenges associated with building SMA capacity.Theoretical and practical implications – The research extends public relations theory on public relations as a strategic management function and provides practical insights for building SMA capabilities.Originality/valueThe study is among the first to provide empirical evidence of how companies are using social media analytics to enhance public relations efforts.

scholarly journals Impact of Social Media in Adoption of New Trends of Visual Arts: A Case Study of Established Visual Artists in Twins Cities

2020 ◽  
Vol V (II) ◽  
pp. 20-33
Author(s):  
Muhammad Ayub Wali ◽  
Salman Amin ◽  
Muhammad Rehman
Keyword(s):  
Social Media ◽  
Visual Arts ◽  
Art Teachers ◽  
Twin Cities ◽  
Visual Artists ◽  
Significant Relation ◽  
Art Educators ◽  
Innovation Model ◽  
Use Of Social Media ◽  
The Impact

This study has investigated the problem of finding the impact of social media in adoption of new trends of visual arts on established visual artists of twin cities and also how social media facilitates in disseminating new techniques of visual arts among the art practitioners. The aims of the research were to investigate the impact of social media in adoption of new trends of visual arts among established visual artists, and also to evaluate the existing techniques of visual arts through diffusion innovation model among the established visual artists. The researcher has conducted interviews of established visual artists, questionnaires were also furnished. The stakeholders were practicing field visual artists (studio based) and visual art educators (art teachers). The result concluded from the present study was that adoption of social media has a positive significant relation with adoption of new trends of arts and impact on the skills of artists whereas adoption of social media has a negative but significant relation with use of social media.

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