Online Survey Design and Implementation: Targeted Data Collection on Social Media Platforms

This study investigates how Nigerian librarians are mitigating the infodemic caused by the COVID-19 pandemic. The descriptive survey design was adopted for the study. The entire population of Nigerian librarians in major social media platforms of the Nigerian Library Association and its sections were used for the study. An online survey administered through Google forms was used. A total of 186 librarians responded to the survey. The data was analysed with percentages and presented in charts. The findings show that: the majority (80%) agreed that there is infodemic in Nigeria. The major roles played by the librarians in mitigating the infodemic are: correction of misconceptions online (54.8%), posting of official information online(47.8%), and provision of authentic sources to COVID-19 guidelines (39.8%); the majority (91.1%) of the librarians played these roles as personal initiatives; majority (79%) of them believe their roles have been effective; and the major challenges facing their efforts are the issue of low bandwidth (59.1%), distrust for official information (31%) and regard for myths (29%). The implication of these findings is that most of the efforts made by Nigerian librarians to curb the spread of fake news associated with the corona virus were mainly personal initiatives. This further implies that a majority of Nigerian libraries do not have plans and policies in place to ensure service delivery in emergency situations. It was recommended, among others, that Nigerian librarians should go beyond online efforts to use traditional methods in order to reach a larger part of the populace without access to the internet.

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Representasi Feminisme dalam Video Klip ‘Nightmare’ oleh Halsey

Koneksi ◽

10.24912/kn.v4i2.8170 ◽

2020 ◽

Vol 4 (2) ◽

pp. 338

Author(s):

Faiz Zulia Maharany ◽

Ahmad Junaidi

Keyword(s):

Qualitative Research ◽

Social Media ◽

Data Collection ◽

Mass Communication ◽

Video Clip ◽

Charles Sanders Peirce ◽

Patriarchal Culture ◽

The Social ◽

Social Media Platforms ◽

Barrier Wall

'Nightmare' is the title of a video clip belonging to a singer and singer called Halsey, in which the video clip is explained about the figure of women who struggle against patriarchal culture which has been a barrier wall for women to get their rights, welfare and the equality needed they get. This research uses descriptive qualitative research methods. Data collection techniques are done through documentation, observation and study of literature. Then, analyzed using Charles Sanders Peirce's semiotics technique. The results of this study show the fact that signs, symbols or messages representing feminism in the video, 'Nightmare' clips are presented through scenes that present women's actions in opposing domination over men and sarcastic sentences contained in the lyrics of the song to discuss with patriarchy. Youtube as one of the social media platforms where the 'Nightmare' video clip is uploaded is very effective for mass communication and for conveying the message contained in the video clip to the viewing public.‘Nightmare’ adalah judul video klip milik musisi sekaligus penyanyi yang bernama Halsey, dimana pada Video klipnya tersebut menceritakan tentang figur perempuan-perempuan yang berusaha melawan budaya patriarki yang selama ini telah menjadi dinding penghalang bagi perempuan untuk mendapatkan hak-haknya, keadilan dan kesetaraan yang seharusnya mereka dapatkan. Penelitian ini menggunakan metode penelitian kualitatif deskriptif. Teknik pengumpulan data dilakukan melalui dokumentasi, observasi dan studi kepustakaan. Kemudian, dianalisis menggunakan teknik semiotika milik Charles Sanders Peirce. Hasil penelitian ini menunjukan bahwa terdapat tanda-tanda, simbol atau pesan yang merepresentasikan feminisme di dalam video klip ‘Nightmare’ yang dihadirkan melalui adegan-adegan yang menyajikan aksi perempuan dalam menolak dominasi atas laki-laki dan kalimat-kalimat sarkas yang terkandung dalam lirik lagunya untuk ditujukan kepada patriarki. Youtube sebagai salah satu platform media sosial dimana video klip ‘Nightmare’ diunggah sangat efektif untuk melakukan komunikasi massa dan untuk menyampaikan pesan yang terkandung di dalam video klip tersebut kepada masyarakat yang menonton.

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AN EXPLORATION OF GENDER DIFFERENCES IN TEENAGERS’ USE, CONSUMPTION AND DIGITAL PRODUCTION

NORDSCI Conference proceedings, Book 1 Volume 3 ◽

10.32008/nordsci2020/b1/v3/24 ◽

2020 ◽

Author(s):

Corina-Maricica Seserman ◽

Daniela Cojocaru

Keyword(s):

Gender Differences ◽

Social Media ◽

Data Collection ◽

Gender Identity ◽

Online Survey ◽

Peer Group ◽

Methodological Approach ◽

Digital Content ◽

Media Consumption ◽

The Way

Today’s teenagers have a very close relationship with ICTs and the digital space related to them, as they have impacted the way the youth constructs their sense of self and the tools they use to perform their carefully constructed identity. One key element which influences the way one constructs their views by themselves is within the boundaries set by their biological sex and therefore through the behaviors associated with their asigned gender. Through the symbolic interactionist lense, or more specifically through Goffman's dramaturgical theory on the manner in which one presents him/herself in society, this paper looks at the manner in which teenagers use social media platforms and at the way they consume and create digital content in order to present their gender identity. The way teenagers consume and produce digital content differs and depends on how they interpret their ideals of femininity and masculinity, which are afterwards reproduced in the content they post on their social media pages. Therefore this research is an attempt to understand what are the factors teenagers take in account when consuming and producing content. What gender differences can be observed in regards to new media consumption? What difference can be observed in online activity behaviors between males and females? How do they feel about their gender identity concerning fitting in with their peer group? A mix-methodological approach was engaged in the data collection process. In the first stage of the research highschool students (n=324) from the city of Suceava (Romania) participated in taking an online survey. The initial intent was to meet with the young respondents in person, but due to the COVID-19 pandemic this was deemed impossible. For the second stage of data collection, six of the participants who took the online survey were invited to participate in a focus group designed to grasp a better understanding of the results from the previous stage. The discovered findings uncover engaging gender similarities and differences in social media consumption and the type, subject, matter and style in which they posted their content, but also in regards to the performance of the self between the online and offline space.

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Fear of Missing Out as motivation to process information: How differences in Instagram use affect attitude formation online

New Media & Society ◽

10.1177/14614448211011834 ◽

2021 ◽

pp. 146144482110118

Author(s):

Dominik Neumann ◽

Patricia T Huddleston ◽

Bridget K Behe

Keyword(s):

Social Media ◽

Cognitive Processing ◽

Online Survey ◽

Regression Analyses ◽

Fear Of Missing Out ◽

Advertising Strategy ◽

Social Media Platforms ◽

Advertising Content ◽

Practical Implications ◽

Marketing Messages

Marketing on social media has become ubiquitous. Consequently, social media platforms are increasing the level of advertising content that users may later encounter when navigating online shopping websites. It is unclear how this amplification of exposure to marketing messages through social media affects consumers’ attitudes to products online. Furthermore, the roles of social media participation and proneness to experience Fear of Missing Out on product attitude remain largely unexplored. In this research ( N = 1002), we employed an online survey of US Instagram users. These data were submitted to three-way moderation regression analyses with attitude toward the product as the dependent variable. Consumers who are more active on social media and had high (vs low) Fear of Missing Out expressed more favorable attitudes toward online products after being exposed to Instagram content (vs not exposed). The theoretical and practical implications for cognitive processing research and advertising strategy and study limitations are discussed.

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The usage pattern and willingness of undergraduate medical students for including social media platforms as a learning tool in medical education- an online survey

PERSPECTIVES IN MEDICAL RESEARCH - 2 ◽

10.47799/pimr.0801.03 ◽

2020 ◽

Vol 8 (1) ◽

pp. 11-17

Author(s):

Momin Kashif ◽

Mirza Nisar Baig

Keyword(s):

Social Media ◽

Medical Education ◽

Medical Students ◽

Online Survey ◽

Active Participation ◽

First Year ◽

Usage Pattern ◽

Undergraduate Medical Students ◽

Learning Tool ◽

Social Media Platforms

Background: The rapid growth and availability of smartphones and social media platforms (SMP) have changed the medical students' approach to learn and manage the information about their academic, personal and professional lives. Methods: An online survey was done in undergraduate medical students of PIMS, Karimnagar to collect information about usage pattern and perception of SMP, and willingness to participate for using SMP as a learning tool in medical education. Results: Total 433 (Females – 275) out of 600 students participated in the survey from the first year (125), secondyear (151) and third-year (157) MBBS students. Everyone is using some type of SMP. They find SMP nearly equal to lecture materials and subject notes as a useful learning tool and there was significantly increasing trend of perception of SMP being a useful learning tool from the first-year (79%), second-year (83%) to third-year (92%), (p=0.01). Almost 93% want to see SMP used at institute level in medical education. Female students (52.4%) are significantly more willing for active participation than male students (43%), p=0.04. First-year students (56%) are more ready for active participation followed by third (48.4%) and second (43.7%) year students, p=0.08. Conclusion: Most students are willing to include SMP in medical education as a learning tool and ready to participate in different activities if they get the required training. As all students have smartphones and efficiently utilizing different services on their devices, SMP can become an effective learning tool in medical education.

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Impact of the COVID-19 Pandemic on Instagram and Influencer Marketing

International Journal of Marketing Studies ◽

10.5539/ijms.v13n2p20 ◽

2021 ◽

Vol 13 (2) ◽

pp. 20

Author(s):

Evelina Francisco ◽

Nadira Fardos ◽

Aakash Bhatt ◽

Gulhan Bizel

Keyword(s):

Social Media ◽

Marketing Strategy ◽

Online Survey ◽

Video Conferencing ◽

Marketing Mix ◽

The Internet ◽

Exploratory Research ◽

Social Media Platforms ◽

The Impact ◽

Made In

The COVID-19 pandemic and the resulting stay-at-home orders have disrupted all aspects of life globally, most notably our relationship with the internet and social media platforms. People are online more than ever before, working and attending school from home and socializing with friends and family via video conferencing. Marketers and brands have been forced to adapt to a new normal and, as a result, have shifted their brand communication and marketing mix to digital approaches. Hence, this study aims to examine the shift of influencer marketing on Instagram during this period and the possible future implications. By employing an online survey for exploratory research, individuals answered questions addressing their perceptions about the impact of the pandemic, brands and influencers’ relationship, and the overall changes made in marketing strategy.

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P112 SMILE: Sustaining Medical Education In a Lockdown Environment.Using social media to develop a free online access medical education platform during lockdown

BJS Open ◽

10.1093/bjsopen/zrab032.111 ◽

2021 ◽

Vol 5 (Supplement_1) ◽

Author(s):

John Pascoe ◽

Paul Foster ◽

Muntasha Quddus ◽

Angeliki Kosti ◽

Francesca Guest ◽

...

Keyword(s):

Social Media ◽

Medical Education ◽

Online Survey ◽

Cost Effective ◽

User Comments ◽

Surgical Trainees ◽

Social Media Platforms ◽

Online Access ◽

Education Platform

Abstract Introduction SMILE is a free online access medical education (FOAMEd) platform created by two UK surgical trainees and a medical student that delivered over 200 medical lectures during lockdown. Method The role of Social Media in the development of SMILE was interrogated using a survey sent to all SMILE participants and by analysing activity on SMILE social media platforms. Results 1306 students responded to the online survey with 57.2% saying they heard of SMILE through Facebook. Engagement using facebook remained highest with 13,819 members, over 800 user comments and >16,000 user reactions. 4% of the students heard of SMILE through Twitter or Instagram. Facebook analytics revealed the highest level of traffic when lectures were most commonly held suggesting students used Facebook to access lectures. Other educators were able to find SMILE on social media, leading to collaborations with other platforms. Throughout the survey many mentioned how social media created and maintained a community of medical students enhancing group-based learning Conclusions We demonstrate that social media platforms provide popular and cost-effective methods to promote, sustain & deliver medical education for students and educators.

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Effects of relationship types on customers’ parasocial interactions

Journal of Hospitality and Tourism Technology ◽

10.1108/jhtt-09-2016-0053 ◽

2017 ◽

Vol 8 (1) ◽

pp. 133-147 ◽

Cited By ~ 4

Author(s):

Seonjeong Ally Lee ◽

Minwoo Lee

Keyword(s):

Social Media ◽

Online Survey ◽

Marketing Research ◽

Customer Relationships ◽

Cross Sectional ◽

Content Type ◽

Relationship Types ◽

Different Types ◽

Social Media Platforms ◽

Parasocial Interactions

Purpose The purpose of this study is to investigate different types of customer relationships on customers’ interaction with the brand, based on prior social media and relationship marketing research. Design/methodology/approach A cross-sectional, self-administered online survey was conducted to investigate the role of different types of relationships on customers’ brand-relevant responses in the context of hotel social media platforms. Findings Results identified customers’ relationships with services and brands, and how other customers influenced their parasocial interactions (PSIs). Customers’ PSIs then positively influenced their self-brand connection and their brand usage intention. Originality/value This study was the first attempt to propose a conceptual framework to explain different types of customer relationships on customers’ interactions with the brand in the context of hotel social media platforms.

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Exploring sharing behaviors across social media platforms

International Journal of Market Research ◽

10.1177/1470785318782790 ◽

2018 ◽

Vol 61 (2) ◽

pp. 157-177 ◽

Cited By ~ 6

Author(s):

Chang-Dae Ham ◽

Joonghwa Lee ◽

Jameson L Hayes ◽

Young Han Bae

Keyword(s):

Social Media ◽

Social Exchange ◽

Social Presence ◽

Social Exchange Theory ◽

Online Survey ◽

Self Management ◽

Theory Approach ◽

Social Conversation ◽

Social Media Platforms ◽

Sharing Behavior

Increasingly, consumers are simulcasting branded content across multiple, interconnected social media platforms creating a complex social media ecosystem. However, little is known about what motivates sharing in the ecosystem as opposed to specific media contexts. Present research explores multiplatform consumers’ general sharing motivations and examines how those motivations, in conjunction with social relationships, influence sharing behavior across social media platforms. First, four focus group interviews were conducted to identify general social media sharing motivations of multiplatform consumers. Employing an online survey ( N = 249), four dimensions comprised of 31 sharing motivation items were identified: social presence, social conversation, easy connection, and self-management. Applying a theory of reasoned action and social exchange theory approach, we conducted a second online survey ( N = 342) to elaborate on our findings in terms of multidimensionality and interdependency among the influencing factors on social sharing behavior. Social conversation exhibited the strongest relationship with attitude toward sharing, whereas self-management was negatively related to the social norm, which, in turn, was negatively associated with sharing intention. Findings and implications are discussed.

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Social media news deserts: Digital inequalities and incidental news exposure on social media platforms

New Media & Society ◽

10.1177/14614448211059529 ◽

2021 ◽

pp. 146144482110595

Author(s):

Matthew Barnidge ◽

Michael A Xenos

Keyword(s):

Social Media ◽

Online Survey ◽

Digital Inequality ◽

Individual Level ◽

Online Networks ◽

Midterm Elections ◽

Incidental Exposure ◽

Social Media Platforms ◽

Civic Skills ◽

New Form

Some people live in social media “news deserts,” while others are embedded in online networks that are rich in news content. These news deserts represent a new form of digital inequality—distinct from problems of access, resources, or civic skills—that could foreclose one of the ways social media are believed to contribute to informing citizens and engaging them in democratic processes: providing opportunities for incidental news exposure. This study investigates incidental exposure on social media platforms, drawing on an online survey administered just before the 2018 US Midterm Elections ( N = 1493). The study finds that even after controlling for key individual-level factors, characteristics of social media discussion networks play a role in explaining variation in incidental exposure. The results are discussed in light of prevailing theory about incidental exposure, public engagement, and digital inequalities.

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