Educational Effects of a Tailored Leaflet Addressing Drinking during Pregnancy
Objective To examine the educational effects of a tailored leaflet on current drinking behavior, thoughts about drinking alcohol during pregnancy, and knowledge of fetal alcohol syndrome (FAS) among pregnant women. Design Intervention. Participants We recruited pregnant women who were participating in maternity classes held at five municipal health centers in Saitama Prefecture and Tokyo in Japan. Methods Questionnaires were administered before and after distribution of either a tailored or a non-tailored leaflet and again after the women delivered their babies. Results More women read the non-tailored leaflet than the tailored one; this was because they felt they could read the non-tailored leaflet immediately. As for educational effects, the tailored leaflet was not superior to the non-tailored one in changing the women's behavior, thoughts, or knowledge. Conclusion It is more important for health education leaflets to seem easy to read in terms of volume than to be tailored.