scholarly journals Did You Try Our Good Smoked Ham? Assessing the Quality of Translation as Cross-Cultural Mediation on Croatian Tourist Board Websites

2021 ◽  
Vol 18 (1) ◽  
pp. 151-167
Author(s):  
Snježana Veselica Majhut
Keyword(s):  
Translation Studies ◽  
Cross Cultural ◽  
Special Focus ◽  
Cultural Communication ◽  
Cross Cultural Communication ◽  
Translation Quality ◽  
Tourism Sector ◽  
Cultural Mediators ◽  
Major Criterion

Tourist discourse has been recognized as a specialized type of cross-cultural communication. Thus, successful translation of tourist texts assumes that translators act as cross-cultural mediators on a number of levels. The rather low quality of translation in the tourism sector has been pointed out by several Translation Studies scholars. However, not much systematic empirical research on the quality of translation in this sector has been carried out. This paper analyses a corpus of multilingual websites produced by Croatian tourist boards. In the analysis of the data I rely on the criteria for assessing translation quality of web translation developed by Pierini (2007), and place a special focus on the achievement of pragmatic level equivalence between source and target texts as a major criterion of successful cross-cultural communication in the translation of tourism discourse.

scholarly journals Examining the Differences in Assessing Quality of Translations and Acceptability of Texts

2013 ◽  
Vol 10 (2) ◽  
pp. 127-137
Author(s):  
Lara Burazer
Keyword(s):  
Translation Studies ◽  
Cross Cultural ◽  
Target Audience ◽  
The Other ◽  
Mutual Understanding ◽  
Cultural Communication ◽  
Cross Cultural Communication ◽  
High Level ◽  
Culturally Embedded

The main focus of modern Translation Studies seems to be the ever changing challenges of successful cross–cultural communication. With globalisation of society, limitations in mutual understanding are surfacing, which are usually followed by the communicator’s failure to meet the other party’s expectations. Such expectations are not only linguistically, but culturally embedded and might prove difficult to grasp for those who are not closely connected to the particular culture. Mastering linguistic abilities is an inevitable requirement and represents an important aspect of cross–cultural communication, but achieving a high level of acceptability of (translated) texts proves to be just as important, while not always directly related to the traditional linguistic aspects of the text. It requires meeting the expectations of the target audience which exceed the scope of grammar and vocabulary. Prior cultural and discoursal experience with relevant texts proves to play an important role in producing translations which meet the target audience’s expectations in terms of linguistic, but more importantly in terms of discoursal characteristics.

scholarly journals Enhancing the Quality of Tourism Communication: The Effec-tiveness of Inquiry Strategies in Intercultural Contexts

2018 ◽  
Vol 7 (4.34) ◽  
pp. 407
Author(s):  
A. R. Roswati ◽  
M. Noor Rohana ◽  
I. Radhiah ◽  
C. A. Nurul Ain ◽  
Z. Rosdi ◽  
...  
Keyword(s):  
Social Communication ◽  
Tourism Industry ◽  
Cross Cultural ◽  
Communication Strategy ◽  
Cultural Communication ◽  
Daily Lives ◽  
Cross Cultural Communication ◽  
Asking Questions ◽  
Cultural Contradictions

Inquiry is one of the activities that take place during conversation throughout our daily lives. It has been said that the knowledge that is obtained by an individual start by asking questions. Furthermore, inquiry is identified as an effective communication strategy which is able to influence learning and which is also able to deliver the content of learning. This leads to an increased level of achievement by a learner. However, in reality, a strategy of inquiry does not only focus on the context of communication learning but it also plays an important role in other domains of social communication. Thus, this paper discusses the aspect of mindfulness which outlines the strategy of inquiry to increase the effectiveness of communication between a tour guide and the targeted tourists in the tourism industry during tour visits. The mindfulness aspect of this research is based on the Cross-Cultural Mindfulness Model. It is important to emphasise the mindfulness aspect of inquiry strategies, so that any cross cultural communication will not create conflicts or cultural contradictions. Furthermore, it can assist in smoothing a tour session while increasing the quality of communication in tourism. 

scholarly journals On the possibilities and impossibilities of cross-cultural communication

Linguistica ◽  
2006 ◽  
Vol 46 (1) ◽  
pp. 71-80
Author(s):  
Martina Ožbot
Keyword(s):  
Translation Studies ◽  
Cross Cultural ◽  
Cultural Communication ◽  
Half Century ◽  
Cross Cultural Communication ◽  
The Past ◽  
Past Half Century ◽  
Past Half ◽  
Practical Level

As is well known, the second half of the last century has witnessed an un­ precedented increase in cross-cultural communication at a practical level as well as a remarkable development of research on various aspects of translation as cross-cultural communication par excellence. Such an interest in the study of translation appears to be directly linked with the expansion of translational activities and reflects the impor­ tance attributed to them in the society at large. At the same time, the burgeoning growth of translation studies is to be explained within the context of the expansion of the discipline of linguistics over the past half-century , an important part of which is the development of various text-oriented branches in which attention has been given to previously largely unstudied phenomena of the functioning of language in real communicative situations.

scholarly journals Potential risks in cross-cultural communication in construction

2018 ◽  
Vol 251 ◽  
pp. 06015
Author(s):  
Oksana Danchevskaya
Keyword(s):  
Verbal Communication ◽  
Cross Cultural ◽  
Cultural Communication ◽  
Practical Application ◽  
General Behaviour ◽  
Suggested Approach ◽  
Cross Cultural Communication ◽  
Potential Risks

Cross-cultural communication has many potential risks which occur due to errors in different spheres. In construction, interaction errors are dangerous as they can lead to serious undesirable consequences. Although there are many theoretical works on cross-cultural communication, the practical application of this knowledge is often difficult. This research is aimed to fill this gap by examining a case study with subsequent analysis of the mistakes made, evaluation of potential risks, and recommendations aimed at eliminating or at least reducing such risks. The study revealed that predominantly several errors are committed simultaneously, and by both parties on three levels: non-verbal, verbal communication, and in general behaviour. The findings indicate that possible risks can be significantly reduced or completely eliminated provided that the parties are able to competently navigate the situation. The suggested approach to studying cross-cultural communication can help people enhance the quality of interaction both in professional and interpersonal spheres.

On the passage of transcendent messages

FORUM ◽  
2016 ◽  
Vol 14 (1) ◽  
pp. 123-143
Author(s):  
Anthony Pym
Keyword(s):  
Cross Cultural ◽  
Cultural Communication ◽  
Human Suffering ◽  
Material Transfer ◽  
Cross Cultural Communication ◽  
Competing Interests ◽  
Translation Analysis ◽  
A Site ◽  
War Commemoration

Abstract Translation is one way texts are accorded transcendence, understood as material transfer from a site of utterance. Although frequently construed as a quality of texts or auctorial virtue, transcendence is enacted by receivers (including translators) pulling texts across time and space, transforming them accordingly. Study of a war-commemoration text attributed to Atatürk shows this happening in its transfer to Australia. The historical authorship of the text has been contested, and analysis of its various translations and interpretations reveals competing interests, strategic omissions, distributed intercultural agency, and inscriptions. However, the historians involved in the debate, in both Turkey and Australia, have not sufficiently considered translation analysis, which can find some justification for the questioned text. Further, an ethics of cross-cultural communication might question the translation as an appeal to resolution based not just on the commonness of human suffering but also the shared concealment of guilt.

scholarly journals The Study of Students’ Talents and Skills as the Starting Point in Narrowing the Skills Gap of Human Resources in the Tourism Sector

2021 ◽  
Vol 13 (1) ◽  
pp. 122-143
Author(s):  
Teresa Skalska ◽  
Anna Rękawek
Keyword(s):  
Value Added ◽  
Cross Cultural ◽  
Cultural Communication ◽  
Skills Gap ◽  
Cross Cultural Communication ◽  
University Courses ◽  
Tourism Sector ◽  
Starting Point ◽  
Individual Potential ◽  
Support Methods

Abstract Objective: The article refers to the measurement of natural talents and skills of students in an internationalised environment and possible use of empirical research to modify university curricula. The article aims to determine how to design and implement skills models to increase education efficiency and to adapt the curriculum to the labour market expectations. Methodology: The evaluation was based on three empirical surveys conducted among students of a highly internationalised university: the Gallup test measuring natural talents, the Filipowicz test (measuring skills) and a poll among students, diagnosing their expectations as to student apprenticeships and traineeships. Findings: Using the aforementioned tools allowed to identify strengths of university students in tourism programmes and to indicate areas for improvement during education. Value Added: The conclusions drawn from the survey allowed to confront students’ skills with employers’ expectations and to develop student support methods, e.g. through appropriate modifications of curricula and traineeship programmes. University courses were extended to include modules reinforcing students’ enterprise, the management of individual potential, cross-cultural communication and negotiating skills. Recommendations: Such survey enables the creation of a talent bank among students where their talents – reinforced with the knowledge and skills acquired at university – will help develop their strengths and can be particularly useful in selected posts.

scholarly journals Humanizing Translation History

2017 ◽  
Vol 22 (42) ◽  
pp. 23 ◽  
Author(s):  
Anthony Pym
Keyword(s):  
Social Roles ◽  
Translation Studies ◽  
Cross Cultural ◽  
Cultural Communication ◽  
Cross Cultural Communication ◽  
Intercultural Studies ◽  
Physical Mobility ◽  
The Social

The structuralist principles of systems-based Translation Studies tend to conceal the social roles played by translators in mediating between cultures. Attention to slightly alternative principles might be able to initiate a progressive humanization of Translation Studies, possibly alerting scholars to phenomena previously overlooked. Two such principles are illustrated here on the basis of Hispanic translation history. First, if attention is paid to translators and only then to the texts they produce, the subjectivities thus revealed tend to display multidiscursive involvement (translators usually do more than translate), complex cultural allegiances (they are not always faithful or loyal to one side), and physical mobility (they tend not to not stay in just one place). The second idea is that translators can be seen as operating in professional intercultures, where their membership tends to be based on purely professional criteria (not birthright), they may adopt secondary positions with respect to cross-cultural communication (they tend not to initiate negotiations), and their institutions are often particularly transitory (based on contact-renewed networks rather than sovereign space). The application and exploration of these principles might ideally move Translation Studies toward the wider questions of Intercultural Studies.

scholarly journals Discussion on English-Language Films and College English Listening Teaching

2020 ◽  
Vol 4 (2) ◽  
pp. 54-58
Author(s):  
Haiyan Zhao
Keyword(s):  
Communication Skills ◽  
English Language ◽  
Economic Globalization ◽  
Cross Cultural ◽  
Cultural Communication ◽  
English Learning ◽  
College English ◽  
Cross Cultural Communication ◽  
Cultural Exchanges

The development of economic globalization has granted people more opportunities for cross-cultural exchanges, and therefore, the demand for English language talents in the society has gradually increased and more requirements for English language talents have also been continuously set out. Therefore, high-quality English language talents who are capable of cultural exchanges and communication are very important. English language films are a very important carrier in English learning. It is a beloved tool for learning English language due to its nature. In addition, the vivid situations, interesting speeches and expressions, and intuitive auditory impacts in the English language films provide very effective materials for college English listening teaching, and have therefore been highly valued by the college English teachers and educators. In view of the above, this article discusses English language films and college English listening teaching. The main purpose is to improve the quality of English listening teaching and students' cross-cultural communication skills.

scholarly journals “Oriental” specificity of in the works of A. A. Fet: comparative analysis of the verbless poems of A. A. Fet and ancient Chinese poets

Litera ◽  
2021 ◽  
pp. 9-19
Author(s):  
Mengjie Dai
Keyword(s):  
Comparative Analysis ◽  
Cultural Studies ◽  
Cross Cultural ◽  
Cultural Communication ◽  
Cross Cultural Communication ◽  
Mutual Interest ◽  
Chinese Scholars ◽  
The Subject ◽  
Different Cultures

The subject of this research is the works of A. A. Fet, namely verbless poems, which are used as manifestation of his interest in the Orient and ancient Chinese poets. Analysis of A. A. Fet’s works from the perspective of projection on the compositions of Chinese poets and reflection of oriental specificity in his poems is a widespread topic in cross-cultural studies on the peculiarities of the establishment of literature. Multiple Chinese scholars keep seeking similar motifs as the factors mutual interest in depiction landscapes and surrounding reality. The acquired results allow interpreting the works of the poets belonging to different cultures. The scientific novelty of this research lies in combining different opinions on studying the oriental specificity in the poems of A. A. Fet, placing emphasis on the analysis of one his verbless poems. The article presents a compilation of various approaches towards examination of the works of A. A. Fet. The materials can be valuable for those interested in the creative path of the Russian poet. In future structuring the route of interaction and enrichment of knowledge in the field of cross-cultural communication, the obtained result of the works of authors of foreign cultures contributes to the understanding of culture, strengthens relations between the cultures, as well as improves the quality of translation, which is also important in the dialogue of cultures.

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