scholarly journals Media Discourse And Gender: Issues Of Reconstruction Of Gender Ideologies In Pakistani Television Advertisements

2014 ◽  
Vol 8 (1) ◽  
pp. 197-218
Author(s):  
Sarwet Rasool
Keyword(s):  
Gender Roles ◽  
Cell Phones ◽  
Gender Issues ◽  
Media Discourse ◽  
Gender Ideologies ◽  
Men And Women ◽  
Linguistic Strategies ◽  
Television Advertisements ◽  
And Gender ◽  
Beauty Products

Traditionally Pakistani society exhibits stereotypical patriarchal gender ideologies in all spheres of life. Pakistani media also operates under the same patriarchal framework of received definitions of gender. When it comes to Pakistani television advertisements, to ensure social acceptability, typically they represent men and women in their perceived gender roles. However, recently a wave of change can be noticed in these advertisements as many advertisements challenge and/ or reconstruct gender ideologies implicitly or explicitly. In the current research advertisements selected from diverse domains including edibles, cell phones and services, beauty products and toiletries denote a change across gender stereo-typicality. The paper investigates whether, how far and in what ways gender roles and ideologies are challenged and reconstructed; and what thematic, linguistic and extra linguistic strategies are used in Pakistani television advertisements. It is expected that the paper will provide insights into the processes of reconstruction of gender ideologies in Pakistan.

scholarly journals A Sociopragmatic Analysis of Women and Gender Roles in John Galsworthy’s Forsyte Saga and Naguib Mahfouz’s Cairo Trilogy

2020 ◽  
Vol 10 (2) ◽  
pp. 284
Author(s):  
Abdulfattah Omar ◽  
Musa Ahmed Musa Alhassan
Keyword(s):  
Gender Roles ◽  
Gender Issues ◽  
Social Practices ◽  
Literary Discourse ◽  
Women And Gender ◽  
Men And Women ◽  
Pragmatic Analysis ◽  
Contextual Elements ◽  
And Gender ◽  
Narrative Techniques

This study is concerned with investigating the treatment of women and gender roles in Glasworthy’s Forsyte Saga and Naguib Mahfouz’s Cairo Trilogy from a sociopragmatic perspective. The texts studied for this paper have not been evaluated to socio-pragmatic analysis that reflects the little application of this approach to literary works. As thus, the goal of this paper is to advance sociopragmatic analysis to these novels—there is salience from the style, narrative techniques, and language utilized by both writers in their books, which indeed points to pragmatic undercurrents that must be explored. The results indicate that social and political aspects are key elements for understanding women and gender issues in the selected texts. The integration of these contextual elements revealed how the two authors manipulated literary discourse to reflect on the power relations and struggles between men and women of their age. It can be claimed that sociopragmatic approaches provide opportunities for understanding the hidden layers within the selected texts in terms of social practices and interactions among characters. It is finally suggested that sociopragmatic approaches should be integrated into literary studies for a better and deeper understanding of literary discourse in general and crosscultural issues in particular.

scholarly journals Fathers and Gender Traditionalism: Perception of Inequality and Life Roles

2006 ◽  
Vol 9 (2) ◽  
pp. 171-181 ◽  
Author(s):  
Consuelo Paterna ◽  
Carmen Martínez
Keyword(s):  
Gender Roles ◽  
Gender Ideology ◽  
Traditional View ◽  
Couple Relationship ◽  
Satisfaction Level ◽  
Men And Women ◽  
Important Thing ◽  
And Gender ◽  
Life Roles ◽  
Gender Traditionalism

Men's discourse about the paternal role is changing significantly. Despite the fact that men still perceive themselves as being responsible for the family's economical protection and the children's discipline, they face increasing demands for more involvement in childcare. From this perspective, this work analyzes the traditional view of gender roles and the perception of inequality in a sample of 95 employed fathers, as well as the various levels of satisfaction with other life roles and their relevance as a function of some gender and sociodemographic variables. The results show that men do not maintain a very traditional gender ideology with regard to role distribution and they still consider the paternal role and feelings as the most important thing in their lives. However, the couple relationship gives them the most satisfaction. Level of traditionalism and age were the two significant predicting variables of perception of inequality of men and women.

scholarly journals It’s A Private Matter. Space And Gender Issues In Shakespeare’s Cymbeline

2015 ◽  
Vol 12 (1) ◽  
pp. 88-94
Author(s):  
Dana Percec
Keyword(s):  
Gender Roles ◽  
Cultural History ◽  
Gender Issues ◽  
Private Life ◽  
Private Space ◽  
Visual Illustration ◽  
English Society ◽  
And Gender ◽  
Private Matter

Abstract The paper investigates the preoccupations of the 16th and 17th-century English society for the emerging phenomenon and concept of privacy, reflected, among others, in the new ways in which space is employed in defining hierarchies and gender roles. The paper deals with elements of cultural history related to the use and meaning of privacy, private life and private space in a Shakespearean play which is significant for the visual illustration of the concept – Cymbeline, more specifically, the bed-trick scene.

scholarly journals Gender and Agricultural Practice in Developing Countries: Literature Review

2019 ◽  
pp. 1-11
Author(s):  
Oluwatoyin Bukola Chete
Keyword(s):  
Developing Countries ◽  
Agricultural Development ◽  
Gender Issues ◽  
The Body ◽  
Agricultural Practice ◽  
Policy And Practice ◽  
Men And Women ◽  
Agricultural Work ◽  
Agricultural Enterprise ◽  
And Gender

Aims: This paper reviews the body of evidence on gender and agriculture and gender and enterprise (including farm enterprise) development in developing countries. Results: The resurgence of interest on the influence of gender and its subsequent mainstreaming into social and economic programmes and in particular, agricultural policy and practice, is largely a development of the 1990s and beyond. The extant body of literature on gender and agriculture is dominated by the liberal feminist construction that women are the disadvantaged group regarding resources such as time, assets (particularly land and credit) and household burden,Agricultural development would be facilitated if both men and women have equal access to resources for use in agricultural work. Conclusion: There is no unique pathway for bringing this about nor are there singular notions of success. Indeed, gender issues should be integrated into the agricultural enterprise from the beginning on the back of broad-based needs assessment schemes. Recommendation: The range of gender issues requiring intervention should include progressive identification and systematic dismantling of socio-cultural, ideological, institutional and legal barriers to equal participation of men and women in agricultural enterprise, orientating and skilling extension workers on gender issues and developing women and men cadre in extension services to cater to the specific needs of each gender and creating equal opportunities in education, employment and politics taking account of the realities of both gender.

Dropkin, Celia (1887–1956)

2018 ◽  
Author(s):  
Agnieszka Legutko
Keyword(s):  
Short Stories ◽  
Gender Roles ◽  
First Century ◽  
Cultural Stereotypes ◽  
Modernist Poetry ◽  
Artistic Creativity ◽  
Men And Women ◽  
The Social ◽  
The Usa ◽  
And Gender

Celia Dropkin, one of the greatest yet lesser-known Yiddish poets, revolutionized modern Yiddish poetry with her pioneering exploration of gender dynamics. Bold erotic motifs in Dropkin’s poetry shocked her contemporaries, while her poems, written mostly in the 1920s and 1930s, sound au courant in the twenty-first century. In her poetry, Dropkin addressed themes such as sexuality, love, artistic creativity, motherhood, and nature — as well as domination and sexual politics in man-woman relationships. Born in Bobruisk, Belarus as Tsilye Levin, she wrote her first poems in Russian at the age of 10. After her immigration to the USA in 1912, she began writing in Yiddish, making her literary debut in 1918. She was affiliated with modernist groups formed by Yiddish poets in America, such as Di Inzikhistin [Introspectivists] and Di Yunge [The Young]. During her lifetime, she published only one volume of poetry, In heysn vint. Her children reissued the volume after her death, updating it to include her short stories and reproductions of paintings that she created later in life. Dropkin’s modernist poetry shattered cultural stereotypes about the social and gender roles imposed on men and women, making her a path-breaking poet who ‘filled the stillness of Yiddish poetry with a passionate breath’ (Yakov Glatshtayn).

The Effects of Attitudes Toward Family Life and Gender Roles on Marital Satisfaction

1993 ◽  
Vol 14 (2) ◽  
pp. 157-188 ◽  
Author(s):  
DIANE N. LYE ◽  
TIMOTHY J. BIBLARZ
Keyword(s):  
Marital Satisfaction ◽  
Gender Roles ◽  
Gender Role ◽  
Empirical Analysis ◽  
Family Life ◽  
Men And Women ◽  
Family Attitudes ◽  
And Gender ◽  
Using Data ◽  
The Relationship

This study examines the relationship between the gender role and family attitudes of husbands and wives and five indicators of marital satisfaction. The authors argue that men and women who espouse nontraditional attitudes are likely to be less satisfied than their more traditional counterparts. An empirical analysis is presented using data from husbands and wives interviewed in the 1987-88 National Survey of Families and Households. Husbands and wives who hold nontraditional attitudes toward family life are less satisfied with their marriages, as are men and women whose attitudes diverge from their spouse's attitudes. The effects of attitudes did not vary according to the actual gender roles observed by the couple.

scholarly journals A Literature Study Investigating the Relationship between Language and Gender

2021 ◽  
Vol 3 (3) ◽  
pp. p64
Author(s):  
Hu Zheng-yan
Keyword(s):  
Discourse Analysis ◽  
Literature Review ◽  
Literature Study ◽  
Gender Ideologies ◽  
Men And Women ◽  
Gender Research ◽  
Lexical Choice ◽  
Language And Gender ◽  
And Gender ◽  
The Relationship

Present the literature review focused on the true pictures of language and gender research conducted by scholars abroad and home. The current thesis aims at the differences and similarities in presenting female and male from lexical perspective and through lexicon related discourse analysis explores the connection between the vocabulary and the dominant gender ideologies of the magazine. There are differences and similarities in lexical choice. Reports on men and women both tend to use words, such as children, spouse, and business. Female images constructed by target lexicon differ from men’ and female were regarded as the second gender which is sealed in discourse.

scholarly journals Gender dan Emansipasi Perempuan dalam Pendidikan Islam

KUTTAB ◽  
2020 ◽  
Vol 4 (1) ◽  
Author(s):  
Achmad Faisol Haq
Keyword(s):  
Gender Issues ◽  
Islamic Education ◽  
Equal Rights ◽  
Islamic Feminism ◽  
The West ◽  
Men And Women ◽  
Philosophical Thought ◽  
Role Of Women ◽  
And Gender

The Islamic education problems that are often criticized by the West are gender issues, Islamic education is considered west to overrule the role of women in Islamic education, whereas in Islamic education since the beginning of Islam Strongly uphold women's standing, especially in terms of inheritance and the similarity of rights and obligations in science. In modern eras of women's emancipation movement in Islam are more likely to follow the western mindset, the activists of Islamic feminism could take a pattern of the Muslim philosopher Greek Helereism, as in classical Islam the Muslim philosopher could put aside the philosophical thought of Greek Helenism that was incompatible with the teachings of Islam, as well as to take the thought of Helenism Greek that matched the spirit of Islam. This article is an explanation of the gender movements and emancipation of women in particular in Islamic education. It is important to reconstruct the fundamentals of Islamic perspectives, because Islam has a universal view and equal rights in education between men and women is the same as other aspects and gender should be the same. Influenced by Islamic spiritual, especially in the rules of education for Muslims

scholarly journals Social norms of sexual initiation among adolescents and gender relations

2009 ◽  
Vol 17 (1) ◽  
pp. 94-100 ◽  
Author(s):  
Ana Luiza Vilela Borges ◽  
Eunice Nakamura
Keyword(s):  
Gender Roles ◽  
Social Norms ◽  
Gender Relations ◽  
Gender Issues ◽  
Sexual Initiation ◽  
Sexual Relation ◽  
Male And Female ◽  
And Gender ◽  
Using Data ◽  
The Moment

This study aimed to identify standards and expectations regarding sexual initiation of 14 to 18 year-old adolescents in Sao Paulo, SP, Brazil, using data from four focal groups conducted in 2006. Results revealed that gender issues are clearly present in participants' reports and showed to be essential in their choices about the moment, partners and contraceptive practices in the first sexual relation. Adolescents are subordinated to gender roles, traditionally attributed to male and female genders, i.e. the notion that sex is an uncontrolled instinct for boys, and intrinsically and closely associated to love and desire for girls. Adolescents also play a preponderant role in the perpetuation of these values within the group they live in.

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