scholarly journals BRAND APPEAL AND CUSTOMERS’ PATRONAGE OF FAST FOOD FIRMS IN PORT HARCOURT

2021 ◽  
pp. 16-28
Author(s):  
Harcourt Horsfall
Keyword(s):  
Significant Influence ◽  
Fast Food ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Fast Food Industry ◽  
Port Harcourt ◽  
Research Gap ◽  
Patronage Intention ◽  
Rivers State ◽  
Percent Response Rate

In theory, brand appeal represents an integrated notion employing a broad stretch of routes, methods and tools that may be considered as a strategy for achieving sustainable customer patronage. Although this concept has been thoroughly examined in various studies there is a research gap regarding its usage in generating customer patronage in the fast food industry. The aim of this research project is to examine and evaluate the degree of the application of brand appeal in customer patronage in fast food firms in Rivers State of Nigeria. The population of the study was 65 fast food firms, from which a sample of 39 was drawn based on the Taro Yemen’s formula. The simple random sampling technique was employed to select 200 respondents from 39fast food firms in Rivers State of Nigeria. The data were gathered by questionnaire survey on 200 respondents. 200 copies of questionnaires were received useful, obtaining a 93 percent response rate. The simple regression statistics was used to test the hypotheses. The results illustrates that emotional brand appeal has a strong, positive and significant influence on patronage intention, and a very strong, positive and significant influence on patronage action. The study also found that rational brand appeal has a strong, positive and significant influence on patronage intention and patronage action. The study therefore, concludes that brand appeal significantly influences customer patronage of fast food firms in Rivers State. The study recommends amongst others that fast food managers should focus particularly on emotional brand appeal to ensure that their companies address adequately, patronage intentions and patronage action.

scholarly journals Personality Traits As Predictors Of Burnout Syndrome Among Nurses In The University Of Port Harcourt Teaching Hospital Rivers State

2020 ◽  
Vol 7 (3) ◽  
pp. 35-42
Author(s):  
R. O. Ekechukwu ◽  
Osuagwu Isabella
Keyword(s):  
Personality Traits ◽  
Teaching Hospital ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Openness To Experience ◽  
Burnout Syndrome ◽  
Daily Work ◽  
Port Harcourt ◽  
The University ◽  
Rivers State

The study investigated personality traits as predictors of burnout syndrome among nurses in the University of Port Harcourt Teaching Hospital Rivers State. The study used the correlational research design. The population of the study comprised of all 750 nurses in the University of Port Harcourt Teaching Hospital. A sample of 300 nurses from Paediatrics Ward, Male Ward, Female Ward and Intensive Care Unit (ICU), were randomly selected using the simple random sampling technique (balloting). Two instruments titled; Maslach Burnout Scale (MBS) by Maslach (1996) and Personality Inventory (NEO) by Costa and McCrae (1992) were used to collect data for the study. The Cronbach Alpha reliability was used to establish the internal consistency reliability coefficients of 0.87 and 0.81respectively. Responses to the research questions were analyzed with mean and standard deviation, while the hypotheses will be tested with multiple regression associated with independent sample t-test statistics. The findings of the study revealed that personality traits (neuroticism, extraversion, openness to experience) jointly predict burnout syndrome among nurses in University of Port Harcourt Teaching Hospital. Further analysis of the result showed that when personality traits of neuroticism, extraversion, openness to experience where looked at independently, only neuroticism and extraversion relate significantly predict burnout syndrome while openness to experience did not. Based on the findings of the study it was recommended among others that counsellors, psychologists and others in the helping profession should readily offer practical assistance to nurses experiencing burnout to enable them cope with the stressful experience they encounter in their daily work assignments.

scholarly journals GENDER DISPARITY TOWARDS STUDENTS ENROLLMENT IN TECHNICAL EDUCATION IN RIVERS STATE: CAUSES, EFFECTS AND STRATEGIES

2017 ◽  
Vol 5 (10) ◽  
pp. 1-10
Author(s):  
Isaac Nwojiewho Dokubo ◽  
Mtormabari Tambari Deebom
Keyword(s):  
Technical Education ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Gender Disparity ◽  
Female Students ◽  
State University ◽  
Port Harcourt ◽  
Research Questions ◽  
Rivers State ◽  
Structured Questionnaire

This study examined the gender disparity towards students’ enrollment in technical education in Rivers State. A sample of 403 students (362 Male and 41 Female) was selected through simple random sampling technique from Rivers State University (RIVSU) and Ignatius Ajuru University of Education (IAUOE), Port Harcourt from the Department of Technical Education. Three research questions were posed to guide the study and two Null hypotheses were formulated and tested at 0.05 level of significant. Structured questionnaire was used to collect data. A reliability coefficient of 0.83 was established through Cronbach Alpha using test-retest method. Data were analyzed using mean and standard deviation for research questions and hypotheses were tested using the independent sample t-test. The study revealed amongst others that poverty, preference of male child, cultural and religious beliefs were causes of female folks low enrollment into technical education programmes in Rivers State. Based on the findings of the study, it was recommended amongst others that; allowances, scholarships, employment opportunities should be given to female students in order to enhance their enrolments into technical education programmmes in Rivers State.

scholarly journals Tenement Housing and Domestic Conflict in Diobu Port Harcourt, Rivers State

2019 ◽  
pp. 1-11
Author(s):  
Alagbogu Gloria Ifeyinwa
Keyword(s):  
Survey Design ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Domestic Conflict ◽  
Tenement House ◽  
Port Harcourt ◽  
Rivers State ◽  
Quantitative And Qualitative Methods

Aims: To examine Tenement housing and domestic conflict among Residents in Rivers State, Nigeria Study Design:  Cross-sectional survey design Place and Duration of Study: The study was carried out in Mile 1 and Mile 2 Diobu, Port Harcourt Methodology: Triangulation methodology was used in this study to obtain insight into the problem. Both quantitative and qualitative methods were used.  With the quantitative method data were collected using questionnaire and with the qualitative method data was collected using FGM and interviews with respondents. Probability design involving a simple random sampling technique was used. Results: The result revealed an existing relationship between the common use of the toilet, bathroom, kitchen etc. and conflict among dwellers of tenement houses Furthermore it was revealed that there was a relationship between overpopulation and conflict among tenement house dwellers and that there is a relationship between tenement house pattern and conflict among dwellers. Conclusion: It was concluded that a comprehensive approach should be employed to continuously check quality in housing structures and allocation. Also, realistic policies that will alleviate the suffering of Nigerians as it pertains to housing should be enacted and implemented.

scholarly journals Comparative Analysis of Plantation and Banana Marketing in Port Harcourt City Metropolis, Rivers State, Nigeria.

2021 ◽  
Vol 60 (2) ◽  
pp. 161-167
Author(s):  
Sunday Agbagwa ◽  
Ikechi Kelechi Agbugba ◽  
Phokele Maponya
Keyword(s):  
Comparative Analysis ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
T Test ◽  
P Value ◽  
Gross Margin ◽  
Test Analysis ◽  
Port Harcourt ◽  
The Difference ◽  
Rivers State

The study was centred on the comparative analysis of plantain and banana marketing in the Port Harcourt Metropolis, Rivers State, Nigeria. A structured questionnaire was used to collect data from 126 plantain and banana marketers whom were selected using a simple random sampling technique from seven purposively-selected markets in the study area. The data were analysed using descriptive statistics, a gross margin model, and the t-test. The findings showed that plantain and banana marketers were 100% female, that is only females were identified in the trade; 51.6% and 56.3% of these plantain and banana marketers had mean ages of 40.8 years and 59.5 years respectively; in addition, the majority of the marketers were married (73.0% and 65.1% respectively). Furthermore, they earned a monthly profit of ₦55,370.42 and ₦47,654.74 respectively, which indicates that both businesses are profitable. Further, the plantain and banana trade shared similar marketing channels, the number of which was four, with the most dominant channel being the one composed of the producer, rural assembler, wholesaler, retailer, and the consumer. The t-test analysis demonstrated that the difference in profit by plantain and banana marketers was statistically significant at the p-value of < 0.05. Unemployed youths in Rivers State should be trained by well-meaning organisations so that they can take up the marketing of plantains/bananas as a means of earning a living due to their profitability.

scholarly journals Acceptance of COVID-19 Vaccine in the University of Port Harcourt Community

2021 ◽  
pp. 58-65
Author(s):  
Lekpa Kingdom David ◽  
Chigozie Njoku ◽  
John Nwolim Paul
Keyword(s):  
Sampling Technique ◽  
Simple Random Sampling ◽  
Acceptance Rate ◽  
Teaching Staff ◽  
Cross Sectional ◽  
Vaccine Acceptance ◽  
Staff Members ◽  
Port Harcourt ◽  
The University ◽  
Rivers State

Background: Vaccine acceptance is one thing that must be achieved before the masses can volunteer to be vaccinated. Vaccine acceptance is defined as the individual or group's decision to accept or refuse when presented with an opportunity to vaccinate. Acceptance can be active (adherence by an informed public that perceives the benefit of and needs for a vaccine) or passive (compliance by a public that defers to recommendations and social pressure). It will not be out of place to state that the University of Port Harcourt will not be spared in the distribution of the cases as such if no drastic action for vaccination is taken. Therefore, vaccine acceptance is essential. Hence, this study was done to survey the acceptance of the covid-19 vaccine amongst the lecturers and teachers in the University community.  Materials and Methods: The study was cross-sectional carried out at the University of Port Harcourt in Rivers State. The study population was the public tertiary institutions in Rivers State which comprised only the teaching staff. The sample size used for the study was four hundred and sixty persons calculated using the Taro Yamane formula for a population less than ten thousand; the sampling technique used was simple random sampling. The data collection tool used for the study was a self-structured closed-ended questionnaire.  Results and Discussions: The results of the study showed that the acceptance rate of COVID 19 vaccine by the UPWA staff members was 7.4%, UNIPORT lecturers was 8.7%, and UDSS staff members were 9.1%. The UDSS staff members had the highest level of acceptance. The total acceptance rate for COVID 19 vaccine in this population was 25.2%. The difference in the proportion is statistically significant at p<0.001.  Conclusions: The comparison of the variables showed that age category, occupation, sex, marital status, educational level, and insurance were all statistically significant (p=0.001) with the acceptance COVID 19 vaccine by UPWA staff, UNIPORT staff members and UDSS staff. The result showed that about a quarter of the sampled population was willing to take the vaccine. This study recommends the intensification of a campaign that is geared towards enhancing COVID 19 vaccine acceptance and uptake. 

scholarly journals Pengaruh Bauran Pemasaran Jasa Terhadap Keputusan Pembelian Dan Kepuasan Pelanggan Kedai Kopi Kimteng di Pekanbaru

2020 ◽  
Vol 4 (1) ◽  
pp. 10-24
Author(s):  
Adhi Nurcahyo Achmad ◽  
Samsir Samsir ◽  
Yulia Efni
Keyword(s):  
Customer Satisfaction ◽  
Significant Influence ◽  
Structural Equation ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Marketing Mix ◽  
Equation Modeling ◽  
Purchasing Decisions ◽  
Coffee Shop ◽  
Modeling Analysis

This study aims to see and determine the direct effect of the marketing mix on purchasing decisions and customer satisfaction. Research site at the Kimteng coffee shop Pekanbaru. The population in this study were all customers who made repeat purchases at the Kimteng coffee shop Pekanbaru. The sampling technique used was non-probability sampling using the simple random sampling method, because the sampling of members from the population was done randomly without paying attention to the strata in the population. Determining the number of samples 5 times the number of variable indicators as many as 30 are used. Thus, the number of samples to be studied in this study was 150 people. In this study, researchers will use SEM (Structural Equation Modeling) analysis. The results of this study indicate that there is a positive and significant influence between the marketing mix on purchasing decisions and there is a positive and significant influence between the marketing mix and purchasing decisions on customer satisfaction. Purchasing decisions are able to positively and significantly mediate between marketing strategies and customer satisfaction.

scholarly journals THE EFFECT OF ENTREPRENEURSHIP EDUCATION AND FAMILY ENVIRONMENT ON INTERESTS ENTREPRENEURSHIP IN STUDENT OF THE FACULTY OF ECONOMICS, UNIVERSITY OF NGURAH RAI IN DENPASAR

2020 ◽  
Vol 1 (2) ◽  
pp. 158-166
Author(s):  
Ni Kadek Purnamawati ◽  
Ade Maharini Adiandari ◽  
Nyoman Dwika Ayu Amrita ◽  
Luh Putu Virra Indah Perdanawati
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Family Environment ◽  
Significant Influence ◽  
Random Sampling ◽  
Sampling Method ◽  
Sampling Technique ◽  
Entrepreneurship Education ◽  
Simple Random Sampling ◽  
The Family

This study aims to determine the effect of entrepreneurship education and family environment partially and simultaneously on the interest in entrepreneur in student of the Faculty of Economics, University of Ngurah Rai in Denpasar. The number of samples is determined by the Probability Sampling technique using the Simple Random Sampling method of 75 students in the sixth semester of the Faculty of Economics, University of Ngurah Rai in Denpasar. Analyzed by classical assumption, multiple linear regression analys, determination analys, simultaneous significant test (F-test) and partial significant test (T-test). The results showed that there was a positive and significant influence partially or simultaneously between entrepreneur education and the family environment towards the interest in entrepreneurship in students of the Faculty of Economics, University of Ngurah Rai in Denpasar.

Pengaruh Promosi dan Kualitas Layanan terhadap Minat Masyarakat Membayar Zakat

2020 ◽  
Vol 3 (2) ◽  
pp. 126-135
Author(s):  
Erdani Murdani Nur
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Service Quality ◽  
Significant Influence ◽  
Random Sampling ◽  
Field Research ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Analysis Technique ◽  
Collection Methods

Zakat is one of the pillars of Islam that every capable Muslim must do. One of the institutions that manage zakat funds is the National Zakat Agency (BAZNAS). This study aims to partially and simultaneously examine the effect of promotion and service quality on people's interest in paying zakat through BAZNAS, Indragiri Hilir Regency. This type of research is field research. The data used in this study were primary and secondary. 87 Respondents in this study were Muzakki in BAZNAS Indragiri Hilir Regency. The sampling technique used was simple random sampling. The data collection methods were questionnaires, interviews, and documentation. The data analysis technique partially used the t-test and simultaneously used the Anova test. The results showed that either partially or simultaneously, promotion and service quality had a significant influence on people's interest in paying zakat in BAZNAS, Indragiri Hilir Regency.

scholarly journals THE INFLUENCE OF THE COMPETENCY, INDEPENDENCY, AND PROFESION ETHIC TO QUALITY OF AUDIT RESULT (The Case Study on Inspectorate General of Agriculture Republic of Indonesia)

2020 ◽  
Vol 3 (2) ◽  
pp. 167-178
Author(s):  
Imam Susanto
Keyword(s):  
Significant Influence ◽  
Professional Ethics ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Multiple Linear Regression Analysis ◽  
Auditor Independence ◽  
Audit Result ◽  
The Republic

The purpose of this study is to examine and analyze the extent to which the influence of Auditor Competence, Auditor Independence and Professional Ethics on the Quality of Audit Results. The research was done by quantitative approach. The population in this study is all auditors and prospective auditors at the Inspectorate General of the Ministry of Agriculture of the Republic of Indonesia amounted to 160 people. Sampling technique is done by simple random sampling with the number of samples of the study amounted to 115 respondents Data analysis techniques in this study using multiple linear regression analysis. The result of the research shows that there is no significant influence between the auditor's competence with the quality of the audit result and there is no significant influence between the auditor independence and the quality of the audit result. While professional ethics significantly influence the quality of audit results. Together the competence, independence and professional ethics affect the quality of audit results. For further research is expected to use a questionnaire with a wider coverage and expected to use more variables that affect the quality of audit results.

scholarly journals Assessing the Impacts of HIV/AIDS Programmes on Sexual Health among the Youths of Obiyebe Community in Ogba/Ebgema/Ndoni Local Government Area of Rivers State

2022 ◽  
Vol 1 (1) ◽  
pp. 6-12
Author(s):  
Udo Orukwowu ◽  
◽  
Boma Iweriso George ◽  
Keyword(s):  
Sexual Health ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Survey Study ◽  
Anatomy And Physiology ◽  
Frequency Table ◽  
Prevention Programmes ◽  
Rivers State ◽  
Descriptive Survey ◽  
Hiv Aids

This study assessed the impacts of HIV/AIDS programmes on sexual health among youths of Obiyebe community in Ogba/Egbema/Ndoni LGA of Rivers State. The purpose of the study was to identify HIV/AIDS programmes on sexual health, to assess the knowledge of HIV/AIDS programmes on sexual health among the youths and to examine the impacts of HIV/AIDS programmes on sexual health among youths. The study adopted a descriptive survey study design with a sample size of 83 participants which are selected through a simple random sampling technique. A structured questionnaire was used as the instrument for data collection, while a frequency table and simple percentage were used as the instrument for data analysis. The findings of the study revealed that HIV/AIDS programmes on sexual health are; HIV/AIDS testing programmes, HIV/AIDS treatment programmes, HIV/AIDS prevention programmes, and United Nations Programmes on HIV/AIDS (UNAIDS). Another finding of the study showed that sexuality, condoms, sexual anatomy and sex, and adolescence sexual features and puberty are the knowledge of sexual health among the youths that enhance their good sexual health and prevention of HIV/AIDS. Again the study revealed that the impacts of HIV/AIDS programmes on the sexual health of the youths were that their understanding of sexuality is increased, they understand the importance of using condoms if sexually active, there is a reduction in unwanted teenage pregnancies, they are informed of their normal sexual features development, puberty, reproductive anatomy and physiology, they are informed of the option to delay sexual activity until they are ready (matured), and there is a reduction of new HIV/AIDS/ other STI infections. The study made some recommendations and suggestions.

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