scholarly journals SOCIAL MEDIA NETWORKING OF MICRO ENTREPRENEURS AND PERFORMANCE OF AGENT BANKS

Author(s):  
Timinepere Court ◽  
◽  
Alaowei Appiah ◽  
Joseph Isikuru ◽  
◽  
...  

There is a large body of literature in social media, agent banking and entrepreneurship in disparate and fragmented forms. The nexus between social media platforms for entrepreneurial networking and performance in the context of agent banking remains underexplored. To address this knowledge gap, this paper investigates social media platforms for networking by micro entrepreneurs and performance of agent banks in Nigeria. Analytic descriptive survey design is adopted in the study while a sample of 150 agent banks are selected by employing simple random and cluster sampling procedures. Data were collected from self reports of micro entrepreneurs of agent banks with the use of questionnaire. Data collected were analysed with frequency counts, percentage distribution, logistic regression and analysis of variance. The results demonstrated that micro entrepreneurs of agent banks utilize social media platforms to initiate formal and informal ties to improve business performance. The paper concludes that quite a number of micro entrepreneur agents of banks network with social media platforms but some bank agents do not network with a view to establishing formal and informal ties for business purposes.

Author(s):  
Sam Phiri

This chapter explores the manner in which Zambian university students engage with public policy decisions which are of immediate and future interest to them. It observes that the youths may have little faith in representative democracy and instead are utilizing social media platforms to directly engage with decision-makers and publics, and thus subverting the essence of the authority of parliament. The study uses descriptive survey design and the methodology of “Briscolage” to capture and scrutinize two politically charged cases, and concludes that the youth globally may be challenging liberalism and in that way fashioning a new narrative entrenched in postmodernism.


2021 ◽  
Vol 10 (1) ◽  
pp. 62-75
Author(s):  
Afebuameh James Aiyebelehin ◽  
Faith O. Mesagan

This study investigates how Nigerian librarians are mitigating the infodemic caused by the COVID-19 pandemic. The descriptive survey design was adopted for the study. The entire population of Nigerian librarians in major social media platforms of the Nigerian Library Association and its sections were used for the study. An online survey administered through Google forms was used. A total of 186 librarians responded to the survey. The data was analysed with percentages and presented in charts. The findings show that: the majority (80%) agreed that there is infodemic in Nigeria. The major roles played by the librarians in mitigating the infodemic are: correction of misconceptions online (54.8%), posting of official information online(47.8%), and provision of authentic sources to COVID-19 guidelines (39.8%); the majority (91.1%) of the librarians played these roles as personal initiatives; majority (79%) of them believe their roles have been effective; and the major challenges facing their efforts are the issue of low bandwidth (59.1%), distrust for official information (31%) and regard for myths (29%). The implication of these findings is that most of the efforts made by Nigerian librarians to curb the spread of fake news associated with the corona virus were mainly personal initiatives. This further implies that a majority of Nigerian libraries do not have plans and policies in place to ensure service delivery in emergency situations. It was recommended, among others, that Nigerian librarians should go beyond online efforts to use traditional methods in order to reach a larger part of the populace without access to the internet.


2019 ◽  
Vol 9 (4) ◽  
pp. 190-194
Author(s):  
BALUSAMY S ◽  
VENKATASUBRAMANIAM A ◽  
GIRI N

Until the late 1990’s the only form of media known to businesses were television, newspapers and radio, however in the early 2000s, a revolution in media was witnessed and the world was introduced to Social Media. Social Media is a just like any other Form of media is a tool used for communication but at the larger scale for social interaction using highly accessible and scalable Communication techniques. Social media has a positive impact and a positive influence on the company as well as the customers. Social media is becoming an essential tool for marketers, which is at a very minimum investment. In today’s’ scenario consumers judge a company based on their online presence, hence companies can innovate and simultaneously create a strong social presence by always catering to their customers’ needs and concerns.Internationally, companies have adopted Social Media as an essential tool for their marketing campaign; however the same is not adapted in India to a large extent. What are the benefits of Social media? What are the examples of Social media? This study understands the benefits,impact and importance of Social Media on business performance and growth.


2019 ◽  
Vol 15 (3) ◽  
pp. 303-322
Author(s):  
Delia Dumitrica

Abstract Digital mediation is implicated in the production of cultural identity in multiple ways. The representations produced and circulated on social media platforms, along with the ubiquitous nature of these platforms, become part and parcel of the production and performance of cultural identity. This paper investigates discourses of Facebook mediation and cultural identity among a sample of international undergraduates in media and communication at a major Dutch university. The analysis of 43 written student essays reveals four discourses: Facebook as a mirror of cultural identity, as a cultural mosaic, as a site of cultural difference and as an opportunity for critical reflection on the idea of cultural identity. Interestingly, these discourses are permeated by a recurrent vision of individual control of both mediation and cultural identity. This article discusses the ideological work entailed in these discourses, calling for more awareness raising on the ways in which social media actively construct social reality.


2017 ◽  
Vol 13 (10) ◽  
pp. 295
Author(s):  
Ezekiel Olusegun Babatunde

The growing popularity and consideration of social networking sites having the ability to enhance interaction, academic participation and performance among lecturers and students respectively underscored an investigation into the influence of social media and environmental factors on academic performance of student nurses in Southwest Nigeria. The study is a survey design that adopted correlational research type. The population comprised all Student Nurses in all the Nursing Schools in Southwest Nigeria. Six schools purposively selected and a sample of 300 students randomly selected participated in the study. Two instruments: Social Media and Environmental Factor Questionnaire (SMEFQ) r=0.85 and Student Nurses Achievement Test (SNAT), r=0.72 was used to collect data. Three research questions guided the study and data collected was analysed using descriptive and inferential statistics. Result revealed that the three predictor variables correlated with each other in predicting students’ academic achievement. It also showed that Facebook ß = (-.162), t(-1.436) = .155, p>.005 contributed most among the predictor variables while the two predictors (social media and environmental factors) could not predict students academic performance in Nursing (F(2,77) =1.214, P= 0.303). It is recommended that students be encouraged to use social media adequately for academic purposes while government improve school physical structures and provide conducive learning environment for academic excellence.


2021 ◽  
Vol 3 (1) ◽  
pp. 1-11
Author(s):  
Otieno Gladys Akinyi ◽  
Susan Abong’o ◽  
Keren Mburugu

The study sought to examine students’ dressing styles and common attributes assigned to them. A descriptive survey design was used in this study. The study areas were the University of Nairobi, Egerton University, Moi University, Technical University of Mombasa, Maseno and Karatina Universities. Multiple sampling procedures were used to select 566 students who participated in the study. Data were collected using questionnaires, focus group discussions and observation checklists. Results show that majority of respondents bought their own clothes with funds provided by the parents or guardians. The most outstanding feature that informed choice of dress was aesthetics, followed by comfort and design. Vests, bare chest tops and shorts were considered modest while high-slitted skirts, miniskirts, unbuttoned shirts, boob-tops, tumbo-cuts, skin-tight dresses and trousers and Bermuda shorts were found to be immodest. Recommendations have been made to develop guidelines on the choice of dress for students in institutions of higher learning to enhance personal grooming.


2020 ◽  
Vol 2 (2) ◽  
pp. 168-176
Author(s):  
Ednah Chemutai Koskei

The main objective of this study was to identify Climate Change Related Disasters (CCRDs) in Arid and Semi-arid Lands such as Baringo County. The study used a descriptive survey design. Purposeful sampling and stratified proportionate random sampling procedures were used to obtain the Sample. A sample of 376 households were selected for the study in Baringo County. Questionnaire, key informant interview schedule and observations were the main instruments of data collection. Analysis of data was done using the SPSS. Percentages were used to analyse CCRDs. Drought, storms and floods are climate change related disasters affecting Baringo County. About 80 percent of the households strongly agreed that drought is the most common disasters affecting the County. Vegetation clearance is the main cause of CCRDs in Baringo County hence there is need to increase awareness on climate change and encourage people to use alternative sources of energy and plant trees.


2019 ◽  
Vol 2 (5) ◽  
pp. 1-19
Author(s):  
Gabriel Simiyu ◽  
Joyce Komen ◽  
Ronald Bonuke

Purpose- This paper aimed to determine the conditional effect of University reputation on the indirect process of external prestige on the relationship between social media and students’ attitude towards postgraduate enrollment. Design/Methodology- The study adopted a cross-sectional survey design, multistage random sampling in collecting data using a self-administered questionnaire. The sample size was 504 students from four universities in Kenya. Findings- Outcome indicates a partial indirect effect of social media and students’ attitude via external prestige. It further reveals a conditional effect of university reputation on the link between; social media and external prestige, and, external prestige and students' attitude. Finally, a test of the conditional indirect process is also confirmed. Practical Implications- Results of the study might help university managers and policymakers in developing effective strategies, policies, and techniques to attract potential students through social media platforms and also develop and strengthen university prestige and reputation through proper management of resources, social responsibility, and employment of qualified academic staff. Originality/value- The study findings bring new understanding concerning the indirect effect, the conditional process and highlight new insights on identifying mechanisms that exert a conditional effect on the indirect paths of the study variables.


2021 ◽  
Vol 7 (1) ◽  
Author(s):  
Xin Liu

This article concerns the relation between health, the embodied self-tracking subject and the environment in postsocialist China. Instead of simply expanding the framework of neoliberal subject to the question of health and the phenomenon of tracking and sharing data of “smog jog” in the Chinese context, this article addresses the following two inter-related questions: (1) how might an investigation of the practices of self-tracking “smog jog” in the context of postsocialist china afford a reconsideration of health; (2) how might an examination of the ways in which health is interpreted, performed and negotiated through practices of monitoring, measuring and recording a jog and the air quality in postsocialist China rework the conception of self-tracking. This article examines posts on Sina Weibo, which is one of the most popular social media platforms in China, in which Weibo users record and describe their jog in the smog. It argues that the configuration and performance of health and the embodied self-tracking subjects are multiple, and are informed by, negotiated with and find expressions in the environment in postsocialist China.


Sign in / Sign up

Export Citation Format

Share Document