scholarly journals BRAND TRAITS AND BRAND PERFORMANCE OF AUTOMOBILE MARKETING FIRMS IN SOUTH-S0UTH OF NIGERIA

2021 ◽  
pp. 16-30
Author(s):  
Harcourt Horsfall

This study examined the influence of brand traits on brand performance of automobile marketing firms in South-South, Nigeria. A conceptual framework was used to illustrate a diagrammatic relationship between dependent and independent variable. The study adopted descriptive research design. The target population was 129 automobile marketing firms in South-South, Nigeria. The study used simple random sampling technique to select 2 respondents each from the 129 automobile marketing firms. The sample size was taken to be 258. A pilot study was carried out to refine the instrument. The quality and consistency of the survey was further assessed using Cronbach's alpha. 258 copies of questionnaire were distributed to respondents, and the number of completed and usable response was 235 out of 258 responses. After data cleaning, 200 (85%) copies of questionnaire were found useful for the analysis. Data analysis was performed on a computer using Statistical Package for Social Science (SPSS Version 22) for Windows. Analysis was done using regression analysis. The study revealed that the components of brand traits significantly influence brand price sensitivity and brand alignment. The study therefore concludes that, brand traits significantly influence brand performance of automobile marketing firms in South-South of Nigeria, and recommends amongst others that managers of automobile marketing firms should position strategically, brand sincerity as identified by this study to brand performance, since the study unveiled its statistical significant influence on the metrics of brand performance (brand price sensitivity and brand alignment).

2020 ◽  
Vol 4 (2) ◽  
pp. 265-277
Author(s):  
Muh Fahrurrozi ◽  
Huzain Jailani ◽  
Yogi Rahmadi Putra

This study aims to determine (1) the magnitude of the influence of entrepreneurship education on interest in entrepreneurship (2) the magnitude of the influence of entrepreneurship education on entrepreneurial motivation. In this study using a quantitative approach. The population in this study were 432 students. The sampling technique in this research is Simple Random Sampling technique. The variables of this research are entrepreneurship education (X) as the independent variable and the dependent variable is interest in entrepreneurship (Yı) and entrepreneurial motivation (Y2). The data collection techniques used were questionnaires. Data analysis techniques include variable descriptive analysis and analysis prerequisite test. The type of research used in this research is quantitative descriptive research, which is a method or approach in which the symptoms under study are analyzed using statistical assistance or numbers or computer assistance with the SPSS 16.0 for windows program. The results of the research show that (1) There is a positive influence of entrepreneurship education on interest in entrepreneurship, indicated by the magnitude of the Fcount of 28.577 with a significance of 0.000. (2) There is a positive effect of entrepreneurship education on entrepreneurial motivation as indicated by the value of Fcount 60.539 with a significance of 0.000


Author(s):  
Idaya Husna Mohd ◽  
Joanna Julan ◽  
Tuan Badrol Hisham Tuan Besar

Training and development are an essential strategic tool for enhancing employees’ performance and many organizations keep increasing training budget yearly basis with believe that it will earn them competitive advantage. The main objective of this study is to examine the impact of training and development on employees’ performance in a property management corporation. A total of one dependent variable; employees’ performance, and one independent variable, named training and development which consist of three dimensions; needs assessment, training and development techniques, and career development, have been developed. Quantitative and descriptive research methods are adopted for this particular study using one hundred valid questionnaires that were completed by the employees of this corporation. Simple random sampling technique is used and that the data collected are analyzed using descriptive statistics in order to represent the raw data in a meaningful manner. Based on the findings of this study employees believe that needs assessment should be done prior to deciding trainings, proper and suitable techniques are to be used to deliver trainings, and that further career development should be established in order to enhance employees’ performance.


2020 ◽  
Vol 2 (2) ◽  
pp. 75-84
Author(s):  
Roy Roy ◽  
Lukman Hakim ◽  
Nurbiah Tahir

This study purposed to find out and analyze the effect of work motivation on service quality in  Mappakasunggu District office of Takalar Regency. This study  used descriptive research by using quantitative methods and approaches that described work motivation towards service quality in the District Office of Mappakasunggu, Takalar Regency, as many as 77 people. Sampling technique   used simple random sampling.  The statistical analysis of the coffisien model table, explaining the magnitude of the correlation or relationship (R) value of 0.590.  The influence of the independent variable or work motivation (X) on the dependent variable of service quality (Y) shown by the standard coffisien of 0.5 or 59% based on these results it could be said that the influence of the independent variable or work motivation (X) on the variable the dependent quality of service (Y) in the Mappakasunggu District Office of Takalar Regency was 0.5, or  59%.


2020 ◽  
Vol 24 (4) ◽  
pp. 189-194
Author(s):  
Wasim Khan ◽  
Salahuddin Khan ◽  
Tasleem Arif ◽  
Sohail R. Khan

Background and Study Aim: The main purpose behind the study was to establish the challenges in relation to the acquisition of life skills among university student-athletes of Khyber Pakhtunkhwa. The study assessed the extent to which the concern existing resources, facilitators, and trainer attitude influences life skills acquisition among student-athletes. Material and Methods: Descriptive survey research design was followed to obtain desirable results. The target population of this study consisted of all those who participated in different sport at the university level of Khyber Pakhtunkhwa (KP), Pakistan. Amongst them, we selected a representative sample (n=389 fifty 50% of the total population) with the help of a simple random sampling technique. The Statistical Package for Social Sciences (SPSS) version, 24 was used to code and analyse the data. The hypotheses were tested by applying statistical tests like Step-wise regression and independents sample t-test. The significance level of 0.05 was fixed to accept or reject the set hypotheses. Results: Findings of the study indicated that existing resources, facilitators, and trainer/coach attitude significantly influences life skills acquisition among student-athletes (.001, .001 & .000 < .05). The analysed data revealed no significantly difference regarding extent to which specific challenges such as existing resources, facilitators, and trainer attitude influences the acquisition of life skills (.500, .133 & .149 > .05). Conclusions: The findings of the study revealed that all participants have agreed upon the importance of life skills. Therefore, the life skills course might be considered as an integral part of every educational curriculum of Pakistan. It is suggested that a minimum of 2 hours per week may be included in the educational curriculum of each discipline.


2018 ◽  
Vol 10 (1) ◽  
Author(s):  
R. Khairiyatul Afiyah

Most patients with Cancer cannot adapt to their disease because they assume that it is a deadly disease. The purpose of this study was to find out the correlation between family support and adaptability of patients suffered from Cancer found at Yayasan Kanker Indonesia (Indonesian Cancer Foundation) located in East Java. This analytic study using cross sectional design involved the population of all people with Cancer found at Yayasan Kanker Indonesia located in East Java, totaling 30 patients. The samples of 27 patents were collected using simple random sampling technique. The independent variable was family support, whereas the dependent variable was adaptability. Questionnaires were used to collect the data analyzed using Mann-Whitney test with the level of significance α = 0.05. The result of study showed that most of the patients (70.4%) received good family support, whereas most of them (63.0%) had ability to adapt to their disease. Moreover, the result of Mann-Whitney test showed that p = 0.001 and the level of significance α = 0.05 so that H1 was accepted because p < 0.05. It showed that there was a correlation between family support and adaptability of patients suffered from Cancer found at Yayasan Kanker Indonesia located in East Java.The more family support, the more adaptive the patients with Cancer adapt to their disease. Hence, nurses are expected to give health education about the importance of family support to the family of patients with Cancer.


AdBispreneur ◽  
2021 ◽  
Vol 6 (1) ◽  
pp. 67
Author(s):  
Candradewini Candradewini

The tourism business is one of the mainstays of West Bandung Regency. One of them is the Cihideung agro-tourism area. This potential agro-tourism area requires cooperation from various related parties in order to develop better. This study aims to determine and analyze the factors that affect the partnership effectiveness in developing the Cihideung agro-tourism area. This research method uses a quantitative approach to the type of survey research. The target population in this study are the parties who partner in the development of the Cihideung agro-tourism area, West Bandung Regency. The sample size in this study was 45 people obtained by the simple random sampling technique. Data collection techniques by means of field studies, interviews and literature studies. The data were processed using Exploratory Analysis Factor (EFA). The results showed that the factors that affect the partnership effectiveness in developing the agro-tourism area of Cihideung, West Bandung Regency are Vision and Communication, Commitment and Partners, Vision of Partnership, Data Integration, Incentives and Information, Results and Progress, Joint Ownership and Outcome Accountability. A total of 2 factor points from which must be reduced from 26 factor points so as to produce 24 factor points that are truly dominant and form the effectiveness of the partnership. Overall, the partnership effectiveness was in the high category with an average score of 3.95. Vision and Communication factor is the most dominant factor, which is equal to 40.142%. Bisnis pariwisata merupakan salah satu andalan Kabupaten Bandung Barat. Salah satunya adalah kawasan agrowisata Cihideung. Kawasan agrowisata potensial ini memerlukan kerjasama dari berbagai pihak terkait agar berkembang lebih baik. Penelitian ini bertujuanuntuk mengetahui dan menganalisis faktor-faktor yang mempengaruhi efektivitas kemitraan pengembangan kawasan agrowisata Cihideung. Metode penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian survei. Target populasi dalam penelitian ini ialah para pihak yang bermitra dalam pengembangan kawasan agrowisata Cihideung Kabupaten Bandung Barat. Ukuran sampel pada penelitian ini adalah 45 orang yang didapatkan dengan teknik Simple Random Sampling. Teknik pengumpulan data dengan cara studi lapangan, wawancara dan studi literatur. Data diolah menggunakan Exploratory Analysis Factor (EFA). Hasil penelitian menunjukkan bahwa faktor-faktor yang mempengaruhi efektivitas kemitraan pengembangan kawasan agrowisata Cihideung Kabupaten Bandung Barat adalah Visi dan Komunikasi, Komitmen dan Mitra, Visi Kemitraan, Integrasi Data, Insentif dan Informasi, Hasil dan Kemajuan, Kepemilikan Bersama dan Akuntabilitas Hasil. Sebanyak 2 butir faktor dari yang harus direduksi dari 26 butir faktor sehingga menghasilkan 24 butir faktor yang benar-benar dominan dan mempengaruhi efektivitas kemitraan. Secara keseluruhan, efektivitas kemitraan berada dalam kategori tinggi dengan nilai rata-rata sebesar 3,95. Faktor Visi dan Komunikasi merupakan faktor yang paling dominan yaitu sebesar 40,142%.


2015 ◽  
Vol 6 (2) ◽  
Author(s):  
F Firdaus ◽  
Ayun Nif’ah

This research is to observe the purpose of this study was to analyze the influence of breastfeeding toward the development of children aged 6 - 12 months living in RW 04 Sambibulu Village, Taman Sub-district, Sidoarjo. The design of  research was analytic  retrospective  study. The population involved 29 couples with their children aged 6  -  12 months living in the above mentioned region. The simple random sampling technique was used to take 27 couples as the samples of research. The independent variable of this research was breastfeeding, whereas the dependent one was  the child’s development. Questionnaires of breast and checklist of KPSP (Pre Screening Questionnaire for Child Development) were used to collect the data which analyzed by using Mann-Whitney’s statistic test with the significance level α = 0.05, it means that there was a relationship between breastfeeding and  the development of children p (0.000) < α (0.05)


2018 ◽  
Vol 2 (2) ◽  
pp. 52-59
Author(s):  
Onyekwere Nonye Adamma ◽  
Okoro Pauline Ekwutosim ◽  
Eugene Chukwuemeka Unamba

The study investigated the influence of extrinsic and intrinsic motivation on pupils’ academic performance in mathematics. Based on the purpose of the study two hypotheses guided the study. The descriptive research design was adopted for the study. The population of the study consisted of all 3056 primary six pupils in Owerri Education zone of Imo State.  A Sample size of 200 primary six pupils was selected for the study.   Simple random sampling technique was used in selecting four schools out of the nine schools. The instruments used for data collection was Academic Motivation Scale and Mathematics Achievement Test. The validity was determined by two experts in measurement and evaluation and one expert in mathematics education. The instruments have reliability coefficient of 0.89 and 0.92 determined using tests-retest method. Data generated were analyzed with the aid SPSS version.  Inferential statistics of t-test and Pearson product moment correlation were used to test the hypotheses at 0.05 level of significance. The study concludes that motivation improves academic performance of the pupils and there is a gender difference in motivation type and academic performance. 


Author(s):  
Alade E. Ilori ◽  
Bulus A. Sawa ◽  
Abdullahi A. Gobir

The contributions of fire disaster to the varying degrees of students’, staff and schools’ property and/or lives lost in secondary schools in Nigeria is recently alarming. The study assessed causes of fire disaster in public and private secondary schools in Ilorin metropolis, Nigeria. The objectives were to identify latent causes of fire disaster, use the fishbone diagram to illustrate and analyze the root-causes of fire disaster in secondary schools. The exploratory research strategy was used. The target population was 18 senior public and private secondary schools, Ilorin having 18 principals, 965 teachers and 3765 senior secondary 2 students. From the target population, simple random sampling technique through a pick and not-return balloting was employed to sample 72.22% of the principals, 14.8% each of the teachers and students. Data were collected through in-depth interviews, questionnaire, participatory observation, and were analyzed using cause-and-effects-analysis. The findings reveal fire disasters in public and private secondary schools in Ilorin metropolis are primarily caused by bush/waste burning, electrical fault/wiring, arson,  carelessness, and alcohol, smoking. Results also showed that the root-causes of fire phenomenon from the classic categories were setting undergrowth on fire, non-insulated wiring system and sparks from wrong connections, emotional induced from cultism rivalry among male teachers and students over a girl and superiority within and outside the school, mishandling of chemicals in various laboratories during experimentation, and lack of proper fencing of school compound. The study recommends that schools in the metropolis should prepare and anticipate future fire tragedy. Consequently, since there are several factors responsible for fire incidents, further studies could be conducted to clarify the sequence or magnitude of each cause of the fire outbreak.


Author(s):  
Devy Syanindita Roshida ◽  
Indriati Paskarini

Introduction: Productive human resources are able to complete the given tasks and responsibilities well. Discipline is the mental attitude at work needed to achieve productivity. Discipline at work creates smooth operational activities of the company. PT. Bina Megah Indowood is a manufacturing company that provides solid wood flooring with various thickness. The present study analyses¬ the correlation between individual characteristics, discipline, and work productivity among molding machine workers of PT. Bina Megah Indowood. Methods: This study was an observational analytic study with a cross sectional approach. Variables in this study were work discipline as an independent variable and productivity as a dependent variable. The population in this study were 58 workers in the molding section, 50 of whom were taken as samples. The sampling technique used was a simple random sampling. Morover, the two types of data used in this study were primary data obtained from questionnaires and secondary data obtained from the company profiles and a summary of production results every month. The technique of data analysis data was a Spearman correlation test. Results: Most workers in the molding machine production unit of PT. Bina Megah Indowood have moderate discipline and moderate work productivity. There is a correlation between discipline and work productivity with ρ-value = 0.020. The contingency coefficient between discipline and work productivity is 0.328, which means the correlation is weak. Conclusion: Higher work productivity is followed higher level of discipline. Meanwhile, individual characteristics have no correlation with work productivity because the distribution resultof individual characteristics is only dominant in one category.Keywords: discipline, individual characteristics, work productivity


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