scholarly journals GAUGING AUDIENCES’ MESSAGE RECALL THROUGH BRAND ELEMENT PLACEMENT IN TELEVISED COMMERCIALS

2016 ◽  
Vol 12 (2) ◽  
Author(s):  
Kashif Riaz ◽  
Keyword(s):  
Poverty Alleviation ◽  
Inverse Relationship ◽  
Statistical Data ◽  
Consumer Preferences ◽  
Negative Impact ◽  
Consumer Preference ◽  
Vital Role ◽  
Microfinance Institutions ◽  
Practical Implications ◽  
Structured Questionnaire

Purpose: This study helps to understand the successful path of micro-financing, which can plays a vital role in poverty alleviation in Pakistan. Methodolgy/Sampling: To collect data authors of this paper visited different microfinance institutions (MFIs) like Tameer Micro Financing Bank and Khushali Bank Limited in Karachi. A structured questionnaire was designed for data collection of consumers of microfinance. Statistical data of 100 samples showed 46% of respondents acquired loan for agricultural purposes while 54% loans were business based. Findings: It is observed that male respondents are higher than female. Regression model showed 38% variation in consumer preference regarding the microfinance services. Statistic in the ANOVA shows the significance of model. The coefficient of MFI’s Approach with negative sign indicates an inverse relationship with that of consumer preferences. It means that MFI agents do not give proper value to the targeted consumers. Finally the amount of loan and interest charged by the MFI’s is also having a negative impact on the consumers of micro- finance. Practical Implications: This study deliver statistical evidence of utilization of funds as well as the consistency of gathered data. Work showed that responded are need to be aquired more knowlwdge about the microfinance services in Pakistan..

scholarly journals THE DETERMINANTS OF CUSTOMER PREFERENCES TOWARDS MICROFINANCE SERVICES: A CONSUMER PERSPECTIVE FROM PAKISTAN

2017 ◽  
Vol 13 (1) ◽  
pp. 148-159
Author(s):  
Umair Ahmed ◽  
Keyword(s):  
Statistical Data ◽  
Consumer Preferences ◽  
Negative Impact ◽  
Consumer Preference ◽  
Vital Role ◽  
Microfinance Institutions ◽  
Customer Preferences ◽  
Consumer Perspective ◽  
Practical Implications ◽  
Structured Questionnaire

Purpose-This study helps to understand the successful path of micro-financing, which can plays a vital role in poverty alleviation in Pakistan. Methodology/Sampling-To collect data authors of this paper visited different microfinance institutions (MFIs) like Tameer Micro Financing Bank and Khushali Bank Limited in Karachi. A structured questionnaire was designed for data collection of consumers of microfinance. Statistical data of 100 samples showed 46% of respondents acquired loan for agricultural purposes while 54% loans were business based. Findings-It is observed that male respondents are higher than female. Regression model showed 38% variation in consumer preference regarding the microfinance services. Statistic in the ANOVA shows the significance of model. The coefficient of MFI’s Approach with negative sign indicates an inverse relationship with that of consumer preferences. It means that MFI agents do not give proper value to the targeted consumers. Finally, the amount of loan and interest charged by the MFI’s is also having a negative impact on the consumers of micro- finance. Practical Implications-This study deliver statistical evidence of utilization of funds as well as the consistency of gathered data. Work showed that responded are need to be acquired more knowledge about the microfinance services in Pakistan.

scholarly journals Assessing Consumer Preference for Overpackaging Solutions in E-Commerce

2021 ◽  
Vol 18 (15) ◽  
pp. 7951
Author(s):  
Guojie Xie ◽  
Lijuan Huang ◽  
Chrysostomos Apostolidis ◽  
Zuqing Huang ◽  
Weiwei Cai ◽  
...  
Keyword(s):  
Government Policy ◽  
Environmental Sustainability ◽  
Consumer Preferences ◽  
Negative Impact ◽  
Positive Impact ◽  
Environmental Awareness ◽  
Consumer Preference ◽  
Recycling System ◽  
Delivery Services ◽  
The Government

The emergence of e-commerce and express delivery services has significantly transformed business operations and consumer shopping experience. However, the resulting problem of packaging waste, particularly from overpackaging, poses serious challenges to environmental sustainability and human health. Existing research has proposed many solutions from various perspectives, but very few have considered the acceptability and consumer preference for these proposals. Using the value co-creation (VCC) theory, we established a research model to explore consumer preferences for e-commerce overpackaging solutions. A survey of 632 online consumers in Guangzhou and Shenzhen was conducted, and data were analyzed using the SmartPLS software. The results show that establishing a recycling system, government policy, and consumers’ environmental awareness have a significant positive impact on consumer preference, while combined packaging has a significant negative impact. We also found that government policy plays an intermediary role in establishing a recycling system and consumer preference. Based on these findings, we recommend that enterprises establish and improve their packaging recycling systems and that e-commerce platforms provide alternative options to combined packaging. Also, the government should play a guiding and coordinating role for enterprises and consumers, and environmental awareness among consumers should actively be promoted.

scholarly journals ANALYSIS OF ENVIROMENT CONDUCIVE FOR ISLAMIC BANKING & FINANCE: A CASE OF TANDO ALLAHYAR

2012 ◽  
Vol 8 (1) ◽  
Author(s):  
Abdul Qadir Patoli ◽  
Keyword(s):  
Vital Role ◽  
Primary Data ◽  
Islamic Banking ◽  
Data Set ◽  
Banking Services ◽  
Banking And Finance ◽  
The Business Cycle ◽  
Practical Implications ◽  
Structured Questionnaire

Purpose:- This study is aimed at analyzing the environment conduciveness for Islamic Banking & Finance in the rural region of Sindh. A case study is being conducted to analyze such a situation through observations from respondents of Tando Allahyar Taluka, Sindh. Methodology/sample:- This pure and qualitative study called for primary data, collected through a structured questionnaire, from the residents of Tando Allahyar Taluka of Sindh. The observations converted into a discrete data set and analyzed statistically on descriptive statistics and sample T-Testing for measuring the significance of sample. Findings:-The outcome of the study remained as per expectations that lack of awareness and prevalence of Ambivalence are found prominent in case of Islamic Banking and Finance. Which provides an insight for the environment is conducive for banking, rather than Islamic banking & finance. It was also observed that the majority of the earning population is using Banking services, but rarely are using finances, just because of the interest factor. Practical implications:- Islamic mode of banking & finance can play a vital role in bridging the gap of conventional banking & finance and derive the need of religion-centered people towards such banking & finance circle, so that it can further the business cycle of the economy and enhance profitability. Research limitations:- The results of the study are restricted to the educated part of rural population and cannot be inferred for all population. The result of the study is also restricted to the urbanized area of rural Sindh.

scholarly journals A case study of consumer preferences towards different brands of palm oil in Shah Alam, Selangor, Malaysia

Food Research ◽  
2020 ◽  
Vol 4 (S5) ◽  
pp. 40-52
Author(s):  
M.I.S. Ibrahim ◽  
F. Abdul Fatah ◽  
A.R. Saili
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Palm Oil ◽  
Consumer Preferences ◽  
Descriptive Analysis ◽  
Primary Source ◽  
Consumer Preference ◽  
Vital Role ◽  
Population Increase

The palm oil industry has played a vital role in the economic development of Malaysia and the economic expansion in developing countries primarily drove the growth in palm oil consumption. However, consumer preference towards palm oil products is changing due to the population increase, rapid urbanisation, rising income levels, development of communication tools, and negative campaign towards palm oil. Hence, this study was conducted to identify consumers’ preferences towards palm oil to understand this predicament further. In this study, the data were obtained from 107 respondents through convenient sampling from different supermarkets in Shah Alam, Selangor. Moreover, factors such as socioeconomic, marketing, and non-marketing factors were investigated, which employed descriptive analysis, factor analysis, and multiple regression analysis. The results showed that majority of the respondents were Malay females, married, and were in the age range between 31 and 40 years old. Most of these respondents completed secondary schools and were now working in public and private sectors with a monthly income between RM2001 and RM3000. It was found that most of the respondents purchased the bottled “Saji” brand palm oil at least once a month, and advertising was the primary source of brand information for the respondents. Furthermore, the multiple regression analysis of marketing factors revealed that product and price were the most significant factors that influenced consumer preferences towards palm oil. Meanwhile, non-marketing factors indicated that the quality of products, as well as advertising or campaign, were the significant determinants which affected consumer preferences towards palm oil. On that basis, this article proposed a few recommendations to enhance consumer preferences towards palm oil in the future.

scholarly journals Consumer Preference towards Retail Stores for Food and Grocery in Evolving Retail Market

2015 ◽  
Vol 60 ◽  
pp. 102-111 ◽  
Author(s):  
Rajesh K. Yadav ◽  
Manoj Verma
Keyword(s):  
Consumer Preferences ◽  
Consumer Preference ◽  
Grocery Stores ◽  
Grocery Shopping ◽  
Retail Stores ◽  
Retail Market ◽  
Multivariate Statistical ◽  
Indian Consumers ◽  
Retail Grocery ◽  
Structured Questionnaire

The study reveals that young and high income consumer preferences for grocery shopping are gradually shifting from local kirana stores to organized retail stores. The study was carried out in the market of Indore. Multivariate statistical techniques were used to analyze the data collected with the help of a structured questionnaire. The main objective of the study is to understand whether Indian consumers are likely to move from conventional kirana stores to organised retail grocery stores while shopping for groceries. The study found that the customer perceived to be more satisfied with organised retail store when compared with conventional kirana stores in relation with price and benefits in shopping.

scholarly journals Diversity in Nutrient Content and Consumer Preferences of Sensory Attributes of Peanut (Arachis hypogaea L.) Varieties in Ugandan Agroecosystems

2021 ◽  
Vol 13 (5) ◽  
pp. 2658
Author(s):  
Rose Nankya ◽  
John W. Mulumba ◽  
Hannington Lwandasa ◽  
Moses Matovu ◽  
Brian Isabirye ◽  
...  
Keyword(s):  
Arachis Hypogaea ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Nutrient Content ◽  
Intraspecific Diversity ◽  
Laboratory Evaluation ◽  
Organoleptic Characteristics ◽  
Arachis Hypogaea L ◽  
Cultivated Peanut ◽  
Nutrient Amounts

The cultivated peanut (Arachis hypogaea L.) is one of the most widely consumed legumes globally due to its nutrient content, taste, and affordability. Nutrient composition and consumer preference were determined for twenty local farmer (landrace) and commercial peanut varieties grown in the Nakaseke and Nakasongola districts of the central wooded savanna of Uganda through sensory and laboratory evaluation. Significant differences in nutrient content (p < 0.05) among peanut varieties were found within and across sites. A significant relationship between nutrient content and consumer preference for varieties within and across sites was also realized (Wilk’s lambda = 0.05, p = 0.00). The differences in nutrient content influenced key organoleptic characteristics, including taste, crunchiness, appearance, and soup aroma, which contributed to why consumers may prefer certain varieties to others. Gender differences in variety selection were significantly related to consumer preference for the crunchiness of roasted peanut varieties (F = 5.7, p = 0.016). The results imply that selecting different varieties of peanuts enables consumers to receive different nutrient amounts, while experiencing variety uniqueness. The promotion of peanut intraspecific diversity is crucial for improved nutrition, organoleptic appreciation and the livelihood of those engaged in peanut value chains, especially for the actors who specialize in different peanut products. The conservation of peanut diversity will ensure that the present and future generations benefit from the nutritional content and organoleptic enjoyment that is linked to unique peanut varieties.

Entrepreneurship in regions: differentiated impacts of the socio cultural and gender types

2015 ◽  
Vol 28 (1) ◽  
pp. 45-76 ◽  
Author(s):  
Claudio Mancilla ◽  
José Ernesto Amorós
Keyword(s):  
Negative Impact ◽  
Positive Impact ◽  
Fear Of Failure ◽  
Content Type ◽  
Reference Models ◽  
Cultural Aspects ◽  
And Gender ◽  
The Individual ◽  
Practical Implications ◽  
Secondary City

Purpose The purpose of this paper is to study the differentiated impact of factors that influence the propensity to entrepreneur in a sample of people in Chile. A distinction is made between individuals that live in primary cities and secondary cities. The differentiating factors are socio‐cultural aspects (reference models – positive examples of entrepreneurs – and perception of social fear of failure) and the gender of the individual. Design/methodology/approach For the research data from the survey used in Chile by the Global Entrepreneurship Monitor for the years 2010 and 2011 were used. A logit model was used to determine the differentiated impact of the analysed factors and interactions were done using the method proposed by Corneliâen and Sonderhof (2009). Findings These showed that the fact that an individual lives in a secondary city decreases his entrepreneurship probability. The positive impact that the reference models have is weaker in women. Contrary to what was expected, the negative impact of the fear of failure perception is weaker in women. Practical implications These results have the implications to suggest focused public policies and differentiations that consider the socio‐cultural, territorial (focused in cities) and gender aspects. Originality/value The research contributes by giving empirical evidence of the existence of the negative impact of living in a secondary city and of differentiated effects of socio‐cultural factors from the gender perspective.

scholarly journals Unemployment and spell duration during the Great Recession in the EU

2015 ◽  
Vol 36 (2) ◽  
pp. 216-235 ◽  
Author(s):  
Carlos Gradín ◽  
Olga Cantó ◽  
Coral del Río
Keyword(s):  
Great Recession ◽  
Negative Impact ◽  
Labour Force ◽  
Future Research ◽  
Cross Sectional ◽  
Content Type ◽  
The Great Recession ◽  
Unemployment Spells ◽  
Practical Implications ◽  
The Eu

Purpose – The purpose of this paper is to analyze the different dynamic characteristics of unemployment in a selected group of European Union countries during the current Great Recession, which had unequal consequences on employment depending on the country considered. Design/methodology/approach – The paper follows Shorrocks’s proposal of a duration-sensitive measure of unemployment, and uses cross-sectional data reported by Eurostat coming from European Labour Force Surveys. Findings – The results add some evidence on the relevance of incorporating spells’ duration in measuring unemployment, finding remarkable differences in unemployment patterns in time among European countries. Research limitations/implications – In this paper unemployment is analyzed for all the labor force. Future research should investigate patterns across specific groups such as young people, women, immigrants or the low skilled. Practical implications – It is generally accepted that the negative impact of unemployment on individual welfare can be very different depending on its duration. However, conventional statistics on unemployment do not adequately capture to what extent the recession is not only increasing the incidence of unemployment but also its severity in terms of duration in time of ongoing unemployment spells. The paper shows an easy and practical way to do it in order to improve the understanding of the unemployment phenomenon, using information usually reported by statistical offices. Originality/value – First, the paper provides a tool for dynamic analysis of unemployment based on reported cross-sectional data. Second, the paper demonstrates the empirical relevance of considering spells’ duration when assessing differences in unemployment across countries or in unemployment trends. This is usually neglected or only partially addressed by most conventional measures of unemployment.

Exploring the Role of Interaction Effects in Visual Conjoint Analysis

2015 ◽  
Vol 137 (9) ◽  
Author(s):  
Brian Sylcott ◽  
Jeremy J. Michalek ◽  
Jonathan Cagan
Keyword(s):  
Conjoint Analysis ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Interaction Effects ◽  
Fractional Factorial ◽  
Main Effects ◽  
Full Factorial ◽  
Biased Estimates ◽  
Data Requirements

In conjoint analysis, interaction effects characterize how preference for the level of one product attribute is dependent on the level of another attribute. When interaction effects are negligible, a main effects fractional factorial experimental design can be used to reduce data requirements and survey cost. This is particularly important when the presence of many parameters or levels makes full factorial designs intractable. However, if interaction effects are relevant, main effects design can create biased estimates and lead to erroneous conclusions. This work investigates consumer preference interactions in the nontraditional context of visual choice-based conjoint analysis, where the conjoint attributes are parameters that define a product's shape. Although many conjoint studies assume interaction effects to be negligible, they may play a larger role for shape parameters. The role of interaction effects is explored in two visual conjoint case studies. The results suggest that interactions can be either negligible or dominant in visual conjoint, depending on consumer preferences. Generally, we suggest using randomized designs to avoid any bias resulting from the presence of interaction effects.

Children’s perception towards parents on learning Mathematics in Sindhuli district

2021 ◽  
Vol 2 (01) ◽  
pp. 50-60
Author(s):  
Yam Prasad Pandeya
Keyword(s):  
Parent Involvement ◽  
Total Population ◽  
Vital Role ◽  
Mathematical Achievement ◽  
Chi Square ◽  
Course Of Action ◽  
Learning Mathematics ◽  
Chi Square Test ◽  
Level Of Significance ◽  
Structured Questionnaire

Parental factors play vital role in academic attainment of their offspring. Motivation and counseling stimulate someone to take a desired course of action. This paper attempts to explore the perception of children towards their patents in support, involvement, counseling, and motivation on learning mathematics. This study employed survey research design of the quantitative approach. The total population of the study was90 students (15 students from each six schools) enrolled in Grade ix of Sindhuli district in 2019. The data were collected through self-structured questionnaire using three points-Likert scale items. Mean and standard deviation of each item were calculated and Chi-square test at 5% level of significance was used to test the hypothesis. The finding of this study shows that the parents of Sindhuli district are very conscious about the study of their children whatever their educational level. This study suggests that parent involvement is an inseparable component to promote mathematical achievement of their offspring.

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