scholarly journals Impact of Packaging on Consumer Buying Behavior: A Study made on Millennial of Karachi

2019 ◽  
Vol 15 (2) ◽  
pp. 109-123
Author(s):  
Muhammad Ahmed Soofi Desai ◽  
Keyword(s):  
Life Style ◽  
Research Work ◽  
Purchase Behavior ◽  
Purchase Decision ◽  
Buying Behavior ◽  
Product Packaging ◽  
Independent Variables ◽  
Changing Trend ◽  
Spss Software ◽  
Consumer Buying Behavior

The aim of this research is to identify the relation of product packaging on consumer’s buying behavior of millennial of Karachi. The objective of this research is to add information in the existing research work which is done in packaging and how it influences the purchase behavior and then decision of the millennial of Karachi. The purpose of the research is to study those factors that can be use by the companies for driving the success of packaging style. This study will also explore the relations between different variables of packaging with consumer behavior. The dependent variable here in the study is consumer buying behavior while about five independent variables also used. This research is the brief overview of some important factors that can influence the purchase decision. The data used in the research is primary that will be collected from the millennial of Karachi through questionnaires (instruments) and then analyzed on SPSS software. The sample size is 311 which are aged between 15 and 40. After analyzing the data, the observations indicate that how much packaging is one of the most important factors for product that can influence the buying behavior especially of millennial. The changing trend and consumer’s life style pattern is increasing the influence in packaging. The color, material of packaging, wrapper design and innovation also played an important role in consumer’s purchase decision. Nowadays, the packaging color and design is also used as a medium of communicating the message to consumer. In last, the implication of the study with some future recommendations and research limitation with future gap has also been provided for exploring the new concept in the topic.

scholarly journals Effective Advertising and its Influence on Consumer Buying Behavior

2012 ◽  
Vol 4 (3) ◽  
pp. 114-119 ◽  
Author(s):  
Ghulam Shabbir Khan ◽  
Burhan Ali Shah . ◽  
Ahmed Imran Hunjra .
Keyword(s):  
Emotional Response ◽  
Purchase Decision ◽  
Environmental Response ◽  
Buying Behavior ◽  
Independent Variables ◽  
Effective Advertising ◽  
The Relationship ◽  
Moderate Relationship ◽  
Consumer Buying Behavior

Advertising is a way of communication to convince an audience for taking purchase decision about a product or service and delivering information to viewers. This paper examines the relationship between environmental response and emotional response which are independent variables with dependent variable i.e. consumer buying behavior. This research investigates the relationship between the variables involved, by taking the 200 responses in twins’ cities of Pakistan. Findings of this study show the moderate relationship between independent variables and dependent variable. It shows that consumer purchase those brands from which they are emotionally attached. This study reports new results in the field of buying behavior of consumers’ response.

scholarly journals Impact of Pricing and Product Information on Consumer Buying Behavior With Customer Satisfaction in a Mediating Role

2021 ◽  
Vol 12 ◽  
Author(s):  
Huiliang Zhao ◽  
Xuemei Yao ◽  
Zhenghong Liu ◽  
Qin Yang
Keyword(s):  
Customer Satisfaction ◽  
Discriminant Validity ◽  
Product Information ◽  
Equation Modeling ◽  
Buying Behavior ◽  
Product Packaging ◽  
Independent Variables ◽  
Mediating Role ◽  
Product Pricing ◽  
Consumer Buying Behavior

The relationship between product pricing and product packaging plays an important role in the buying behavior of consumers, whereas customer satisfaction plays a mediating role. To test these hypotheses, research was conducted on university students in China. Questionnaire-based convenience sampling was conducted on 500 students for data collection using online and offline sources. A total of 367 (73%) students responded, and 17 questionnaires were rejected due to missing information. SPSS and AMOS software were used for the data analysis. Product pricing and product information were independent variables in this study, whereas consumer buying behavior was a dependent variable. Customer satisfaction is mediated by one dependent and two independent variables. Confirmatory factor analysis, path analysis, and discriminant validity in structural equation modeling revealed that product pricing and packaging had a statistically significant relationship with the buyer decision process. The introduction of satisfaction as a mediating variable led to the observation of full mediation in the case of product pricing and partial mediation in product packaging. Given the results of this research, product managers should adopt pricing tactics along with product packaging to influence the buying intentions of consumers.

scholarly journals Impact of advertisement and price on consumer purchase decision

2020 ◽  
Vol 23 (1) ◽  
pp. 63-84
Author(s):  
Binita Manandhar
Keyword(s):  
Regression Analysis ◽  
Correlation Analysis ◽  
Statistical Technique ◽  
Purchase Decision ◽  
Buying Behavior ◽  
Moderating Variables ◽  
Academic Qualification ◽  
Static Correlation ◽  
The Impact ◽  
Consumer Buying Behavior

Advertisement and price play crucial role in consumer buying behavior. The purpose of this study is to measure the impact of advertisement and price in consumer buying behavior. The data were collected by questionnaires using convenient sampling, a sample 400 questionnaire were distributed and 370 complete questionnaires were received from the respondents. Data were analyzed by using different statistical technique such as descriptive static, correlation analysis and regression analysis. The findings of the study showed that advertisement and price have significant impact on consumer purchase decision. Gender and academic qualification were also included as moderating variables and found no significant influence of such variables on consumer purchase decision.

scholarly journals Impact of Customer’s Impulsivity and Marketing Cues to Purchase Decision of Beverage Product Category

2013 ◽  
Vol 5 (8) ◽  
pp. 553-561
Author(s):  
Desi Ambar Prawono ◽  
Mia Tantri Diah Indriani .
Keyword(s):  
Influencing Factors ◽  
Green Tea ◽  
Electronic Mail ◽  
Product Category ◽  
Influential Factors ◽  
Past Experience ◽  
Purchase Behavior ◽  
Purchase Decision ◽  
Buying Behavior ◽  
Impulsive Buying

The research was conducted to explore consumer impulsivity and impulsive buying toward beverages product. In addition, in subsequent analysis, it also applies Consumer Decision Journey into impulsive buying behavior on beverage products. The analysis explains which marketing cues acts as most influential factors in such purchase behavior. Questionnaire was designed based on valid scale borrowed from previous research. A total of 105 respondents participated in this research. Questionnaire was distributed directly and by electronic mail. Based on the analysis, consumer only exercises impulsive buying on green tea and ready to drink tea category. Past experience and WOM are the most influencing factors in each step of the customer decision journey. Implications of this research are useful for FMCG marketers in improving marketing cues.

scholarly journals Effects of Controllable Blasting Variables on Number of Boulders Generated after Blasting in Ratcon and NSCE Quarries, Ibadan, Oyo State, Nigeria

2013 ◽  
Vol 2 (2) ◽  
pp. 105
Author(s):  
Abiodun Ismail LAWAL ◽  
Akande Jide Muili
Keyword(s):  
Research Work ◽  
Drill Hole ◽  
Hole Diameter ◽  
Average Charge ◽  
Specific Charge ◽  
Microsoft Excel ◽  
Hole Depth ◽  
Independent Variables ◽  
Spss Software ◽  
Input Variables

The research work examines the effects of controllable blasting variables on number of boulders generated after blasting. The objective of the research was achieved through collection of data related to blasting which are drill hole depth, drill hole diameter, burden, spacing, average charge per hole, and specific charge. The collected data were analysed statistically using both Microsoft Excel Software and SPSS Software. The result of the analysis reveals that all the input controllable blasting variables which are drill hole diameter (X1), drill hole depth (X2), hole spacing (X3), burden (X4), average charge per hole (X5), specific charge(X6) that participated as independent variables in the models are found to be significant and the R2 values obtained from the graph show a very strong correlation between the number of boulders generated after blasting and the input variables except that of drill hole diameter which shows a very weak correlation. The equation generated using the SPSS could be used to determine number of boulders generated after blasting.

scholarly journals Consumer Buying Behavior for Nondurable Goods

2019 ◽  
Vol 22 (2) ◽  
pp. 47-68
Author(s):  
Binita Manandhar
Keyword(s):  
Research Design ◽  
Durable Goods ◽  
Measurement Instrument ◽  
Likert Scale ◽  
Income Level ◽  
Perceived Quality ◽  
Purchase Decision ◽  
Buying Behavior ◽  
Nondurable Goods ◽  
Consumer Buying Behavior

The  aims of the study is to analyse consumer buying behavior for non-durable goods. Descriptive and causal research design was used. Structure questionnaires were administered to gather responses. Measurement instrument is based on five point Likert scale. The study confirmed perceived quality influence on consumer purchase decision. There were no significance differences on consumer purchase decision regarding age and income level of respondents.

scholarly journals Consumer Buying Behavior for Nondurable Goods

2019 ◽  
Vol 22 (1) ◽  
pp. 47-68
Author(s):  
Binita Manandhar
Keyword(s):  
Research Design ◽  
Durable Goods ◽  
Measurement Instrument ◽  
Likert Scale ◽  
Income Level ◽  
Perceived Quality ◽  
Purchase Decision ◽  
Buying Behavior ◽  
Nondurable Goods ◽  
Consumer Buying Behavior

The  aims of the study is to analyse consumer buying behavior for non-durable goods. Descriptive and causal research design was used. Structure questionnaires were administered to gather responses. Measurement instrument is based on five point Likert scale. The study confirmed perceived quality influence on consumer purchase decision. There were no significance differences on consumer purchase decision regarding age and income level of respondents.

scholarly journals Analysis of Factors Affecting Consumer Purchase Behavior: Study in Muslim communities who shop online through the Shopee Application

2022 ◽  
Vol 6 (2) ◽  
pp. 108
Author(s):  
Usep Deden Suherman
Keyword(s):  
Survey Methods ◽  
Purchase Behavior ◽  
Buying Behavior ◽  
Factors Affecting ◽  
Behavior Study ◽  
Analysis Technique ◽  
Sample Technique ◽  
Muslim Communities ◽  
Service Factors ◽  
Consumer Buying Behavior

This study aims to determine and analyze what factors influence consumer buying behavior in the era of citizen 4.0 and the most dominant influences on consumer buying behavior in citizen 4.0. This research uses descriptive and explanatory survey methods. Sampling was carried out using the Accidental Sampling sample technique. The data analysis technique used is factor analysis. The findings of this study are factors such as availability and price factors, promotion factors, comfort factors, varieties and comparison factors, after-sales service factors, and connectivity factors that influence consumer purchasing behavior in the era of citizen 4.0. Besides that, variety and comparison factors are the most dominant factors affecting consumer buying behavior in the age of citizen 4.0, followed by availability and price factors, comfort factors, promotion factors, after-sales service factors, and connectivity factors.

scholarly journals Effects of Sales Promotion on Consummer Buying Behavior of Food Seasoning Among Nigerian House Holds: A Case Study Of Nestle Maggi Naijapot’

2020 ◽  
Vol 3 (1) ◽  
pp. 134-149
Author(s):  
Marcus Garvey Orji ◽  
Michael Oyenuga ◽  
Agnes Iember Ahungwa
Keyword(s):  
Outer Part ◽  
Sales Promotion ◽  
Primary Data ◽  
Buying Behavior ◽  
Cross Sectional ◽  
Product Packaging ◽  
Free Trial ◽  
Visual Attraction ◽  
Consumer Buying Behavior

The major  concern to Nigerian companies has been how do promote made in Nigeria food products like food seasoning that has been produced in line with our local taste and culture. It is in this context that this study seeks to examine the effects of sales promotion on the consumer buying behavior of food seasoning among Nigerian households using Nestle Nigeria Plc Maggi NAIJA POT brand as a case study. The study employed cross sectional research design and the population consists of consumers of Nestle product (Maggi seasoning) in Bwari Area Council, Abuja. The sample size is 246 determined using Topman’s formula. Primary data was used through administration of questionnaire and regression analysis was used to test the relationship between the study variables. The findings revealed that most of the consumers enjoy the rebates which influence their decision before, during and after the purchase; there is a positive effect of free trial and free gift on consumer buying behavior of Maggi NAIJAPOT  in Bwari Area Council, Abuja. The study concluded that that sales promotion through rebates, free trial and free gifts is one significant tool marketing companies  should give attention to in order to influence their consumers’ buying behavior, and recommended among others that providing free samples for food seasoning is a good technique to use in introducing new products to the Nigerian marketplace, also  free gift should be included in the outer part of the product packaging to serve as a visual attraction to Nigerian consumers. It may also take the form of the commonly used terminology BOGOF’ (Buy one get one free)

scholarly journals Drivers of Celebrity Endorsement and Its Effect on Consumer’s Buying Behavior: A Case Study of FMCGs in Peshawar

2021 ◽  
Vol 2 (1) ◽  
pp. 87-96
Author(s):  
SHAHZAD KHAN ◽  
SAQIB SHAHZAD ◽  
NAUMAN HABIB ◽  
GHAYYUR QADIR
Keyword(s):  
Quantitative Research ◽  
Business Environment ◽  
Purchase Decision ◽  
Direct Impact ◽  
Celebrity Endorsement ◽  
Buying Behavior ◽  
The Right ◽  
Celebrity Endorsers ◽  
Consumer Buying Behavior

Because of a business environment of cut-throat competition, companies must find ways to strike for survival and sustain a competitive position in the market. Celebrity endorsement is one of the strategies which companies frequently used to promote the brand thus enhance sales and ultimately increase market share. There are a number of researches which investigated the effects of celerity endorsement on consumers’ buying behavior. However, traits such as credibility, expertise attractiveness and compatibility of celebrity endorsers have not been investigated. Therefore, this research is to investigate effects of celebrity endorsement on consumers’ buying behavior. In order to obtain a more reliable result, a quantitative research is carried out to investigate the topic. In general it was found that which trait of a celebrity is most significant in influencing consumer buying behavior. For instance the credibility, expertise, attractiveness and compatibility of the endorser were found to be the most important traits of the celebrity that can influence consumer buying behavior. Generally the effect of celebrity endorsement is found to have little direct impact on consumers’ purchase decision, yet it is still an effective strategy because it is suggested as a good way to grab consumers’ attention. This research also suggests some criteria for selecting the celebrity endorsers with the right attributes for their products. Therefore companies are recommended to conduct sufficient research in order to generate the best effect of a celebrity endorsement.

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