scholarly journals ENHANCING THE REGION’S INVESTMENTS ATTRACTIVENESS FROM THE PERSPECTIVE OF REGIONAL MARKETING

2021 ◽  
Author(s):  
Maryna Resler ◽  
◽  
Volodymyr Hoblyk ◽  
Olesya Havrylets ◽  
◽  
...  
Keyword(s):  
Investment Project ◽  
Target Audience ◽  
Point Of View ◽  
Competitive Advantages ◽  
Strategic Objectives ◽  
Economic Agents ◽  
Territorial Marketing ◽  
Individual System ◽  
Theoretical Foundations

The study identifies ways to increase the investment attractiveness of the region from the point of view of marketing, including defining strategic objectives for the development of the region; and establishing the level of investment attractiveness of the region; increasing the role of marketing in the region’s investment attractiveness. The first part of the article based on the literature on this topic presents the theoretical foundations of investment. The second part uses statistical management and data contained in investment reports to the level of investment attractiveness of the region. The study concluded that it is substantiated that investor’s decisions are influenced by several subjective factors that are quite difficult to measure, and they express an individual system of preferences, partly determined by the investor’s knowledge, including the image of the region. The marketing tools that realization is possible within the limits of regional marketing are considered. Based on regional marketing the competitive advantages of the region are evaluated and maintained, the level of its attractiveness for investments in comparison with other competing regions is determined, and also parameters of competitiveness of administrative-territorial formation as its ability to constant development based on adaptation to market changes. It is proposed during the analysis of investment attractiveness of the region to determine the real investment attractiveness, using the tools of the complex "4P", which allows identifying such features of the investment project (individual region) that characterize it as an investment product. These tools of regional (territorial) marketing can be used effectively to create new competitive advantages of a particular region, to influence the target audience, and thus attract economic agents. The prospects in this direction lie in the transformation of regional (territorial) marketing instruments for use in the formation of new competitive advantages of the region, influencing the target audience and thus increasing the involvement of economic agents.

The Role of Social Media in Event Marketing

2021 ◽  
pp. 262-281
Author(s):  
Serap Serin Karacaer
Keyword(s):  
Social Media ◽  
Large Scale ◽  
Service Marketing ◽  
Target Audience ◽  
Point Of View ◽  
Event Marketing ◽  
Effective Current ◽  
Marketing Activities ◽  
Effective Transfer

Activities, which include events that are not all intangible, include large-scale service components, and hence, their marketing includes service marketing. From this point of view, it is possible to state that it is very difficult to market activities that the participants cannot take home and consume physically. In this context, it is very important that the event marketing activities convey the feeling to the target audience that they will have fun and be entertained. Therefore, social media is one of the most important tools used in the effective transfer of the organization to the target audience within the scope of event marketing activities. As the most effective current communication and interaction tool, social media has become the most important tool for event marketers who are trying to appeal to large audiences and promote a certain destination, product, or service.

The Role of Religious Experiences and Religious Institutions: Comparing Peter L. Berger’s and Hans Joas’ Approach to Religion

2021 ◽  
pp. 1-21
Author(s):  
Isaak Deman
Keyword(s):  
Human Person ◽  
Sociology Of Religion ◽  
Point Of View ◽  
Religious Institutions ◽  
Religious Experiences ◽  
Similar Path ◽  
The One ◽  
Definition Of ◽  
Theoretical Foundations

Abstract Hans Joas (born 1948) has repeatedly criticized Peter L. Berger (1929–2017) for placing religious experiences in the cognitive realm, where it runs the risk of being “contaminated” by secularization and pluralism. Instead, Joas has proposed to locate religious experiences in the “deeper layers” of the human person, where it is protected against mere cognitive reductionism and against contamination by secularization and pluralism. Despite his critique, Joas follows a similar path of Berger, as he explains the phenomenon of religion from an inductive point of view that originates in the experiential realm. This article demonstrates how Joas’ approach operates on a similar methodology like the one of Berger and ultimately results in similar theoretical conclusions despite their differing theoretical foundations. Moreover, this article illuminates an implicit methodological similarity between Joas and Berger that, on the one hand, differs from one of the taken-for-granted methodologies in the discipline of sociology (of religion), and, on the other hand, strongly influences the disposition of religious institutions in their definition of religion.

The Role of Personnel Marketing in the Formation of Competitive Advantages of the Enterprise

2019 ◽  
Vol 8 (2) ◽  
pp. 4-9
Author(s):  
Алексей Малышев ◽  
Aleksey Malyshev
Keyword(s):  
Career Planning ◽  
Communication Process ◽  
Learning Assessment ◽  
Employee Productivity ◽  
Competitive Advantages ◽  
Job Descriptions ◽  
Strategic Objectives ◽  
Specific Position ◽  
Definition Of

The article reveals the role of marketing personnel in shaping the competitive advantages of an enterprise, and approaches to the essence of marketing staff of various authors are considered. A model of personnel marketing has been developed in the formation of a competitive advantage of an enterprise based on elements of a systematic, process, and situational approach. At the first stage, this model implies the definition of enterprise goals, the study of personnel marketing and, on the basis of this, the formation of competitive advantages. At the second stage, the goals of personnel marketing and their implementation are determined; this stage is characterized by the admission of an employee to a specific position and his adaptation in the workplace at the enterprise. In turn, the adaptation includes: acquaintance with the organization and units, introduction to the position and conduct of primary education. The employee works on probation, after which he passes certification. Then the employee starts the employee in the appointed position. If job descriptions involve the development of certain competencies that the employee does not possess, then he needs to undergo training and certification. Positive certification of a specialist allows him to successfully work in his position and be appointed to the internal reserve of the enterprise. After assignment to the personnel reserve, career planning follows. Continuing careers and raising the qualifications of an employee and comparing the results of a learning assessment lead to the goal of this model, which increases employee productivity through an effective personnel marketing system. This model can be applicable for all enterprises and any industry. The model will: improve the competitiveness of the enterprise; strengthen competitive advantages; achieve the strategic objectives of the enterprise; increase the value of the workforce; to form and effectively develop the organizational culture of the enterprise; increase the efficiency of the communication process; improve the adaptability of the enterprise to changes in the external environment; to form an effective motivational policy of the enterprise; increase the attractiveness of the enterprise.

Structure and Management of European R&D Projects

2009 ◽  
Vol 23 (1) ◽  
pp. 17-28
Author(s):  
N. Arranz ◽  
J. C. Fdez. de Arroyabe
Keyword(s):  
Empirical Study ◽  
Point Of View ◽  
Economic Agents ◽  
Management Perspective ◽  
Main Factors ◽  
Framework Programmes ◽  
And Control ◽  
Analytical Approaches ◽  
Structural Point

Collaboration between economic agents, especially in technological areas, is characterized by ambiguity in terminology, multiple analytical approaches, a diversity of objectives and multiple organizational forms, among which the network constitutes the most important example of ‘common organization’ in international collaboration. This paper describes the main factors in the structure of a network that develops an R&D project and the predominant aspects of its management. The authors then discuss an empirical study based on technological projects developed within the framework of European RTD programmes. The sample comprises 350 industrial liaison organizations (ILOs) which often take an active part in the European Commission's Framework Programmes. The results show, from a structural point of view, how a network is shaped for technological product development. From the management perspective, the discussion highlights the role of the promoter and partners in achieving a project's objectives in terms of organization, decision and control.

scholarly journals Theoretical aspects of management of tourism industry development

2021 ◽  
pp. 128-135
Author(s):  
A. T. Tleuberdinova ◽  
A. T. Aldabergenova
Keyword(s):  
Tourism Industry ◽  
Competitive Advantages ◽  
Project Approach ◽  
Industry Development ◽  
Development Management ◽  
Leading Role ◽  
Definition Of ◽  
Tourism Services ◽  
Theoretical Foundations

This article is devoted to the description of the theoretical foundations of tourism development management. Based on the theoretical review, the authors reveal the content of the key concepts “development”, “development management”, “tourism industry development management”. The authors try to explain the factors of the progressive direction of development, the multiple nature of the development of the industry, its dependence on the level of development of its enterprises. The article reflects various approaches of the modern management theory, emphasizes the understanding of the current definition of “sustainable development”, reveals the trinity of its tasks, assesses the possibility of application in modern conditions of Kazakhstan. The authors assess the existing opinions regarding the development of the project approach reflecting the management vision. The authors consider the actions of management that ensure the development and competitive advantages of tourism. The article presents the vision of the tourism industry development management system proposed by the authors, describes its components, the mechanism of functioning, and the sequence of actions. The authors noted the principles of managing the development of tourism in the country. The article notes the need for interaction of all parties interested in the development of the industry, and outlines the leading role of public administration. The authors proposed measures to stimulate innovative mechanisms for the development of the industry and increase the competitiveness of tourism services.

scholarly journals Branched Linguistic Analysis as a Tool for Identifying Attributes Montage’s of Phonograms

2021 ◽  
pp. 62-78
Author(s):  
A. Sh. Kaganov
Keyword(s):  
Rapid Development ◽  
Linguistic Analysis ◽  
Point Of View ◽  
Theoretical Point ◽  
Search Activity ◽  
Sound Recordings ◽  
Legal Proceedings ◽  
Recording Process ◽  
Theoretical Foundations

The issues of a branched linguistic analysis of sounding texts for the presence / absence of editing signs or other changes made during the recording process or after its completion on phonograms containing these texts is discussed in the article. The relevance of the work is due to the rapid development of digital technologies for the fixation, analysis and processing of sound (primarily speech) signals and the use of these technologies for the purpose of falsifying phonograms. Particular attention in the work offered to readers is paid to highlighting those theoretical foundations that serve as the basis of the linguistic part of a comprehensive study of sound recordings in relation to their authenticity. The material for the study offered to the readers' attention was a set of sounding texts of those phonograms of Russian speech that were involved in the field of operational-search activity, investigation and legal proceedings as a source of evidence. The author dwells in detail on the issues of a branched linguistic analysis of these texts, consistently analyzes from a theoretical point of view the constituent stages of such a forensic study, shows the role of the linguistic part of the expertise in the integral complex study of sound recordings from the point of view of their integrity.

scholarly journals Pre-commercial Procurement and the Marketing of Innovation: A New Innovation Policy Instrument or “Old Wine in New Bottles”?

2018 ◽  
Vol 10 (4) ◽  
pp. 39
Author(s):  
Valeria De Bonis ◽  
Alessandro Gandolfo
Keyword(s):  
Innovation Policy ◽  
Supply And Demand ◽  
Policy Instrument ◽  
Point Of View ◽  
Competitive Advantages ◽  
The Public ◽  
Technical Requirements ◽  
Early Phases ◽  
The Eu

We analyse the peculiarities of pre-commercial procurement (PCP) within the EU innovation policy kit, interpreting it as a risk-shifting mechanism. While most studies assume the point of view of the public procurer, we take the suppliers’ one, with a focus on SMEs. We conclude that PCP, operating in the phase of the specification of technical requirements, has the peculiar role of favouring a better match between supply and demand as for innovative goods and can allow exploiting the competitive advantages that SMEs display in the early phases of the technological process, if interpreted as an innovation-leaking process.

Elucidation of block boundaries as the dissolution channels in hydrated cement

1978 ◽  
Vol 36 (1) ◽  
pp. 484-485
Author(s):  
N.V. Belov ◽  
U.I. Papiashwili ◽  
B.E. Yudovich
Keyword(s):  
Liquid Phase ◽  
Grain Boundaries ◽  
Benzoyl Peroxide ◽  
Phase Contrast ◽  
Active Role ◽  
Point Of View ◽  
Hardened Cement ◽  
Hydrated Cement ◽  
Hardened Cement Paste

It has been almost universally adopted that dissolution of solids proceeds with development of uniform, continuous frontiers of reaction.However this point of view is doubtful / 1 /. E.g. we have proved the active role of the block (grain) boundaries in the main phases of cement, these boundaries being the areas of hydrate phases' nucleation / 2 /. It has brought to the supposition that the dissolution frontier of cement particles in water is discrete. It seems also probable that the dissolution proceeds through the channels, which serve both for the liquid phase movement and for the drainage of the incongruant solution products. These channels can be appeared along the block boundaries.In order to demonsrate it, we have offered the method of phase-contrast impregnation of the hardened cement paste with the solution of methyl metacrylahe and benzoyl peroxide. The viscosity of this solution is equal to that of water.

Sociostructural Aspects of Socio-Economic Development:The role of Economic approach

2014 ◽  
pp. 86-105
Author(s):  
M. Shabanova
Keyword(s):  
Economic Development ◽  
Structural Factors ◽  
Economic Approach ◽  
Economic Agents ◽  
Socio Economic Development

The author discusses the importance of studying socio-structural factors of socio-economic development through a broader application of the economic approach. The resources of status positions of economic agents are in the spotlight. A possible platform for interdisciplinary interactions is proposed which allows to increase the contribution of both economics and sociology in improving governance at all levels.

Whatever Happened to the Cambridge Capital Theory Controversies? (With comments by L. Pasinetti, F. Fisher, J. Felipe and J. McCombie, R. Greenfield and reply by the authors)

2009 ◽  
pp. 4-27
Author(s):  
A. Cohen ◽  
G. Harcourt
Keyword(s):  
Economic Theory ◽  
Economic Thought ◽  
Point Of View ◽  
Chronological Order ◽  
Capital Theory

The article written by the well-known theorists and historians of economic thought contains a detailed overview of the Cambridge capital controversy, which had raged from the mid-1950-s through the mid-1970-s. The authors track the origins of the controversy and cover arguments of both sides in chronological order. From their point of view, the discussion hasnt been resolved, and its main underlying aspects were ideological beliefs and fundamental methodological controversies on the nature of equilibrium and on the role of time in economic theory. The article is published with comments written by other leading theoreticians.

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