scholarly journals Transforming the University Management Model in the Concept of Digital Transformation

2021 ◽  
Vol 11 (3) ◽  
pp. 380-387
Author(s):  
Thi Hang Nguyen
Keyword(s):  
Digital Transformation ◽  
Management Model ◽  
University Management ◽  
The University

Digital Transformation of Russian Universities: Analytics of Best Practices

2021 ◽  
Vol 9 (2) ◽  
pp. 51-55
Author(s):  
Elena Shirinkina ◽  
B. Sobirov
Keyword(s):  
Best Practices ◽  
Business Processes ◽  
Digital Transformation ◽  
Management Model ◽  
University Management ◽  
Resource Saving ◽  
Technological Field ◽  
The University ◽  
Transformation Processes ◽  
Russian Universities

The relevance of the study is due to the fact that the orientation of the transformation processes of Russian universities is aimed at forming a new management model that takes into account globalization processes, both in foreign economic activity and in the technological field in the context of society digitalization. The purpose of this study is to analyze the best practices of university management in the context of digital transformation. The experience and result of the implementation of neurolearning, artificial intelligence, chat bots and other digital and resource-saving technologies in the educational and business processes of the university are presented. This study proves that digital technologies can give impetus to the development of a university management system.

scholarly journals Ecosystem designing for the development of universities in a digital environment

2021 ◽  
Vol 49 (1) ◽  
pp. 491-505
Author(s):  
Natalia A. Simchenko ◽  
◽  
Maxim L. Berkovich ◽  
Keyword(s):  
System Analysis ◽  
Digital Transformation ◽  
Digital Environment ◽  
University Management ◽  
Economic Agents ◽  
Technological Basis ◽  
Main Research ◽  
Social Mission ◽  
Network Platform ◽  
The University

The digitalization of economic relations determines the particular importance of personnel training on a qualitatively new technological basis, which is inextricably linked with the study of the problem of ecosystem designing for the development of universities in a digital environment. The foundations of the systems theory, the theory of education economics, the methods of system analysis, factor analysis, and economic and mathematical modeling were used for studying the problem of ecosystem development for universities. The conducted studies made it possible to obtain the following main research results: the ecosystem principles for organizing the provision of higher education services, representing the integrity of the university system based on network interactions of a set of various participants, as well as objects, projects, processes, and environments, were proposed. An approach to designing a strategy for the development of universities, based on the scenario forecasting of the receptivity of digital economy competencies by students, teachers, and partners of universities in the medium term, is proposed based on the organigram for the implementation of the project of matrix digital transformation of the adhocratic university hierarchy. The conclusions stating that the design of the ecosystem of the development of universities should be aimed at the implementation of the social mission of the university in the region and the transformation of the ecosystem of the region as a whole are formulated. As prospects for further research, the study of the prerequisites for generating the effects of designing the development of a university ecosystem based on the network platform interaction of the economic agents of the region/territory, as well as the implementation of digital transformation projects of the university management system, is considered.

scholarly journals UNIVERSITY MARKETING IN AN AGE OF DIGITAL GLOBALIZATION

2021 ◽  
pp. 20-27
Author(s):  
I. V. Alyoshina
Keyword(s):  
Business Models ◽  
Digital Transformation ◽  
University Rankings ◽  
University Management ◽  
Consumer Experience ◽  
University Marketing ◽  
New Guidelines ◽  
Intellectual Knowledge ◽  
Resource Markets ◽  
The University

Digital globalization is regarded as the environment for the functioning of the 21st century’s university. Problems of digitalization of industries, globalization of markets, growing instability and uncertainty of the environment, increased social inequality, networking, platformization of business models predetermine the importance of university marketing as management focused on global resource markets. The trends in the development of holistic marketing in the era of digital globalization are presented – digitalization and globalization of operations, individualization and democratization of solutions, artificial intellectualization, networking, platformization of activity, co-creation of value with consumers and stakeholders, the growing importance of consumer experience. The guidelines for the development of university marketing in line with digital transformation at the internal and external levels of university management have been proposed: the transition from university rankings to the ranking of people (employees and university students) as a response to the trends of individualization, personalization and networking, the emphasis on intra-university marketing in comparison with external one, the strengthening of intellectual knowledge-valuable promotional tools in comparison with advertising. New guidelines for transformation of management and marketing of the university were defined.

scholarly journals Digital Transformation of a University as a Factor of Ensuring Its Competitiveness

2019 ◽  
Vol 9 (1) ◽  
pp. 7387-7390 ◽  
Keyword(s):  
Digital Economy ◽  
Digital Transformation ◽  
Educational Process ◽  
Smart Manufacturing ◽  
Management Service ◽  
University Management ◽  
Leading Role ◽  
Entrepreneurial Activities ◽  
Almost All ◽  
The University

Digital economy brings new opportunities and threats to modern reality, covering almost all the fields of life of the population, including education. Digital economy opens up new strengths and weaknesses of a university. In this regard, a relevant task is to determine a set of goals for the development of the university and ensure movement towards these goals. The transition from the University 3.0 model to the University 4.0 model involves a comprehensive transformation of all processes in a university. Taking into account that the innovative educational and entrepreneurial activities played a leading role in the previous model, it is advisable, first of all, to ensure the digital transformation of these processes during the transition to the new model. An important factor in ensuring the competitiveness of a modern university is the digitalisation of its services. In the modern realities of the development of digital economy, universities are facing the need for digital transformation, the essence of which is based not only on the introduction of digital technologies in the activities of universities, but also on the cultural and organisational changes. The main features of the digitalisation process of the universities shall be: the university's orientation on the implementation of “smart manufacturing”; the use of digital communication technologies in the educational process; the introduction of network and distance learning; the development of basic information services; the creation and implementation of the “digital university management” service. Thus, digital transformation of the universities will make it possible for teachers, students, applicants and partners to provide more opportunities in the context of digitalisation. The transformation is impossible without the development and implementation of a digitalisation strategy that takes into account the features and specific nature of the university.

PEMILIHAN MEDIA KOMUNIKASI DARI MAHASISWA UNIVERSITAS BUNDA MULIA ANGKATAN 2010/2011 JURUSAN MANAJEMEN

2017 ◽  
Vol 6 (2) ◽  
Author(s):  
Lelly Christin
Keyword(s):  
Market Share ◽  
Direct Mail ◽  
Communication Media ◽  
Marketing Communication ◽  
University Management ◽  
Integrated Marketing ◽  
Information Need ◽  
Integrated Marketing Communication ◽  
The Right ◽  
The University

<p>Lately competition becomes really tough, because of that each University has to choose the right strategy in order to increase their market share. Some of the strategies than can be done are by choosing the right communication media for each promotion that the university wants to do. For the reason, this research wants to know which communication media that really attracts students at Bunda Mulia University, Management Major in year 2010/2011. In this research, the writers used incidental sampling. The writers also use questionnaire for gathering the data or information need. To analyze the data, the writes use SPSS ver. 15.0 for windows. The conclusion of this research about the highest percentage to the lowest percentage of the most attractive communication media are television, internet, direct mail, magazines, radio, newspapers, outdor advertising, and the last one is telemarketing. According to result, the highest percentage of an attractive communication media is television, so writer suggest that the best media to do the promotion is television media.</p><p>Keyword :</p><p>Communication media, markeing communication, integrated marketing communication</p>

Zmiana modelu zarządzania i nadzoru nad jakością kształcenia w szkolnictwie wyższym. Perspektywa doświadczeń Republiki Federalnej Niemiec

2020 ◽  
pp. 137-149
Author(s):  
Krzysztof Szewior
Keyword(s):  
Quality Of Education ◽  
Research Approach ◽  
University Management ◽  
Strategic Partner ◽  
Higher Education Reforms ◽  
The University ◽  
The Impact ◽  
Desk Research

The author focuses on the manner and effects of German higher education reforms that have changed the model of university management. The point of reference is the quality of education and its role, how universities ensure it, and how it is verified through evaluation and accreditation. These elements divide the article into two parts: a part about quality and a part about evaluation and accreditation. The analysis includes the impact of global processes and Europeanization. The research approach is characteristic for public policies, sciences of management and quality. The theories used in this article: the theory of systems and neo-institutionalism, as well as perspectives: the university as an active strategic partner, entrepreneurial university, the third role of universities. The publication is based on desk research and on the analysis of processes.

Model of Education Program Value Increase

2018 ◽  
Vol 27 (7) ◽  
pp. 142-152
Author(s):  
A. V. Garmonova ◽  
N. A. Ryakhina ◽  
E. E. Sokolova
Keyword(s):  
Education Program ◽  
Professional Education ◽  
Competitive Advantages ◽  
University Management ◽  
Highly Qualified ◽  
Medical Organization ◽  
Centers Of Excellence ◽  
Regional Labour Markets ◽  
The University ◽  
Education Process

The article describes the experience of the private further professional education establishment in integration with private medical organizations as a hi-tech clinic base. The purpose of the experience was to work out an education program of professional retraining which enables medical organization to extend the range of its services. The demand for such programs investment stems from the gap between the professional level of medical workers training at universities and the needs of hi-tech segment of cosmetology service which requires highly qualified specialists.The gap between the increasingly changing market demands and the existing higher education offer may be bridged through involvement of practicing professionals in education process.The authors consider the best Russian and foreign practices of interaction between private medical establishments and private education establishments aimed at creation Centers of Excellence on the example of Neo Clinic Tuymen. The presented model shows the competitive advantages of a professional retraining education program characterized by a big concentration of resources per student and a high value of education service. The article may be useful for the university management in Russia in developing and updating strategies and programs of practice-oriented education that will meet the requirements of regional labour markets, concrete organizations and employers and contribute to graduates’ adaptation to actual production process. 

Quality assurance systems: enemies or allies of innovation in higher education institutions?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mariana Ferreira de Mello Silva ◽  
Eduardo Raupp de Vargas
Keyword(s):  
Higher Education ◽  
Quality Assurance ◽  
Literature Review ◽  
Higher Education Institutions ◽  
University Management ◽  
Content Type ◽  
Body Of Knowledge ◽  
The University ◽  
The Relationship ◽  
Innovation In Higher Education

Purpose This study aims to examine the extant literature to analyze the relationship between quality assurance (QA) and innovation in the higher education context. Design/methodology/approach This study selected 63 articles through a systematic literature review in Scopus and Web of Science databases and performed a descriptive and thematic synthesis-analysis on the sample. Findings The research identifies several perspectives discussed on QA systems covering experiences, criticisms and practice implications. The literature review shows there is no clear consensus on whether innovation in higher education institutions (HEIs) is fostered or hindered by QA processes. However, it seems that the likelihood of innovativeness and positive QA outcomes are directly linked to how these processes are managed in universities. Research limitations/implications This review highlights the university management concerns that emerge with QA issues as it is not yet clear to what extent innovation is actually promoted in scenarios where QA is applied. Hence, this literature review could be considered comprehensive but not exhaustive. Further studies are recommended to improve the understanding of how HEIs can both innovate and ensure quality at the same time. Originality/value The paper contributes to the existing body of knowledge by advancing the opportunities and challenges that HEIs face due to QA system features.

scholarly journals The Relationship of Brand Image and Service Quality on Student Loyalty of A University Shop

2019 ◽  
Vol 14 (2) ◽  
pp. 68-79
Author(s):  
Saida Farhanah Sarkam ◽  
Nurul Syafika Mohd Nasir ◽  
Shatina Saad
Keyword(s):  
Service Quality ◽  
Brand Image ◽  
University Management ◽  
Small Companies ◽  
Southern State ◽  
Student Centered ◽  
Student Loyalty ◽  
The University ◽  
Relationship Of ◽  
The Relationship

The study aimed is to examine the relationship of brand image and service quality towards student loyaltyin purchasing at a university shop, namely UniShop, in the southern state of Malaysia. By understandingstudent loyalty, the university management might encourage students to shop at the UniShop and generaterevenues within the campus. The decreasing sales of UniShop are affected by a hypermarket located withinwalking distance to the university in August 2017. From the literature, the entrance of multinationalcompanies might affect the small companies surrounding them, including UniShop which is a smallenterprise. Thus, the research examined student loyalty in purchasing at UniShop by distributingquestionnaires to the students of the university. The researchers used proportionate stratified randomsampling to generalize the finding across all semester students in the university. The findings showed thatbrand image and service quality played an important role in student loyalty. Students were the maincustomers of a university shop, contributed most of the shop’s business sustainability, and generate indirectincome to the university. In order to maintain student loyalty, UniShop has to take some initiatives includingto increase the scale of products, focuses on student-centered services, improve the shop layout, and sellexclusive university merchandise to increase the student's self-belonging to the university products. Keywords: brand image, service quality, student loyalty, university shop

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