Strategi Pemasaran Produk Tabungan Emas Dalam Upaya Menarik Minat Nasabah pada Pegadaian Syariah Cabang Bogor Baru

2021 ◽  
Vol 5 (2) ◽  
pp. 195-210
Author(s):  
Fikria Hasni ◽  
Ikhwan Hamdani ◽  
Suyudi Arif
Keyword(s):  
Marketing Strategy ◽  
Direct Marketing ◽  
Personal Selling ◽  
Field Research ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Sales Promotion ◽  
Qualitative Descriptive ◽  
Branch Office ◽  
The Right

This study aims to explain the marketing strategy in marketing the gold savings products found at Pegadaian Syariah Bogor Baru and how the right strategy is to attract customers to use the Gold Savings product. This research is a field research using a qualitative descriptive approach with primary and secondary data sources. In collecting data, researchers used interviews, observation and documentation techniques. The resource persons of this study were three employees of the Syariah Pawnshop Bogor Baru Branch and two customers of the Gold Savings product. The results of this study indicate that the application of marketing strategies provides services and information that is quite good for customers of gold savings products. From the aspect of the marketing mix contained in the branch office, such as; advertising, personal selling, sales promotion, publicity and direct marketing. Thus, the right strategy is to attract more customers by developing digital technology, this media has been loved by all generations because it can be easily accessed and at any time so that the strategy through digital will be very effective to reach as a whole. Keywords: marketing strategy, sharia pawnshop, gold savings

scholarly journals Strategi Pemasaran Pantai Dream Island Di Mertasari Desa Intaran Sanur Kauh Kota Denpasar

2020 ◽  
Vol 8 (2) ◽  
pp. 189
Author(s):  
Laura Therecia Samosir ◽  
I Gusti Agung Oka Mahagangga
Keyword(s):  
Marketing Strategy ◽  
Direct Observation ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Data Sources ◽  
Primary Data ◽  
Coastal Tourism ◽  
Qualitative Descriptive ◽  
The City ◽  
Descriptive Method

Tourism in Indonesia has recently grown rapidly in one of them in the city of Bali. Bali has a very beautiful natural potential, one of the natural potentials developed is coastal tourism. Dream Island Mertasari Sanur Beach is one of the beaches that is still new but has a lot of potentials. Therefore, this study was conducted to determine the existing conditions and marketing strategies that exist on Dream Island the Mertasari Beach Sanur Kauh City of Denpasar. The method used in this study is a qualitative descriptive method with data sources in the form of primary data and secondary data. The primary data in this study are data sourced from direct observation to the location of the study and by interviewing informants. While secondary data in this study are data obtained from documentation and literature to complete the primary data. The technique of determining the informants used was purposive sampling. The results showed that the existing conditions on Dream Island Beach based on Concept 4a were still lacking. The condition of the attraction is very good but for access and facilities still, have some disadvantages that need to be improved in the future. The reality that is on Dream Island Beach only consists of private parties and village institutions. The marketing strategy at Dream Island Beach has not been optimal due to several problems such as business license constraints and lack of cooperation with promotional media.   Keywords:  Marketing Strategic, attraction, Dream Island Beach  

scholarly journals PENJUALAN PRODUK iB HASANAH CARD MELALUI PROMOTION MIX PADA BNI SYARIAH CAB. KOTA PALANGKA RAYA

2016 ◽  
Vol 3 (1) ◽  
Author(s):  
Jirhanuddin Jirhanuddin ◽  
Jelita Jelita ◽  
Hasanah Hasanah
Keyword(s):  
Public Relations ◽  
Credit Card ◽  
Personal Selling ◽  
Field Research ◽  
Sales Promotion ◽  
Research Subjects ◽  
Wide Range ◽  
Qualitative Descriptive ◽  
Card Payment ◽  
Product Sales

Promotion and selling is an important function that the key to successful banking operations. Banks should be able to see the needs and tastes of the dynamic market with highly competitive conditions. Moreover, products and services in Islamic banking is still new and is not widely known to the public so it must have its own character in the marketing and sales strategies. And here the authors are interested in researching the product sales iB Hasanah Card through the promotion, because it is supported also by the narrative of one of the employees of BNI sharia city of Palangkaraya stating that there is significant influence on variables Promotion product mix on sales volume iB Hasanah this card, plus another in 2015, Bank Indonesia (BI) has issued rules restricting the credit card ownership by age and income.The formulation of the problem in this research; (1) How does the product characteristics iB Hasanah card (2) How can the sale of products iB Hasanah Card. This field research using qualitative descriptive approach, which is the object of research is the sale of products through the iB Hasanah Card Promotion mix on BNI Syariah Cab. While the research subjects were 2 employees in positions related. Methods of data collection using observation, interviews, and documentation. While the validity of the data is also attested by the triangulation technique, and then the data were analyzed through the method of collection, reduction, display, and Conclusions.With a wide range of references theory used to support the research, the results showed that, the sale of products iB Hasanah Card through the promotion mix that has the largest percentage is advertising, which have a percentage of both is personal selling, the third is a public relations (public relations) or publicity and the percentage The fourth is a sales promotion. Where the largest percentage occurred in 2015 which amounted to 4.18% and the lowest percentage occurred in 2012 which amounted to 1.45%. Based on the results of the above data can be authors conclude also that in 2014 to 2015 only the advertising decreased from 65.97% to 60.38% it reinforces the reasons of the problems occurred that a change in Bank Indonesia Regulation No.14 / 2 / PBI / 2012 dated January 6, 2012 on Amendment to Bank Indonesia Regulation Number 11/11 / PBI / 2009 regarding Organization Card Payment Instrument.

scholarly journals Bauran Promosi Mempengaruhi Pengambilan Keputusan Mahasiswa Memilih Universitas Muhammadiyah Bengkulu

2021 ◽  
Vol 4 (1) ◽  
pp. 56-70
Author(s):  
Mukhlizar Mukhlizar
Keyword(s):  
Decision Making ◽  
Public Relations ◽  
Direct Marketing ◽  
Personal Selling ◽  
Secondary Data ◽  
Sales Promotion ◽  
Data Sources ◽  
Primary Data ◽  
Choice Decision ◽  
Marketing Variables

This study aims to determine advertising (X1), sales promotion (X2) personal selling (X3) publicity (X4) direct marketing (X5) partially and simultaneously have a significant effect on student decision making choosing Muhammadiyah University Bengkulu. This study uses a quantitative approach with explanatory research methods, primary data sources through questionnaires, secondary data from information publications and other sources. Questionnaires were distributed to 193 research samples from 2018-2019 students. The results showed that of the five promotion mix variables, there were three variables that partially had a significant effect on student decision making, namely advertising, public relations, and direct marketing variables, while those that had no significant effect were sales promotion and personal selling variables. Simultaneously the promotion mix includes advertising (X1), sales promotion (X2), personal selling (X3), public relations (X4) and direct marketing (X5) have a significant effect on student decision making. Keywords: Promotional Mix, Choice Decision

scholarly journals Strategi Komunikasi Pemasaran Sentra Tenun Prailiu dalam Meningkatkan Penjualan Kain Tenun Sumba Timur

2019 ◽  
Vol 1 (2) ◽  
pp. 78-85
Author(s):  
Ririn Rambu Babang ◽  
Asfira Rachmad Rinata
Keyword(s):  
Marketing Strategy ◽  
Direct Marketing ◽  
Secondary Data ◽  
Sales Promotion ◽  
Woven Fabric ◽  
Primary Data ◽  
Product Price ◽  
Strategy Analysis ◽  
Marketing Activities ◽  
Product Segmentation

Woven fabric is a handicraft product inherited from generation to generation. Woven fabric can be weared as dress in dances at parties or in traditional events. Every motif on woven fabric has meaning both traditionally and culturally. The purpose of this study is to find out the marketing strategy and the factors that influence it. The method used in this research is descriptive qualitative method with data collection techniques using the method of interview, observation, documentation to obtain primary data and secondary data. As well as data analysis techniques carried out through reduction, presentation and drawing conclusions. The result shows that implementation of marketing communication strategies Prailiu Weaving Center uses a marketing mix consisting of product, price, place and promotion which includes sales promotion, face-to-face promotion and direct marketing. The marketing strategy of the Prailiu Weaving Center consists of marketing strategy analysis which includes opportunity analysis and competitive analysis, as well as the marketing process which consists of determining product segmentation, targeting and positioning. Factors that influence marketing activities consist of supporting factors and inhibiting factors from both internal and external environments.

scholarly journals ANALISIS STRATEGI PEMASARAN TERHADAP MINAT NASABAH PADA PERBANKAN DI PEMATANGSIANTAR

2020 ◽  
Vol 3 (1) ◽  
pp. 248
Author(s):  
Sarida Sirait ◽  
Kalvin Sinaga
Keyword(s):  
Marketing Strategy ◽  
Financial Institutions ◽  
Personal Selling ◽  
Field Research ◽  
Marketing Mix ◽  
Research Field ◽  
Marketing Strategies ◽  
Coefficient Of Determination ◽  
Marketing Mix Strategy ◽  
Strategy Variables

Financial institutions, both bank and non-bank, which continue to develop in Indonesia will encourage financial institutions to always optimize their marketing activities. One of them is Bank Mandiri in facing competition. One of the strategies of Bank Mandiri is the marketing mix strategy. The formulation of the problem in this study is whether the Marketing Mix strategy affects the interest of Bank Mandiri KC Pematangsiantar customers. The purpose of this study is to determine whether the Marketing Mix affects customer interest in Bank Mandiri KC Pematangsiantar. This research is a type of field research (field research) with a descriptive nature using primary and secondary data, in addition to the data collection methods in this study using observation and interview methods, and this method of analysis using quantitative analysis methods. Based on the results of this study, it shows that the application of marketing strategies uses a marketing mix, the products offered are very varied according to the needs of society for the present and the future, then promotion using personal selling, advertising via television, brochures and others. , publicity with exhibition activities, social service. The marketing strategy that has been implemented has been good in increasing customer interest. Respondents in this study were 97 customers. From the results of data analysis it can be concluded that, there is a significant positive influence between marketing strategy variables (X) on customer interest (Y) at Bank Mandiri Kc Pematangsiantar, the contribution of the influence of marketing strategy variables (X) on customer interest (Y) coefficient of determination (R2) 0.76 shows that 76% of marketing strategies (X) affect customer interest (Y), while 24% are influenced by other variables not discussed in this study.

scholarly journals OPTIMALISASI BAURAN PROMOSI PEMASARAN DALAM MEMASARKAN PRODUK PERUMAHAN PERUM PERUMNAS CABANG MATARAM

2019 ◽  
Vol 13 (8) ◽  
pp. 1457
Author(s):  
Dewi Rispawati
Keyword(s):  
Public Relations ◽  
Qualitative Data ◽  
Direct Marketing ◽  
Personal Selling ◽  
Secondary Data ◽  
Descriptive Study ◽  
Sales Promotion ◽  
Primary Data ◽  
Case Method ◽  
The Public

This research entitled is "Optimizing marketing promotion mix in marketing housing products of Perum Perumnas Branch The Mataram", which aims to increase the marketing promotion mix used in marketing housing products of Perum Perumnas Branch The Mataram. This research is a descriptive study with a case method. Data collection techniques in this study used observation, interviews and documentation. This study uses the technique of checking the validity of data based on triangulation techniques. The type of data in this study are qualitative data and quantitative data and data sources, namely primary data and secondary data. Based on the analysis it can be seen that to increase the marketing promotion mix in marketing housing products of Perum Perumnas Branch The Mataram can be done such as: personal selling, mass selling, sales promotion, public relations and direct marketing. By optimizing the marketing promotion mix in marketing the housing products of Perum Perumnas Branch the Mataram, so that they can be better known by the public, and sell well and are in demand by consumers. Optimizing the marketing promotion mix that can be done in marketing housing products of Perum Perumnas Branch The Mataram, among others, by conducting Personal selling, Mass selling, Sales Promotion, Public relations and Direct marketing

scholarly journals The Role of Sales Consultants in the Direct Marketing Strategy of Honda Kebon Jeruk West Jakarta in the Covid-19 Pandemic Era

2021 ◽  
Vol 3 (3) ◽  
pp. 131-139
Author(s):  
Sugeng Dwi Nugroho ◽  
Denik Iswardani Witarti
Keyword(s):  
Marketing Strategy ◽  
Direct Marketing ◽  
Secondary Data ◽  
Primary Data ◽  
Study Approach ◽  
Verification Methods ◽  
The Face ◽  
The Right ◽  
Document Review

Business actors have their way of finding and getting new customers. They develop the right marketing strategy to get new customers because they will win the business competition with their competitors. This study uses a qualitative research method with a case study approach the data used in primary data and secondary data. The methods used in data collection are interviews, observation and document review. Sampling using purposive sampling. The data analysis methods used are data reduction, data display, and conclusions drawing/verification methods. From the research results, it can be seen that: 1) Honda Kebon Jeruk has a breakthrough, namely collaborating with E-commerce such as Tokopedia in marketing their products; 2) Direct Marketing used in Honda Kebon Jeruk includes social media marketing, direct mail, telemarketing, digital marketing, and direct marketing; and 3) The role of sales consultants is significant in the success of the marketing strategy made by Honda Kebon Jeruk using the face to face customer method.

scholarly journals PROMOTION MIX PARIWISATA DALAM RANGKA MENINGKATKAN JUMLAH KUNJUNGAN WISATAWAN KE PROVINSI NUSA TENGGARA BARAT

2019 ◽  
Vol 13 (9) ◽  
pp. 1627
Author(s):  
Dewi Rispawati
Keyword(s):  
Public Relations ◽  
Direct Marketing ◽  
Personal Selling ◽  
Secondary Data ◽  
Sales Promotion ◽  
Primary Data ◽  
Case Method ◽  
Data Types ◽  
Tourism Promotion ◽  
Verification Techniques

This research entitled is "Promotion mix tourism in order to increase the number of tourist visits to the province of West Nusa Tenggara", which aims to increase tourism promotion mix in order to increase the number of tourist visits to the province of West Nusa Tenggara. This research is a descriptive study using the case method, where data collection techniques used in this research use observation, interviews and documentation. In this research using the validity of data verification techniques based on triangulation techniques. This research uses data types namely qualitative data and quantitative data and this research uses data sources namely primary data and secondary data. Based on the analysis, it can be seen that tourism mix promotion in order to increase the number of tourist visits to West Nusa Tenggara province can be done such as: personal selling, mass selling, sales promotion, public relations and direct marketing. With a tourism promotion mix, tourism in the West Nusa Tenggara province is expected to be better known by domestic tourists and foreign tourists. Tourism promotion mix that can be done in order to increase the number of tourist visits to the province of West Nusa Tenggara, among others, by conducting Mass selling, Public relations, Direct marketing, Sales promotion, and Personal selling

scholarly journals ANALISIS STRATEGI PEMASARAN PADA USAHA BATIK TANAH LIEK BUNDO KANDUANG

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (3) ◽  
pp. 280
Author(s):  
Yunita Larasati ◽  
Rose Rahmidani
Keyword(s):  
Marketing Strategy ◽  
Local Governments ◽  
Personal Selling ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Product Price ◽  
West Sumatra ◽  
The Media ◽  
Marketing Methods ◽  
Depth Interviews

The purpose of this study was to determine the marketing strategies used by the Batik Tanah Liek Bundo Kanduang business in the city of Padang, West Sumatra. This research method is descriptive qualitative. The study was conducted using purposive sampling techniques as for the source and several key informants through the results of in-depth interviews or in-depth interviews and direct observations to the object of the researcher. Secondary data supporting this research were obtained from documents available at the research object. To test the validity of the data used source triangulation.Based on information from the informants of this study it can be explained that the overall marketing strategy is less than optimal and there are still obstacles to the marketing strategy used by the Batik Tanah Liek Bundo Kanduang business. As for some of the problems experienced by the Batik Tanah Liek Bundo Kanduang business which caused suboptimal marketing strategies carried out both from the product, price, promotion and location. As for the description of the problems that exist in the business, namely: 1) The lack of reliable human resources in terms of making batik, 2) Lack of attention from local governments in order to develop SMEs, especially batik liek, 3) There are still a small number of followers on social media instagram created by Batik Tanah Liek Bundo Kanduang business, 4) Lack of promotion by the Batik Tanah Liek Bundo Kanduang business because the business focused on personal selling, 5) Lack of strategic location and the need for innovative store display.Based on research the researchers conducted a recommendation that the writer could suggest to the Tanah Liek Bundo Kanduang Batik business, namely to use marketing methods such as: advertising newspapers, banners, and placing their products at the center of souvenirs scattered in West Sumatra and further intensifying promotions in the media social which is now widely used by people in all walks of life such as Instagram, Facebook, making the web and so on.Keywords: marketing strategic, batik tanah liek.

scholarly journals Analisis Strategi Marketing Funding di Bank BRISyariah KC Purwokerto

2019 ◽  
Vol 5 (02) ◽  
pp. 293-300
Author(s):  
Mila Fursiana Salma Musfiroh ◽  
Muhammad Rifai ◽  
Nada Diana
Keyword(s):  
Marketing Strategy ◽  
Personal Selling ◽  
Sales Promotion ◽  
Third Party ◽  
Target Market ◽  
Public Attention ◽  
Analysis Process ◽  
The Right ◽  
High Level ◽  
A Company

High level of competition in banks in fighting over third party funds, spur banks to continue to try to lure their customers in various ways. No matter how good the company's management, segmentation, target market, will not run if it is not followed by the right strategy. Strategy is the steps that must be carried out by a company to achieve goals. While marketing is a process of creating, offering, andex changing valuable products to other parties to achieve the goals of a company. So the marketing strategy is the steps taken to take over the decision carefully toget the goals and objectives to be achieved by taking into account the conditions ofthe surrounding environment. This is done to get the wants and needs to beachieved. The same goes for BRISyariah KC Purwokerto. The purpose of this study is to determine the funding marketing strategy in raising funds, and how the impactof the marketing strategy implemented by the funding department. In this study using qualitative methods, the analysis process uses data reduction, data display,data verification and drawing conclusions. BRISyariah KC Purwokerto's strategy in marketing in terms of funding to attract public attention using advertising, personal selling, publicity and sales promotion strategies. Of course, this is able to spur the growth of bank financial assets, seen from the acquisition of individual funding team targets in August reached 98.5%, increasing to 102.4% in September from the target of 1 billion per employee. the division and supervision targets perSeptember reached 96% of the 260 billion target.

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