scholarly journals ANALISIS PENJUALAN CABLE SUPREME PADA PT. SUMBER MAKMUR ADIPRAYOGA

2019 ◽  
Vol 11 (2) ◽  
pp. 167-177
Author(s):  
Yohannes P Kumagaya ◽  
Veronika Debora
Keyword(s):  
Product Quality ◽  
T Test ◽  
Sales Volume ◽  
F Test ◽  
Analysis Technique ◽  
Quality Product ◽  
Simultaneous Testing ◽  
Statistical Program ◽  
Quality Of Products

This research aims to know the effect of price and product quality towards sales volume ofcable supreme in PT. Sumber Makmur Adiprayoga. The population that used in this study is 250customers of PT. Sumber Makmur Adiprayoga, and a sample is 100 respondents. Data collectiontechniques in this study was done by conducting interviews, observations, and distributingquestionnaires. Data analysis technique in this study used multiple linier regression, coefficients ofdetermination (R2), T-test, and F-test by using SPSS (Statistical Program and Service Solution) version20.0.Based on the results, the partial test (T-test) obtained t-count of price towards sales volume is6,334 greater than t-table of 1,984 and t-count of quality product towards sales volume is 8,907 greaterthan t-table of 1,984. Based on simultaneous testing (F-test) is f-count of 106,155 greater than f-table of3,09 then it can be concluded price and product quality has significant effect towards volume of cablesupreme in PT. Sumber Makmur Adiprayoga. Result of the coefficients determination (R2) is 0,686indicated that sales volume are influenced by the price and product quality of 68,6% , while the rest of31,4% are influenced by other factors.Based on the conclusions, the suggestion in this research is PT. Sumber Makmur Adiprayogamust provide discounts customers, examine the quality of Cable Supreme products, by improving theaesthetics and reliability of the product, and review the price and quality of products to achieve salesvolume target.

scholarly journals ANALISIS PERBANDINGAN KUALITAS PRODUK, STRATEGI PROMOSI DAN PERSEPSI KONSUMEN PADA PENGGUNA PONSEL OPPO DAN XIAOMI (Studi Pada Mahasiswa Universitas Muhammadiyah Tangerang)

2018 ◽  
Vol 6 (1) ◽  
Author(s):  
Tarto Tarto
Keyword(s):  
Product Quality ◽  
Consumer Perceptions ◽  
T Test ◽  
Promotion Strategy ◽  
Paired Sample ◽  
Analysis Technique ◽  
Insignificant Difference ◽  
Quality Promotion

This study attempts to analyze comparison product quality, promotion strategy and consumer perceptions between Oppo and Xiaomi smarphone. The population of the research is Oppo and Xiaomi smarphone users. 100 Oppo and Xiaomi smarphone users were surveyed as samples. The analysis technique used is paired sample t test. The result showed that there are significant differences between promotion strategy and consumer perceptions of Oppo and Xiaomi, there is an insignificant difference between product quality of Oppo and Xiaomi.Penelitian ini bertujuan untuk menganalisis perbandingan kualitas produk, strategi promosi dan persepsi konsumen antara Oppo dan Xiaomi smarphone. Populasi penelitian adalah pengguna oppo dan Xiaomi smarphone. 100 pengguna oppo dan Xiaomi smarphone disurvei sebagai sampel. Teknik analisis yang digunakan adalah paired sample t test. Hasil penelitian menunjukkan bahwa ada perbedaan yang signifikan antara strategi promosi Oppo dan Xiaomi, ada perbedaan yang signifikan antara persepsi konsumen Oppo dan Xiaomi, dan terdapat perbedaan yang tidak signifikan antara kualitas produk Oppo dan Xiaomi

scholarly journals EFEK MODERASI COUNTRY OF ORIGIN PADA PENGARUH KUALITAS PRODUK DAN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN LAPTOP TOSHIBA

2019 ◽  
Vol 4 (2) ◽  
pp. 96-106
Author(s):  
Erdawati Erdawati ◽  
Asraf Asraf
Keyword(s):  
Product Quality ◽  
Brand Equity ◽  
Country Of Origin ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Quality Product ◽  
Quality Of Products ◽  
Mobile Computers ◽  
Made In

On mobile computers market in Indonesia, including in Simpang Empat West Pasaman, there are many product from many country by various brands. The high competition requires manufacturers and distributors to implement the marketing strategies. To implement these strategies required a good understanding of the factors that influence the decision purchase. This study analyzed the moderating effect of country of origin variable on the influence of product quality and brand equity on Toshiba purchasing decisions in Simpang Empat Pasaman Barat. This studies show that the product and brand equity as partially or simultaneously positive and significant influence on purchasing decisions. Country of origin moderated the influence of the quality of products on purchasing decisions and also brand equity influence on purchasing decisions. The results of this study imply that in order to improve the purchase decision of Laptop Toshiba, can be done by increasing again product quality and brand equity. Special to the store vendors, recommended to sell products made in Japan as a priority, because the computers made in Japan is perceived as a high quality product. Keywords: Product, Brand Equity, Country Of Origin and Purchase Decision

scholarly journals PENGARUH ENDORSER, HARGA DAN KUALIATAS PRODUK TERHADAP PERILAKU PERALIHAN MEREK (BRAND SWITCHING) BEDAK PADAT MAYBELLINE DI KOTA PADANG

Jurnal Ecogen ◽  
2018 ◽  
Vol 1 (4) ◽  
pp. 785
Author(s):  
Reni Anggraeni ◽  
Susi Evanita ◽  
Rani Sofya
Keyword(s):  
Qualitative Research ◽  
Data Analysis ◽  
Product Quality ◽  
Secondary Data ◽  
Sampling Technique ◽  
Switching Behavior ◽  
Brand Switching ◽  
Analysis Technique ◽  
Quality Of Products

The purpose of this study is to determine the effect of endorser, price and quality of products toward  Brand Switching Maybelline Solid Powder in Padang. The type of research is descriptive and qualitative research.  The sampling technique used is Purposive sampling.  The type of data used is primary  and secondary data. The data analysis technique used is multiple regression by using t test and F test.  The result of the research shows that there is a positive and insignificant influence between endorser variables on brand switching behavior of Maybelline solid powder in Padang. Then for price variable has no effect on brand switching, but there is significant influence between product quality variable to brand switching of Maybelline solid powder in Padang. Keywords : endorser,  price,  product quality,  brand switching

scholarly journals Pengaruh Kualitas dan Diferensiasi Produk Terhadap Loyalitas Pelanggan

2013 ◽  
Vol 1 (3) ◽  
pp. 237-246
Author(s):  
Tania Hanyani ◽  
Adil Fadillah
Keyword(s):  
Product Quality ◽  
Product Differentiation ◽  
Customer Loyalty ◽  
Strong Relationship ◽  
Quality Product ◽  
Quality Of Products ◽  
The Moment ◽  
Relationship Of ◽  
The Relationship

The quality of the product is a combination of the properties of the product in use in accordance with customer’s expectations and goals. While differentiation is the effort of a company to differentiate its products from competitors' products in a trait that makes it more desirable. In consuming the products customers are often confronted by a variety of brands, the company should be able to create a quality product and has the distinction or differentiation in order to increase customer loyalty. The purpose of this study was to determine the quality of products J.CO Donuts & Coffee at the moment. To find product differentiation J.CO Donuts & Coffee at the moment. Determine the effect of product quality J.CO Donuts & Coffee on customer loyalty at this time. Then determine the effect of product differentiation J.CO Donuts & Coffee for the current customer loyalty, and to determine the effect of quality and product differentiation J.CO Donuts & Coffee on customer loyalty at this time. The results showed that the relationship of product quality on customer loyalty is equal to 0.749 and accounts for 56 percent of customer loyalty and product differentiation of the relationship variables on customer loyalty is 0.715 and accounts for 51.1 percent. Analysis of the correlation coefficient on the variable customer loyalty is to have 0.770 showed a strong relationship between the independent factors on customer loyalty, amounting to 77 percent. From this analysis it can be concluded that product quality and product differentiation effect on customer loyalty. This can be evidenced from the contribution of a given variable product quality and product differentiation on customer loyalty.   Keywords: Quality Products, Product Differentiation, Customer Loyalty

scholarly journals Variabel Penentu Keputusan Pembelian Minyak Kayu Putih Cap MP di Kota Ambon

2017 ◽  
Vol 2 (1) ◽  
pp. 21
Author(s):  
Carla Tousalwa
Keyword(s):  
Product Quality ◽  
Survey Methods ◽  
Personal Selling ◽  
Sampling Technique ◽  
Measure Data ◽  
Consumer Decision ◽  
Analysis Technique ◽  
Key Word ◽  
Quality Of Products

Kayu putih oil product is one of the famous product of Maluku Province that has many various benefit for health. The purpose of this research is to test the influence of promotion variable and product quality against the consumer decision to buy Kayu Putih oil from MP brand. Survey methods is used in this research, with questioner as the instrument to measure data required. Judgment sampling technique is used in this research, 200 respondent is involved in this research and double regression technique is used as the analysis technique. Result of this research shows that promotion variable especially through personal selling and good quality of products also the services that helps consumer to find products have a big influence in consumer buying decision. Key Word: Promotion, Product Quality, Buying Decision

scholarly journals Pengaruh Kualitas Produk dan Kualitas Layanan terhadap Loyalitas Pelanggan PT. Roman Ceramic International di Mojokerto

2019 ◽  
Vol 3 (1) ◽  
pp. 35
Author(s):  
Mas Oetarjo ◽  
Habib Eko Prastyo
Keyword(s):  
Data Analysis ◽  
Service Quality ◽  
Product Quality ◽  
Customer Loyalty ◽  
Quantitative Method ◽  
Reliability Test ◽  
Test Quality ◽  
Analysis Technique ◽  
Quality Product

This study aims to determine the effect of product quality and service quality to customer loyalty either partially or simultaneously, and to know the quality of product and service quality that has the most significant effect on customer loyalty at PT. Roman Ceramic International in Mojokerto. This research is done by quantitative method. The technique data used is questionnaires with a sample of 100 respondents. Data analysis technique used in this research is multiple linear regression using SPSS version 17 for windows. The results obtained based on the validity test show all existing questions are valid. This is done r count> r table. For reliability test can be concluded. The results of the research based on F test show the quality of the product and the quality simultaneous or together with customer loyalty. Test quality, product quality. Quality of service has the most significant influence on customer loyalty due to having the largest t arithmetic compared with product quality variables.

scholarly journals Analisis E-Service dan Kepercayaan Konsumen terhadap Kepuasan Konsumen Pengguna Website

2019 ◽  
Vol 1 (1) ◽  
pp. 1-9
Author(s):  
Tegar Maulidi Putra ◽  
Asep M. Ramdan ◽  
Faizal Mulia
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Consumer Satisfaction ◽  
T Test ◽  
Consumer Confidence ◽  
Consumer Trust ◽  
Test Results ◽  
F Test ◽  
Analysis Technique ◽  
Simultaneous Testing

The purpose of this study is to determine the effect of e-service quality and consumer confidence on customer satisfaction. The use of the method in this study is to use a type of sampling included in the sample random sampling and by distributing questionnaires as many as 96 to consumers. The analysis technique used is multiple linear analysis techniques, and for hypothesis testing is a statistical test partial (t test) and simultaneous testing (f test). T test results show that e-service quality (X1) has a significant effect on customer satisfaction, consumer confidence (X2) has a significant effect on customer satisfaction. Based on the F test the probability value sig 0,000 <0.10 which means that together e-service quality (X1) and consumer confidence (X2) significantly influence consumer satisfaction (Y). Conclusion, together e-service quality and consumer trust significantly influence consumer satisfaction Keywords: E-Service Quality, Consumer Trust, Consumer Satisfaction.

scholarly journals Pengaruh Kompensasi Dan Motivasi Kerja Terhadap Kinerja Karyawan PT. Sinar Suri Toyota

2020 ◽  
Vol 3 (2) ◽  
pp. 37-46
Author(s):  
Margareth Sylvia Sabarofek
Keyword(s):  
Work Motivation ◽  
Employee Performance ◽  
Data Retrieval ◽  
T Test ◽  
F Test ◽  
Performance Variables ◽  
Analysis Technique ◽  
Simultaneous Testing ◽  
Approach Method ◽  
Independent Variable

PT. Sinar Suri Toyota is located in Manokwari Regency, West Papua Province. The research objective was to see whether compensation and work motivation had an effect on employee performance. This type of research is associative research using a quantitative approach method. The population is all employees in the workshop who work at PT. Sinar Suri Toyota Manokwari with a total of 32 people. However, at the time of data collection, there was a pandemic Covid-19 so that data retrieval via google was from. The data analysis technique used is multiple linear regression. To see the effect of the independent variable compensation and work motivation on the dependent variable employee performance through hypothesis testing. There are two ways used to measure the independent and dependent variables based on the t test and the F test. From the research results based on the parti al test (t test) for the variable compensation and work motivation on employee performance. For a significant value smaller than the error error (0.000> 0.05) and a significant value smaller than the error error (0.032> 0.05, so that H0 is rejected and Ha is accepted, meaning that partially the compensation and work motivation variables have a significant effect on the variable Employee performance While simultaneous testing (F test) of compensation and motivation variables on employee performance variables with a significant value smaller than the error error (0.000> 0.05) so that H0 is rejected and Ha is accepted, meaning that simultaneously, compensation and motivation greatly affect employee performance.

scholarly journals PENGARUH KUALITAS LAYANAN, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUASAN NASABAH KREDIT SERBA BISA PADA PD. BPR BKK KOTA SEMARANG PERIODE JUNI 2019

KEUNIS ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 10
Author(s):  
Ika Puspita Ardani ◽  
Jati Handayani
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Sampling Technique ◽  
T Test ◽  
Test Reliability ◽  
F Test ◽  
Quality Product

<em>This purpose of this research is to analyze the effect of service quality, product quality, and price on customer satisfaction of Credit Serba Bisa at PD. BPR BKK Kota Semarang Period June 2019. This research is a causal applied quantitative research. The types of data used in this study are primary and secondary. Methods of data collection using questionnaires, interviews, and observation. The sampling technique used was purposive sampling technique with a sample of 100 respondents. Data testing methods used in this study are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, autocorrelation test, multiple linear regression test, F test, t test, test the coefficient of determination R<sup>2 </sup>which shows can be used to measure customer satisfaction. The analytical method used in this study is multiple linear regression using SPSS 25. The results of the F test show that the quality of service, product quality, and price simultaneously have a significant effect on customer satisfaction on Credit Serba Bisa in PD. BPR BKK Kota Semarang. Furthermore, the t test results showed that service quality, product quality, and price partially had a significant effect on customer satisfaction of Credit Serba Bisa at PD. BPR BKK Kota Semarang.</em>

scholarly journals PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN PRODUK SMARTPHONE XIAOMI (STUDI KASUS DI JAKARTA BARAT)

2019 ◽  
Vol 15 (1) ◽  
Author(s):  
Hermanto Liu
Keyword(s):  
Product Quality ◽  
Quantitative Methods ◽  
Brand Image ◽  
Test Validity ◽  
Consumer Products ◽  
T Test ◽  
Validity And Reliability ◽  
F Test ◽  
Product Sales

ABSTRACT<br />The existence of a decrease in product sales Smartphone Xiaomi significant gains from the year 2015-2016,<br />due to Intense competition in the telecommunications business are on the rise. This research aims to know<br />the influence of the brand image and product quality against the interest of the consumer to buy the product<br />in the region of Xiaomi Smartphone West Jakarta taken Samples as many 100 respondents. The method used is the quantitative methods based on the results of interviews and questionnaires for testing instrument using the test validity, and reliability. Data analysis techniques using multiple linear regression due to variables that are used more than two variables, with the t-test and F-test. The research results showed that  the t-test with a brand image partially effect significantly to interest consumers buy Smartphone Xiaomi. While the quality of the product partially do not affect significantly to interest consumers buy Smartphone Xiaomi. F test results show that simultaneously the brand image and product quality significantly to influential interests buy consumer products Smartphone Xiaomi. And brand image is the most influential variables are dominant against the interest of the consumer to buy the product of Xiaomi Smartphone on<br />the quality of the product. Keywords: Brand Image, Product Quality and Interest To Buy.

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