scholarly journals ANALISIS PERBANDINGAN KUALITAS PRODUK, STRATEGI PROMOSI DAN PERSEPSI KONSUMEN PADA PENGGUNA PONSEL OPPO DAN XIAOMI (Studi Pada Mahasiswa Universitas Muhammadiyah Tangerang)

2018 ◽  
Vol 6 (1) ◽  
Author(s):  
Tarto Tarto

This study attempts to analyze comparison product quality, promotion strategy and consumer perceptions between Oppo and Xiaomi smarphone. The population of the research is Oppo and Xiaomi smarphone users. 100 Oppo and Xiaomi smarphone users were surveyed as samples. The analysis technique used is paired sample t test. The result showed that there are significant differences between promotion strategy and consumer perceptions of Oppo and Xiaomi, there is an insignificant difference between product quality of Oppo and Xiaomi.Penelitian ini bertujuan untuk menganalisis perbandingan kualitas produk, strategi promosi dan persepsi konsumen antara Oppo dan Xiaomi smarphone. Populasi penelitian adalah pengguna oppo dan Xiaomi smarphone. 100 pengguna oppo dan Xiaomi smarphone disurvei sebagai sampel. Teknik analisis yang digunakan adalah paired sample t test. Hasil penelitian menunjukkan bahwa ada perbedaan yang signifikan antara strategi promosi Oppo dan Xiaomi, ada perbedaan yang signifikan antara persepsi konsumen Oppo dan Xiaomi, dan terdapat perbedaan yang tidak signifikan antara kualitas produk Oppo dan Xiaomi

2019 ◽  
Vol 11 (2) ◽  
pp. 167-177
Author(s):  
Yohannes P Kumagaya ◽  
Veronika Debora

This research aims to know the effect of price and product quality towards sales volume ofcable supreme in PT. Sumber Makmur Adiprayoga. The population that used in this study is 250customers of PT. Sumber Makmur Adiprayoga, and a sample is 100 respondents. Data collectiontechniques in this study was done by conducting interviews, observations, and distributingquestionnaires. Data analysis technique in this study used multiple linier regression, coefficients ofdetermination (R2), T-test, and F-test by using SPSS (Statistical Program and Service Solution) version20.0.Based on the results, the partial test (T-test) obtained t-count of price towards sales volume is6,334 greater than t-table of 1,984 and t-count of quality product towards sales volume is 8,907 greaterthan t-table of 1,984. Based on simultaneous testing (F-test) is f-count of 106,155 greater than f-table of3,09 then it can be concluded price and product quality has significant effect towards volume of cablesupreme in PT. Sumber Makmur Adiprayoga. Result of the coefficients determination (R2) is 0,686indicated that sales volume are influenced by the price and product quality of 68,6% , while the rest of31,4% are influenced by other factors.Based on the conclusions, the suggestion in this research is PT. Sumber Makmur Adiprayogamust provide discounts customers, examine the quality of Cable Supreme products, by improving theaesthetics and reliability of the product, and review the price and quality of products to achieve salesvolume target.


2020 ◽  
Vol 8 (1) ◽  
pp. 79
Author(s):  
Ani Latifatun Naj'iyah ◽  
Agus Suyatna ◽  
Abdurrahman Abdurrahman

The purpose of this research are to knowing the differences of critical thinking skills using interactive module photoelectric effects  with printed module, describe the improvement of students' critical thinking skills after the interactive module is applied, describe science process skills in students who use interactive module of photoelectric effects, and knowing student responses to the use interactive module of photoelectric effects. The study was conducted in Natar 1 Public High School, in the even semester 2018/2019 academic year with research design nonequivalent control group design.The research instrument used was a questionnaire (questionnaire), Student Worksheet (LKPD) along with observation sheets and test questions. Data collection techniques were carried out by test techniques, questionnaires and LKPD contents. The data analysis technique of critical thinking ability is done by normality test, homogeneity test and N-gain. The data analysis technique of science process skills is done by calculating the average grade of the class then adjusted to the index classification table of science processes. Hypothesis testing is done by Paired Sample T Test and Independent Sample T Test. The results of the study show that (1) the application of the photoelectric effect interactive module is able to improve students' critical thinking skills, this is seen from the N-gain value and paired sample t test results, 2) there are significant differences in critical thinking skills between students who use interactive modules with printed modules, this is seen from the differences in the n-gain values of both classes and the results of the independent sample t test, (3) the value of students' science process skills is 82.6 with a high category, and (4) students gave a positive response to the utilization of the photoelectric effect interactive module.


2021 ◽  
Vol 3 (2) ◽  
pp. 204
Author(s):  
Winda Winda ◽  
Firmansyah Kusumayadi

Quality of service is one of the main activities carried out by Kantin Yuank in its efforts to develop and earn a profit. Therefore, this study aims to determine the effect of service quality on visitor buying interest during the Covid 19 pandemic at the Yuank Canteen in Bima City. The research method uses quantitative methods with primary data sources. The sample in this study was 96 respondents using non-probability sampling method with accidental sampling technique. The research was conducted by distributing questionnaires. Data analysis in this study includes: validity and reliability tests, simple linear regression, correlation coefficient, determination coefficient (R2) and hypothesis testing through t test. Hypothesis testing using the t test shows that the independent variable quality of service studied is proven to significantly affect the dependent variable consumer purchase interest with a p value of 0.000 less than 0.05 (0.000 <0.05). The Adjusted R Square is 0.251. This means that 25.1% of buying interest is influenced by service quality and the remaining 74.9% is caused by other factors not included in this study such as product quality, price, place and others. The results showed that service quality influenced purchase intention. Thus, by maintaining and improving product quality and service quality at the Yuank Canteen in Bima City, a positive visitor attitude will be formed which will affect the buying interest of visitors at the Yuank Canteen in Bima City.


2021 ◽  
Vol 7 (1) ◽  
pp. 56
Author(s):  
Vika Ervina ◽  
Made Ary Meitriana

The purpose of this study was to discover the effect of product quality, promotion and brand image on the purchase decision of Moola Pedawa Coffee. This type of research is associative with a quantitative approach. The population was customers who have bought and consumed Moola Pedawa Coffee for 384 respondents, collected by the purposive sampling technique. The data collection method was using questionnaires. The data analysis technique was using multiple linear regression. Hypothesis tests were conducted using the t test and f test. The results showed that partially and simultaneously product quality, promotion, and brand image have a positively effect on purchase decisions


2015 ◽  
Vol 8 (1) ◽  
pp. 187
Author(s):  
Dewi Tri Wijayati Wardoyo

<p>This research attempts to know if there are no influence or between education and training discipline of work and the satisfaction work simultaneously and partial achievement work against member organization of IGTKI Krembung Distric. The population of this study is all member organization of IGTKI Krembung Distric and sample 98 employees. An instrument data collection is the questionnaire, and data analysis technique available for analysis is linear regression worship of idols with the program statistic spss.</p><p>This research result indicates that the education and training, discipline of work and the satisfaction of work achievement of work affecting employees simultaneously and partial.proven the analysis that shows the education and training that the value of work is 2,444 t-test 0,016 with a sig value so (0,016 &amp;&lt; 0.05), discipline that the value of work is 2,947 t-test 0.004 with a sig value so (0.004 &amp; &lt; 0.05), and the satisfaction of work is the value of t-test 0,012 2,569 with a sig value so (0,012 &amp; &lt; 0.05) that means each variable x impact on the achievement of working.</p><p>But the results obtained by the simultaneous or f-test 7,045 with the significance of 0,000 &amp; &lt; 0.05 so ho rejected ha accepted. So, can be concluded that the results of this research work is education and training, discipline of work and the satisfaction of work achievement of having influence in the work of employees. As we know that the education and training, discipline and satisfaction to improve the quality of work achievement and quality of the company.</p>


2018 ◽  
Vol 25 (2) ◽  
pp. 77
Author(s):  
Sunarsasi Sunarsasi

With the growing development of the business world, the competition is also getting tighter, so as a business person must always find various ways to win the competition, so as not to experience losses or bankruptcy especially with similar products. And do not forget about the product innovations so that they are not outdated, in the sense that buyers' interests can be maintained. To meet buyers' interests, the quality of the products produced must always be maintained. Product quality greatly affects the behavior of buyers; therefore the authors use variables for this study and buyer behavior. While this type of research uses quantitative descriptive to draw conclusions through statistical analysis. Using the buyer as a population and the sample took as many as 50 people as respondents. Data collection techniques using purposive sampling with questionnaires that are validity and reliability. For the hypothesis using simple linear regression analysis and t test. While the test t count = 3.905 with a probability of 0.00. Which means the probability is <0.05, then the results of the t test are appropriate and the hypothesis is accepted. Based on the results of the data analysis above, there is a significant influence between product quality and buyer behavior.


MAENPO ◽  
2021 ◽  
Vol 11 (2) ◽  
pp. 153
Author(s):  
Devi Ari Anti ◽  
Muhammad Supriyadi

This research was conducted because it was not known that shooting practice with the BEEF concept was to improve basketball shooting skills at the Magic Kid Foundation Club Lubuklinggau, therefore this study aimed to determine the application of shooting practice with the BEEF concept to basketball shooting skills at the Magic Kid Foundation Club Lubuklinggau. This research is an experimental study in the form of one group pretest-posttest design, a sample of 14 athletes was then given treatment in the form of training with the BEEF concept. The instrument used was a shooting skill test for the Lubuklinggau Magic Kid Foundation athletes. The data analysis technique used is Paired Sample t-test. The results of this study have a significant effect on the t value for basketball shooting results of 15.960 with a probability (sig.) of 0.000. sign value. (2-tailed) is 0.000 < 0.05, then H0 is rejected, Ha is accepted. This means that there is a significant effect of the beef concept on Basketball Shooting Skills at Magic Kid Foundation Lubuklinggau Club. Based on the results of this processing, it can be concluded that the beef concept has an effect on basketball shooting skills at the Magic Kid Foundation Lubuklinggau Club.Keywords: Basketball BEEF Concept, and Shooting


JURNAL PUNDI ◽  
2020 ◽  
Vol 4 (1) ◽  
Author(s):  
Maria Magdalena ◽  
Suroso Winardi

CV Rima bakery is a home-based bread company or can be referred to as SMEs (small and medium-sized businesses) that produce bread with a variety of types and flavors that are marketed throughout Padang City, this study aims to determine the effect of product quality, and brand image of consumers on purchasing decisions on bread Cv. Rima Bakery in Padang City. In testing this hypothesis using a t test with a significance level of 5%. Product Moment and Cronbach Alpha of consumer choice are used to measure validity and reliability, tests have been carried out that all variables show valid and reliable. The results of the partial test (t test) that the quality of the product there is a t value of 2.565 with a significant value of 0.11 when compared to t table, t-count is greater than t-table then it can be interpreted or show a significant value of 0.011> 0.05, then Ho is rejected and Ha is accepted and has a positive and significant influence on purchasing decisions, brand image has a t value of 5.813 with a significant value of 0.00 when compared to t table, t-count is greater than t-table, it can be interpreted or show the value significant 0,000 <0.05, then Ho is rejected and Ha is accepted and has a positive and significant influence on purchasing decisions.  Keywords: product quality, brand image, purchasing decisions.


This research is based on the needs of the community to get the ease of doing the activity of the trip, either holiday trip, public trip, or business trip. Getting the best service and ease in getting the desired information related to the journey that will be done is the main goal that must be met. The fulfillment of the need for travel facilities should be considered, meet the various travel needs such as the choice of transportation, transportation tickets, lodging selection, the preparation of travel documents, etc., may take time and energy if done by the community itself, then from these conditions provides many opportunities to open the business of travel and travel services in order to fulfill the human desire to get the best travel facilities. Questionnaires were given to 84 respondents who are consumers of Mika Tour Budi Luhur Petukangan University of South Jakarta which was obtained by using Simple Random sampling technique. With the help of SPSS program for Windows 19.0 then conducted an analysis of the data obtained using data analysis in quantitative and qualitative. The results of the research showed quantitative analysis included validity test showing rth> rtable (0.215), reliability with cronbach's alpha> 0.60, normality of points following the diagonal line. Multiple linear regression through regression coefficient (R²) Adjusted R Square value of 81,4% indicates variation of purchasing decision which can be explained by variable Quality of service, Product quality, Promotion and Location, where the remaining 18,6% is explained by other factors beyond this study. Then from result of f test show ftable value <0,05, then t test show ttable value <0,05.Based on the analysis that has been done, it is concluded that the variable Quality of Service, Product Quality, Promotion and Location simultaneously have a positive and significant influence on the use decision.


Author(s):  
Ina Namora Putri Siregar ◽  
Susan Susan

High purchasing decisions from consumers of a product is the most important aspect for a company in doing business activity. To increase high purchases from consumers, companies should take account of the factors that influence purchasing decisions; one of them is product quality and promotion provided by the company. The purpose of this study is to examine and analyze the effect of product quality and promotion on purchasing decisions of the lens eyewear brand Domas at PT. Dutamulti Intioptic Pratama Medan. This research uses theories about product quality, promotion and purchasing decisions. This research uses quantitative approach, this type of research is descriptive quantitative and the nature of this research is explanatory. Data collection was done through interviews and questionnaires. Method of data analysis of this study is multiple linear regression. The population of this study is 100 customers who make regular purchases at PT. Dutamulti Intioptic Pratama. The results of this study show that partially the quality of calculation products showed that T-count 4,886> T-table 1.99 and promotion with T-count 8,785> T-table 1.99 have a positive and significant effect on purchasing decision. Simultaneously, the value of product quality and promotion showed F-count 72,842 > F-table 2.74 have a positive and significant effect on the lens of Domas brand eyewear at PT. Dutamulti Intioptic Pratama Medan. The conclusion of the study states that partially and simultaneously the qualities of products and promotions have a positive and significant effect on purchasing decisions of Domas eyewear lens at PT. Dutamulti Intioptic Pratama Medan. Keywords: Product Quality, Promotion, Purchase Decision


Sign in / Sign up

Export Citation Format

Share Document