scholarly journals A Study on Communication Behaviour of Extension Personnel of Prakasam District of Andhra Pradesh

Author(s):  
S.G.J David Son ◽  
Dipak Kumar Bose ◽  
Jahanara Jahanara

Successful communication is the main job of an extension worker. He cannot expect change among farmers unless he is able to communicate effectively to them. This entails the extension personal to have thorough understanding of communication process. This study will be helpful in identifying important variables of extension personnel affecting their communication process. Prakasam District of Andhra Pradesh was selected by purposive random sampling. The study was conducted in 7 mandal's which were selected randomly. Respondents were Agricultural officers, agricultural extension officers, village agricultural assistants and village horticultural assistants. The total sample size for the study were 120 extension personnel. majority of the respondents were female, young aged, having high educational status, with low annual income, job experience and training exposure. Perceived work load was high, medium level of job satisfaction and low level of Innovativeness and medium level of achievement motivation and medium level of communication behaviour was observed. The findings of overall communication behaviour of extension personnel indicate that there is need to increase the communication behaviour from medium to high through suitable training programs on latest Communication technologies and communication skills, providing needed literature.

2020 ◽  
Vol 3 (1) ◽  
pp. 1-11
Author(s):  
Srijana Shrestha ◽  
Bishnu Pandey ◽  
Narayan Raj Joshi ◽  
Jiban Shrestha ◽  
Krishna Prasad Timsina

Study on entrepreneurial behavior of large cardamom growers in Lamjung District, Nepal was conducted from December 2017 to June 2018 in Marshyangdi Rural Municipality of Lamjung district. The Rural Municipality was selected purposely for the study due to the recent establishment of Cardamom Zone under Prime Minister Agriculture Modernization Project in the Municipality focusing on large cardamom development. Altogether 80 large cardamom growers were selected randomly from 454 large cardamom growers of the study site. Data were collected through household surveys, focus group discussions, key informant interview, personal observation and other secondary sources. Results showed that a greater proportion of large cardamom growers were found to have medium level of innovativeness (45%), decision making ability (51.2%), information seeking ability (48.8%), risk orientation (46.2%), leadership ability (43.8%), achievement motivation (46.2%) and low management orientation (56.3%) which contributed to the overall medium entrepreneurial behavior (47.5%) of large cardamom growers in the study area. About 35 percent of farmers were belonging to the low entrepreneurial behavior and only a few numbers of farmers (17.5%) were under high entrepreneurial behavior category. The high number of farmers with low and medium entrepreneurial behavior and low number of farmers with high entrepreneurial behavior has resulted in poor commercialization of large cardamom in the study area. Educational status, land holding, extension participation, economic motivation, experience in large cardamom farming and area of large cardamom cultivation were found to have significant correlation with the entrepreneurial behavior of large cardamom farmers while age had negative and significant effect. There is still scope to increase the number of large cardamom farmers with high entrepreneur behavior for commercializing large cardamom in the study area but programs should be designed and implemented accordingly.


2021 ◽  
pp. 24-26
Author(s):  
M. Adenna Naik

An attempt was made in the present investigation is Aim: Achievement motivation among adolescents. Objectives: To study the inuence of gender, type of management and locality on achievement motivation among adolescents. Sample: The sample of the present investigation was selected 200 adolescent's students in Chittoor district of Andhra Pradesh State of India. The subjects were in the age group from 15 to 18 years and using systematic random sampling technique. Tool: The Pratibha Deo and Asha Mohan (2011) accomplishment motivation scale was used as a tool. Research Design: As there are three independent variables i.e., gender (male & female), type of management (government & private) and locality (rural & urban), each is divided in to two categories, a 2×2×2 factorial design was employed in the present study. Statistical Analysis: Means, SDs and Analysis of Variance (ANOVA) were used. Results: Results revealed signicant impact of gender, type of management and locality with regard to achievement motivation among adolescents. Conclusions: Males have high achievement motivation than females; there is no signicant inuence of type of management on achievement motivation and students of urban areas have high achievement motivation than students of rural areas.


IQTISHODUNA ◽  
2011 ◽  
Vol 2 (1) ◽  
Author(s):  
Hamidah Nayati Utami

Small industry marketing corelated with comunication process. There are communication process between consumer and producer. The situational factors are support the communication process in group. This situations are comnunication network, comnunication behavior, group cohessivity, size of group.  This research aimed to describe communication process and marketing activity on small industry group of ceramics, and to examine the correlation of communication process and marketing activity on small industry group of ceramics. This study was conducted the craftsmen of ceramics at Dau district, Malang Regency. Sample taken with simple random sampling method. Survey and interview technique were implemented among 25 craftsmen. Data was analyzed by using communication network analysis and tau Kendall. The results indicated that the craftsmen had a high level of individual connectedness, a medium level of Individual Integration, but Individual Diversity was low. The level of intensity of craftsman marketing activity was low. The results indicated that of individual connectedness, a medium level of Individual Integration, but Individual Diversity were low were correlated with craftsmen’s activity in promotion, product determining, placement, and pricing.


2021 ◽  
Vol 108 (March) ◽  
pp. 1-6
Author(s):  
Mathuabirami V ◽  
◽  
Kalaivani S ◽  

The present study aimed to analyze the relationship of profile characteristics with group performance of tribal FIGs. The survey was purposively conducted in Erode district as it contains more number of tribal Farmer Interest Groups (FIGs). A total of five Tribal FIGs were randomly selected from 16 Tribal FIGs belonging to Dhimbam Dhaniya Farmer Producer Company Limited (DDFPCL) and the total sample size was 100. A well-structured interview schedule was prepared and employed to collect the data from the respondents. The findings showed that majority of the respondents were young aged with high school education, female marginal farmers receiving low level of annual income with medium level of farming experience. They had also received medium level of support from institution. The findings of the study also revealed that majority of the members of tribal FIGs had 76.00, 75.00, 73.00, 67.00 and 55.00 percentages of self-confidence, economic motivation, group leadership, group communication and information seeking behaviour respectively.To improve the performance of tribal FIGs, measures should be taken to increase the level of group communication, group leadership and group cohesiveness. This can be increased through organizing regular meetings for members, proper selection of leaders and making the members to understand the importance of group action


Author(s):  
Kabita Kumari Sahu

The objective of the chapter is to analyze the performance and constraints of selected occupation-related SHGs in India and examine the sustainability of SHGs providing microfinance on the basis of secondary data and primary data from Kendrapara district of Odisha, India. It is observed that majority of the SHG members are in young age group with low level of literacy, small and medium level of land holding, medium level of dependency ratio, forming experience, family encouragement, deferred gratification, risk willingness achievement motivation, and economic activities. The major variables that have contributed for enhancing the performance of SHGs are family encouragement, risk willingness, achievement motivation, extension participation, extension contact, and training programs. In order to enhance further motivation and build confidence, proper market linkage and training programs need to be established. Further, to ensure sustainable development of SHGs in future, federation of SHGs can be thought of by the implementing agency.


IQTISHODUNA ◽  
2011 ◽  
Vol 2 (3) ◽  
Author(s):  
Hamidah Nayati Utami

Small industry marketing corelated with comunication process. There are communication process between consumer and producer. The situational factors are support the communication process in group. This situations are comnunication network, comnunication behavior, group cohessivity, size of group.  This research aimed to describe communication process and marketing activity on small industry group of ceramics, and to examine the correlation of communication process and marketing activity on small industry group of ceramics. This study was conducted the craftsmen of ceramics at Dau district, Malang Regency. Sample taken with simple random sampling method. Survey and interview technique were implemented among 25 craftsmen. Data was analyzed by using communication network analysis and tau Kendall. The results indicated that the craftsmen had a high level of individual connectedness, a medium level of Individual Integration, but Individual Diversity was low. The level of intensity of craftsman marketing activity was low. The results indicated that of individual connectedness, a medium level of Individual Integration, but Individual Diversity were low were correlated with craftsmen’s activity in promotion, product determining, placement, and pricing.


2017 ◽  
Vol 3 (2) ◽  
pp. 1
Author(s):  
Nila Rahmawati ◽  
Mudjiran Mudjiran ◽  
Yusri Yusri

<p><em>Achievement motivation can encourage students to learn. In achieving success requires the support of parents. Poverty makes some parents from poor families have little time to guide the children. Consequently, parenting is not going well. This research aims to describe the relationship of  parenting and achievement motivation of students who come from poor families. This  research is quantitative descriptive with correlation metod. The population in this study are all students of SMP Negeri which in category BSM receiver in Padang. Total sample of 170 students, selected by cluster random sampling technique. Data was collected using Likert scale model measurements. Analysis of data using statistical techniques of correlation with the data collected in interval form Then analyzed using percentages. Testing the hypothesis by using the Pearson product moment correlation. The findings of this study are: (1) parenting students who come from poor families in Padang are in good enough category. (2) achievement motivation of students who come from poor families in Padang in low category. (3) There are significant positive relationship between parenting and achievement motivation of students who come from poor families. This result meant that better the care of the parents, the higher achievement motivation of student. Counselor in cooperation with school personnel and parents to encourage students increase achievement motivation.</em></p>


IQTISHODUNA ◽  
2011 ◽  
Vol 2 (2) ◽  
Author(s):  
Hamidah Nayati Utami

Small industry marketing corelated with comunication process. There are communication process between consumer and producer. The situational factors are support the communication process in group. This situations are comnunication network, comnunication behavior, group cohessivity, size of group.  This research aimed to describe communication process and marketing activity on small industry group of ceramics, and to examine the correlation of communication process and marketing activity on small industry group of ceramics. This study was conducted the craftsmen of ceramics at Dau district, Malang Regency. Sample taken with simple random sampling method. Survey and interview technique were implemented among 25 craftsmen. Data was analyzed by using communication network analysis and tau Kendall. The results indicated that the craftsmen had a high level of individual connectedness, a medium level of Individual Integration, but Individual Diversity was low. The level of intensity of craftsman marketing activity was low. The results indicated that of individual connectedness, a medium level of Individual Integration, but Individual Diversity were low were correlated with craftsmen’s activity in promotion, product determining, placement, and pricing.


Author(s):  
Yeragorla Venkata Harikrishna ◽  
Seema Naberia

Climate change has been perceived with high emphasis from the beginning of this century. Since it directly impacts the ecosystem and agriculture especially over the farmers of dryland regions. The research study has been conducted to assess the farmers’ attitude towards climate-resilient technologies of the National Initiatives on Climate Resilient Agriculture (NICRA) project by farmers of Anantapur district of Andhra Pradesh. The sample consists of 60 farmers as beneficiaries from NICRA villages and 60 farmers as nonbeneficiaries from non-NICRA villages were selected randomly. The ex-post facto research design was used in the study. The results of the study showed that more than half of the beneficiaries (51.67 %) and 48.33 per cent of non-beneficiaries had a medium level of favorableness towards climate-resilient technologies of the NICRA project. From the above findings, this is concluded that both beneficiaries and non-beneficiaries of the NICRA project have a positive favourable attitude towards climate-resilient technologies which is considered as a precursor for adoption of those technologies by the farming community. Hence the results of this research study may help extension organizations for good training and implementation of climate-resilient technologies of National Innovations on Climate Resilient Agriculture (NICRA).


2021 ◽  
pp. 23-25
Author(s):  
V.Tirumala Rao ◽  
V. Srikanth Reddy

An attempt was made in the present investigation impact of perfectionism, social support and gender on achievement motivation of adolescents. Sample of the present study consists of 400 adolescent subjects in Andhra Pradesh state. Perfectionism developed by Slaney et al (1996), Perceived Social Support Scale developed by Dahlem, Zimet,Walker, (1991) and achievement motivation scale designed by Pratibha Deo and Asha Mohan (1985) were administered.Results revealed significant impact of perfectionism,social support and gender with regard to achievement motivation.


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