scholarly journals Consumer behaviour related to rabbit meat as functional food

2018 ◽  
Vol 26 (4) ◽  
pp. 321 ◽  
Author(s):  
Dacinia Crina Petrescu ◽  
Ruxandra Malina Petrescu-Mag

<p>Rabbit is one of the most versatile livestock species, responding successfully to bio-economic principles, which promote a clever use of resources and their conversion into added value products, such as functional foods (FFs). The excellent nutritive and dietetic properties of rabbit meat justify granting it the attributes of FFs. Based on the premise that it is the consumer who ultimately decides what kind of meat to buy, a consumer focus should be a core factor in private or public meat sector strategies. Following this assumption, the aim of this study is to contribute to understanding Romanian consumer behaviour related to rabbit meat as a functional food and to provide information on how to better market rabbit meat as FF in the domestic market. As far as the authors know, this study is the first one to assess and report on Romanian consumer perceptions, knowledge and behaviours related to rabbit meat. Consequently, the variables investigated reflect rabbit meat consumption habits. They also reveal preferences related to the acquisition of rabbit meat, perceptions on future rabbit meat consumption, perceptions of rabbit meat characteristics, perceptions of rabbit meat main characteristics compared to other types of meat, and rabbit meat consumption deterrents. The survey results show that rabbit meat is perceived as lean and low cholesterol, healthier and tastier than other meats, but more expensive, that its consumption is low, being 2.2 times lower than chicken and 1.8 times lower than pork, and that 29.6% of people surveyed have never eaten rabbit meat. The findings ascertain that the understanding of Romanian consumer behaviour related to rabbit meat as FF is an optimal tool for changing behaviour patterns towards a more sustainable market. The transfer of this knowledge towards marketers mainly focusing on how to increase consumer satisfaction for FFs, especially meat, is the leverage for designing successful businesses regarding market re-orientation, development or even reduction of health cost.</p>

2014 ◽  
Vol 5 (3) ◽  
pp. 247-262 ◽  
Author(s):  
Stephen Henderson ◽  
James Musgrave

Purpose – To translate theory into a practical tool, the purpose of this paper is to provide a conceptual framework for the development of social marketing strategies to modify event attendee behaviour in a sustainable direction. Design/methodology/approach – Consumer value is synthesised with social marketing and consumer behaviour theory to develop the framework. A major problem for festivals (throwaway tents) and current pro-environmental practices are used to determine the framework's applicability. Findings – The conceptual framework suggests that achieving desired behaviour(s) within an audience requires consideration of the added value at the downstream level, strategies that recognise offsite/onsite behaviour settings, engagement of upstream advocacy and more attention to the evaluation of success. Research limitations/implications – A single low-involvement behaviour example is used to validate the conceptual framework suggesting further work is needed to widen tests of its applicability. Originality/value – This paper synthesises theory into a framework that has significant potential as a tool to develop behavioural change strategies at events.


2019 ◽  
Vol 22 (s2) ◽  
pp. 39-53
Author(s):  
Besim Beqaj ◽  
Arta Krasniqi ◽  
Valon Beqaj

Abstract This paper aims to analyse and examine consumer behaviour based on different variables (age, gender, level of education, income, customer care, delivery time), and the impact of those variables on consumer satisfaction on domestic and foreign online services in Kosovo. The data represented in the paper have been collected on 2017 and 2019. The majority of demographic variables (except gender and income) as independent variables have shown to be significant in explaining consumer satisfaction from online services. On the contrary, the level of customers’ gender and income have shown to be statistically insignificant (p=0.143 and p=0.264 respectively; where α=5%). In addition, income has shifted from being insignificant in 2017 to significant in 2019. It can be inferred that the strongest correlation has shifted towards the price level of the 4 P’s of Marketing with total customer satisfaction from online services (r=.996), followed by customer care (r=.990).


Perspektif ◽  
2020 ◽  
Vol 18 (2) ◽  
pp. 135
Author(s):  
Suci Wulandari ◽  
Sumanto Sumanto ◽  
Saefudin Saefudin

<p>Biomassa tanaman perkebunan dapat dimanfaatkan untuk pangan, pakan, dan bioenergi. Hasil penelitian dan perkembangan teknologi telah mendorong pemanfaatan biomassa bagian-bagian tanaman tersebut. Tanaman perkebunan memiliki potensi besar untuk menghasilkan biomassa yang dapat dimanfaatkan dalam pengembangan energi terbarukan. Pemetaan potensi biomassa telah banyak dilakukan pada tanaman perkebunan, seperti pada: tebu, kakao, kelapa sawit, kemiri sunan, jarak pagar, kopi, kelapa dalam, karet dan teh. Pengembangan sistem produksi pangan dan biomassa untuk pembangkit energi melalui sistem multi tanam berbasis komoditas perkebunan telah dikembangkan.  Di Kabupaten Aceh Timur telah dilakukan pengembangan sistem agroindustri juga memanfaatkan semua produk samping, mendorong daur ulang dan pemanfaatan residu. Pemanfaatan potensi bioenergi masih dihadapkan pada berbagai kendala distribusi, kontinuitas pasokan bahan dan aspek ekonomi. Menyikapi hal tersebut langkah strategis dapat dilakukan melalui: analisis neraca karbon, alokasi lahan, pemanfaatan lahan, pemanfaatan sumber daya secara berkelanjutan, dukungan teknologi, fokus pada nilai tambah yang tinggi dan perbaikan tata kelola. Selanjutnya perbaikan pada pengembangan sistem pangan energi terpadu dapat ditempuh melalui: (1) sosialisasi dari inovasi teknologi, (2) membentuk kawasan-kawasan pertanian terpadu di daerah sentra pengembangan dan (3) memperkuat kelembagaan petani untuk mengembangkan agroindustri.</p><p> </p><p><strong> </strong><strong> </strong>ABSTRACT</p><p align="center">Biomass from estate crops can be used for food, feed, and bioenergy. The results of research and technological developments have encouraged the utilization of biomass of these plant parts. Plantation crops have great potential to produce biomass that can be utilized in the development of renewable energy. Mapping of biomass potential has been carried out in plantation crops, such as: sugar cane, cocoa, oil palm, candlenut, jatropha, coffee, deep coconut, rubber, and tea. The development of food and biomass production systems for energy generation through a commodity-based multi-cropping system has been developed. In East Aceh District an agro-industrial system development has also been carried out utilizing all byproducts, encouraging recycling and utilizing residues. The utilization of bioenergy is still faced with various distribution constraints, continuity of material supply and economic aspects. In response to this, strategic steps can be taken through carbon balance analysis, land allocation, land use, sustainable use of resources, technology support, focus on high added value and improved governance. Furthermore, improvements to the development of integrated energy food systems can be pursued through (1) socialization of technological innovations, (2) establishing integrated agricultural areas in plant centers and (3) strengthening farmer institutions to develop agro-industries.</p><p> </p>


2019 ◽  
Vol 2 (1) ◽  
pp. 43
Author(s):  
C. Echave ◽  
A. Palladus ◽  
M. Boy-Roura ◽  
M. Cacciutolo ◽  
S. Niavis ◽  
...  

Urban areas have been identified as one of the key challenges to tackle in the next decades. Most of the environmental impacts associated to urban contexts are linked to an unsustainable use of resources basically due to urban planning and society’s consumption behaviour. Currently, the paradigm of sustainable cities brought out in the past years situates urban contexts as an opportunity to reduce these impacts. There is a wide range of strategies focused on cities and their transition to a more sustainable urban model: compactness, sustainable mobility, energy efficiency, waste management and greening are some of the most relevant approaches with clear indicators and implementation plans. However, rural areas are still pending for  a precise strategy that highlights their ecological added value avoiding to be defined only as “not urban”. Rural areas should be emphasized from their productivity perspective and their key role in terms of resilience and adaptation to Climate Change. In the framework of the Interreg Med Programme, Thematic Communities are working on the capitalisation of projects from different kind of approaches of application in the Mediterranean Area. Four of these communities - Renewable Energy, Green Growth, Sustainable Tourism and Efficient Buildings - have several projects that present rural areas as one common territory of intervention. The aim of this paper is to expose the standards and goals proposed by the Interreg Med Thematic Communities for Rural Areas Revitalization as a resilience strategy in the Mediterranean Region, using a cross-cutting approach. The cross-cutting approach stresses the relation among the environment, society and economy: rural liveability, increasing RES production with sharing microgrid systems & efficient buildings, as well as green economy based on sectors such as agricultural & tourism activities. These standards and results will provide reference values to shape final policies recommendations. Consequently, the present paper is based on the joint cross-thematic effort and work from four thematic communities of the Interreg MED programme, previously mentioned. It includes some references to existing research studies, but the aim is to open the path to identify new challenges of Mediterranean rural areas and find potential solutions from a holistic approach.


2014 ◽  
Vol 62 (2) ◽  

Objectives: Growing interest in physical activity has led to the development of a number of organizations, networks and associations, including grass-root, professional and academic institutions. To maximize relevance and effectiveness of work undertaken in this field, we aimed at developing a systematic overview of institutions active in health-enhancing physical activity (HEPA). Methods: Systematic, purposive weblink-search complemented by expert input; classification by institutional type, main activity and synergy with goals of HEPA Europe, the European network for the promotion of HEPA. Results: Of 127 identified institutions, 42 met the criteria of being European and active in physical activity promotion. 45.3% were NGO/associations, 33.3% were networks, 11.9% WHO units or platforms and 9.5% bodies of the European Commission. Sport was the main topic of 28.6% institutions. Health promotion was represented with 21.4%, physical activity promotion and transport/environment with 19.0% each, disease prevention with 7.2% and nutrition with 4.8%. Seven institutions had a high synergy to HEPA Europe’s goals. Conclusions: The search identified many institutions, networks and initiatives, which 1. reflects the growing interest in and importance of physical activity for a number of stakeholders, 2. provides increased capacity to address this important topic on a European scale and 3. creates a “critical mass” to push the agenda forward into clearer and synergetic directions. Systematically mapping key players is a useful tool for institutions active in an environment with a multitude of actors to ensure that activities provide added value, to avoid duplication and to promote partnership and efficient use of resources.


2017 ◽  
pp. 234-351
Author(s):  
Kamelshewer Lohana Et al.,

The study Assess the Role & contributions of cooperative societies in boosting agricultural production & Entrepreneurship in the Kebbi State of Nigeria. A total of 120 sample size was used for the study. Cluster sampling technique was used to obtaining information from sample respondents (members of farmers’ cooperative societies). Sixty (60) questionnaires were administered to sixty respondents, each in both Zuru and Yauri Local Government Areas. Data collected was analysed and interpreted using simple percentage and descriptive methods. The major conclusions drawn from this research were: survey results, regarding effectiveness of cooperative societies in improving agricultural production & Entrepreneurship, have shown that 33.3% and 25% of the respondents in Zuru and Yauri Local Government Areas reported promoting farmers’ participation in agriculture, while 25% and 46% agreed to boost agricultural production in the study areas. About 36.6% and 35% believed in the effectiveness of cooperative societies in increasing food production. Sample respondents in the two Local Government Areas 5% and 3.3% reported all of the above indicators increase the effectiveness of cooperatives to agriculture. Survey results regarding the role of cooperatives in boosting Entrepreneurship in the study areas shows that 75% Zuru 88.3% Yauri agreed that cooperatives have added value to boosting Agric production & Entrepreneurship and only 15% and 11.6% did not agree with the above opinion. Many problems were identified that affects the smooth functioning of cooperatives and solutions for addressing the problems were recommended. Therefore it was concluded that Null Hypothesis HO is rejected and Alternate Hypothesis HA is accepted.


2021 ◽  
Vol 19 (1) ◽  
pp. e0101 ◽  
Author(s):  
Amparo Baviera-Puig ◽  
Luis Montero-Vicente ◽  
Carmen Escribá-Pérez ◽  
Juan Buitrago-Vera

Aim of study: Commercially, chicken meat has a similar positioning to turkey meat, as both are healthy and low-fat meats. For this reason, we proposed analysing consumer behaviour with respect to each of these meats based on market segmentation.Area of study: Spain.Material and methods: We carried out a telephone survey with an error of ± 4.0% at a confidence level of 95.5%, using the food-related lifestyle (FRL) instrument as part of the questionnaire. The statistical analysis techniques employed were different depending on the objective pursued: univariate, bivariate and multivariate analysis.Main results: Five segments were obtained: “Manager cook” (24.5%), “Healthy cook” (20.8%), “Concerned with food, but not cooks” (22%), “Total detachment” (11.9%) and “Rational shopper with little interest in cuisine” (20.8%). Notwithstanding the similar positioning of chicken and turkey meats, there are significant differences in purchasing and consumption habits between FRL segments. Specifically, there were significant differences in the frequency of purchase, the usual shopping location, purchasing criteria and preparation methods.Research highlights: Knowing the profile of these segments allows us to adapt the marketing mix (product, place, price and promotion) to each one. This is very useful for the companies due to the wide demand they face. First, they can choose the FRL segments to target and, second, they can define an appropriate marketing strategy according to these segments. In this way, market segmentation strategy based on food-related lifestyles may ensure companies a greater likelihood of success in the market.


2019 ◽  
Vol 11 (6) ◽  
pp. 132
Author(s):  
Mohamed Farid ◽  
Kota Kodama ◽  
Teruyo Arato ◽  
Takashi Okazaki ◽  
Tetsuaki Oda ◽  
...  

Since its inception in Japan, functional food has continued to deliver a true added value to a wide spectrum of customers, especially in aging subpopulations. Japanese companies have strong &quot;R&amp;D&quot; capabilities and strong know-how in the field of functional foods. They have the opportunity to grow overseas by promoting and marketing their products. The main challenge is to understand the foreign markets and their regulations to be able to promote Japanese products overseas. To achieve this goal, the study reports a scientific review of the relevant literature and official legislative reports published by the authorized entities in several countries to create a comparison between the rules and regulations in different countries such as China, the European Union, South Korea, Singapore, Taiwan, and the United States. The study results provide suggestions for entry strategies to recommended foreign markets based on regulatory situations. The study also provides a comparison for the different functional food regulations in Japan (FOSHU, FNFC, FFC), along with an introduction for the new local government certification system.


2009 ◽  
Vol 55 (No. 8) ◽  
pp. 361-367 ◽  
Author(s):  
D. Hupková ◽  
P. Bielik ◽  
N. Turčeková

The article focuses on assessing the consumer habits attitudes and behaviour towards the beef meat demand. The main objective of this study is to investigate the determinants of the households’ beef meat consumption using the main economic factors. Determining and analysis of consumer behaviour on the individual household categories level and the subsequent comparison of impact factors on consumer decision will give us an assumption to the complex understanding of the consumer behaviour determinants. We used panel data to estimate the beef meat demand in Slovakia. The data were obtained from the Household Budget Survey of the Slovak Statistical Office. The estimates of price and income elasticities of the beef meat demand are also obtained. The results indicate that the food patterns development in Slovakia during the past two decades has undergone rapid structural changes. The declining beef meat consumption is influenced mainly by the decreasing purchasing power and the occurrence of the BSE disease. According to the elasticity estimation results, we can state that the beef meat demand is price and income inelastic. Key words: beef meat consumption, households’ consumption, price elasticity, income elasticity. BSE disease


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