scholarly journals STRATEGI KONTEN DAKWAH SALAFI DI INSTAGRAM

2021 ◽  
Vol 4 (1) ◽  
pp. 9-27
Author(s):  
Umi Kulsum ◽  
Deden Mauli Darajat
Keyword(s):  
Social Media ◽  
Case Studies ◽  
Qualitative Method ◽  
Novice Users

The growth of da'wa accounts based on Salafi teachings on social media is growing massively. Instagram @khalidbasalamahofficial is one of the accounts currently charged with Salafi preaching. The presence of this account gives a new color amid the diversity of secular accounts that can mislead people. Even though it is formalistic with the principle of emphasizing Salafi preaching, this account is able to attract the attention of Instagram users by seeing the growth of followers that continues to increase. This study aims to see the strategies made by the Khalid Basalamah (KHB) team of Studio Digital in producing content to attract the attention of their followers. The formulation of the problem taken in this study includes how the official team's strategy is to present content on the @khalidbasalamahofficial account that attracts the attention of Instagram users. This study uses a qualitative method with case studies on the @khalidbasalamahofficial account. The results showed that the use of Instagram media was effective in reaching novice users in learning Salafi da'wa. The strategy adopted by the official team, namely by choosing light themes, did not cause controversy. So that the Salafi da'wa delivered by Khalid Basalamah can be accepted by users who want to start learning Salafi da'wa

scholarly journals Komunikasi Pemasaran Viral Marketing (Studi Kasus Kopi Kwang Koan)

Prologia ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 141
Author(s):  
Yenty Boentoro ◽  
Sinta Paramita ◽  
Sinta Paramita
Keyword(s):  
Social Media ◽  
Case Studies ◽  
Communication Technology ◽  
Qualitative Method ◽  
Word Of Mouth ◽  
Viral Marketing ◽  
Brand Awareness ◽  
Marketing Communication ◽  
Business People ◽  
Coffee Shops

Development of communication technology is growing very rapidly especially social media.Social Media can be a new medium for business people to conduct marketing communication.In addition to the relatively cheaper advertising costs, social media can reach a wider audience.This research examines the marketing communication of Viral Marketing in creating a business brand awareness of SMES case studies Coffee Kwang Koan.The purpose of this research is to know the influence of digital word of mouth or exposure that influencers do on Instagram social media in creating brand awareness and its effect on the development of the general business.The research object consists of two ethnic coffee shops, Kedai Kwang Koan.This study used a descriptive qualitative method by conducting interviews with Johny Poluan as the owner as the main speaker and observing the visitors of the Kwang Koan coffee shop.Perkembangan teknologi komunikasi berkembang sangat pesat khususnya media sosial. Media sosial dapat menjadi medium baru bagi pelaku bisnis untuk melakukan komunikasi pemasaran. Selain biaya iklan yang relatif lebih murah, sosial media dapat menjangkau khalayak yang lebih luas. Penelitian ini mengkaji tentang komunikasi pemasaran Viral Marketing dalam menciptakan brand awareness bisnis UMKM studi kasus Kopi Kwang Koan. Tujuan penelitian ini untuk mengetahui pengaruh word of mouth digital atau exposure yang dilakukan influencer di media sosial instagram dalam menciptakan brand awareness dan efeknya terhadap perkembangan bisnis secara umum. Objek penelitian terdiri dari dua kedai kopi etnis yakni Kedai Kwang Koan. Penelitian ini menggunakan metode kualitatif secara deskriptif yaitu dengan melakukan wawancara terhadap Johny Poluan selaku pemilik sebagai narasumber utama dan melakukan pengamatan terhadap pengunjung Kedai Kopi Kwang Koan.

scholarly journals PERAN KOMUNITAS ONLINE ‘SUARA DISKO’ DALAM MEMBANGUN BRAND AWARENESS MUSIK TAHUN 80AN MELALUI INSTAGRAM THE ROLE OF ONLINE COMMUNITY ‘SUARA DISKO’ IN BUILD A BRAND AWARENESS THROUGH 80’S MUSIC INSTAGRAM

2018 ◽  
Vol 12 (2) ◽  
pp. 171-184
Author(s):  
Annisa Pramitasari ◽  
Dini Salmiyah Fithrah Ali
Keyword(s):  
Social Media ◽  
Young People ◽  
Case Studies ◽  
Online Community ◽  
Qualitative Method ◽  
Brand Awareness ◽  
Brand Recall ◽  
Brand Recognition ◽  
Four Levels

The development of the community is currently getting forward and more of young people who have an interest in a thing that is similar and  they began to build a community. Suara Disko. is a community that has a  purpose to popularize  the  80s music. With the evolve  of social media makes Suara Disko ha s  a media as Instagram to introduce their communities online. The purpose of this research is to find out how the role of online communities ‘Suara Disko ‘ in built a  Brand Awareness through 80s music Instagram.  This research using the qualitative method with approach case studies with indicator consists of four levels of Brand Awareness by Durianto that are Brand Recognition, Brand Unaware, Brand Recall, and Top Of Mind. Results of the study mentioned that the role of the community Suara Disko in built a Brand Awareness is by establishing the identity, provide the education, interaction with the followers, and become catchy by followers when considering which popularized back 80s music. Then to achieve the purpose of Suara Disko to popularize 80s music, Suara Disko is using Instagram to deliver activities in the form of visual and message.  Keywords – Brand Awareness, Community, Instagram, Role, Suara Disko

Pengaruh Media Sosial bagi Tugas Penggembalaan Imam pada Era Revolusi Industri 4.0

2020 ◽  
Vol 19 (2) ◽  
pp. 190-212
Author(s):  
Avelinus Moat Simon
Keyword(s):  
Social Media ◽  
Research Method ◽  
Qualitative Method ◽  
Industrial Revolution ◽  
Human Life ◽  
Spiritual Life ◽  
Church Members ◽  
The Church

In the age of Industrial Revolution 4.0, human life is influenced by various of sophisticated technologies. One of them is social media that increasingly develop, and take some impacts in human life. The fact is there are some priests ignore their pastoral duty and this takes the result that the church is separated. Many of priests don’t live up to their calling as good shepherds. They cannot recognize the church members who entrusted to them by a bishop. This study focus on the influence of social media for a priest’s duty. The research method used in the issue is a qualitative method by using literature approach. I found out that a priest is a shepherd for members of catholic community. A priest ordained by a bishop to continue Christ duty. Social media can become a tool and an equipment for a priest to develop the spiritual life and ministry. The attendance of a priest is the presence Christ as a good shepherd for His sheeps.

“Tradition,” Vernacularism, and Learning to Be a Folk Musician With Social Media

2020 ◽  
pp. 442-466
Author(s):  
Simon Keegan-Phipps ◽  
Lucy Wright
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Case Studies ◽  
Folk Music ◽  
Learning Mechanisms ◽  
Media Technologies ◽  
Arts And Humanities ◽  
The Arts ◽  
The Social ◽  
Social Shaping

This chapter considers the role of social media (broadly conceived) in the learning experiences of folk musicians in the Anglophone West. The chapter draws on the findings of the Digital Folk project, funded by the Arts and Humanities Research Council (UK), and begins by summarizing and problematizing the nature of learning as a concept in the folk music context. It briefly explicates the instructive, appropriative, and locative impacts of digital media for folk music learning before exploring in detail two case studies of folk-oriented social media: (1) the phenomenon of abc notation as a transmissive media and (2) the Mudcat Café website as an example of the folk-oriented discussion forum. These case studies are shown to exemplify and illuminate the constructs of traditional transmission and vernacularism as significant influences on the social shaping and deployment of folk-related media technologies. The chapter concludes by reflecting on the need to understand the musical learning process as a culturally performative act and to recognize online learning mechanisms as sites for the (re)negotiation of musical, cultural, local, and personal identities.

Feminist Cyber-Artivism, Musicing, and Music Teaching and Learning

2020 ◽  
pp. 291-312
Author(s):  
Marissa Silverman
Keyword(s):  
Social Media ◽  
Music Education ◽  
Case Studies ◽  
Teaching And Learning ◽  
The Body ◽  
The Internet ◽  
Philosophical Investigation ◽  
Music Teaching ◽  
Music Making ◽  
The Voice

This chapter asks an important, yet seemingly illusive, question: In what ways does the internet provide (or not) activist—or, for present purposes “artivist”—opportunities and engagements for musicing, music sharing, and music teaching and learning? According to Asante (2008), an “artivist (artist + activist) uses her artistic talents to fight and struggle against injustice and oppression—by any medium necessary. The artivist merges commitment to freedom and justice with the pen, the lens, the brush, the voice, the body, and the imagination. The artivist knows that to make an observation is to have an obligation” (p. 6). Given this view, can (and should) social media be a means to achieve artivism through online musicing and music sharing, and, therefore, music teaching and learning? Taking a feminist perspective, this chapter interrogates the nature of cyber musical artivism as a potential means to a necessary end: positive transformation. In what ways can social media be a conduit (or hindrance) for cyber musical artivism? What might musicing and music sharing gain (or lose) from engaging with online artivist practices? In addition to a philosophical investigation, this chapter will examine select case studies of online artivist music making and music sharing communities with the above concerns in mind, specifically as they relate to music education.

scholarly journals Lao Tze and Confucius' philosophies influenced the designs of Kisho Kurokawa and Tadao Ando

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Rudy Trisno ◽  
Fermanto Lianto
Keyword(s):  
Case Studies ◽  
Qualitative Method ◽  
Le Corbusier ◽  
Design Concept ◽  
Japanese Culture ◽  
Design Concepts ◽  
The Times ◽  
Japanese Architecture ◽  
Tadao Ando ◽  
Interesting Area

AbstractJapanese architecture retains the characteristic of appreciating its culture, despite the growing influence of Western architecture. Based on this issue, it is a very interesting area to study to understand the design concepts behind two masterpieces from the world’s architects Kisho Kurokawa and Tadao Ando. This study uses a qualitative method by analyzing theories and case studies in the work of the architects Kisho Kurokawa and Tadao Ando. It conducts the following detailed analyses; (a) Western architects who influenced both design concepts; (b) The primary considerations of the two architects in facing the demands of the times. The study concludes that Kisho Kurokawa was influenced by Kenzo Tange, while Tadao Ando has been influenced by Le Corbusier and Louis Khan. The primary consideration of Kisho Kurokawa is Hanasuki, while for Tadao Ando it is Shintai. The findings in this study are that the two architects in the design concept were inspired by Japanese culture, where Japanese culture is influenced by the philosophy of Lau Tze and Confucius.

scholarly journals Narrative Persuasion of Environmental Leaders on Social Media: Case Studies of Two Language Educators

2022 ◽  
Vol 12 (1) ◽  
Author(s):  
Nor Alifah Rosaidi ◽  
Razlina Razali ◽  
Lew Ya Ling ◽  
Ku Azlina Ku Akil ◽  
Latisha Asmaak Shafie ◽  
...  
Keyword(s):  
Social Media ◽  
Case Studies ◽  
Narrative Persuasion

scholarly journals Fan geographies and engagement between geopolitics of Brexit, Donald Trump, and Doctor Who on social media

2020 ◽  
Vol 32 ◽  
Author(s):  
Hannah Carilyn Gunderman
Keyword(s):  
Social Media ◽  
Case Studies ◽  
Doctor Who ◽  
Donald Trump ◽  
The Us ◽  
Use Of Social Media

The 2016 Brexit decision and Donald Trump's election to the US presidency that same year led to a wide variety of social media activity, ranging from visceral anger to unadulterated jubilation. How members of particular fandoms choose to express their emotions regarding a geopolitical event can be filtered through the lens of their fannish enthusiasm. Analysis of Doctor Who-influenced geopolitical engagement on Facebook that uses case studies of both Brexit and Donald Trump's election and 2017 inauguration shows that fans used Doctor Who to cope with emotionally taxing geopolitical events and expressed their anguish through the lens of selected Doctor Who plotlines. This use of social media permits fans to shape a new geopolitical landscape within which they can grapple with their political surroundings as influenced by their fandom.

scholarly journals Authors Online: Strategies for Digital Self Promotion

2021 ◽  
Author(s):  
Ashley Regimbal-Kung
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Best Practices ◽  
Case Studies ◽  
Digital Marketing ◽  
Self Presentation ◽  
Social Media Platform ◽  
Media Platform ◽  
Online Strategies

This paper explored strategies of digital self-promotion for authors online through the investigation of emerging, independent self-published writers. This research provides best practices through those strategies to assist self-published writers in furthering their public profile in digital marketing. The literature review provides context in the online self-publishing environment, connecting with the audience; encouraging collaboration (produsage); adapting to the shifting publishing marketplace through self-presentation strategies (branding), and; bolstering two-way communication (market sensing). It also provides the basis for coding self-presentation themes in self-presentation. This research suggests that best practices can optimize the time that writers spend on marketing, not only to attract initial attention from publishers but at any stage in their career. This research gathers data and develops case studies of four self-published authors that use Wattpad, a social media platform for writers. It analyzes these authors’ strategies for self-promotion and measures their effectiveness through the level of engagement elicited from their fans. It develops best practices from these strategies. This research finds that digital self-promotional activities are successful if they are creative, unique and develop a community of fan followers. It is especially effective when authors reflect the interests of their target audience. It was also found these strategies helped develop the author’s branding for long-term effectiveness

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