scholarly journals Talking Visuals in Social Media: Linguistic Study of Facebook among a Selected Group of Kenyan Internet Users.

2020 ◽  
Vol 2 (1) ◽  
pp. 138-150
Author(s):  
Florence Muthoni Mwithi
Keyword(s):  
Social Media ◽  
21St Century ◽  
The Internet ◽  
Making Meaning ◽  
Visual Texts ◽  
Pictorial Presentation ◽  
Internet Users ◽  
Computer Mediated ◽  
Mediated Discourse ◽  
Form Part

This paper investigates how Facebook users in Kenya lean on pictures to amply meaning in their online posts. This argument on visuals, and their utility on social media is important to the current study as visuals form part of the analysis and it will be important to examine what realities they represent apart from the written texts. The article located itself within the frameworks of Computer Mediated Discourse Analysis (CMDA) and used questionnaires to obtain data. Pictorial presentation of information has been a common practice in the 21st century Kenya. A text on the Internet may be multimodal; having written speech and visual texts. These visual texts are used with various motives like entertainment, passing information, advocacy, and advertisement. It becomes extremely important to recognize that visuals and other forms of semiosis (making meaning) are as important as words in the construction of reality. A pictorial will often offer a different version of reality from that of verbal text. This study concluded that the number of photos by females was almost double the ones for males, meaning as far as this study is concerned, this motivation factor of photo uploads is more in females than in males.

scholarly journals Proud to be a Malaysian!-Malaysian Identity in YouTube Comments

2019 ◽  
Vol 8 (3S2) ◽  
pp. 745-751
Keyword(s):  
Social Media ◽  
Everyday Life ◽  
Geographical Location ◽  
Video Clips ◽  
Code Mixing ◽  
Internet Users ◽  
Computer Mediated ◽  
Mediated Discourse ◽  
Identity Based ◽  
Youtube Videos

Social media has become a part and parcel of many online users’ everyday life as it allows the users to share their ideas and comments. One example of social media which is content-based is YouTube. YouTube provides a platform for users to upload video clips, viewable by anyone, and the users can also write comments. Even though Internet users can remain anonymous in the boundless cyberspace many traces of identity of a particular community can still be recognised through the use of language online. Thus, a vast amount of language and computer-mediated discourse can be gathered from social media such as YouTube to aid in the understanding of a particular community’s identity. This current study is interested to investigate how the Malaysian identity is being represented in YouTube comments through its users. The responses and phrases used to comment on Malaysia related YouTube videos were analysed to see whether they yield any interesting linguistic data. Findings revealed that there were a few recurring categories of expressions being mentioned in the YouTube comments that can be used to represent the Malaysian identity such as feelings towards the country and being a Malaysian, the food in Malaysia, languages, race and identity, Malaysian stereotypes or behaviours, as well as the geographical location of Malaysia. Code switching and code mixing were also regarded as part of the Malaysian identity based on the YouTube comments.

scholarly journals Performance analysis of encryption and decryption algorithm

2021 ◽  
Vol 23 (2) ◽  
pp. 1030
Author(s):  
Pronika Pronika ◽  
S. S. Tyagi
Keyword(s):  
Social Media ◽  
Performance Analysis ◽  
21St Century ◽  
The Internet ◽  
Digital Era ◽  
Internet Users ◽  
Confidential Data ◽  
Encryption And Decryption ◽  
The World

<p class="Abstract">In this tumultuous 21st century, we are surrounding by lots of applications such as social media websites all over the internet or this era can also define as digital era in which everything is accessible over the internet. There are billions of internet users all over the world and they share their information over the same and because of this lots of people intentionally trying to steal the confidential data of other people, so it is always advisable to share and store data in encrypted form. In this paper, we discuss different encryption and decryption algorithms and compare them with respect to time take by these algorithms for encrypting and decrypting different sizes of files.</p>

MEDIA LITERASI BAGI DIGITAL NATIVES: PERSPEKTIF GENERASI Z DI JAKARTA

2018 ◽  
Vol 6 (1) ◽  
pp. 60
Author(s):  
Ranny Rastati
Keyword(s):  
Social Media ◽  
Media Literacy ◽  
Generation Y ◽  
Role Model ◽  
Digital Natives ◽  
The Internet ◽  
Positive Image ◽  
Generation Z ◽  
Internet Users ◽  
Depth Interview

In 2017 the majority of internet users are 19-34 years old or 49.52% (APJI, 2017). Almost half of the internet users in Indonesia are digital natives who were born after 1980: Generation Y (1980-1995) and Generation Z (1996-2009). This research will be focused on Generation Z as the true generation of the internet. Generation Z was born when the internet is available, a contrast to Generation Y who is still experiencing the transition of the internet. The purpose of this research is to find an effective way of providing information about media literacy to Generation Z. Through descriptive qualitative, the study was conducted with in-depth interview and observation toward 12 university students in Jakarta. The results showed that there are four effective ways of providing information about media literacy which is i) videos distributed to social media such as Youtube and Instagram, ii) interesting memes in communicative style, iii) through selebgram or micro-celebrity in Instagram who is consider as a role model and have a positive image, and iv) roadside billboards. Another interesting finding is that male informants tend to like media literacy information through videos and memes, while female informants prefer campaigns conducted by positive image selebgram and billboard. AbstrakPada tahun 2017 pengguna internet di Indonesia mayoritas berusia 19-34 tahun yaitu sebanyak 49,52% (APJI, 2017). Dari data tersebut terlihat bahwa hampir sebagian pengguna internet di Indonesia adalah digital natives atau penutur asli teknologi digital yaitu orang-orang yang lahir setelah tahun 1980: Generasi Y (1980-1995) dan Generasi Z (1996-2009). Penelitian ini akan difokuskan kepada Generasi Z karena mereka dianggap sebagai sebenar-benarnya generasi internet. Generasi Z lahir saat teknologi tersebut sudah tersedia, berbeda dengan Generasi Y yang masih mengalami transisi teknologi hingga menuju internet. Tujuan penelitian ini adalah mencari tahu cara yang efektif dalam memberikan informasi mengenai media literasi kepada generasi Z. Metode yang digunakan adalah deskriptif kualitatif dengan observasi dan wawancara mendalam. Informan berjumlah 12 orang mahasiswa di Jakarta. Hasil penelitian menunjukkan bahwa ada empat cara yang efektif dalam memberikan informasi mengenai media literasi yaitu i) video yang disebarkan ke media sosial seperti Youtube dan Instagram, ii) meme menarik dengan bahasa yang mudah dimengerti, iii) melalui selebgram yang menjadi panutan dan berimage positif, dan iv) papan iklan di pinggir jalan. Temuan menarik lainnya adalah informan laki-laki cenderung menyukai informasi media literasi melalui video dan meme yang disebarkan ke media sosial, sementara perempuan lebih menyukai kampanye yang dilakukan oleh selebgram berimage positif dan papan iklan.

ROLE AND MAIN DIRECTIONS OF INTERNET MARKETING DEVELOPMENT

2017 ◽  
Author(s):  
Liudmyla Kurylo ◽  
◽  
Yaroslav Kozchenko ◽  
Keyword(s):  
Social Media ◽  
Retention Rate ◽  
Internet Marketing ◽  
Social Media Marketing ◽  
The Internet ◽  
Online Environment ◽  
Building Relationships ◽  
Internet Users ◽  
The Usa ◽  
The Moment

The author conducted a study of the role and actual functions of Internet marketing nowadays, analyzed the latest publications and studies of domestic and foreign scientists relating to Internet marketing. The definitions of Internet marketing by various scientists were considered. It was determined by the problematic that exists in the field of internet marketing at the moment. A review of modern tools we identified the main tools of Internet marketing, by which the communication occurs on the Internet: SEO (Search Engine Optimisation), search (paid) advertising, Media advertising, SMM (Social Media Marketing) social media marketing, content marketing, E-mail marketing; Hootsuit's company research analysis determined the number of Internet users and purchasing power in the online environment, which averaged 500 USD per year. The number of Internet users in the online environment averaged 500 USD per year. And also to prioritise specific types of products. We have also identified that search engines are the main source of learning new information for consumers. Having analysed the dynamics of internet penetration in Ukraine, it appears that the number of internet users increased by 8% in 2019, with 22.96 million Ukrainians using the internet at the end of 2019. The article examines the possibilities of Internet marketing tools that become available when using such a tool as web analytics, including: personalised offers to customers, building relationships with customers, after a purchase is made and increasing their retention rate. A study of advertising costs on the social network Facebook, during the presidential elections in Ukraine in 2019 and during the presidential race in the USA in 2020 was conducted. And also defined the role played by social networks in building relationships with the target audience. During the research, recommendations for the use of the main tools of Internet marketing were made and it was determined which business areas are not suitable for each of the tools. Based on the research and statistical data was predicted directions of development of Internet marketing.

scholarly journals PENGEMBANGAN MODEL ANALISIS RELASI BAHASA DAN INTERNET BERBASIS PARADIGMA CMDA (COMPUTER MEDIATED DISCOURSE ANALYSIS)

2018 ◽  
Vol 17 (2) ◽  
pp. 169
Author(s):  
Aceng Ruhendi Saifullah
Keyword(s):  
Discourse Analysis ◽  
State Of The Art ◽  
The State ◽  
The Internet ◽  
Internet Relationships ◽  
Communication Situation ◽  
Computer Mediated ◽  
Mediated Discourse ◽  
The Media ◽  
Development Of Language

Dalam dekade terakhir, kajian tentang  relasi bahasa, media, dan teknologi komunikasi telah menjadi kajian lintas disiplin yang menarik  perhatian para ahli dari berbagai disiplin ilmu. Lebih khusus, dalam kaitannya dengan kajian wacana  di Internet, penggunaan bahasa di Internet  dipandang sebagai pertanda lahirnya “new genre” sekaligus sebagai the state of the art dalam kajian wacana, yang dikenal sebagai kajian computer mediated discourse analysis (CMDA).  Dalam konteks perkembangan itu, kajian ini dimaksudkan untuk merumuskan model  analisis relasi bahasa dan Internet berbasis CMDA. Pertanyaannya, “sejauh mana paradigma CMDA  dapat dirumuskan sebagai model pengembangan analisis relasi bahasa dan Internet. Kajian ini menemukan, bahwa ragam bahasa di Internet tidak sepenuhnya menunjukkan ciri-ciri ragam tulis, akan tetapi cenderung menunjukkan ciri-ciri “ragam lisan yang dituliskan”. Di samping itu, ditemukan pula, bahwa konteks media dan konteks situasi komunikasi tampak berpengaruh secara signifikan dalam menentukan makna suatu tuturan di Internet.  Dengan demikian, paradigma CMDA dalam kajian wacana di Internet tampak relevan digunakan, terutama untuk mengindentifikasi ragam bahasa dan makna tuturan di Internet.Kata kunci: konteks media; konteks situasi komunikasi; Internet; computer mediated discourse analysis (CMDA)In the last decade, the study of language relations, media, and communications technology has become an interdisciplinary study that attracts the attention of experts from various disciplines. More specifically, in relation to the study of discourse on the Internet, the use of language on the Internet is seen as a sign of the birth of "new genre" as well as the state of the art in discourse studies, known as computer mediated discourse analysis (CMDA). In the context of this development, this study is intended to formulate models of analysis of language and Internet relationships based on CMDA. The question centers on the extent to which the CMDA paradigm can be formulated as a model for the development of language and Internet relation analysis. This study reveals that the variety of languages on the Internet does not fully show the characteristics of writing, but tends to show the characteristics of "written verbal". In addition, the analysis showed that the context of the media and the context of the communication situation seemed to have a significant effect on determining the meaning of a speech on the Internet. Thus, the CMDA paradigm in the study of discourse on the Internet seems relevant to use, especially to identify the variety of languages and meanings of speech on the Internet.Keywords: media context; context of communication situation; Internet; computer mediated discourse analysis (CMDA)

scholarly journals THE CONSUMER AS A SOURCE OF MARKETING INFORMATION IN THE INFORMATION SOCIETY

2015 ◽  
Vol 3 ◽  
pp. 361-367
Author(s):  
Kamila Peszko
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Information Society ◽  
Consumer Preferences ◽  
Internet User ◽  
The Internet ◽  
Free Access ◽  
Source Information ◽  
Internet Users ◽  
Marketing Information

The development of IT technology has provided people with free access to the Internet, which is now a place for consumers to look for opportunities to share their observations with others. The Internet user wants to be more aware, and willingly participates in the development of emerging brands. Companies have also found their place on the Internet, where they source information from Internet users. They realize the power of the consumer as a source of marketing information, and "take advantage" of consumer behavior to promote their brands. They analyze information about consumers, especially consumer preferences, and then publish this via social media in ways that might appeal to users and lead them to share it with others. This study describes this relationship between consumers and marketing via the Internet, and how the consumer is a source of marketing information, because of the possibilities created for entrepreneurs in the information society.

Analyzing Blending Social and Mass Media Audiences through the Lens of Computer-Mediated Discourse

2015 ◽  
pp. 1281-1304
Author(s):  
Asta Zelenkauskaite
Keyword(s):  
Social Media ◽  
Discourse Analysis ◽  
Mass Media ◽  
Large Scale ◽  
Automated Analysis ◽  
Media Content ◽  
Media Audiences ◽  
Audience Analysis ◽  
Computer Mediated ◽  
Mediated Discourse

In recent years, mass media content has undergone a blending process with social media. Large amounts of text-based social media content have not only shaped mass media products, but also provided new opportunities to access audience behaviors through these large-scale datasets. Yet, evaluating a plethora of audience contents strikes one as methodologically challenging endeavor. This study illustrates advantages and applications of a mixed-method approach that includes quantitative computer-mediated discourse analysis (CMDA) and automated analysis of content frequency. To evaluate these methodologies, audience comments consisting of Facebook comments and SMS mobile texting to Italian radio-TV station RTL 102.5 were analyzed. Blended media contents through computer-mediated discourse analysis expand horizons for theoretical and methodological audience analysis research in parallel to established audience analysis metrics.

Analyzing Blending Social and Mass Media Audiences Through the Lens of Computer-Mediated Discourse

2018 ◽  
pp. 1022-1046
Author(s):  
Asta Zelenkauskaite
Keyword(s):  
Social Media ◽  
Discourse Analysis ◽  
Mass Media ◽  
Large Scale ◽  
Automated Analysis ◽  
Media Content ◽  
Media Audiences ◽  
Audience Analysis ◽  
Computer Mediated ◽  
Mediated Discourse

In recent years, mass media content has undergone a blending process with social media. Large amounts of text-based social media content have not only shaped mass media products, but also provided new opportunities to access audience behaviors through these large-scale datasets. Yet, evaluating a plethora of audience contents strikes one as methodologically challenging endeavor. This study illustrates advantages and applications of a mixed-method approach that includes quantitative computer-mediated discourse analysis (CMDA) and automated analysis of content frequency. To evaluate these methodologies, audience comments consisting of Facebook comments and SMS mobile texting to Italian radio-TV station RTL 102.5 were analyzed. Blended media contents through computer-mediated discourse analysis expand horizons for theoretical and methodological audience analysis research in parallel to established audience analysis metrics.

The Internet and Access to Information about Politics

2019 ◽  
pp. 228-247 ◽  
Author(s):  
William H. Dutton ◽  
Bianca C. Reisdorf ◽  
Grant Blank ◽  
Elizabeth Dubois ◽  
Laleah Fernandez
Keyword(s):  
Social Media ◽  
Presidential Election ◽  
The Internet ◽  
Internet Users ◽  
Political Implications ◽  
The Us ◽  
Echo Chamber ◽  
Us Presidential Election ◽  
Filter Bubble ◽  
Filter Bubbles

Concern over filter bubbles, echo chambers, and misinformation on the Internet are not new. However, as noted by Howard and Bradshaw (Chapter 12), events around the 2016 US presidential election and the UK’s Brexit referendum brought these concerns up again to near-panic levels, raising questions about the political implications of the algorithms that drive search engines and social media. To address these issues, the authors conducted an extensive survey of Internet users in Britain, France, Germany, Italy, Poland, Spain, and the US, asking respondents how they use search, social media, and other media for getting information about politics, and what difference these media have made for them. Their findings demonstrate that search is one among many media gateways and outlets deployed by those interested in politics, and that Internet users with an interest in politics and search skills are unlikely to be trapped in a filter bubble, or cocooned in a political echo chamber.

If Pandora had a Blog

2015 ◽  
Vol 4 (2) ◽  
pp. 15-32
Author(s):  
Otilia Pacea
Keyword(s):  
Social Media ◽  
Computer Mediated Communication ◽  
High Impact ◽  
Genre Analysis ◽  
Mediated Communication ◽  
Political Blogs ◽  
Computer Mediated ◽  
Mediated Discourse ◽  
Digital Landscape

In the context of internet genre migration and proliferation, conventional taxonomies are no longer valid. To classify blogs between thematic and personal blogs is to blissfully ignore the legions of successful content prosumers, from political blogs to travel blogs, from food blogs to MAD (mom and dad) blogs, from fashion blogs to milblogs. With the recent explosion of social media, the digital landscape shifted and today there are more voices online than ever before. For blogs, however, the original purpose for communication has always been twofold: to inform and to emote. Computer-mediated communication may be overpopulated with a myriad of mixed forms and blogs might be dead or simply, difficult to reach with so much overlapping. Yet high-impact blogs still remain and are widely read. This paper explores the language of high-impact blogs, testing a new methodology for genre analysis to solve genre hybridity in the case of computer-mediated discourse.

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