scholarly journals ROLE OF COMMUNICATION STRATEGIES IN DEVELOPMENT OF INTERNATIONAL BUSINESS BY EXAMPLE OF TRANSNATIONAL CORPORATIONS

InterConf ◽  
2021 ◽  
pp. 47-53
Author(s):  
Olena Chuprynska
Keyword(s):  
International Business ◽  
Business Strategy ◽  
Close Contact ◽  
Great Influence ◽  
Transnational Corporations ◽  
Daily Basis ◽  
Business Owners ◽  
Communication Strategy ◽  
Modern World

The modern world has many special requirements for businesses in order for those to become successful. When entering the market, the company must have a clear business strategy and risk management calculations to prevent the devastating effect of unforeseen obstacles. Today, one of the most important factors for the success of any business is effective cooperation with customers and well thought-through interaction plan within the company itself. In order to succeed in the business field, business owners need to maintain close contact with consumers, clearly know the customers’ preferences, be able to anticipate changes in demand, correctly interpret customers’ desires through production and more. Given the combination of various factors that affect businesses and companies on a daily basis, a properly planned communication strategy has one of the greatest influences on the success of the company. This is especially true for TNCs, as their activities receive special attention from society due to their great influence on both regional and global development.

scholarly journals Review International Trade Includes Business Strategy and the Role of International Organizations

2021 ◽  
Vol 2 (2) ◽  
pp. 1-8
Author(s):  
Johnwey Andelekke ◽  
Mkamzee Gichuru
Keyword(s):  
International Trade ◽  
International Business ◽  
International Organizations ◽  
National Economy ◽  
Business Strategy ◽  
Economic Trends

The aim of this article is to include an overview of international business, with a particular emphasis on strategic international business and organizations. This evolution is mostly attributed to the advancement in research and tracking technologies, which are expanding in lockstep with the evolving attitudes and thoughts of increasingly evolved humans. As a part of this transformational phase, nations must collaborate on both national and regional levels. The aim of this article is to include an overview of international business, with a particular emphasis on strategic international business and organizations. No such thing as a pure national economy exists. The majority of the planet is much too large to dismiss as a consumer or a rival. As a result, we are obligated to educate students about foreign perspectives in order for them to comprehend global economic trends.

scholarly journals FEATURES OF THE DEVELOPMENT OF TRANSNATIONAL CORPORATIONS, THEIR ROLE IN THE WORLD ECONOMY

2021 ◽  
Vol 6 (2(30)) ◽  
pp. 14-20
Author(s):  
V. N. Borobov
Keyword(s):  
World Economy ◽  
Statistical Data ◽  
Transnational Corporations ◽  
Multinational Companies ◽  
Modern World ◽  
Scientific Article ◽  
Development Indicators ◽  
The World ◽  
Further Development

The scientific article examines the nature and role of TNCs in the modern world economy. The stages of development of multinational companies with a detailed description are described in some detail. Statistical data on the development indicators of TNCs over the years are presented. Indicators of the increasing role of foreign branches of TNCs in the overall results of their operation. Activities are proposed on the strategic priorities of TNC profit generation and further development.

The activity of transnational corporations as a factor in the development of the processing industry

2020 ◽  
Vol 2020 (6) ◽  
pp. 208-221
Author(s):  
Klara Idirisova
Keyword(s):  
Transnational Corporations ◽  
Degree Of Saturation ◽  
Modern World ◽  
Host Countries ◽  
Processing Industry ◽  
Stage Of Development ◽  
Food Commodities ◽  
Competitive Products ◽  
Positive Effect

The role of transnational corporations (TNCs) in ensuring the dynamic development of the processing industry is considered in the article. TNCs have a positive effect on the economy of the host countries, creating a competitive production that meets modern world standards, contributes to the development of industry and allows to move to a qualitatively new stage of development. The developing countries examples showed that the allocation of TNCs capital in processing industries can increase the degree of saturation of the domestic market with food commodities and industrial goods, create new employment placements, and produce competitive products. The conclusions show that the improvement of the overall investment climate and the implementation of a targeted policy in the field of attracting TNCs to the processing industry allow for optimal use of existing capacities and available resources.

scholarly journals Industry, Brand, and the Role of Digital Medium

2018 ◽  
Vol 12 (1) ◽  
pp. 19
Author(s):  
Indro Adinugroho ◽  
Didit Hersanto ◽  
Antonina Renata Putri ◽  
Steffi Hartanto ◽  
Smitha Sjahputri
Keyword(s):  
Logical Consequence ◽  
Case Analysis ◽  
Business Owners ◽  
Communication Strategy ◽  
Marketing Communication ◽  
Public Attention ◽  
Digital Medium ◽  
The Public ◽  
Digital Footprint

Rapid growth in information technology forces various industries and business owners to think strategically to reach public attention. This condition also brings the logical consequence of using online medium as their primary marketing tools. Various online medium or usually called as social media such as Twitter, Path, and Facebook have been used by numerous industries as tools to communicate their ideas, brands, and promotion to the public. Along with this condition, industries need to think strategically to develop contemporary marketing communication strategy. This research is a case analysis focusing on examining marketing communication strategy of a brand. One brand identified is Pocari Sweat, Japanese isotonic drink brand. This brand is selected due to the availability of our computer devices to track the tweets. From this study, we have concluded that in this disruption era, marketing communication strategy can be known and identified by others only by tracking their digital footprint.

Archives in Neighborhood Businesses: A Case Study on Presence and Characteristics

Collections ◽  
2021 ◽  
pp. 155019062098783
Author(s):  
Bradley J. Wiles
Keyword(s):  
Business Strategy ◽  
Data Gathering ◽  
Business Owners ◽  
Commercial Activity ◽  
Distinctive Character ◽  
Institutional Settings ◽  
Decision Making Processes ◽  
Midwestern City

This article discusses the potential role archives play in supporting commercial activity in everyday non-institutional settings. It is based around an exploratory case study of archives’ presence and characteristics in neighborhood bars and restaurants in a large Midwestern city. Using unobtrusive field observations and incorporating concepts and frameworks from the business and marketing psychology fields related to authenticity and nostalgia, the study offers insight into the decision-making processes around the use and value of archives, history, and heritage as a business strategy. The findings, based on observations and data gathering at select business locations, indicate extensive use of archival materials in a wide variety of visually engaging formats. The archival materials contribute to a history-informed aesthetic that gives each subject location a distinctive character. This study lays the groundwork for continued inquiry into business utilization and value of archives and recommends further research into the perceptions of business owners and customers on the role of archives in public commercial spaces.

Impact of organizational dynamic capability on international expansion and the moderating role of environmental dynamism

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sheshadri Chatterjee ◽  
Ranjan Chaudhuri ◽  
Demetris Vrontis ◽  
Alkis Thrassou
Keyword(s):  
Theoretical Model ◽  
International Business ◽  
Business Strategy ◽  
Dynamic Capability ◽  
International Expansion ◽  
Environmental Dynamism ◽  
Content Type ◽  
Moderating Role ◽  
International Business Strategy

Purpose The purpose of this study is to examine the impact of dynamic capability (DC) of organizations on international expansion and further investigate the moderating role of environmental dynamism in the same context. Design/methodology/approach Based on the dynamic capability view (DCV) theory and related literature on international business strategy, a theoretical model is developed. This model is subsequently validated with the structural equation modelling technique through a survey of 324 respondents from Indian organizations. The study also examines the moderating impacts using the multigroup analysis method. Findings The study finds that organizations’ sensing, seizing and transformational capabilities impact positively and significantly on international marketing capability, as well as on technological innovation capability, which positively and significantly impacts organizations’ international expansion ability. The study also finds that there is a significant moderating impact of environmental dynamism on organizations’ international expansion. Research limitations/implications This study has provided a unique theoretical model which can explain the factors impacting organizations’ ability toward international expansion. The study also provides vital insights and directions to practitioners, researchers and academicians on the international business strategy for the expansion of organizations. The theoretical model, however, cannot be generalized, as data was taken only from Indian firms. Originality/value The study adds to the body of knowledge of international business strategy, international marketing strategy and technological innovation, adding to the scant research on the relationship between organizations’ DC and the international expansion strategy through a unique and tested model with an explanative power of 73%.

scholarly journals Human Capital and Intellectual Capital in Modern International Business –Based on Studies of the Strategies of Transnational Corporations

2019 ◽  
Vol 22 (2) ◽  
pp. 141-158
Author(s):  
Magdalena Rosińska‑Bukowska
Keyword(s):  
Human Capital ◽  
International Business ◽  
Intellectual Capital ◽  
Institutional Environment ◽  
Transnational Corporations ◽  
New Challenges ◽  
The Impact ◽  
Theoretical Issues ◽  
International Transfers

The main objective of the article is to discuss the direction of changes in the strategies of the most powerful transnational corporations as a result of adjustments to the new challenges created by the growing role of human capital in contemporary international business. Based on the concept of Grounded Theory Methodology, the author will indicate the main pillars of the strategy which can be considered effective for new challenges. The study has been divided into three parts. The first part discusses the most important theoretical issues concerning the place of human capital in the strategies of contemporary enterprises. In the second part, the author characterizes new trends in international transfers of human capital. In the next part, based on the research, the author discusses the impact of changes on the organizational and management system of enterprises – on the example of the most powerful transnational corporations. The studies have shown that all the most powerful transnational corporations notice the growing role of intellectual capital in contemporary business. The basis of corporations’ strategies is the emphasis put on the development of subsystems of intellectual capital, which refers to the activation of international transfers of human capital. In consequence, the strategies of the development of the most powerful transnational corporations are based on three pillars: networking, orchestration, and coopetition, and they are based on the three subsystems of intellectual capital: organizational capital, innovations, and the institutional environment.

PepsiCo MEA: the role of packaging in brand activation

2015 ◽  
Vol 5 (3) ◽  
pp. 1-12
Author(s):  
Melodena Stephens Balakrishnan
Keyword(s):  
Learning Outcomes ◽  
International Business ◽  
Business Strategy ◽  
Consumer Behaviour ◽  
Subject Area ◽  
Master's Students ◽  
Content Type ◽  
Advertising Industry ◽  
Business Practitioners

Subject area Marketing, International Business, Strategy, Packaging, Promotion. Study level/applicability Graduate students. Case overview This case is recommended to master's students studying consumer behaviour, products strategy, brand activation and international business. Practitioners in the food industry, design and advertising industry may also find this case interesting. Policymakers looking at mobility of products across borders may also consider this case interesting. Expected learning outcomes This paper explains the role of packaging in brand and product strategy; describes how packaging can give a competitive advantage in the fast-moving consumer goods category; relates consumer insights to strategy using packaging to achieve market objectives like penetration, market share increase, engagement and loyalty. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

scholarly journals Institutions of political rating: origins, problems and prospect

2021 ◽  
pp. 282-299
Author(s):  
Darya Kasparyants
Keyword(s):  
Conceptual Understanding ◽  
Business Strategy ◽  
Institutional Environment ◽  
Political Risk ◽  
The State ◽  
Modern World ◽  
Business And Society ◽  
Political Risks ◽  
Risk Assessment Models

The article is devoted to the role of political risk in the modern world and the necessity to correlate methods and models of assessment and forecasting to the new challenges of the time. In the article are examined the conditions of transit from the conceptual understanding of the risk to the risk of financial operations and property/money losses and from the risk of nationalization to a new multiple risk which is closely correlated to political decisions and individuals. There is conducted a comparative analysis of the main existing risk assessment models. The author also makes an attempt to assess the compliance of these models to the present challenges in the context of increasingly complex and interdependent relations of actors, including business, states, international institutions, transnational companies and society. The article explores the exclusive and independent role of political risk that exists in correlation with the economic, operational and reputational risks produced by individuals in the context of the rapid spread information. The article proves the independent role of political risk that has no subordinate position to the economic component. The author provides examples of the leading role of political risks in determination of business strategy and management decisions. There are also examined several approaches to the analysis of political risks at the stage of concept genesis and in the context of both globalization and regionalization of international relations. The author considers rating agencies as an important instrument of stability in the relationship between business and the state and to makes an attempt to identify the shortcomings that are found in their activities and do not meet modern realities. The author comes to the conclusion that it is necessary to revise not only the methodology for assessing and predicting political risks, but also the conceptual understanding of the institutional environment in which the roles of the state, business and society have changed.

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