Pengaruh Strategi STP (Segmenting, Targeting, Positioning) Terhadap Keputusan Pembelian

This research was conducted in the District of Kanigaran, Probolinggo City with the aim to determine the effect of Segmenting, Targetting, Posisioning (STP) on the purchase decision of automatic motorcycles in the District of Kanigaran, Probolinggo, both simultaneously and partially, and to find out which variable between segmentation, targeting and positioning had the dominant influence on decision to buy an automatic motorcycle.This type of research is quantitative research with causal associative relationships. The variables used consist of independent variables namely STP and the dependent variable is the purchase decision. The sample used was 97 respondents. Data analysis methods used are validity test, reliability test, classic assumption test, multiple regression analysis, F test, t test and dominant.The results of this study indicate that segmentation, targeting and positioning have a significant effect on purchasing decisions of automatic motorbikes.,with the results of the hypothesis testing simultaneously which proves that there is a significant simultaneous effect between on the purchase decision of automatic motorcycles in KanigaranSubdistrict, Probolinggo City. Keywords: Segmenting, Targeting, Positioning, Buying Decision

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PENGARUH BRAND IMAGE , GAYA HIDUP, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN CAFÉ TIGA TJERET DI SURAKARTA

JURNAL ILMIAH EDUNOMIKA ◽

10.29040/jie.v3i01.406 ◽

2019 ◽

Vol 3 (01) ◽

Author(s):

Rendika Putri Kartika ◽

Ida Aryati ◽

Rochmi Widayanti

Keyword(s):

Regression Analysis ◽

Quantitative Research ◽

Brand Image ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Coefficient Of Determination ◽

Purchase Decision ◽

Purchasing Decisions ◽

Dominant Influence

The purpose of this research aims to find out and explain the simultaneous and partial influence of brand image, lifestyle, and location on the purchasing decisions of the three tjeret café in Surakarta. This research uses descriptive quantitative research design. The population of all visitors to café Tiga Tjeret and having samples using the Sugiyono formula is 100 respondents. The sampling technique uses incidental sampling, a questionnaire used for data collection of multiple linear regression analysis. The results of this study indicate that the test f brand image, lifestyle and location simultaneously and significantly influence the purchasing decision of the café three tjeret in Surakarta. The results of the t test show that the brand image, lifestyle and location have a positive and significant effect on the purchasing decisions of the three tjeret café in Surakarta. The results of the coefficient of determination (R2) show that brand image, lifestyle and location have an effect of 60.9% on the purchasing decisions of the three teretas café in Surakarta. The dominant influence in café three tjeret purchasing decisions is that lifestyle variables have a t count of 10, 423. Keywords: Brand image, Lifestyle, Location, Purchase decision.

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ANALISIS FAKTOR PENDAPATAN DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN BARANG ELEKTRONIK PADA UD. DEWI SRI ELEKTRONIK LAMONGAN

Media Mahardhika ◽

10.29062/mahardika.v19i1.203 ◽

2020 ◽

Vol 19 (1) ◽

pp. 124-129

Author(s):

Imam Tresno Edy ◽

Kemal Farouq Mauladi ◽

Yuhronur Efendi

Keyword(s):

Regression Analysis ◽

Data Collection ◽

Significant Influence ◽

Alternative Hypothesis ◽

Purchase Decision ◽

P Value ◽

Purchasing Decisions ◽

Independent Variables ◽

Statistical Program ◽

Dominant Influence

Research on consumer purchasing decisions is often done. In this study aims to partially and simultaneously determine the level of income and lifestyle variables on purchasing decisions. The population in this study all employees of UD.Dewi Sri Elektronik Lamongan numbered 50 people from the population taken 50 employees. Data collection techniques are done by giving questions to respondents using a questionnaire with a Likert scale because the answers of the instruments have different gradations. The analytical method used to analyze the effect of income and lifestyle variables on purchasing decisions is to use multiple regression analysis with the help of the SPSS version 20 statistical program. And test the hypothesis based on the p value> 0.05 then the alternative hypothesis is rejected and vice versa. From the research results, it is obtained that partially the level of lifestyle influences productivity on purchasing decisions, simultaneously the F test has a significant influence of independent variables with the dependent variable, so it can be concluded that lifestyle variables have a more dominant influence than income. Lifestyle is an activity such as the thing is people work, and a person's lifestyle will also affect the choice of an item that will be purchased, so that consumers will make a purchase decision on the goods needed by consumers UD.Dewi Sri Elektronik Lamongan

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ANALISIS PENGARUH IKLAN TELEVISI, EKUITAS MEREK, DAN DAYA TARIK CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK WARDAH

Media Ekonomi ◽

10.30595/medek.v16i2.1757 ◽

2016 ◽

Vol 16 (2) ◽

pp. 262

Author(s):

Atika Wiguna ◽

Suyoto Suyoto

Keyword(s):

Data Analysis ◽

Brand Equity ◽

Quantitative Research ◽

Sampling Method ◽

Hypothesis Test ◽

Sampling Technique ◽

Test Reliability ◽

Reliability Test ◽

Independent Variables ◽

Celebrity Endorser

This was a quantitative research aiming to find out the effect of every variable studied namely advertisement on television, brand equity, attraction of celebrity endorser towards the decision of buying Wardah cosmetic product. The sampling technique used in this research was non probability technique in a form of purposive sampling method that determines samples based on certain criteria. The population of this research was all students in University of Muhammadiyah Purwokerto, and the samples of this research involved 125 respondents. The methods of data analysis used in were validity test, reliability test, classic assumption test, multiple regressions analysis, coeffiecient of determination, and hypothesis test. The result of analysis showed that advertisement on television partially affected positively towards the decision of buying, and the hypotesis was accepted with tobtained 3,582 > ttable 1,979, equity affected positively towards the decision of buying, and the hypothesis was accepted with tobtained 6,317 > ttable 1,979, celebrity endorser affected towards the decision of buying with tobtained 2,841 > ttable 1,979. Furthermore, the independent variables (advertisement on television, brand equity, and celebrity endorser) simultaneously affected the dependent variable (decision of buying) . Keywords: Advertisement on Television. Brand Equity, Celebrity Endorser, and Decision of Buying.

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Pengaruh Persepsi Harga dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen

Jurnal Ekobistek ◽

10.35134/ekobistek.v10i2.114 ◽

2021 ◽

Vol 10 (2) ◽

pp. 132-135

Author(s):

Devi Edriani

Keyword(s):

Regression Analysis ◽

Data Analysis ◽

Product Quality ◽

Quantitative Research ◽

Descriptive Analysis ◽

Reliability Test ◽

Purchase Decisions ◽

Purchasing Decisions ◽

Price Perception ◽

Normality Test

This study aims to analyze and see the effect of price perception and product quality on consumer purchasing decisions on the G Force brand Accu Battery product in Kuranji District, Padang city. The population of this study are consumers who use the Accu Battery G Force product in Kuranji Padang District within a span of 6 months. This type of research is quantitative research. Test the instrument using the validity test and the reliability test. Data analysis used descriptive analysis and inductive analysis, namely normality test, heteroscedasticity test and multicollinearity test. Hypothesis testing using multiple regression analysis, F test and t test. From data processing, the result is Y = 14,171 + 0.116 X1 + 0.870 X2. The results of this study indicate that: 1) Price Perception has a significant effect on Consumer Purchase Decisions, 2) Product Quality has a significant effect on Consumer Purchase Decisions, 3) Perception of Price and Product Quality together have a significant effect on Consumer Purchase Decisions

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Pengaruh Persepsi Konsumen, Labelisasi Halal dan Citra Merek Terhadap Keputusan Pembelian Produk Herbal Skincare SR12

El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam ◽

10.47467/elmal.v5i2.788 ◽

2021 ◽

Vol 5 (2) ◽

pp. 263-273

Author(s):

Ade Lia ◽

Ibdalsyah Ibdalsyah ◽

Hilman Hakiem

Keyword(s):

Data Analysis ◽

Research Method ◽

Brand Image ◽

Consumer Perceptions ◽

Consumer Perception ◽

Purchase Decision ◽

Analysis Tool ◽

Purchasing Decisions ◽

Independent Variables ◽

Data Analysis Tool

This study aims to determine the effect of consumer perceptions, halal labeling and brand image on purchasing decisions, while the independent variables are consumer perceptions, halal labeling and brand image. The data in this study were collected through questionnaires distributed to consumers who had purchased and used SR12 herbal skincare products in Bogor. The research method used is quantitative. The population in this study were consumers of SR12 herbal skincare products. With the data collected amounted to 100 respondents. The data analysis tool used in this study used multiple linear regression. The results of this study indicate that the variables of consumer perception, halal labeling and brand image have a positive and significant effect on purchasing decisions for sr12 herbal skincare products. Keywords: Consumer Perception, Halal Labeling, Brand Image and Purchase Decision

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What Influences the Online Purchasing of Electrical Equipment Products?

KnE Social Sciences ◽

10.18502/kss.v5i5.8805 ◽

2021 ◽

Author(s):

Priyo UTOMO ◽

Timotius F. C. W. SUTRISNO

Keyword(s):

Data Analysis ◽

Risk Perception ◽

Data Collection ◽

Quantitative Research ◽

Electrical Equipment ◽

Purchase Decision ◽

Analysis Method ◽

Purchasing Decisions ◽

Data Analysis Method ◽

Company Reputation

The purpose of this research was to examine the influence of e-trust, risk perception and company reputation on purchasing decisions. This was quantitative research, using the SEM data analysis method assisted by AMOS software. Data collection was done by distributing an e-questionnaire (a google form); 270 responses were obtained. Participants were consumers who had already purchased electrical equipment online in Denpasar and Surabaya. E-trust, risk perception and company reputation significantly influenced purchasing decisions. Keywords: E-trust, risk perception, company reputation, purchase decision

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DAMPAK FLASH SALE COUNTDOWN TIMER DI MARKETPLACE ONLINE PADA KEPUTUSAN PEMBELIAN DENGAN MINAT BELI SEBAGAI INTERVENING

Digismantech (Jurnal Program Studi Bisnis Digital) ◽

10.30813/digismantech.v1i1.2616 ◽

2021 ◽

Vol 1 (1) ◽

Author(s):

Herlina Herlina ◽

Julia Loisa ◽

Teady Matius Surya Mulyana

Keyword(s):

Regression Analysis ◽

Purchase Intention ◽

Quantitative Research ◽

Purchase Decision ◽

Limited Time ◽

Purchasing Decisions ◽

Online Marketplaces ◽

Product Promotion ◽

At Home

Flash Sale Countdown Timer merupakan bagian dari promosi produk di marketplace online eperti tokopedia, shopee, lazada biasanya letaknya di home menyajikan barang dalam bentuk flash sale yang telah diberikan diskon besar-besaran pada produk tertentu dalam waktu yang terbatas. Flash Sale Countdown timer merupakan layanan promosi menggiring konsumen pengunjung marketplace online untuk berpikir cepat melakukan pembelian selagi diskon besar-besaran dalam waktu terbatas.Penelitian ini merupakan jenis penelitian kuantitatif dengan menggunakan analisis regresi dan korelasi. Sampel dalam penelitian ini adalah 85 responden yang diambil secara exsidental. Tujuan dari penelitian ini adalah 1)mengetahui apakah Flash Sale Countdown timer memiliki dampak pada minat beli konsumen, 2)mengetahui apakah Flash Sale Countdown timer memiliki pada keputusan pembelian produk. 3)mengetahui apakah Flash Sale Countdown timer memiliki dampak pada keputusan pembelian jika minat beli sebagai variabel intervening. Hasil penelitian ini adalah Flash Sale Countdown Timermemiliki pengaruh yang signifikan terhadap minat beli konsumen. Kontribusi Flash Sale Countdown Timerdalam menjelaskan minat beli adalah sebesar 33,76% dan sisanya 66,245 dijelaskan oleh variabel lain 2) Flash Sale Countdown timer memiliki pengaruh yang signifikan terhadap keputusan pembelian. Dan Kontribusi Flash Sale Countdowntimer dalam menjelaskan keputusan pembelian sebesar 43,1% dan sisanya 56,9% dijelaskan oleh variabel lain. 3) Flash Sale Countdown timerpada keputusan pembelian dengan minat beli sebagai intervening memiliki pengaruh yang signifikanKata Kunci: Flash Sale Countdown timer, Minat Beli, Keputusan Pembelian. Flash Sale Countdown Timer is part of product promotion in online marketplaces such as tokopedia, shopee, lazada, usually at home, presenting goods in the form of flash sales that have been given massive discounts on certain products for a limited time. Flash Sale Countdown timer is a promotional service that leads consumers who visit online marketplaces to think quickly about making purchases while having massive discounts for a limited time. This research is a type of quantitative research using regression analysis and correlation. The sample in this study were 85 respondents who were taken exsidentally. 1) knowing whether the Flash Sale Countdown timer has an impact on consumer buying interest, 2) knowing whether the Flash Sale Countdown timer has on product purchasing decisions. 3) determine whether the Flash Sale Countdown timer has an impact on purchasing decisions if purchase intention is an intervening variable. The result of this research is the Flash Sale Countdown Timer has a significant effect on consumer buying interest. And the contribution of Flash Sale Countdown Timer in explaining purchase intention is 33.76% and the remaining 66.245 is explained by other variables 2) Flash Sale Countdown timer has a significant effect on purchasing decisions. And the Contribution of Flash Sale Countdowntimer in explaining purchasing decisions is 43.1% and the remaining 56.9% is explained by other variables. 3) Flash Sale Countdown timer on purchasing decisions with buying interest as intervening has a significant effectKeywords: Flash Sale Countdown timer, Purchase Interest, Purchase Decision

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The Studi Empiris tentang Perilaku Konsumen Produk Air Minum dalam Kemasan Ditinjau dari Variabel Harga dan Kesadaran Merek

Ideas: Jurnal Pendidikan, Sosial dan Budaya ◽

10.32884/ideas.v7i3.434 ◽

2021 ◽

Vol 7 (3) ◽

pp. 179

Author(s):

Didit Darmawan ◽

Samsul Arifin

Keyword(s):

Regression Analysis ◽

Linear Regression Analysis ◽

Multiple Linear Regression Analysis ◽

Brand Awareness ◽

Purchasing Decisions ◽

Purposive Sampling ◽

Independent Variables ◽

Bottled Drinking Water ◽

Dominant Influence ◽

Two Independent Variables

Penelitian ini menyajikan studi empiris tentang perilaku konsumen mengenai keputusan pembelian air minum dalam kemasan. Seiring dengan kebutuhan terhadap air sehat untuk dikonsumsi yang semakin meningkat maka konsumen di industri ini juga semakin berkembang dan menjanjikan saat ini dan di masa depan. Studi ini memiliki tujuan untuk mempelajari pengaruh dari dua variabel yang berperan penting terhadap keputusan pembelian air minum dalam kemasan, yaitu kesadaran merek dan harga. Pengambilan sampel dilakukan dengan cara purposive sampling. Setelah penyebaran kuesioner diperoleh total responden sebanyak 97 orang. Data dianalisis dengan menggunakan analisis regresi linier berganda yang dibantu dengan SPSS 25. Studi ini menghasilkan temuan bahwa kesadaran merek terbukti memiliki pengaruh yang signifikan terhadap keputusan pembelian. Selain itu, harga terbukti berpengaruh secara signifikan terhadap keputusan pembelian. Secara simultan, kedua variabel bebas berpengaruh signifikan terhadap variabel terikat. Kesadaran merek merupakan variabel yang berpengaruh dominan. This study presents an empirical study of consumer behavior regarding the decision to purchase bottled water. Along with the increasing need for healthy water for consumption, consumers in this industry are also growing and promising now and in the future. This study aims to study the effect of two variables that play an important role in the decision to purchase bottled drinking water, namely brand awareness and price. Sampling was done by purposive sampling. After distributing the questionnaires, a total of 97 respondents were obtained. Data were analyzed using multiple linear regression analysis assisted by SPSS 25. This study resulted in the finding that brand awareness proved to have a significant influence on purchasing decisions. In addition, the price proved to have a significant effect on purchasing decisions. Simultaneously, the two independent variables have a significant effect on the dependent variable. Brand awareness is a variable that has a dominant influence.

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Analisa Pengaruh Kualitas Produk dan Promosi terhadap Keputusan Pembelian Kartu Tri

JUSIE (Jurnal Sosial dan Ilmu Ekonomi) ◽

10.36665/jusie.v5i02.368 ◽

2020 ◽

Vol 5 (02) ◽

pp. 144-155

Author(s):

Adilla Juita Siska ◽

Evan Jonea

Keyword(s):

Data Analysis ◽

Quantitative Research ◽

Test Validity ◽

Secondary Data ◽

Data Sources ◽

Test Reliability ◽

Reliability Test ◽

Analysis Method ◽

Study Population ◽

Variable Analysis

The purpose of this research was to determine The Effect of Product Quality and Promotion to Decision Purchase The Tri Card. This research is a quantitative research using descriptive methods. Data sources used are data Primary and data Secondary. Data collection techniques in this study using a questionnaire. The study population were the student of STIE HAS Bukittinggi department of management reguler morning, afternoon, and Saturday Sunday year 2016, 2017, and 2018 and the sample will be taken as many as 74 people who took the technique sampling based on the slovin formula. The data analysis method used is instrument test namely a Test Validity and test Reliability, Test of Regression Model and Descriptive Variable Analysis (TCR). Data were analyzed using logistic binary regression. The results showed (1) The product positively affects and significance to decision purchase the Tri card. (2) Promotion positively affect and significance to decision purchase the Tri card.

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PENGARUH LIFESTYLE TERHADAP KEPUTUSAN PEMBELIAN PADA SEPATU MEREK FLADEO DI BASKO GRAND MALL PADANG

10.31227/osf.io/ehyau ◽

2019 ◽

Author(s):

Rido Kurniawan ◽

Febsri Susanti

Keyword(s):

Regression Coefficient ◽

Descriptive Analysis ◽

Linear Regression Analysis ◽

Test Reliability ◽

Primary Data ◽

Purchase Decision ◽

Simple Linear Regression ◽

Purchasing Decisions ◽

Analysis Techniques ◽

Independent Variables

This study aims to determine whether there is influence on the purchase decision of Fladeo products. The object chosen by the researchers is Basko Grand Mall. Data Type is the primary data. The data is taken directly from Basko Grand Mall. While the sample of this study is determined by Accidental Sampling. Data analysis techniques used are validity test, reliability test, descriptive analysis, classical assumption test, simple linear regression analysis, T test and determinant coefficient (R²) using SPSS program. Based on the results of hypothesis testing found that independent variables have a positive and significant effect on purchasing decisions. The regression coefficient of variable lifestyle is 6.916 and the significance is 0.000. Thus, the hypothesis in this study which states that lifestyle has a positive and significant effect on the purchase decision of Fladeo products in Basko Grand Mall, accepted.

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