Pemanfaatan Digital Marketing dalam Industri Perhotelan di Kota Medan

2019 ◽  
Vol 6 (2) ◽  
Author(s):  
Dewi Yanti

Medan is the third largest city in Indonesia and making Medan one of the destinations for visiting business and tourism activists. To support these activities, the role of the hotel is usually needed for tourists visiting an area. Based on the North Sumatra Central Bureau of Statistics the percentage of room occupancy rates in the city of Medan, the highest average is a four-star hotel. Some four-star hotels in Medan (Adimulia, Four Points, Emerald Garden and Santika Hotels) utilize digital marketing to promote and increase occupancy rates in managed hotels. This research uses qualitative methods, by collecting various data sources through observation and literature study. The results of this study indicate that by utilizing digital marketing, hotels can increase the number of visits through reviews provided by visitors to increase the hotel profile.

Author(s):  
Putri Ananda Sari ◽  
Abdul Kadir ◽  
Beby Mashito Batu Bara

This study aims to determine the role of the Ombudsman of the Republic of Indonesia in North Sumatra Representative in the Supervision of Population and Civil Registry Service in Medan City. This study uses a qualitative approach with descriptive methods describing information about the data obtained from the field in the form of written and oral data from the parties studied. Data is collected based on interviews and documentation. The results of this study indicate that the role of the Ombudsman of the Republic of Indonesia in North Sumatra was carried out in the form of external supervision. External supervision is supervision carried out by the Ombudsman of the Republic of Indonesia Representative of North Sumatra to the Medan Population and Civil Registry Service. Actions taken in the supervision process are incoming reports, follow-up of the first report and follow-up of the report. Based on the research that has been carried out, it has been concluded that the role of the Ombudsman of the Republic of Indonesia in the North Sumatra Representative in supervising the service provider of the Population and Civil Registry services is carried out in the form of external supervision. In supervising the handling of public reports of alleged poor service in the area of population administration, it has been effective, with several efforts to handle reports such as: (1) Clarification; (2) Investigation; (3) Recommendations; (4) Monitoring.


2020 ◽  
pp. 7-32
Author(s):  
Katarzyna Kulczyńska ◽  
Natalia Borowicz ◽  
Karolina Piwnicka-Wdowikowska

Morasko University Campus in Poznań – origin, spatial and functional structure, transport solutions The purpose of the paper is to characterize the most recently created part of the Adam Mickiewicz University – the Morasko Campus. The paper consists of three parts. The first concerns the origins and development of the campus. The second part presents its spatial and functional structure on the basis of a field inventory, while the third one – campus transport solutions based on a survey conducted among students. The history of the campus located in the northern, peripheral part of the city began with laying the foundation act and the cornerstone in 1977. The agricultural role of this area, dominant until the 1980s, has been replaced with new functions, mainly academic and scientific ones. The first university buildings were commissioned in the 1990s, and the construction boom began after 2000. A total of nine faculties (out of 21 existing) are housed in eight buildings in the campus, including exact and natural sciences, as well as a part of social sciences and humanities. To this day, neither student dormitories nor accommodation for PhD students have been constructed (although they are likely to be built), which would emphasize the academic function of the campus. The campus also comprises areas with recreational, sports, residential and other service functions (e.g. catering, beauty, hairdressing, and commercial services), which are complemented by areas that serve transport functions. Location in the northern periphery of the city, and above all the railway line for freight (the northern bypass of Poznań) separating the city from the campus, makes transport to this part of the city limited. The results of the survey revealed a lack of a safe bicycle path between the western and eastern part of the campus, insufficient number of parking places for motorists, a lack of paved roads from the north and west, only three narrow access roads for car commuters, and difficult access by public transport to the eastern and north-eastern parts. In the latter case, the planned extension of the tram line towards Umultowo after the year 2022 is expected to solve the problem. Zarys treści: Celem opracowania jest charakterystyka najmłodszej przestrzeni Uniwersytetu im. Adama Mickiewicza – Kampusu Morasko. Opracowanie składa się z trzech zasadniczych części. Pierwsza część artykułu dotyczy genezy powstania i rozbudowy miasteczka uniwersyteckiego. W drugiej części przedstawiono strukturę przestrzenno-funkcjonalną kampusu w oparciu o inwentaryzację terenową, w trzeciej zaś obsługę transportową na podstawie badań ankietowych przeprowadzonych wśród studentów. Historia położonego w północnej, peryferyjnej części miasta kampusu rozpoczęła się od wmurowania aktu erekcyjnego i kamienia węgielnego w 1977 r. Dominująca do lat 80. XX w. funkcja rolnicza tego obszaru została zastąpiona przez nowe funkcje, głównie akademickie i naukowe. Pierwsze budynki dydaktyczne oddano do użytku dopiero w latach 90. ubiegłego wieku, a boom budowlany rozpoczął się po roku 2000. Swoją siedzibę znalazły tutaj nauki ścisłe i przyrodnicze, a także część nauk społecznych i humanistycznych, w sumie dziewięć wydziałów (na 21 istniejących) w ośmiu budynkach. Do dzisiaj nie wybudowano akademików czy domu doktoranta (choć istnieją realne szanse na ich powstanie), co podkreśliłoby funkcję akademicką kampusu. W strukturze kampusu wyróżnia się ponadto obszary o funkcjach rekreacyjnych, rekreacyjno-sportowych, mieszkaniowych i innych o charakterze usługowym (np. usługi gastronomiczne, kosmetyczne, fryzjerskie, handel), których uzupełnieniem są obszary o funkcjach komunikacyjnych. Położenie na północnych peryferiach miasta, a przede wszystkim linia kolejowa dla przewozów towarowych (północna obwodnica Poznania) oddzielająca miasto od kampusu sprawiają, że obsługa transportowa tej części miasta jest ograniczona. Wyniki badań ankietowych wskazują na brak bezpiecznej drogi rowerowej między zachodnią i północno-wschodnią częścią kampusu, niewystarczającą liczbę miejsc parkingowych dla zmotoryzowanych, brak utwardzonych dróg od strony północnej i zachodniej, zaledwie trzy wąskie wjazdy na kampus dla dojeżdżających samochodem czy utrudniony dojazd komunikacją publiczną do części wschodniej i północno-wschodniej. W tym ostatnim przypadku rozwiązaniem ma być planowana po 2022 r. rozbudowa linii tramwajowej w kierunku Umultowa.


2020 ◽  
Vol 3 (1) ◽  
pp. 10-17
Author(s):  
Ridzwan Budiadi ◽  
Eriska Englin Sofia Butarbutar ◽  
Rony Parlungutan Tampubolon

The circulation of narcotics is one of the problems that should get more attention in Indonesia, especially in the city of Medan. This study uses the juridical-normative method in explaining research questions. In reinforcing arguments and explanations, researchers used primary data through direct interviews with the North Sumatra National Narcotics Agency (BNN) and secondary through scientific writings, news and official government publications. This paper explains that the government must be able to enforce the law related to the crime of narcotics trafficking, this is due to the large impact that can arise from the destruction of Indonesia's young generation.


2019 ◽  
Vol 4 (11) ◽  
pp. 172
Author(s):  
Karam Abdallah

The city of Cairo - since the beginning of the third millennium - has witnessed a constructional expansion of new cities for people of class A to live within gated communities, which provide luxury and safety. This research aims to identify the tangible and intangible needs from the occupants’ and the interior designer’s perspective, due to the diversity of these needs. The identification of these demands may help to clarify the requirements provided by the large construction companies, which will highlight the role of the interior designer in the design process of the residential units.Keywords: Interior design in Egypt, Contemporary Egyptian residences, Egyptian residential needs, Gated communities in Egypt.eISSN: 2398-4287© 2019. The Authors. Published for AMER ABRA cE-Bsby e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, UniversitiTeknologi MARA, Malaysia.DOI: https://doi.org/10.21834/e-bpj.v4i11.1727


Author(s):  
Suryani Rosa Harahap ◽  
Ricu Sidiq

This study aims to determine the role of Amri Tambunan in the period before and after becoming Deli Serdang Regent, knowing the condition of Deli Serdang in the first period 2004-2009, and the second period 2009-2014 during the leadership of Amri Tambunan. This research uses the historical method. Based on the results of the study, it was concluded that Amri Tambunan was known as a North Sumatra figure, among others as the Chairperson of KAPPI Siantar (1964), Deputy Chair of PCNU Deli Serdang (1988), Deputy Chair of North Sumatra PWNU (1999), Chair of the North Sumatra Kepamongan Alumni Family Association (2010 to present), Mustasyar PWNU North Sumatra (2007 to present), and Chairman of the Honorary Board of the North Sumatra Democratic Party (2011-2016). In addition, Amri Tambunan also has a number of achievements in various fields from 2009 to 2013 at national and international levels, such as the Innovative Government Award (IGA) and the Darling Mother and Baby Hospital.


2021 ◽  
Vol 1 (40) ◽  
Author(s):  
Pedro Proscurcin Junior

Particularly in Creon’s debate with Haemon, and from then on, Sophocles shows distinct aspects of how anger acts on the tyrant’s ability to judge and how this can be related to inextricable familial and political ties. As every modern reading of the play applies a philosophical conceptualization to understand emotions and thus suffer the consequences of a historical gap between interpretative and original vocabularies, this paper argues that the Aristotelian conceptualization of emotions is a relevant philosophical tool to better contextualize Creon’s anger in Sophocles’ Antigone. The essay discusses Creon’s thymetic responses in the face of Haemon’s admonition and Antigone’s oligoria, and offers two examples of Aristotelian readings of Creon’s thymetic akrasia. One of the possible readings considers the specific role of phantasia in Creon’s understanding of reality. This philosophical explanation of a revengeful tyrant reveals important connections between psychology and politics in the government of the city.


2020 ◽  
Vol 31 (2) ◽  
pp. 463-502
Author(s):  
Qusay A. Hussain AL-Nemrawi

The current study was conducted on the city of Ramadi to find out the noise pollution represented by the sounds of generators on the residents of the city and its effect on the air purity in Ramadi city، in other words، this study aims to highlight the role of generators and their impact on increasing the level of noise pollution and air purity disturbance in the study area. Where the method of the analytical approach was followed، based on the analysis of the data obtained by the questionnaire forms of the generators owners as well as the residents of the study area. This research was divided into an introduction، a study on noise pollution and its concept and the second section dealt with the analysis and interpretation of the answers to the questionnaire forms that included (33) questions which were answered by the generators owners and the residents of Ramadi. Whereas the third section، where the sound and gas measurement device (SVAN955) (Sound Leved Metr) was used. (8) sites of various uses (commercial - residential - industrial - service) were selected and the levels of sounds were determined and compared with the relative determinants. It was clarified through the study that the city of Ramadi includes (453) generators distributing among the neighborhoods. As a result of the study that was conducted in the city of Ramadi، it was found that there are many complaints from residents of the study area which is considered (80%) of the sample size because most of the generators do not contain a silencer. The study also showed that most of the pollutants resulting from the generators are discharged with the sewage network. The study highlighted that the generator sites are located near residential homes and schools and thus have high noise pollution as well as it is considered uncivilized phenomena being not surrounded by fences، isolators or trees. The study also indicated that most of the generators are not designed for this basis (modulated) with many problems and little cost. The study showed the effect of generators on the monthly income of families، as the study showed that the highest average family income is more than (550،000) dinars per month، and the average family spends more than (55) thousand dinars per month، this amount is not including household generators.


2019 ◽  
Vol 23 (5) ◽  
pp. 442-457
Author(s):  
Anna Busquets

Abstract During the second half of the seventeenth century, there were at least three embassies between the Spaniards of Manila and the Fujian based Zheng regime. The first embassy took place in 1656 ordered by the Spanish governor in Manila. The ambassadors were two captains of the city, and its aim was to re-establish trade relations, which had been severed many months before. In response, Zheng Chenggong sent his cousin to the Philippine islands to settle several business arrangements regarding Fujianese trade. In 1662, Zheng Chenggong took the initiative of sending the Dominican Victorio Riccio, who worked as missionary in the Catholic mission at Xiamen, as emissary to the Governor of the Philippines, don Sabiniano Manrique de Lara. The third embassy took place in 1663. Thereupon, Zheng Jing, Zheng Chenggong’s successor, sent Riccio to Manila for signing a peace pact and for re-establishing trade. The three embassies were related to the Zheng’s purpose of gaining economic and political supremacy over the Philippines and the South China Seas. In all three cases, the actors, the diplomatic correspondence, the material aspects and the results differed profoundly. The article analyzes the role of individuals as intermediaries and translators while considering the social and cultural effects that these embassies had on the Sino-Spanish relations in Manila.


2020 ◽  
Vol 11 (5) ◽  
pp. 376
Author(s):  
Harjum Muharam ◽  
Maria Rio Rita ◽  
Isfenti Sadalia ◽  
Asep Mulyana ◽  
Mohamad Nur Utomo

This paper strives to examine the role of international market entry in optimizing the effects of business strategies and financial decisions on SMEs’ performance. In addition, this study analyzes the role of financing access in moderating the effects of business strategies and financial access. The research sample was comprised of 250 SMEs from various industries in the city of Salatiga, Central Java Province, and the city of Medan, North Sumatra Province, Indonesia. A Partial Least Squares (PLS) - Structural Equation Modelling (SEM) was utilized to test the hypotheses. In general, this research demonstrates that: (1) business strategies and financial decisions are the determinants of international market entry, (2) business strategies are a determinant of SMEs’ performance, (3) business strategies and international market entry are factors of SMEs’ performance, and (4) international market entry optimizes the effects of business strategies on SMEs’ performance.


2019 ◽  
Vol 11 (23) ◽  
pp. 6578
Author(s):  
Caterina Anastasia

Water is becoming a support for landscape and urban projects in a densely urbanised area settled along the Tagus Estuary, dubbed the City of the Tagus Estuary (CTE). Analysing two recent projects along and towards the Tagus Estuary hydrographic network, this article highlights how the most evident limit (the water) can function as the strongest binder, natural link, and shared public space of the CTE. Located, respectively, on the north and south banks of the estuary, the analysed projects become a way to think about urban strategies and promotions that use water as a way to build (re-build or reformulate) the image of the Lisbon Metropolitan Area. Today, open spaces bound to waterlines support an appealing and winning urban regeneration formula. Our goal is to understand what kind of role water is called to play with regard to the CTE. We ask: is the water called to play merely the role of building a new image of the city as a ground for investors? Is water the way to build a green and habitable CTE? This article concludes that the analysed projects contribute (as expected) to the promotion of the surrounding areas and propose appropriate solutions while occasionally overcoming the current local urban planning.


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