scholarly journals PLATFORMIZING DELIVERY WORKERS' EXPERIENCES: BUILDING WORKER-OWNED PLATFORMS IN BRAZIL, SPAIN AND FRANCE

2021 ◽  
Author(s):  
Rafael Grohmann
Keyword(s):  
Social Media ◽  
Common Good ◽  
Work Organization ◽  
Strong Relationship ◽  
Digital Platforms ◽  
Production And Consumption ◽  
Digital Commons ◽  
Social Media Platforms ◽  
Emergence Of Cooperation ◽  
Use Of Social Media

The article aims to analyze the emergence of worker-owned platforms, specifically delivery workers’ experiences, as one of the laboratories of platform labor and the circulation of workers’ struggles Drawing on interviews with six cases in three different countries (Spain, France and Brazil), the research highlights the commonalities, specificities and challenges of platformizing delivery workers’ experiences in different countries. The analysis consider following dimensions: productive processes and work organization, technological challenges and building platforms, use of social media to communicate with and organize workers, and the future of worker-owned experiences. The initiatives had very different trajectories. In Spain, some cooperatives were born from union struggles. In France, we saw a strong relationship with CoopCycle, a federation of delivery co-ops that provides its own software based on the principles of digital commons. And in Brazil, small collectives and co-ops that still depend on social media platforms to execute their work are emerging. Despite different contexts, there are commonalities, such as the low number of workers, the central role of social media for communicating and organizing work, and the emergence of cooperation among cooperatives, which shows that scale does not need to be a standard in platform economies. The conclusions point out there is an ongoing and emerging process that can be the beginning of a broader process of reinventing local economic circuits of production and consumption that involves digital platforms for the common good.

Rider Platforms?

2021 ◽  
Vol 120 (4) ◽  
pp. 839-852
Author(s):  
Rafael Grohmann
Keyword(s):  
Social Media ◽  
Common Good ◽  
Work Organization ◽  
Digital Platforms ◽  
The Common Good ◽  
Production And Consumption ◽  
Emergence Of Cooperation ◽  
The Common ◽  
Use Of Social Media

The aim of this article is to analyze the emergence of worker-owned platforms—whether cooperatives or collectives—as a laboratory of platform labor, considering the circulation of workers’ struggles. The research involves six cases in three different countries (Spain, France, Brazil) according to the following dimensions: productive processes and work organization, technological challenges and building platforms, use of social media to communicate with and organize workers, cooperation among cooperatives, and the future of worker-owned experiences. The analysis highlights that, despite different contexts, there are issues in common, such as the low number of workers, the central role of social media for communicating and organizing work, and the emergence of cooperation among cooperatives. This is an ongoing and emerging process that can be the beginning of a broader process of reinventing local economic circuits of production and consumption that involves digital platforms for the common good.

Social Media and Cultural Tourism

2022 ◽  
pp. 363-384
Author(s):  
Murat Koçyiğit ◽  
Büşra Küçükcivil
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Digital Communication ◽  
Communication Technologies ◽  
Cultural Tourism ◽  
Digital Platforms ◽  
Tourism Management ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
The Relationship

The development of digital communication technologies and the increase in the use of digital platforms by individuals have increased the tendency towards touristic activities. Cultural tourism, which is carried out for certain purposes within the diversity of tourism, is one of the rising tourism activities of recent times. In this context, tourism management benefits from social media platforms as a tool in marketing their products and services related to cultural tourism. Social media platforms are important here for two aspects. The first of these is the use of social media by tourism management in the marketing of products and services by organizing individual and mass cultural tours and communicating with target audiences. The second is that individuals benefit from social media platforms in participating in cultural tourism and decision making. In this direction, it is important to evaluate conceptually the relationship between social media platforms, one of the most important digital communication technologies, and cultural tourism.

scholarly journals The Perception and Engagement of Digital Natives and Digital Immigrants toward A Banking Institution Communications and Promotional Tools on Social

2019 ◽  
Vol 8 (3) ◽  
pp. 5006-5022
Keyword(s):  
Social Media ◽  
Generation X ◽  
Digital Natives ◽  
Communication Strategy ◽  
Digital Immigrants ◽  
Digital Platforms ◽  
Making Sense ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
Banking Institution

The evolution of technology and the introduction of Web 2.0 not only have changed the way communication takes place on the Internet, but it also has impacted business conduct in most industries around the world. The financial sector is no exception. Malaysia’s number one bank, Maybank has set a benchmark to Malaysia’s banking scene in terms of its commitment to evolve in sync with the rapidly growing digital environment by gradually introducing digital platforms for its customers to perform banking transactions. At the same time, Maybank embraced social media as part of its communication strategy in engaging with its customers. However, engagement particularly via digital platforms is complicated due to its vast customers from a variety of backgrounds-namely the Baby Boomers, Generation X, Y, Millennials, and Gen Z. Each of these generations experience digital differently as these consumers were born before, during or after the digital age. Hence for this research, the participants were categorized either as a Digital Immigrant or digital Native. This research utilized an in-depth interview to explore from both standpoints-the Digital Natives and digital Immigrants on Maybank’s customers’ perception on the more recent digital banking platforms and the use of social media for communication and promotion platforms utilized by Maybank. Overall, both Digital Natives and Digital Immigrants feel positive about the use of digital platforms for financial transactions, although there were some complications in making sense of the more recent applications introduced by the bank. These complications can be linked to the lack of information to explain the new application. From the findings, these customers have positive acceptance of information conveyed via social media platforms. However, both Digital Natives and Digital Immigrants recommended the necessity for mass media to be included in future communication campaigns for better reach and credibility.

The platform beat: Algorithmic watchdogs in the disinformation age

2021 ◽  
pp. 026732312110283
Author(s):  
Philip M Napoli
Keyword(s):  
Social Media ◽  
Search Engines ◽  
Complex Dynamics ◽  
Conflicts Of Interest ◽  
Public Trust ◽  
Digital Platforms ◽  
Social Media Platforms

As digital platforms have come to play a central role in the news and information ecosystem, a new realm of watchdog journalism has emerged – the platform beat. Journalists on the platform beat report on the operation, use and misuse of social media platforms and search engines. The platform beat can serve as an important mechanism for increasing the accountability of digital platforms, in ways that can affect public trust in the platforms, but that can also, hopefully, lead to the development of stronger, more reliable, and ultimately more trustworthy, platforms. However, there are a number of tensions, vulnerabilities and potential conflicts of interest that characterize the platform beat. This article explores these complex dynamics of the platform beat in an effort assess the capacity of those on the platform beat to enhance the accountability and trustworthiness of digital platforms.

scholarly journals Faculty Use of Author Identifiers and Researcher Networking Tools

2017 ◽  
Vol 78 (2) ◽  
Author(s):  
Clara Y. Tran ◽  
Jennifer A. Lyon
Keyword(s):  
Social Media ◽  
Research Impact ◽  
State University ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Social Media Platforms ◽  
Low Levels ◽  
Use Of Social Media ◽  
Research Networking ◽  
Faculty Surveys

This cross-sectional survey focused on faculty use and knowledge of author identifiers and researcher networking systems, and professional use of social media, at a large state university. Results from 296 completed faculty surveys representing all disciplines (9.3% response rate) show low levels of awareness and variable resource preferences. The most utilized author identifier was ORCID while ResearchGate, LinkedIn, and Google Scholar were the top profiling systems. Faculty also reported some professional use of social media platforms. The survey data will be utilized to improve library services and develop intra-institutional collaborations in scholarly communication, research networking, and research impact.

scholarly journals Social Media in an Emergency: Use of Social Media in Rescuing Abducted School Girls in Nigeria

2019 ◽  
Vol 13 ◽  
pp. 67-75
Author(s):  
Muhammad Abdullahi Maigari ◽  
Uthman Abdullahi Abdul-Qadir
Keyword(s):  
Social Media ◽  
Secondary Sources ◽  
The Social ◽  
Security Challenges ◽  
Social Media Platforms ◽  
Information And Communication ◽  
School Girls ◽  
The Government ◽  
Use Of Social Media ◽  
Domestic Assistance

This paper examines the abduction of the schoolgirls in Chibok Local Government Area of Borno State, Nigeria in 2014. The paper examined how the abduction of the schoolgirls generated responses and support for the rescue of the abducted girls from people and organization from different parts of the globe. The Islamists terrorist organization operating in Borno State has attracted the attention of the world since 2009 when they started attacking government establishments and security installations northeast which later escalated to major cities in Northern Nigeria. Methodologically, the paper utilized secondary sources of data to analyze the phenomenon studied. The paper revealed that the development and innovations in information and communication technology which dismantled traditional and colonial boundaries enabled people to express support, solidarity and assist victims of conflict who resides millions of Kilometers away. This shows that Internet-based communications technology has reduced the distance of time and space that characterised traditional mass media. The campaign for the release of the schoolgirls on the social media platforms particularly Twitter and Facebook has tremendously contributed to the release of some of them. Furthermore, the girls freed from abduction have received proper attention: education and reintegration programmes which enable them to start post-abduction life. In this regard, social media has become a tool for supporting the government in moments of security challenges which the Bring Back Our Girls campaign attracted foreign and domestic assistance to Nigeria in the search of the abducted girls and the fight against the Islamist insurgents.

Engaging Destination Stakeholders in the Digital Era: The Best Practice of Italian Regional DMOs

2018 ◽  
Vol 43 (3) ◽  
pp. 349-373 ◽  
Author(s):  
Mariapina Trunfio ◽  
Maria Della Lucia
Keyword(s):  
Social Media ◽  
Stakeholder Engagement ◽  
Best Practice ◽  
Destination Marketing ◽  
Digital Platforms ◽  
Quantitative And Qualitative Research ◽  
Digital Era ◽  
Managerial Implications ◽  
Social Media Platforms ◽  
Media Index

This article examines the underinvestigated topic of how destination marketing organizations (DMOs) engage stakeholders in destination management and marketing through leverage on off-line tools, official destination websites, and social media platforms. Building on a significant body of literature and advances in quantitative and qualitative research, we provide three methodological tools: two scales assessing DMO stakeholder engagement off-line and online and a social media index measuring tourist engagement. Our results confirm that in Italy regional DMOs are capitalizing on the digital platforms and off-line participatory tools to enhance stakeholder engagement in destinations’ decision making. Theoretical and managerial implications for destination management in the digital era are suggested.

scholarly journals Instagram Influencer Analysis for Top 5 Categories in Turkey

2021 ◽  
Vol 12 (44) ◽  
pp. 22-36
Author(s):  
Busra ERTOGRUL ◽  
Gizem KILICSIZ ◽  
Aysun BOZANTA
Keyword(s):  
Social Media ◽  
Digital Identity ◽  
Ordinary People ◽  
Daily Lives ◽  
Social Media Platforms ◽  
The Difference ◽  
Marketing Tool ◽  
Use Of Social Media ◽  
The Relationship ◽  
New Jobs

Social media platforms have become an inevitable part of our daily lives. Companies that noticed the intense use of social media platforms started to use them as a marketing tool. Even ordinary people have become famous by social media and companies have been sending their products to them to try and advertise. Many people have gained a considerable amount of money in this way and today new jobs are emerged like "Youtuber" and "Instagram Influencer". Therefore, ordinary people realized the power of social media and many people started to strength their digital identity over social media. The question raising in people’s mind is that “What is the difference between the influencers and the ordinary people who have also digital identity over social media?”. This study examined Instagram influencers for five categories namely fashion, makeup, photography, travel, and fitness in Turkey. As an exploratory study, the relationship between the influencers’ average number of posts, the number of likes, the number of views, the number of comments, number of followers, and the number of following were examined. As well as the engagement rates of the followers to the influencers were calculated. In addition, the words they mostly used in the captions of the posts were examined.

scholarly journals Effectiveness Of The Use Of Instagram Social Media On Personal Branding Joko Widodo In The First Voters 2019 Election

2019 ◽  
Vol 9 (2) ◽  
pp. 63
Author(s):  
Ahnaf Rifky Saputra
Keyword(s):  
Social Media ◽  
Sampling Technique ◽  
The Public ◽  
Digital Era ◽  
Social Media Platforms ◽  
Independent Variable ◽  
Personal Branding ◽  
The Republic ◽  
Use Of Social Media ◽  
Positive Effect

In this digital era, all activities can be published to the public through social media. Many groups of people actively use social media ranging from students, adults, entrepreneurs and state officials. One of them is the seventh President of the Republic of Indonesia, Ir. H. Joko Widodo. Joko Widodo has a variety of social media platforms, social media with the most followers among other social media is Instagram. With a total of 16.5 million followers making him the leader of the country with the second most followers in the world. The content of uploads on Instagram of Joko Widodo is diverse and very massive, the things Joko Widodo does on Instagram social media is one way to form personal branding. Personal branding is a unique phenomenon because basically all people have their own characteristics, to get the results of long-lasting branding and provide maximum benefits, the branding process must come from authentic, real and original evidence. This study aims to determine how effective the use of social media instagram is for the formation of Joko Widodo's personal Branding to the 2019 First Election Voters who are still confused and need references to make choices in using their voting rights. This study uses a descriptive quantitative method of two variables. The independent variable in this study is the effectiveness of using social media instagram while the dependent variable is Joko Widodo's personal branding. This research was conducted by distributing questionnaires to 100 respondents using the Nonprobality Sampling technique. The results of this study state that the use of Instagram social media in delivering the desired message falls into the effective category with a percentage of 74.9% while the formation of personal branding for the first voters is included in the effective category with a percentage of 81.1%. The conclusion of this study is that the communication carried out by Joko Widodo's Instagram social media account took place effectively and had a positive effect on the formation of Joko Widodo's personal branding for the first voters of the 2019 Election. Keywords: Social Media, Instagram, Personal Branding, First Voters

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