scholarly journals Academic mobbing: a threat to university reputation and integrity

2021 ◽  
Vol 20 (4) ◽  
pp. 505-507
Author(s):  
Alimohamad Mosadeghrad ◽  
Keyword(s):  
University Reputation

The Relationship Between The University Services Marketing And the Leading Orientation And Their Impact In Enhancing The University Reputation

2018 ◽  
Vol 2 (3) ◽  
pp. 110-140 ◽  
Author(s):  
Nusseibeh Ahmed Abdul Wahid
Keyword(s):  
Private Universities ◽  
Services Marketing ◽  
Correlation Relationship ◽  
Independent Variables ◽  
Marketing Orientation ◽  
University Reputation ◽  
Administrative Leaders ◽  
University Services ◽  
The University ◽  
The Relationship

The relationship between the university services marketing and the leading orientation and their impact in enhancing the university reputation: Field study on a sample of administrative leaders in       private universities in the Erbil city Objective - The current study try to find the role of marketing university services (educational services, research services, community services) and the leading orientation (research mobilization, distinction, cooperation, university policies, proactive) as independent variables in enhancing the university's reputation as dependent a variable (Social responsibility, innovation, quality of service, image of the organization) in a sample of private universities in the Erbil city. Methodology of the study - The problem of the study was determined in several questions related to the nature of the correlation relationship - the effect of independent study variables (marketing of university services and leadership orientation) and the dependent variable (the reputation of the university). For this purpose, the hypotheses were subjected to multiple tests. The study used the questionnaire as a means to obtain data from the administrative leaders of the investigated universities. - The study was used the analytical descriptive method. The main and sub-variables were described and correlation and effect relationships were analyzed between the variables using advanced statistical methods (arithmetic mean, standard deviation, percentages, Pearson correlation, multiple regression test) , And the implementation of the statistical program (SPSS-Ver.18). The study was conducted in the educational sector in the city of Erbil, in order to obtain the necessary information for the field through a questionnaire prepared for this purpose and distributed to six universities. The number of respondents was (73) (Presidents of universities, their assistants, deans, their assistants, heads of departments) at the universities in question. The value of the study: The main conclusions of the study are the existence of a significant relationship between the variables of the study and the existence of a significant effect of the independent variable marketing of university services and the leading trend in the dependent variable universities reputation and the existence of variation of the effect of independent variables in the dependent variable in the universities investigated, A set of recommendations, the most important of which is the establishment of a center for the marketing of services at the university level and at the level of each college. In order to conduct a continuous study of the labor market to determine market needs, the university should be aware of the importance of marketing orientation in university education

Communicative Aspect of University Reputation Assessment (on the Case of RUDN University)

2021 ◽  
pp. 75-82
Author(s):  
A. Glagoleva ◽  
Yu. Zemskaya ◽  
Evgeniya Kuznecova ◽  
Irina Aleshina
Keyword(s):  
Higher Education ◽  
University Rankings ◽  
Communicative Interaction ◽  
World University Rankings ◽  
University Reputation ◽  
Emotional Assessment ◽  
Academic Ranking ◽  
The Relationship

This article is concerned with the communicative study of the issue of assessing the reputation of universities. The article presents the concept of "reputation" and its characteristics such as a long-term period of creation, the multiple nature of reputation, the relationship with the values that the audience gives to the company etc. Reputation is seen as the result of communicative interaction with the audience, which allows to create trust and inspire confidence in stakeholders. The authors review the characteristics of the three leading world university rankings: Times Higher Education World University Rankings; Quacquarelli Symonds World University Rankings; The Academic Ranking of World Universities. And also, the article describes the criteria by which these rankings are built. It either observes the indicators that are taken into account in the compilation of reputational ratings for companies and brands. It turns out during the comparing of the criteria for assessing the ratings of universities and the ratings of companies and brands, that emotional components are completely dismissed from the ratings of universities. While compilers of the company’s reputation rankings RepTrak ™ Pulse and the brand’s reputation rankings Interbrand always include them. The article presents the data from a study of the reputation of RUDN University, which the authors conducted by methods of survey and interview in November 2019. They show that an emotional assessment of a university's reputation is more important for an internal audience than a rational one.

Multimodal Mapping of a University’s Formal and Informal Online Brand

2014 ◽  
pp. 120-162
Author(s):  
Shalin Hai-Jew
Keyword(s):  
Social Media ◽  
New Media ◽  
Public Relations ◽  
Public Information ◽  
Video Sharing ◽  
Ex Post ◽  
University Reputation ◽  
Social Media Platforms ◽  
Media Channels ◽  
The University

With the popularization of the Social Web (or Read-Write Web) and millions of participants in these interactive spaces, institutions of higher education have found it necessary to create online presences to promote their university brands, presence, and reputation. An important aspect of that engagement involves being aware of how their brand is represented informally (and formally) on social media platforms. Universities have traditionally maintained thin channels of formalized communications through official media channels, but in this participatory new media age, the user-generated contents and communications are created independent of the formal public relations offices. The university brand is evolving independently of official controls. Ex-post interventions to protect university reputation and brand may be too little, too late, and much of the contents are beyond the purview of the formal university. Various offices and clubs have institutional accounts on Facebook as well as wide representation of their faculty, staff, administrators, and students online. There are various microblogging accounts on Twitter. Various photo and video contents related to the institution may be found on photo- and video-sharing sites, like Flickr, and there are video channels on YouTube. All this digital content is widely available and may serve as points-of-contact for the close-in to more distal stakeholders and publics related to the institution. A recently available open-source tool enhances the capability for crawling (extracting data) these various social media platforms (through their Application Programming Interfaces or “APIs”) and enables the capture, analysis, and social network visualization of broadly available public information. Further, this tool enables the analysis of previously hidden information. This chapter introduces the application of Network Overview, Discovery and Exploration for Excel (NodeXL) to the empirical and multimodal analysis of a university’s electronic presence on various social media platforms and offers some initial ideas for the analytical value of such an approach.

A Strategic Model to Promote University of Choice Decisions Among the International Students

2022 ◽  
pp. 260-284
Author(s):  
Andre P. Calitz ◽  
Margaret D. Cullen ◽  
Carlien Jooste
Keyword(s):  
Higher Education ◽  
International Students ◽  
Choice Model ◽  
Cost Effective ◽  
Recruitment Strategy ◽  
Digital Marketing ◽  
University Marketing ◽  
Strategic Model ◽  
University Reputation ◽  
Internationalisation Of Higher Education

The internationalisation of higher education has become increasingly important for many higher education institutions (HEIs) globally. To recruit national and international students, HEIs must invest in effective digital marketing and recruitment strategies. This study investigated the development of a strategic university of choice model that can assist universities in the recruitment of international students. A survey was completed by 306 international students studying at a South African university. The factors identified in this study included academic programme and quality, visa requirements, country/city attractiveness, lectures in English, costs, student life, safety and security, university location, university reputation, and assistance from the international office. The strategic university of choice model could assist university marketing personnel to develop a focused, targeted, and cost-effective digital marketing and recruitment strategy to recruit international students.

University brand image as competitive advantage: a two-country study

2019 ◽  
Vol 33 (2) ◽  
pp. 234-251
Author(s):  
Swati Panda ◽  
Satyendra C. Pandey ◽  
Andrea Bennett ◽  
Xiaoguang Tian
Keyword(s):  
Service Quality ◽  
Competitive Advantage ◽  
Student Satisfaction ◽  
Brand Image ◽  
Mediating Effect ◽  
Three Dimensions ◽  
Content Type ◽  
University Reputation ◽  
The Usa ◽  
University Brand

Purpose Given the competitive landscape in the higher education setting, it is important that universities adopt strategies that create competitive advantage for them. Universities must leverage their resources efficiently to address this goal. Creating a positive brand image is one such strategy. The purpose of this paper is to conceptualize university brand image as its heritage, service quality and trustworthiness and investigate their relationship with student’s satisfaction. It also investigates the role of university reputation as a mediating variable. Design/methodology/approach Data were collected through a mixed method approach. The first stage involved qualitative interviews and focused group discussions with students to understand the factors responsible for student satisfaction with their respective universities. The second stage involved administering a survey questionnaire in two geographies – the USA and India to investigate the hypothesized relationship. The authors use regression analyses to test these relationships. Findings Findings indicate that a distinct brand image plays an important role in students’ level of satisfaction across both the USA and India. Service quality has a greater impact on student satisfaction levels across both contexts (as compared to university heritage and trustworthiness). The authors also find a positive mediating effect of university reputation in the relationship between university brand image and student satisfaction levels. Originality/value The current research contributes to the services marketing literature in the university context. It offers a framework for decision making in universities. It suggests that universities must work toward developing their brand image by focusing on its three dimensions – heritage, trustworthiness and service quality.

scholarly journals Antecedents Brand Trust and Private Universities Reputation

2017 ◽  
Vol 9 (8) ◽  
pp. 76
Author(s):  
Nur Elfi Husda ◽  
Tri Ratnawati ◽  
Amiartuti Kusumaningtyas
Keyword(s):  
Information System ◽  
Customer Satisfaction ◽  
Customer Relationship Management ◽  
Customer Value ◽  
Private Universities ◽  
Customer Relationship ◽  
Brand Trust ◽  
Management Information ◽  
Analysis Process ◽  
University Reputation

This study aims to analyze the brand trust and reputation of private universities from the influencing aspects of Management Information System (SIM), service quality (SERVAQUAL), customer response, Customer Relationship Management (CRM), customer value and customer satisfaction toward 360 students Management courses from 4 private universities in Riau Islands province that have used the information system as a service to students by using analytical methods that can provide a simultaneous analysis process associated with multi-variance research. The results of the research showed that SIM and SERVQUAL significantly influence consumer’s response, CRM, customer value and customer satisfaction, but did not affect brand trust and University reputation.

scholarly journals Let them see it: A project to build capacity by raising awareness of teaching-development pathways

2016 ◽  
Vol 13 (4) ◽  
pp. 39-48
Author(s):  
Susan Bolt ◽  
Jody Fenn ◽  
Christian Ohly
Keyword(s):  
Learning Strategies ◽  
Policy Development ◽  
Academic Career ◽  
Teaching Quality ◽  
University Teaching ◽  
Widening Participation ◽  
Teaching Excellence ◽  
Teaching Development ◽  
University Reputation ◽  
Promotion Process

In an ideal world, university teaching and research would be valued equally; however, this is not currently the case. Research continues to be better rewarded and valued in most universities (Bexley, James & Arkoudis 2011; Gill 2016; Probert 2013). The notion that university reputation should be judged predominantly by research metrics has been challenged by a global trend towards a demand-driven system that encourages widening participation, student choice and social mobility. Consequently we have seen an increased number of teaching-focused roles (BIS 2016). Paradoxically, the drive to increase university reputation based on research has also contributed to the increased numbers of teaching-focused roles (Probert 2013). The introduction of these roles has been welcomed due to the perceived increased professionalism of the workforce and recognition of teaching quality, and criticised because of its potential to undermine the teaching-research nexus and erode academic identities (Probert 2013). Although opinion is divided regarding the reasons for and benefits of creating teaching-focused roles, there is consensus about the dearth of clear promotional pathways based on teaching (Bexley, James & Arkoudis 2011; Probert 2013). In response to this need, the Australian Office for Learning and Teaching (OLT) and the United Kingdom’s Higher Education Academy (HEA) collaborated to deliver the Transforming Practice Programme Reward and Recognition: Promotion, Process and Policy; known as TPP (Transforming Practice Programme) in Australia and PPP (Promotion, Process and Policy) in the UK. The TPP/PPP was a transnational change program designed to build universities’ capacity to identify, capture, compare and reward evidence of teaching excellence (HEA 2016, OLT 2016). Universities in the TPP/PPP initiative focused on process or policy development to transform practice in relation to promotion based on teaching excellence. The study presented in this paper was not part of the TPP/PPP initiative, although one of the authors was involved in a TPP project at Curtin University in 2014. The previous TPP project had involved implementation of peer-based professional-learning strategies to enhance teaching and provide participants with evidence for academic promotion. Understandings about the links between professional development (e.g. peer review of teaching), the enhancement of teaching quality and academic-career pathways that emerged from the 2014 TPP project informed the study. In this paper we describe the steps we took to make teaching-development opportunities visible to staff. The focus was on creating visual artefacts underpinned by robust technology that our users could navigate and interact with. Our strategy included a short video, an interactive map and a database (Figure 1).

scholarly journals Substantiality: A Construct Indicating Research Excellence to Measure University Research Performance

2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Masashi Shirabe ◽  
Amane Koizumi
Keyword(s):  
Research Universities ◽  
Design Methodology ◽  
Research Performance ◽  
Asian Countries ◽  
Research Institutes ◽  
University Reputation ◽  
Different Types ◽  
Practical Implications ◽  
Simple Statistical Analysis ◽  
Research Reputation

Abstract Purpose The adequacy of research performance of universities or research institutes have often been evaluated and understood in two axes: “quantity” (i.e. size or volume) and “quality” (i.e. what we define here as a measure of excellence that is considered theoretically independent of size or volume, such as clarity in diamond grading). The purpose of this article is, however, to introduce a third construct named “substantiality” (“ATSUMI” in Japanese) of research performance and to demonstrate its importance in evaluating/understanding research universities. Design/methodology/approach We take a two-step approach to demonstrate the effectiveness of the proposed construct by showing that (1) some characteristics of research universities are not well captured by the conventional constructs (“quantity” and “quality”)-based indicators, and (2) the “substantiality” indicators can capture them. Furthermore, by suggesting that “substantiality” indicators appear linked to the reputation that appeared in university reputation rankings by simple statistical analysis, we reveal additional benefits of the construct. Findings We propose a new construct named “substantiality” for measuring research performance. We show that indicators based on “substantiality” can capture important characteristics of research institutes. “Substantiality” indicators demonstrate their “predictive powers” on research reputation. Research limitations The concept of “substantiality” originated from IGO game; therefore the ease/difficulty of accepting the concept is culturally dependent. In other words, while it is easily accepted by people from Japan and other East Asian countries and regions, it might be difficult for researchers from other cultural regions to accept it. Practical implications There is no simple solution to the challenge of evaluating research universities’ research performance. It is vital to combine different types of indicators to understand the excellence of research institutes. Substantiality indicators could be part of such a combination of indicators. Originality/value The authors propose a new construct named substantiality for measuring research performance. They show that indicators based on this construct can capture the important characteristics of research institutes.

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