scholarly journals UNDERSTANDING THE ENGAGEMENT PATTERNS OF SENIOR CITIZENS WITH SMARTPHONE: A CASE STUDY OF ISLAMABAD PAKISTAN

2021 ◽  
Vol 03 (01) ◽  
pp. 48-56
Author(s):  
Obaid Khan ◽  
◽  
Farhan Ahmad Faiz ◽  
Farrah Ahmed ◽  
◽  
...  
Keyword(s):  
Social Media ◽  
Social Connectedness ◽  
Senior Citizens ◽  
Senior Citizen ◽  
Structured Interview ◽  
Interview Method ◽  
Qualitative Technique ◽  
Depth Interviews ◽  
Day By Day

Aging is a universal phenomenon and every society has senior citizens at the age of 50 years and above, while the usage of smartphone at this age varies from society to society and individual to individual. However, the trend of using smartphone in senior citizens is increasing day by day across the globe and Pakistan is no exception to it. This study aims to explore the ways of engagement with smartphone and its facilitation provided to senior citizens. The qualitative technique was used in which in-depth interviews were conducted to collect data about demographic, practices, benefits, motives and barriers of using smartphone. Fifteen participants, aged 50 years and above, having the smartphones were interviewed using a semi-structured interview method. The interviews were conducted in Islamabad Pakistan. The results revealed that senior citizens are engaged with their smartphones for different purposes such as calls, messages, social media such as Facebook, WhatsApp, and YouTube etc. The data also shows that the senior citizens have been benefited in terms of social connectedness, information, entertainment, mobility, and online booking of different activities. Furthermore, the result also indicates some difficulties in using smartphone which are due to lack of IT literacy and weak eye sight. Keywords: Senior Citizen, Engagement patterns, Smartphone.

scholarly journals Game Changer: A Case Study of Social-Media Strategy in Big Ten Athletic Departments

2014 ◽  
Vol 7 (4) ◽  
pp. 516-532 ◽  
Author(s):  
Makayla Hipke ◽  
Frauke Hachtmann
Keyword(s):  
Social Media ◽  
Athletic Departments ◽  
Traditional Media ◽  
Big Ten ◽  
Study Approach ◽  
The Social ◽  
Depth Interviews ◽  
Social Media Strategy ◽  
Game Changer

This study used a case-study approach to develop an understanding of how social-media strategy is developed and deployed in Big Ten Conference athletic departments and to explore the issues associated with it. Based on in-depth interviews with department officials, the following 6 themes emerged: connecting with target audiences, varied approaches in coordination of postings, athletic communications as content gatekeepers, desire to incorporate sponsors and generate revenue, focusing on building fan loyalty through engagement, and challenges of negativity and metrics. The social-media strategy in Big Ten Conference athletic departments appears to be driven by athletic communications/sports information departments as opposed to marketing departments. The greatest benefit of social media has been the ease of engagement and instantaneous connection between fans and the teams they love, which can lead to building greater loyalty to a team. Some of the challenges departments face include having to deal with the reality of crises and negative attention around programs more quickly than with traditional media and to measure social-media success accurately.

scholarly journals PERAN JARINGAN SOSIAL PADA KAMPANYE LINGKUNGAN DI MEDIA SOSIAL: KASUS KAMPANYE MELAWAN ASAP

INFORMASI ◽  
2016 ◽  
Vol 46 (1) ◽  
pp. 87
Author(s):  
Ika Hariyani
Keyword(s):  
Social Media ◽  
Social Network ◽  
Qualitative Method ◽  
Social Relation ◽  
Executive Board ◽  
The Social ◽  
Environmental Campaigns ◽  
The University ◽  
Depth Interviews

Campaigns nowadays are oftenly carried through social medias, including campaigns concerning the environment. Based on previous studies, effectivity of campaigns through social medias were affected by many factors, such as the activity of the online administrator, additional socialization that were carried off- line, and also the involvement of the active followers in social medias. However, this paper views environmental campaign in social medias could be effective if viewed from another side,that is social network. This study sees how social network can improve the effectivity of environmental campaigns in social medias,therefore it’s safe to say that this study brings an addition to previous studies related tofactors that influenced the effectivity of environmental campaigns that utilized social medias as a channel of communication. The method used for this paper is qualitative method, with case study on Melawan Asap (Fight the Haze) campaign initiated by BEM UI (Executive Board of Students of University of Indonesia) in 2015 to form an alliance consisting several organizations from inside and outside of the university. Collection of data for this study was done with in-depth interviews with certain informants, based on a criteria established previously by the author, beside an observation upon social media accounts that were used for Fight the Haze campaign. The result shows that the involvement of networks in social media affects the effectivity of Fight the Haze campaign. Also, the social relation between organizations that are united under the alliance of Fight the Haze campaign are based on sentimental network.Kampanye kian marak dilakukan dengan menggunakan media sosial, tidak terkecuali kampanye lingkungan. Berdasarkan kajian-kajian sebelumnya, keefektifan kampanye dengan menggunakan media sosial dipengaruhi oleh berbagai faktor seperti adanya administrator online yang aktif, adanya sosialisasi tambahan yang dilakukan secara offline, dan juga terlibatnya pengikut/followers di media sosial secara aktif. Namun, tulisanini melihat kampanye lingkungan di media sosial dapat efektif dari sisi lain yaitu dari jaringan sosial. Kajian ini melihat bagaimana jaringan sosial berperan dalam membuat efektif kampanye lingkungan di media sosial, sehingga dapat dikatakan bahwa kajian ini menambahkan penemuan dari kajian-kajian sebelumnya yang berbicara mengenai faktor yang membuat efektif kampanye lingkungan dengan menggunakan media sosial sebagai media komunikasinya. Metode yang digunakan dalam tulisan ini adalah metode kualitatif dengan studi kasus pada kampanye melawan asap yang diinisiatori oleh BEM UI 2015 untuk membentuk sebuah aliansi dengan menggandeng beberapa organisasi di UI dan juga dari luar UI. Pengambilan data dalam studi ini dilakukan melalui wawancara mendalam dengan informan- informan tertentu berdasarkan kriteria yang penulis tetapkan dan melakukan observasi terhadap akun media sosial yang digunakan untuk menyebarluaskan kampanye melawan asap. Hasil kajian ini menunjukkan bahwa keterlibatan peran jaringan di media sosial mempengaruhi efektifitas kampanye melawan asap, serta hubungan sosial antar organisasi yang tergabung dalam aliansi gerakan melawan asap terbentuk berdasarkan jaringan perasaan/sentiment.

scholarly journals Media Use and Protest Mobilization: A Case Study of Umbrella Movement Within Hong Kong Schools

2018 ◽  
Vol 4 (1) ◽  
pp. 205630511876335 ◽  
Author(s):  
Donna SC Chu
Keyword(s):  
Social Media ◽  
Hong Kong ◽  
Civic Education ◽  
Student Leaders ◽  
Cultural Contexts ◽  
Opinion Expression ◽  
Communication Practices ◽  
Depth Interviews ◽  
Education In Hong Kong

This study aims to examine the roles of social media in protest mobilization through the case of Umbrella Movement. Instead of focusing in the occupied sites, the study chose to look at mobilization efforts and confrontations within Hong Kong secondary schools. In-depth interviews were conducted with 14 students, teachers and principals from four schools, with an aim to identify how members in schools used different media for information sharing, opinion expression and mobilization. It also reconstructed what actually occurred in the tactful negotiations between school authorities and student leaders during the movement. The findings of this study suggest that how different communication practices are mediated in particular social and cultural contexts remain to be relevant and important, as the stress on “harmony” in local education settings illustrate in this case study. The strong adherence to political neutrality and professionalism suggest that schools could hardly provide the kind of idealistic civic education stated in curriculum documents. The findings prompted for a critical reading of how apolitical civic education in Hong Kong schools constrained a social movement that was supposedly led by the youth.

scholarly journals Kewirausahaan Teknologi Informasi Sebagai Media Peningkatan Kreatifitas Mahasiswa Di Era Ekonomi Digital

2019 ◽  
Vol 1 ◽  
pp. 1018
Author(s):  
Elly Rahayu ◽  
Rohminatin Rohminatin ◽  
Wan Mariatul Kifti ◽  
Donni Nasution
Keyword(s):  
Social Media ◽  
Participant Observation ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Structured Interview ◽  
Cluster Sampling ◽  
Interview Method ◽  
Use Of Technology ◽  
Observation Method ◽  
Creativity And Innovation

This study aims to provide an overview of the importance of increasing creativity and innovation in facing the era of digitalization. STMIK Royal Kisararan as the research location where the population of the research is 120 students in 5th semester whose take IT entrepreneurship courses. Used cluster sampling as the sampling technique and the sample are 60 students. This research is designed as descriptive analysis research. The Techniques Data collection is done by structured interview method where the researcher composes several questions as interview guides. The observation method used is structured and non-participant observation. Structured observations and observed aspects are: Student's abilities to create something new and different (ability to create new and different), Creativity and innovation to solve problems, Student's understanding about business in IT field. While non-participant observation is done by observing through blogs, Instagram and other social media used by students in completing assignments. Interview results supported by observations show that respondents understand the current digital economic era where there have been changes from conventional ways towards modernization with the use of technology. Respondents were also able to identify opportunities and challenges faced in the future and be able to evaluate the competencies that must be possessed to be able to compete in the digital economy era.

scholarly journals Communication Strategies in Providing Good Government Education Through Social Media: A Case Study at the Parliament of the Republic of Indonesia

2021 ◽  
Vol 58 (1) ◽  
pp. 722-734
Author(s):  
Anindya Larasati, Achmad Jamil, Rizki Briandana
Keyword(s):  
Social Media ◽  
Good Governance ◽  
Communication Strategies ◽  
Communication Strategy ◽  
The Public ◽  
Government Education ◽  
Good Government ◽  
The Republic ◽  
Depth Interviews

Objective: To analyze the communication strategy of the parliament of the Republic of Indonesia in providing good government education through social media.Methods: Case studies are used as a method in this research, and data collection techniques using in-depth interviews. The basis for selecting informants used a purposive technique by looking at the criteria for informants.Results:The results showed that the communication strategy implemented by the DPR-RI has shown success in educating the public regarding good govenment. The strategy of the parliament's news bureau to absorb the information needed by the public regarding the performance of the parliament is an important key to success.Conclusion: The good governance through Instagram social media was very effective in publishing the performance of leaders and members of the parliament.

scholarly journals How to Be a Serious Leisure Participant? (A Case Study)

2018 ◽  
Vol 6 (9) ◽  
pp. 146
Author(s):  
Utku Isik
Keyword(s):  
Leisure Activities ◽  
Leisure Activity ◽  
Structured Interview ◽  
Serious Leisure ◽  
Pitch Organization ◽  
Case Study Analysis ◽  
Qualitative Technique ◽  
The Individual ◽  
Main Ideas

The benefits of serious leisure activities demonstrate the significance of serious leisure participation. This study is thought to contribute to literature on how leisure time participation can be generated and sustained. This research presents a case study analysis on how an individual can be a significant leisure participant. In line with the purpose of the study, an “Astro pitch” organization was done which was originally started by the researcher but later continued by participants themselves willingly without any intervention. This organization continued on Mondays and a total of 14 participants (7 in each team) participated in the activity for about 8 months. Semi-structured interview technique (a qualitative technique) was used during data collection. While the games continued (they are still going on), the participants were first informed about serious leisure activities and they were asked whether this organization was considered as a serious leisure activity by them. Later, the researcher prepared a theoretical framework to ask participants how the organization was born, how it continued non-stop with the same participants and the general benefits of this organization. The main ideas obtained by the researcher were analyzed in terms of content by using Maxqda program and codes, categories and themes were obtained. According to themes found in this study; a leader is required for the participants to be a serious leisure participants and to sustain the activity; the activity should include opportunities for the individual to stand out, there must be rapport in the group, and the activity should be enjoyed.

What does social media have to do with health? A case study of Bangkok youths

2018 ◽  
Vol 0 (0) ◽  
Author(s):  
Chulanee Thianthai
Keyword(s):  
Social Media ◽  
Health Impact ◽  
Negative Effects ◽  
Cultural Variations ◽  
Media Usage ◽  
Negative Results ◽  
Self Development ◽  
And Gender ◽  
Depth Interviews

Abstract Objective This qualitative research aims to understand how Bangkok youths perceive social media usage effects on their physical, psychological, social and spiritual health. Methods A total of 74 Bangkok youths, aged 15–24 years old, divided according to each age and gender group participated in in-depth interviews and mobile phone search observations. Health impact was categorized into the four health aspects through content analysis according to sociological perspectives. Results Bangkok youths view social media to have both positive and negative effects on their health. Increased awareness of negative results was shown with increased age. While younger youths use social media for entertainment, older youths also use social media for self-development. Interests and degree of sensitivity varied among the genders. Conclusion Effective health education can only be achieved through future youth-centered research on social media usage based on age, gender and cultural variations.

Dispersion, Diaspora Identity and Belonging

2018 ◽  
pp. 66-82
Author(s):  
Can Eminoğlu
Keyword(s):  
Qualitative Research ◽  
Significant Role ◽  
Research Method ◽  
Structured Interview ◽  
Qualitative Research Method ◽  
Interview Method ◽  
Turkish Migrants ◽  
The City

Turks are one of those migrants living in Europe with constituting majority of the migrants in the country of residence and Denmark is among those countries that opened its doors to Turks since 1960's. In this research, I specifically focus on the diaspora consciousness, relations and belonging of the Turkish migrants in Denmark. In doing that, Copenhagen is chosen as the city for the case study. Focusing on the Turkish diaspora and reflection of the sociological realities in the issue of integration to Denmark is the basis of this research. I use qualitative research method and interviewed with 7 migrants from Turkey in living in Copenhagen while conducting my research applying structured interview method. In this study, I have found out that diaspora identity has a significant role in getting integrated to Denmark. As a result of these, migrant Turkish identity becomes bolder which has a direct affect in the level of integration to Denmark.

scholarly journals Refugees and social media in a digital society

2020 ◽  
Vol 16 ◽  
pp. 26-44
Author(s):  
Sasha Anderson ◽  
Marguerite Daniel
Keyword(s):  
Social Media ◽  
Social Connectedness ◽  
Well Being ◽  
Learning Opportunities ◽  
Access To Information ◽  
Host Countries ◽  
Everyday Lives ◽  
Learning Analysis ◽  
Depth Interviews ◽  
Asylum Seekers And Refugees

The proliferation of social media-based initiatives aimed at asylum seekers and refugees in recent years is evidence of growing interest in the potential of social media for delivering interventions and messages to refugee populations in host countries. However, surprisingly little is currently known about how refugees routinely use and incorporate social media into their everyday lives in host countries, and their motivations for doing so. The aim of the study reported in this paper was to explore how and why young refugees living in Norway use social media in their everyday lives, to identify capabilities associated with this use, and to make connections with well- being. The researchers adopted a qualitative approach, undertaking in-depth interviews with eight young refugees and two key informants involved in running social media sites aimed at refugees. Amartya Sen’s Capability Approach (1987) was used to frame the study and guide the analysis of findings. Findings indicated that participants’ main motivations for using social media were communication, access to information, and learning. Analysis of their reported achievements suggested that social media offered five related capabilities which could have an important role in advancing well-being: effective communication; social connectedness; participation in learning opportunities; access to information; and expression of self. Other findings, such as differences in approach to using social media (‘active’ and ‘passive’ use) are discussed. Although all participants used social media and recognised its importance to their lives, variations in the way they approached and valued it suggest that providers need to consider these factors when using it as a tool to engage refugees.

scholarly journals Imagined Audiences, Emotions, and Feedback Expectations in Social Media Photo Sharing

2021 ◽  
Vol 7 (3) ◽  
pp. 205630512110356
Author(s):  
Kseniya Stsiampkouskaya ◽  
Adam Joinson ◽  
Lukasz Piwek ◽  
Lorna Stevens
Keyword(s):  
Social Media ◽  
Behavioral Responses ◽  
Structured Interview ◽  
Coping Mechanisms ◽  
Interview Method ◽  
Photo Sharing ◽  
Alternative Scenarios ◽  
Oriented Approach ◽  
Better Than

The present research explores the effects of imagined audiences, emotions, and feedback expectations on social media photo sharing. We focus on the audience-oriented approach to sharing and on how discrepancies between expected and received feedback might shape photo sharing behaviors. Twenty-four participants were interviewed using scenario-based semi-structured interview method. The participants were asked to develop an imagined story about two fictional individuals who decided to share a photo on their social media. The story was guided by questions about the characters’ motivations and incentives to post and explored three alternative scenarios representing the reception of usual feedback, better than usual feedback, and the absence of expected feedback, respectively. The results indicate that individuals often adopt their audience’s perspective when choosing a photo to post, and consider whether the chosen image would evoke sufficient interest to induce feedback. The participants believed that emotional photos engaged their audience and motivated the viewers to provide feedback. Furthermore, the study identified and analyzed the concept of feedback expectations. When received feedback exceeded the expectations, individuals experienced happiness. However, the replication of successful content was considered appropriate only if accompanied by a suitable caption and posted after a period of time. When received feedback failed to meet their expectations, individuals felt disconnected from their audiences and experienced disappointment. They employed rationalization and feedback dismissal as coping mechanisms and displayed two common behavioral responses to unsuccessful feedback; they attempted to repost the photo avoiding previous mistakes, and they changed the style of content they posted.

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