scholarly journals Communication Strategies in Providing Good Government Education Through Social Media: A Case Study at the Parliament of the Republic of Indonesia

2021 ◽  
Vol 58 (1) ◽  
pp. 722-734
Author(s):  
Anindya Larasati, Achmad Jamil, Rizki Briandana
Keyword(s):  
Social Media ◽  
Good Governance ◽  
Communication Strategies ◽  
Communication Strategy ◽  
The Public ◽  
Government Education ◽  
Good Government ◽  
The Republic ◽  
Depth Interviews

Objective: To analyze the communication strategy of the parliament of the Republic of Indonesia in providing good government education through social media.Methods: Case studies are used as a method in this research, and data collection techniques using in-depth interviews. The basis for selecting informants used a purposive technique by looking at the criteria for informants.Results:The results showed that the communication strategy implemented by the DPR-RI has shown success in educating the public regarding good govenment. The strategy of the parliament's news bureau to absorb the information needed by the public regarding the performance of the parliament is an important key to success.Conclusion: The good governance through Instagram social media was very effective in publishing the performance of leaders and members of the parliament.

scholarly journals PODCASTER’S AWAL MINGGU COMMUNICATION STRATEGY IN CREATING PODCAST CONTENT ON THE SPOTIFY

2020 ◽  
Vol 3 (2) ◽  
pp. 148-156
Author(s):  
Gina - Sundari ◽  
Veny Purba
Keyword(s):  
Social Media ◽  
Communication Theory ◽  
Communication Strategies ◽  
Qualitative Approach ◽  
Communication Strategy ◽  
Case Study Method ◽  
Digital Platform ◽  
The Right ◽  
Depth Interviews

Podcasts are now developing and much averred by millennials. The ease in producing podcasts makes people participate in making podcasts, so anyone can become a podcaster. The most widely used digital platform to listen to podcasts today is the Spotify platform. The purpose of this research is to find out how the communication strategy used by podcaster’s in creating podcast content on the Spotify digital platform. This research uses a qualitative approach with a case study method, and data collected from in-depth interviews and observations. The case study was conducted on the Podcast Awal Minggu. The analytical theory used in this study of Harold D. Laswell's communication theory and new media's theory. The results of this study are communication strategies used by the podcaster’s Awal Minggu : (1) consistent (2) conducting promotions using social media assets that are owned by the right hat and topic or can be called social climbing (3) collaboration is also carried out so that get followers. Collaboration is an important element for stealing followers.

STRATEGI KOMUNIKASI CROWDFUNDING PADA KOLASE.COM

2019 ◽  
Vol 2 (2) ◽  
pp. 177-187
Author(s):  
Venessa Agusta Gogali ◽  
Fajar Muharam ◽  
Syarif Fitri
Keyword(s):  
Social Media ◽  
Communication Strategies ◽  
Communication Strategy ◽  
New Method ◽  
Media Communication ◽  
Social Activists ◽  
Social Media Communication

Crowdfunding is a new method in fundraising activities based online. Moreover, the level of penetration of social media to the community is increasingly high. This makes social activists and academics realize that it is important to study social media communication strategies in crowdfunding activities. There is encouragement to provide an overview of crowdfunding activities. So the author conducted a research on "Crowdfunding Communication Strategy Through Kolase.com Through Case Study on the #BikinNyata Program Through the Kolase.com Website that successfully achieved the target. Keywords: Strategic of Communication, Crowdfunding, Social Media.

scholarly journals Strategi Komunikasi Public Relations Aston Imperium Hotel dalam Mempertahankan Kearifan Lokal di Era 4.0

2021 ◽  
Vol 9 (1) ◽  
pp. 1
Author(s):  
Sefy Andhriany
Keyword(s):  
Public Relations ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Local Culture ◽  
Related Literature ◽  
The Public ◽  
Local Diversity ◽  
Digital Era ◽  
Food And Beverage ◽  
Depth Interviews

Preserving local culture by reflecting it in every organization's activities becomes a challenge for Public Relations in the digital era 4.0. This is due to a shift in local culture which was replaced by foreign cultures that entered Indonesia. Various kinds of communication strategies are carried out, one of them is by the Public Relations of Aston Imperium Purwokerto hotel which maintains the local cultural specialties at the hotel. This study aims to analyze the communication strategy carried out by Aston Imperium Hotel Public Relations in maintaining local diversity in the 4.0 era. This study uses qualitative research methods with data collection techniques through in-depth interviews, observation, and related literature studies. The results of this study indicate that the Aston Imperium Hotel Public Relations communication strategy is implemented internally and externally. Internally, local culture is included in the forms of food and beverage, Banyumas regional specialties, hotel interiors and rooms by displaying puppet decorations and Banyumas batik motifs, employees inserting Banyumas local language in greeting guests, providing clothing counters and batik decorations in the hotel. Externally, Aston hotel PR cooperates with the local government and tourism office to support maintaining local wisdom.��

scholarly journals Strategi Hubungan Masyarakat Lembaga Penyiaran Publik Televisi Republik Indonesia Jambi dalam Mempromosikan Program Acara

2019 ◽  
Vol 4 (2) ◽  
pp. 189-216
Author(s):  
Nopita Sari ◽  
Mila Wahyuni ◽  
Eka M. Taufani
Keyword(s):  
New Media ◽  
Public Relations ◽  
Sales Promotion ◽  
Communication Strategy ◽  
The Public ◽  
Study Approach ◽  
The Republic ◽  
Public Relations Strategy

This research is motivated by a phenomenon that occurs in the field of Public Relations (HUMAS) of the Republic of Indonesia Television Public Broadcasting Institution (LPP TVRI) Jambi. A strategy is needed by TVRI Jambi as times change where the interest of television viewers is decreasing due to competition from both private television and new media. The audience follows a style that has value. Therefore it is necessary to have a Public Relations in order to expand public knowledge about what programs exist at TVRI in order to increase the existence of TVRI Jambi. This study uses a qualitative method with a case study approach. Data collection methods used in the form of observation, documentation, and interviews with data analysis techniques, namely data reduction, data presentation, and data verification. The results of this study the authors found that the Public Relations Strategy in promoting TVRI Jambi programs to improve the quality of TVRI programs in the eyes of the public to better understand and know broadcasts on TVRI Jambi therefore Public Relations itself uses a communication strategy Public relations strategy, communication, advertising , sales promotion, publicity , corporate design The problems of Public Relations in promoting LPP TVRI programs in Jambi, weak human resources, PR efforts in promoting LPP TVRI Jambi programs in collaborating with other agencies.

Impliciete en expliciete communicatiestrategieën tijdens organisatieveranderingen

2011 ◽  
Vol 39 (4) ◽  
Author(s):  
Anna Wamsteeker ◽  
Mark van Vuuren
Keyword(s):  
Organizational Change ◽  
Public Sector ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Service Center ◽  
The Public ◽  
Shared Service ◽  
Implicit And Explicit ◽  
Explicit Communication

Implicit and explicit communication strategies during organizational change: a case study on a shared service center implementation within the public sector Implicit and explicit communication strategies during organizational change: a case study on a shared service center implementation within the public sector In this case study, we used the Organizational Stakeholder Model of Change Implementation Communication (Lewis, 2007) to evaluate the communication strategy used during the implementation of a Shared Service Center in a large governmental agency. The model proves to be useful for describing the strategic choices made by the project managers. Most of the dimensions were recognizable in the communication efforts, even though most of these choices were made implicitly. Interestingly, several stakeholders disagreed with the project management team about the identification of the strategy. They experienced the communication efforts negatively rather than balanced or positive. The results show the complexity of communication during change and the ways people make sense of these dynamic processes. The strategy dimensions can be useful guides when managing complex changes like the implementation of a Shared Service Center.

scholarly journals The Police Use of Social Media: Transformation or Normalisation?

2017 ◽  
Vol 17 (2) ◽  
pp. 245-258 ◽  
Author(s):  
Karen Bullock
Keyword(s):  
Social Media ◽  
Citizen Participation ◽  
Communication Strategies ◽  
Cultural Dynamics ◽  
Cultural Changes ◽  
The Public ◽  
Transformative Potential ◽  
Use Of Social Media ◽  
Public Organisations

There has been optimism that social media will facilitate citizen participation and transform the communication strategies of public organisations. Drawing on a case study of the public police in England, this article considers whether social media are transforming or normalising communications. Arguing that social media have not yet served to facilitate interaction between constabularies and citizens in the ways that have been proposed and desired, the article considers factors that structure the transformative potential of social media. It is argued that the uses of social media are mediated by the existing organisational and occupational concerns of the police. This article reveals how an interplay of organisational, technological and individual and cultural dynamics come together to shape how social media are used in constabularies. Embedding social media into police communications is challenging and the technology itself will not bring about the organisational and cultural changes needed to transform police–citizen engagement.

STRATEGI KOMUNIKASI PEMASARAN FRESHOES DALAM MENINGKATKAN JUMLAH KONSUMEN

REPRESENTAMEN ◽  
2018 ◽  
Vol 3 (02) ◽  
Author(s):  
Nikon Andalas Putra Nuryadin ◽  
Sri Andayani ◽  
Ute Chairus Nasution
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Communication Strategies ◽  
Marketing Mix ◽  
Communication Strategy ◽  
Marketing Communications ◽  
Marketing Communication ◽  
Business World ◽  
Place Promotion ◽  
Depth Interviews

This research is of interest the authors of the independent small business world, which aims tofind marketing communications strategy Freshoes done in improving the consumer. The author usesdescriptive qualitative research that describes the marketing communications strategy do freshoes.The data collected to determine the marketing communication strategy using in-depth interviews andobservations of the owner Freshoes, employees as key informants and consumers as well as to test theinformant keabsahaan data. Results of the study also proves that the marketing communicationsstrategy to increase the number of consumers who do freshoes there are two things: first, the theory ofmarketing communication explains that marketers inform you as clearly as he explained the productsthat will be on offer to the target is the customer, the marketing mix (Place, Price, Place, promotion)of these four factors of marketing communication strategies to improve consumers is a factor ofPersonal Selling and promotion (promotion). Researchers recommend that marketing should bepropagated through other media such as social media Facebook and so forth and create your ownwebsite in order to facilitate the wider community.Keywords: Marketing Communications Strategy, Strategy in increasing customer

scholarly journals Two-Way Symmetrical Communication Pattern: Company Strategy to Build Engagement Through Social Media

2021 ◽  
Vol 13 (2) ◽  
pp. 271
Author(s):  
Chyntia Novy Girsang ◽  
Dorien Kartikawangi
Keyword(s):  
Social Media ◽  
Corporate Strategy ◽  
Secondary Data ◽  
Communication Strategy ◽  
Primary Data ◽  
Company Strategy ◽  
And Behavior ◽  
Symmetrical Communication ◽  
Depth Interviews

Engagaement in social media plays a significant role in stakeholders management. This study aims to describe the corporate communication strategy in building engagement through two-way symmetrical communication on Instagram social media content, as well as the engagement formed therein. This research uses a constructivist paradigm, qualitative approach with case study on Sinar Mas’ Instagram. Primary data collection was done by in-depth interviews, while secondary data was obtained by observations on Sinar Mas’ Instagram. The results show that corporate strategy to build engagement is by desaining relevant content to everyday life, using creative visual desain tailored to target audience, put audience in an equal position, create simple messages and insert questions so that it can further encourage two-way communication. Researchers also found that in building engagement, company effectively implement symmetrical communication by building interaction, dialogue, reciprocal communication, and trying to always respond the incoming messages. In this case, engagement that is formed is at the intermediate level or at the level of individual analysis which concluded from interaction results and cognitive, affective and behavior engagement of followers on Instagram. Engagement melalui media sosial memainkan peran yang signifikan dalam pengelolaan pemangku kepentingan. Penelitian ini bertujuan untuk mendeskripsikan strategi komunikasi perusahaan dalam membangun engagement melalui pola komunikasi simetris dua arah pada konten media sosial Instagram, serta engagement yang terbentuk. Penelitian ini menggunakan paradigma konstruktivis, pendekatan kualitatif dengan studi kasus pada Instagram Sinar Mas. Pengumpulan data primer dilakukan dengan wawancara mendalam, sedangkan data sekunder diperoleh dari observasi terhadap Instagram Sinar Mas. Data dianalisis dengan menggunakan konsep komunikasi simetris dua arah dan tingkat keterlibatan. Hasil penelitian menunjukkan bahwa strategi perusahaan untuk membangun engagement adalah dengan merancang konten yang relevan dengan kehidupan sehari-hari, menggunakan visual desain kreatif yang disesuaikan dengan target khalayak, menempatkan khalayak dalam posisi yang setara, membuat pesan yang sederhana dan menyisipkan pertanyaan sehingga dapat lebih mendorong komunikasi dua arah. Peneliti juga menemukan bahwa dalam membangun engagement, perusahaan menerapkan komunikasi simetris dengan membangun interaksi, dialog, komunikasi timbal balik, serta berusaha untuk selalu merespon pesan yang masuk. Dalam hal ini, engagement yang terbentuk berada pada tingkat menengah, yaitu pada tingkat analisis individu berdasarkan interaksi dan keterlibatan secara kognitif, afektif dan perilaku dari pengikut  Instagramnya.

scholarly journals EVALUASI PEMANFAATAN MEDIA SOSIAL BAGI PELAKSANAAN FUNGSI ANGGOTA DPRD JAWA TENGAH

2017 ◽  
Vol 8 (1) ◽  
pp. 63
Author(s):  
Wahid Abdulrahman, dkk
Keyword(s):  
Social Media ◽  
Control Function ◽  
Personal Information ◽  
The Public ◽  
Social Media Networks ◽  
Central Java ◽  
The People ◽  
Use Of Social Media ◽  
Depth Interviews

In order to improve the performance of Central Java Parliament, social media has been used as a tool that is easy, inexpensive, and could reach all segments throughout the region of Central Java. This study aimed to evaluate the use of social media in the implementation of the functions of legislators to communicate with the public. This research is a qualitative research with case study method. Capturing data through in-depth interviews to Central Java Parliament members who are active in social media and the public in their networks. The results of the study consisted of three things. First, social media is used by members of the Central Java Parliament for three reasons: (1) communicate the functions of the parliament (legislative, control, and budget); (2) communicate with the public in order to listen public needs and get feedback; (3) a means of self entertainment by using social media as a tool to express their selves and share personal information. Second, related to the function of the parliament which has been communicated through social media, the control function is the most frequent performed. While the legislative function performed moderately, and the budget function as the most rarely communicated. Third, public informants in social media networks of Central Java parliament members perceives the them as representatives of the people who actually work for the people. Keywords: social media, members of the board, the function of parliamen.

Health Communication Strategies

2022 ◽  
pp. 83-108
Author(s):  
Ece Ünür
Keyword(s):  
Social Media ◽  
Health Communication ◽  
Crisis Communication ◽  
Communication Strategies ◽  
Management Strategies ◽  
The Public ◽  
Communication Processes ◽  
Risk Management Strategies ◽  
The Republic ◽  
Republic Of Turkey

This chapter focuses on the crisis and risk management strategies as parts of health communication processes applied during the COVID-19 era. For the literature part, risk and crisis communication, social media, information disorders, and infodemic are used, and for the analysis, crisis communication strategies of the Ministry of Health in the Republic of Turkey are examined. The findings reveal that the ministry takes several precautions in order to prevent the spread of the virus (like lockdowns, enclosures, strengthening health services, etc.) and to inform the public regularly via conventional and social media.

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