scholarly journals Enhancing Customer Loyalty Through E-Banking Practices

2017 ◽  
Vol 8 (2) ◽  
pp. 45 ◽  
Author(s):  
Kajenthiran Konalingam ◽  
Umanakenan Ratnam ◽  
Achchuthan Sivapalan ◽  
Miresh Naveen
Keyword(s):  
Regression Analysis ◽  
Sri Lanka ◽  
Competitive Advantage ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Customer Loyalty ◽  
Banking Industry ◽  
Relevant Literature ◽  
Customer Base ◽  
Loyal Customer

Enhancing customer loyalty serves as a basic strategy for gaining competitive advantage in the banking industry and enables bankers to make a loyal customer base. The purpose of this work is to propose and empirically investigate a comprehensive mechanism for enhancing customer loyalty to banks via e-banking practices. A questionnaire derived from previous studies and the relevant literature was completed by 472 bank customers in Jaffna city, Sri Lanka. Multiple regression analysis was performed to test hypotheses. The results indicated that customer loyalty was influenced by content & website layout, privacy & security, and accessibility. The findings of this paper contribute to previous research by adding to existing knowledge relating to e-banking practices and customer loyalty in banking industries.

scholarly journals An Empirical Research on Rebooting of Customer Loyalty of Bata Product Through Guerrilla Marketing

2019 ◽  
Vol 8 (2S8) ◽  
pp. 1528-1531
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Customer Loyalty ◽  
Primary Data ◽  
Survey Method ◽  
Relative Contribution ◽  
Guerrilla Marketing ◽  
Design Cost ◽  
Chennai City

This study is conducted to examine the rebooting of customer loyalty of Bata products through Guerrilla marketing that helps to sustain their customers. In this era of globalization all firms are facing competition. Bata Company is not an exception. Hence this study will reveal how for this guerilla marketing is effective to sustain in the market. Primary data collected through survey method. Questionnaire constructed and data was collected from customers in Chennai city. Multiple regression analysis tools are used that helps to predict the effect of independent variables on dependent variable. Multiple regression analysis determines the fit of the model and the relative contribution of each of the predictors to the total variance. The variation in loyalty of customers of Bata products through Guerilla marketing is explained by change in design, cost effectiveness, variety of products and offers to attract customers. Each independent variable explains the variance.

Factors influencing the infant mortality rate in Sri Lanka

1981 ◽  
Vol 13 (3) ◽  
pp. 281-286 ◽  
Author(s):  
Dallas F. S. Fernando
Keyword(s):  
Regression Analysis ◽  
Sri Lanka ◽  
Mortality Rate ◽  
Infant Mortality ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Infant Mortality Rate ◽  
Factors Influencing ◽  
Female Employees

SummaryThis study examines by multiple regression analysis the factors influencing district variation in infant mortality rate in Sri Lanka in a given year (1971). It shows that 83% of the district variation is explained by differences in the proportion of the population that is Indian Tamil, the proportion of female employees, and the proportion of females aged 15–19 with at least 5 years of education.

scholarly journals Effect of Price, Promotion, and Product Quality on Telkomsel Customer Loyalty to Management Study Program Students at Universitas Prima Indonesia

2021 ◽  
Vol 8 (12) ◽  
pp. 167-171
Author(s):  
Rosinta Romauli Situmeang ◽  
Eci Maria Romanasari Situmorang ◽  
Ivan Setiawan
Keyword(s):  
Regression Analysis ◽  
Product Quality ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Customer Loyalty ◽  
Sampling Method ◽  
Price Promotion ◽  
Study Program ◽  
Management Study ◽  
Positive Effect

This study aims to determine and analyze the effect of price, promotion, and product quality on Telkomsel customer loyalty to Management Study Program Students at Universitas Prima Indonesia. This research is descriptive quantitative. The population of this study was 582 Students of odd semester Management Study Program at Universitas Prima Indonesia and a sample of 100 respondents using the purposive sampling method who had met the requirements. This study uses multiple regression analysis. The results of this study indicate that price, Promotion, and product quality have a positive effect on Telkomsel customer loyalty to Management Study Program Students at Universitas Prima Indonesia. Keywords: Price, Promotion, Product Quality, Customer Loyalty .

scholarly journals Pengaruh Kepercayaan dan Kepuasan Terhadap Loyalitas Nasabah Mitra Beasiswa AJB Bumiputera 1912 Cabang Kota Pariaman

2017 ◽  
Vol 6 (1) ◽  
Author(s):  
Yunia Wardi ◽  
Hendri Andi Mesta ◽  
Ilda Rahmayeni
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Hypothesis Testing ◽  
Sample Size ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Customer Loyalty ◽  
T Test ◽  
F Test ◽  
Purposive Sampling

This research is aimto analyze the influence of trust and satisfaction on customer loyalty of Mitra Beasiswa AJB Bumiputera 1912 of Pariaman. The population in this research is the Mitra Beasiswa AJB Bumiputera 1912 of Pariaman in 2015. The sample was taken by purposive sampling using the formula of Slovin, with sample size as much as 90 respondents. Data analysis is performed multiple regression analysis and hypothesis testing using F test and t-test. The results of this study show that trust and satisfaction have a significant effect on customer loyalty of Mitra Beasiswa AJB Bumiputera 1912 of Pariaman.

scholarly journals PENGARUH KUALITAS PELAYANAN JASA DAN HARGA TERHADAP LOYALITAS PELANGGAN PADA HOTEL PERMATA LAND RANTAUPRAPAT

2019 ◽  
Vol 4 (2) ◽  
pp. 125-134
Author(s):  
Pitriyani, Pitriyani
Keyword(s):  
Quality Of Service ◽  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Customer Loyalty ◽  
Hypothesis Test ◽  
Primary Data ◽  
Customer Commitment ◽  
Positive Results

Customer Loyalty is customer commitment toward a registered, services or suppliers(Company), based on a very positive attitude and reflected in the re-purchase consistent.Customer Loyalty can be affected by many factors including the quality of service and price.The object of this research is the Permata Land Rantauprapat Hotel. The purpose of thisresearch is to analyze the influence of service quality and price of customer loyalty in the HotelPrecious Land Rantauprapat . The population in this research is the consumers who stay inHotel Permata Land Rantauprapat . The sample in this research is 98 respondents. The typeof data is the primary. Data collection method using questionnaires. The analysis techniquesused is multiple regression. The results of multiple regression analysis between the quality ofservice to the customer loyalty get the positive results of 0.035 hkd and from the results of thehypothesis test using test - t shows the results of a significant number of 10.532 and sig. 0,003<a = 0.05. The results of multiple regression analysis between the price of consumersatisfaction obtain positive results of 0,734 and from the results of the hypothesis test using test– t shows the results of a significant number of 11.583 and sig. 0,000 <a = 0.05. This can beconcluded that the quality of service and prices have positive and significant impact oncustomer loyalty

scholarly journals Pengaruh Harga, Kepercayaan dan Citra Perusahaan Terhadap Loyalitas Pelanggan Perusahaan Otobus Kurnia (PO. Kurnia) Rute Padang-Medan

Jurnal Ecogen ◽  
2020 ◽  
Vol 3 (2) ◽  
pp. 232
Author(s):  
Fera Mardiana ◽  
Rose Rahmidani
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Customer Loyalty ◽  
Analytical Method ◽  
Sampling Technique ◽  
Corporate Image ◽  
Primary Data ◽  
Service Users ◽  
Trust Company

This study aims to determine the effect of price, trust and corporate image on customer loyalty of the Kurnia otobus (PO. Kurnia) company in the Padang-Medan route. This type of research is causative. The population in this study were all PO service users (passengers). Kurnia Padang-Medan route. Samples were taken using the Slovin formula with 100 respondents and selected by purposive sampling technique. The type of data used in this study is primary data obtained through distributing questionnaires to Kurnia bus passengers with predetermined criteria. The analytical method used is multiple regression analysis using SPSS version 20. The results of this study indicate that: (1) price, trust, company image have a positive and significant effect on customer loyalty (2) price has a positive and significant effect on customer loyalty (3) trust positive and significant effect on customer loyalty (4) company image positive and significant effect on customer loyalty.Keywords: price, trust, corporate image, customer loyalty

scholarly journals PENGARUH CITRA MEREK TERHADAP LOYALITAS NASABAH PADA PT. BRI UNIT BUMI NYIUR

2020 ◽  
Vol 3 (3) ◽  
pp. 249-256
Author(s):  
Dewi Indra Lestiani ◽  
Syamsul Bachri Daeng Parani ◽  
Elimawaty Rombe
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Customer Loyalty ◽  
Significant Influence ◽  
Brand Image ◽  
Sampling Technique ◽  
Corporate Image ◽  
Purposive Sampling ◽  
Product Image

This study aims to analyze the influence of: (1) brand image, consisting of corporate image, customer image, and product image on customer loyalty at PT. BRI Unit Bumi Nyiur Palu. (2) corporate image on customer loyalty at PT. BRI Unit Bumi Nyiur of Palu. (3) customer image on customer loyalty at PT. BRI Unit Bumi Nyiur of Palu. (4) product image on customer loyalty at PT. BRI Unit Bumi Nyiur of Palu. Type of study is causal descriptive. Population includes customers at PT. BRI Unit Bumi Nyiur of Palu. Sampling technique is purposive sampling, with 100 respondents as samples. Method of analysis is multiple regression analysis. The results show that (1) brand image consisting of corporate image, customer image, and product image simultaneously have significant influence on customer loyalty at PT. BRI Unit Bumi Nyiur of Palu (2) Corporate image has a significant influence on customer loyalty at PT. BRI Unit Bumi Nyiur of Palu, (3) customer image has a significant influence on customer loyalty at PT. BRI Unit Bumi Nyiur of Palu, (4) product image significantly influences customer loyalty at PT. BRI Unit Bumi Nyiur of Palu. Penelitian ini bertujuan untuk menganalisa: (1) pengaruh citra merek yang terdiri dari citra perusahaan, citra konsumen, dan citra produk terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu. (2) pengaruh citra perusahaan terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu. (3) pengaruh citra konsumen terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu. (4) pengaruh citra produk terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu. Jenis penelitian yang digunakan adalah Deskriptif Kausal. Populasi dalam penelitian ini adalah masyarakat Kota Palu yang merupakan nasabah pada PT. BRI Unit Bumi Nyiur Palu. Teknik penarikan sampel menggunakan purposive sampling, dengan jumlah sampel sebanyak 100 responden. Metode analisis menggunakan analisis regresi berganda. Hasil penelitian menunjukkan bahwa (1) Citra merek yang terdiri dari citra perusahaan, citra konsumen, dan citra produk, berpengaruh signifikan terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu (2) Citra perusahaan berpengaruh signifikan terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu, (3) Citra kosumen berpengaruh signifikan terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu, (4) Citra produk berpengaruh signifikan terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu.

scholarly journals PENGARUH KUALITAS PELAYANAN DAN KEUNGGULAN BERSAING TERHADAP KEPUTUSAN NASABAH MENJADI NASABAH PADA KJKS BMT TARUNA SEJAHTERA CABANG BRINGIN KABUPATEN SEMARANG

2019 ◽  
Vol 14 (1) ◽  
pp. 125-132
Author(s):  
Siti Rochmah ◽  
Fidyah Yuli Ernawati
Keyword(s):  
Regression Analysis ◽  
Service Quality ◽  
Competitive Advantage ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Positive Effect ◽  
Positive Effect

The purpose of this study is to find out the Service, Competitive Advantage partially or simultaneously to the Customer Decision to be a Customer at the KJKS BMT Taruna Sejahtera, Bringin Branch, Semarang Regency. The method used in this study is Multiple Regression Analysis. This research was conducted at the KJKS BMT Taruna Sejahtera, Bringin Branch, Semarang Regency.The results showed that Service Quality had a significant positive effect on Customer Decisions to Customers in the KJKS BMT Taruna Sejahtera Branch Semarang Regency, Competitive Advantage had a significant positive effect on Customer Decision to Become a Customer at KJKS BMT Taruna Sejahtera Bringin Branch Semarang Regency.

scholarly journals Ease of Online Ojek Service Grows Consumer Loyalty

The Winners ◽  
2018 ◽  
Vol 19 (2) ◽  
Author(s):  
Hariyatno Hariyatno ◽  
Dotty Wimpertiwi ◽  
Isanawikrama Isanawikrama ◽  
Adhi Bawono
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Service Quality ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Customer Loyalty ◽  
Consumer Loyalty ◽  
Verification Methods ◽  
The City

The purpose of this research was to find out why people in the city of Bogor tend to be loyal to ojek online compared to other public transportations. This research conducted in Bogor that used descriptive and verification methods by taking 115 samples of consumers of all fleets motorcycle ojek online in Bogor. The data were taken randomly by using iteration calculation as much as three times. Data analysis used multiple regression analysis. The result of the research shows that the most significant customer loyalty of sub-variable of service quality is reliability. Of the overall population, sub-service quality variables affect customer loyalty 89,5% and the remaining 10,5% is influenced by other factors not examined in this research.

scholarly journals Manager Characteristics, HR Renewal, Marketing Strategies, Partnership Motivation, Work Orientation, Work Standardization, on SMES Business Resilience in the Competition: A SMES Study in Jakarta Indonesia

2016 ◽  
Vol 3 (2) ◽  
pp. 32 ◽  
Author(s):  
Dewi Faeni
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Relevant Literature ◽  
Marketing Strategies ◽  
Work Orientation ◽  
Good Strategy ◽  
Business Resilience ◽  
Fierce Competition ◽  
Job Orientation

<p>In the business competition today, SMEs are required to have a reliable strategy in order to survive. With a good strategy, it is expected that SMEs can boost their performance to gain market share. In order to survive in the fierce competition, SMEs must improve their ability. The purpose of this study was to analyze the influence of SMEs managers characteristics, HR renewal, marketing strategies, motivation partnership, work orientation, work standardization, and SMEs’ business resilience in the competition. The population in this study was the manager or owner of medium-sized enterprises in Jakarta. The data were obtained through questionnaire from 200 owners or managers of SMEs with purposive sampling in Jakarta. The model is developed from relevant literature to produce seven hypotheses which tested with multiple regression analysis of SPSS 16.0. The study resulted that the variables, e.g., manager characteristics, HR renewal, marketing strategies, partnership motivation, job orientation, work standardization, jointly, have positive and significant impact on SME resilience toward business competition. The empirical findings showed that SMEs ability was improved through product excellence and renovation of shop atmosphere in order to create pleasant, clean, and neat arrangement of goods environment.</p>

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