Sustainable Design through Up-Cycling Crafts in the Mainstream Fashion Industry of India

2021 ◽  
Author(s):  
Avani Chhajlani ◽  
Keyword(s):  
Circular Economy ◽  
Sustainable Design ◽  
Fashion Industry ◽  
Sustainable Business ◽  
Fast Fashion ◽  
Closed Loops ◽  
Craft Knowledge ◽  
Circular Model ◽  
Written Materials ◽  
Slow Fashion

Abstract Fashion is considered to be the most destructive industry, second only to the oil rigging industry, which has a greater impact on the environment. While fashion today, banks upon fast fashion to generate higher turnover of designs and patterns in apparel and relate accessories, crafts push us towards a more slow and thoughtful approach with culturally identifiably unique work and slow community centred production. Despite this strong link between indigenous crafts and sustainability, it has not been extensively researched and explored upon. In the forthcoming years, the fashion industry will have to re-invent itself to move towards a more holistic and sustainable circular model to balance the harm already caused. And closed loops of the circular economy will help the integration of indigenous craft knowledge which is regenerative. Though sustainability and crafts of a region go hand- in- hand, craft still have to find its standing in the mainstream fashion world; craft practices have a strong local congruence and knowledge that has been passed down generation-to-generation through oration or written materials. This paper aims to explore ways a circular economy can be created by amalgamating fashion and craft while creating a sustainable business model and how this is slowly being created today through brands. KEYWORDS: Circular Economy, Fashion, India, Indigenous Crafts, Slow Fashion, Sustainability, Up-cycling

A Practical Guide to the Fashion Industry

2021 ◽  
Author(s):  
Virginia Grose
Keyword(s):  
Social Media ◽  
Case Studies ◽  
Circular Economy ◽  
Fashion Industry ◽  
Fast Fashion ◽  
Competitive Industry ◽  
Use Of Social Media ◽  
The Impact ◽  
Slow Fashion ◽  
Insight Into

Highlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supply chain and branding to help you quickly get to grips with the business side of fashion. Examining traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers interviews and case studies give insight into the realities of this competitive industry. This second edition has all new case studies, interviews and projects as well as coverage of sustainable practice, the use of social media, the circular economy and slow fashion. There's also more on digital storytelling, online and offline retailing and elements of retail entertainment for customers plus the impact of fast fashion throughout the industry.

The Future Is Circular: A Case Study on MUD Jeans

2020 ◽  
pp. 231971452095016
Author(s):  
Sowdamini Thatta ◽  
Aruna Polisetty
Keyword(s):  
Action Plan ◽  
Fashion Industry ◽  
Sustainable Business ◽  
Case Study Methodology ◽  
Business Interests ◽  
Circular Model ◽  
The Future ◽  
Development Goals ◽  
Management Students

This case discusses the sustainable business model adopted by the MUD Jeans Company in the context of the Circular Economy (CE). The clothing industry evolved from clothing to apparel and eventually to fashion. The clothing economy shifted from the traditional linear to a sustainable circular model. Established in 2012, MUD Jeans introduced an innovative concept called "Lease a Jeans," thereby attempting to save precious natural resource. The fashion industry is the second largest polluter. Keeping in mind the UN Sustainable Development Goals, the company embarked on a nine-step action plan called MUD Method - simple but essential recycling concept. Increased awareness and urgency to shift to sustainable practices will only make the future of jean manufacturing and fashion industry practices to be circular. However, the company has to face challenges – more so when following the sustainability approach. This case followed the qualitative research method and case study methodology. The case appraises management students on the concept of business interests and sustainability practices.

scholarly journals Slow Fashion in a Fast Fashion World: Promoting Sustainability and Responsibility

Laws ◽  
2019 ◽  
Vol 8 (4) ◽  
pp. 24
Author(s):  
Mark K. Brewer
Keyword(s):  
Corporate Responsibility ◽  
Fashion Industry ◽  
Environmental Footprint ◽  
Fast Fashion ◽  
Production Methods ◽  
Corporate Behavior ◽  
High Street ◽  
Slow Fashion ◽  
Detrimental Impact ◽  
Corporate Personality

Through its rapid production methods that supply the latest catwalk styles almost instantaneously to the high street, the fast fashion model has revolutionized the fashion industry, while generating a significant carbon footprint and a host of social concerns. Yet, the law is either slow or ineffective in promoting sustainability in a world obsessed with image and social connectivity, while outdated notions of companies continue to dominate the legal academy. This chapter initially examines the fashion industry’s environmental footprint. Then, it examines the rise of the fast fashion model and law’s inadequacy to prevent the model from undermining intellectual property rights or effectively address the model’s detrimental impact on environmental and social sustainability. The chapter then challenges traditional notions of corporate personality, calling for more responsible corporate behavior and greater legal scrutiny. Finally, the chapter considers various issues to enhance ethical behavior in companies, arguing that the slow fashion movement provides an alternative paradigm to the fast fashion model, since the slow fashion movement connects suppliers and producers more closely with consumers, thereby enhancing sustainability and corporate responsibility.

CIRCULAR ECONOMY: INNOVATIVE AND SUSTAINABLE BUSINESS MODELS IN THE FASHION INDUSTRY

2021 ◽  
Vol 296 (4) ◽  
pp. 25-28
Author(s):  
Olga Garafonova ◽  
◽  
Daria Vietrova ◽  
Olha Marhasova ◽  
◽  
...  
Keyword(s):  
Circular Economy ◽  
Business Models ◽  
Fashion Industry ◽  
Sustainable Business ◽  
Radical Innovations ◽  
Sustainability Strategies ◽  
New Business ◽  
Sustainable Fashion ◽  
The Many ◽  
Key Aspects

Promoting sustainable fashion within the circular economy is an important contemporary topic. Experts in design, consumption, business and industry explain how to approach circularity in fashion production and consumption in different ways. Increasingly, new and existing companies are looking for ways to thrive in a competitive environment through innovative business models, taking into account public opinion and avoiding actions that harm the planet. Trends such as the circular economy, fair trade, and sharing policies are among the many new approaches to business that address these issues, but there is still a gap between the theory that argues for levels of environmental and social sustainability and the implementation of these strategies in practice. That is why the study of the current state of the circular economy is relevant. This article presents the principles of the circular economy in terms of fashion. The key aspects of the integration of sustainable development in the fashion industry are considered. Different approaches of new business models for the circularity of the economy are highlighted. The main directions of implementation of sustainability strategies due to business transformation are identified, which requires the construction of a new level of the system and radical innovations.

scholarly journals A New Concept of Circular Model of Management for Achieving Sustainable Success and Growth

2020 ◽  
pp. 1-17
Author(s):  
Keerthan Raj ◽  
P. S. Aithal
Keyword(s):  
Sustainable Development ◽  
Environmental Economic ◽  
Circular Economy ◽  
Sustainable Growth ◽  
International Institute ◽  
Business Practices ◽  
Base Of The Pyramid ◽  
Sustainable Business ◽  
Circular Model ◽  
Model Of Management

According to the International Institute for Sustainable Development (IISD), sustainable development has been defined in many ways, and it states that: “Sustainable development is a development that meets the needs of the present without compromising the ability of future generations to meet their own needs.” We have seen a lot of focus on sustainable development starting from the initiative of the United Nations which has made all nations focus on Sustainable Goals to be achieved by 2030, to large conglomerates and small business enterprises likewise focussing on sustainable business practices, which if well planned would yield success and growth. In light of the global challenges faced in relation to environmental, economic and social resources sustainable development leading to sustainable success and growth calls for a significant rethinking in the management of resources within the, and external to the organization. In this paper, we propound the furthering of a circular economy concept to management as ‘circular model of management’. Borrowed from the concept of circular economy, a circular economy (as against a linear economy) is an economic system aimed at minimizing waste and making the most of resources. Moving towards a circular economy delivers benefits such as reducing pressure on resources, increases competitiveness, stimulates innovation and boosts growth. This study is developed through extensive work in subsistence communities (base of the pyramid customers) in emerging markets. A circular economy promotes social, environmental, economic and overall restorative and regenerative capabilities, similarly, a circular model of management will as envisaged promote regenerative and restorative capability in the organization which will ensure sustainable growth and success by means of ensuring the reduction of leakage of resources to the minimum and applicability to the maximum.

scholarly journals Drivers to implement the circular economy in born-sustainable business models: a case study in the fashion industry

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Cristina M. Ostermann ◽  
Leandro da Silva Nascimento ◽  
Fernanda Kalil Steinbruch ◽  
Daniela Callegaro-de-Menezes
Keyword(s):  
Circular Economy ◽  
Quantitative Research ◽  
Business Models ◽  
Fashion Industry ◽  
Sustainable Business ◽  
Content Type ◽  
Theoretical Scheme ◽  
Available Technology ◽  
Internal Drivers

PurposeThis study aims to identify the drivers for adopting the circular economy (CE) in a born-sustainable business of the fashion sector.Design/methodology/approachAn exploratory case study was carried out with a unique and relevant case: the only Brazilian company implementing circularity practices defined through a sectoral commitment, the 2020 Circular Fashion System Commitment.FindingsFrom an analysis of the literature, a theoretical scheme composed of internal and external drivers is proposed. In the case studied, there is a prevalence of internal drivers that led the company to implement the CE. Most of the internal drivers described by the literature were identified in this research, except for two: profitability and available technology. Regarding the external drivers, of the 12 listed, only laws and regulations were identified. Thus, the results suggest that internal drivers are more numerous and may be more prominent than external ones for CE adoption in the born-sustainable business.Research limitations/implicationsDue to its exploratory design and unique case study, the research does not allow generalizations, suggesting replication with a larger number of companies and carrying out quantitative research with born-sustainable companies and incumbent companies, for comparison. Considering that there is a difference between companies that decide for sustainable practices and companies that were already born sustainable, it can be questioned if the drivers for implementing CE for both companies are also different.Originality/valueThis study proposes a theoretical scheme that indicates the main internal and external drivers for companies' CE implementation. Developed from a literature review and applied in an empirical case, this scheme is comprehensive and can be adopted to analyze companies of different sizes and industries. Hence, this paper generates new perspectives for CE literature.

scholarly journals Consumer Attitudes Towards New Circular Models in the Fashion Industry

2021 ◽  
Vol 13 (3) ◽  
pp. 111-128
Author(s):  
Zdenka Musova ◽  
Hussam Musa ◽  
Jennifer Drugdova ◽  
George Lazaroiu ◽  
Jehad Alayasa
Keyword(s):  
Circular Economy ◽  
Consumer Attitudes ◽  
Demographic Characteristics ◽  
Environmental Benefits ◽  
Wilcoxon Test ◽  
Fashion Industry ◽  
Chi Square ◽  
Slow Fashion ◽  
Spearman’S Correlation ◽  
Recycled Material

The fashion industry ranks among the most resource-intensive and environment-polluting industries. Circularity has been discussed as a solution to these problems. However, the transition towards a circular economy (CE) requires fundamental changes in the behavior and actions of all market entities. Consumer interest in sustainability and circularity can stimulate businesses to become more responsible and to offer circular solutions, and thus create a significant competitive advantage for these firms in a globalized market. This paper examines consumer attitudes towards the new circular models in the fashion industry (e.g. slow fashion, swapping, clothes rent, etc.). Consumer knowledge of these models, consumer willingness to support them as well as a correlation to selected demographic characteristics will be described along with consumer attitudes towards textile products made of waste and recycled material. Results will be introduced from a questionnaire survey carried out in October and November 2019 using the sample of 468 respondents in Slovakia. The obtained data were evaluated using statistical methods (Pearson Chi-Square, Wilcoxon test, Spearman’s correlation coefficient). While generally a low awareness of Slovak consumers of new models in the fashion industry was confirmed, the willingness of consumers to engage and support circular solutions was shown, especially among the younger generations. These results show that businesses that react to consumer expectations regarding circularity by offering products and services with environmental benefits may increase their competitiveness.

scholarly journals Can Fashion Be Circular? A Literature Review on Circular Economy Barriers, Drivers, and Practices in the Fashion Industry’s Productive Chain

2021 ◽  
Vol 13 (21) ◽  
pp. 12246
Author(s):  
Andreza de Aguiar Hugo ◽  
Jeniffer de Nadae ◽  
Renato da Silva Lima
Keyword(s):  
Literature Review ◽  
Circular Economy ◽  
Large Scale ◽  
Business Models ◽  
Environmental Issues ◽  
Fashion Industry ◽  
Fast Fashion ◽  
Environmentally Conscious ◽  
Production Chain ◽  
Ecological Problems

Circular economy (CE) principles have gained prominence in the fashion industry since it is a highly polluting industry and requires sustainable changes. Even though there are several CE initiatives already in place within the fashion production chain, changes towards CE are still slow. This study seeks to identify the drivers, barriers, and practices that influence implementing circular economy concepts in the fashion industry production chain using a systematic literature review. The results show that some more barriers and criteria keep consumers away from circular fashion concepts than drivers. These barriers include fast fashion consumer culture, even though more consumers are environmentally conscious. This is because awareness has not reached large-scale populations, despite the world being more aware of social and environmental issues. Consumers still do not see ethical and ecological problems associated with the fashion industry and continue to be targeted for large fast fashion retailers that sell a misguided version of consumerism. This study contributes to both academia and new fashion business models that seek to become more sustainable since it presents opportunities for investments and the obstacles that must be overcome for reaching CE within this sector.

scholarly journals A Framework for Online Social Network Volatile Data Analysis: A Case for the Fast Fashion Industry

2020 ◽  
Vol 26 (1) ◽  
pp. 127-155
Author(s):  
Anoud Hani ◽  
Feras Al-Obeidat ◽  
Elhadj Benkhelifa ◽  
Oluwasegun Adedugbe
Keyword(s):  
Data Mining ◽  
Consumer Satisfaction ◽  
Online Social Network ◽  
Current Data ◽  
Fashion Industry ◽  
Fast Fashion ◽  
Specific Product ◽  
Data Mining Techniques ◽  
Fashion Products ◽  
Slow Fashion

Consumer satisfaction is an important part for any business as it has been shown to be a major factor for consumer loyalty. Identifying satisfaction in products is also important as it allows businesses alter production plans based on the level of consumer satisfaction for a product. With consumer satisfaction data being very volatile for some products due to a short requirement period for such products, current consumer satisfaction must be identified within a shorter period before the data becomes obsolete. The fast fashion industry, which is part of the fashion industry, is adopted as a case study in this research. Unlike slow fashion, fast fashion products have short shelf lives and their retailers must be able to react swiftly to consumer demands. This research aims to investigate the effectiveness of current data mining techniques when used to identify consumer satisfaction towards fast fashion products. This is carried out by designing, implementing and testing a software artefact that utilises data mining techniques to obtain, validate and analyse fast fashion social data, sourced from Twitter, to identify consumer satisfaction towards specific product types. In addition, further analysis is carried out using a sentiment scaling method adapted to the characteristics of fast fashion.

scholarly journals Higher education faculty, administration, and students' perceptions of eco fashion: Case of the School of Engineering Management

2021 ◽  
Vol 6 (2) ◽  
pp. 43-53
Author(s):  
Tatjana Ilić-Kosanović ◽  
Damir Ilić
Keyword(s):  
Higher Education ◽  
Negative Impact ◽  
Engineering Management ◽  
Fashion Industry ◽  
Purchasing Decisions ◽  
Fast Fashion ◽  
Significant Difference ◽  
Sustainable Fashion ◽  
Eco Fashion ◽  
Slow Fashion

Fashion industry has become globalized, with the emergence of so called fast fashion (fast overproduction and fast consumption). This ongoing fast fashion trend has profound negative impact on the environment (water and land pollution, lack of recycling, etc.). The other serious issue connected to the fashion industry are labour conditions (forced and child labour). However, the new trends are emerging such are sustainable fashion, slow fashion, eco fashion, and ethical fashion that are trying to start solving those problems. In this paper faculty, administration, and students' perception on eco fashion is surveyed on the example of the School of Engineering Management, Belgrade, Serbia. The statistical ANOVA analysis has been implemented by using software SPSS18 package to explore the perceptions of various higher education stakeholders of eco fashion. The results show that there is no statistically significant difference in the perceptions of different groups of eco fashion. The final part of the paper presents opinions on the most important elements of eco fashion for the consumers' purchasing decisions collected through the interviews.

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