Urban Planning and Design Under The Strategy of Fusion of Visual Semantic Theory and Urban Cultural Brand Image

2021 ◽  
Vol 7 (5) ◽  
pp. 3485-3492
Author(s):  
Hui Huang ◽  
Junjian Liu
Keyword(s):  
Urban Planning ◽  
Brand Image ◽  
Visual Image ◽  
Semantic Theory ◽  
Intangible Asset ◽  
City Image ◽  
Image Integration ◽  
Urban Planning And Design ◽  
New City ◽  
The City

Objectives: the city cultural brand image is to excavate from a city’s depth, integrate the city’s history, culture, economic development and other urban planning, and create a new city image under the strategy of city cultural brand image integration. Methods: A good city image is an intangible asset for a city, which can enhance the core competitiveness of the city. Results: Based on the theory of visual semantics and the strategy of urban cultural brand image integration, this paper proposes the overall planning of Nanchang brand design and the application design of urban visual image after the specific analysis of Nanchang. Conclusion: so as to enhance the cultural identity of urban residents and strengthen the economic connection with the city.

Book Review

2016 ◽  
Vol 6 (2) ◽  
pp. 386-389
Author(s):  
Eduardo Oliveira
Keyword(s):  
Urban Planning ◽  
Urban Design ◽  
Olympic Games ◽  
City Image ◽  
European Capital Of Culture ◽  
The Arts ◽  
The World ◽  
The City ◽  
The Olympic Games

Evinç Doğan (2016). Image of Istanbul, Impact of ECoC 2010 on The City Image. London: Transnational Press London. [222 pp, RRP: £18.75, ISBN: 978-1-910781-22-7]The idea of discovering or creating a form of uniqueness to differentiate a place from others is clearly attractive. In this regard, and in line with Ashworth (2009), three urban planning instruments are widely used throughout the world as a means of boosting a city’s image: (i) personality association - where places associate themselves with a named individual from history, literature, the arts, politics, entertainment, sport or even mythology; (ii) the visual qualities of buildings and urban design, which include flagship building, signature urban design and even signature districts and (iii) event hallmarking - where places organize events, usually cultural (e.g., European Capital of Culture, henceforth referred to as ECoC) or sporting (e.g., the Olympic Games), in order to obtain worldwide recognition. 

scholarly journals EINGORN’S AND SHELEIKHOVSKY’S SCIENTIFIC CONTRIBUTION IN THE CREATION AND FOR-MATION METHODOLOGY OF «DIPROMISTO» INSTITUTE

2020 ◽  
Vol 4 (157) ◽  
pp. 66-71
Author(s):  
K. Didenko
Keyword(s):  
Urban Planning ◽  
Master Plan ◽  
Project Approach ◽  
Urban Climatology ◽  
Master Plans ◽  
Final Project ◽  
Planning Project ◽  
Analytical Work ◽  
New City ◽  
The City

The article describes the origin and formation of the «Dipromisto» Institute. The peculiarities of the project approach and methodological findings of the institute at the beginning of 1930s are considered.. The realism and pragmatism of Ukrainian specialists in the field of urban planning are noted. A necessary component in the devel-opment of the master plan of the new city, or the reconstruction of the existing one, was the technical and econom-ic studying of the city and more detailed analytical work. Only after that the sketch project was made and devel-opment of the final project of planning and drawing up in detail of the partial project of planning of the first turn was carried out. The Institute's development has consistently attempted to make the city aware and practical, not only as a supplement to industrial production, but as a self-sufficient facility designed to ensure all aspects of people's lives. The same approach was used in the process of developing the master plan of Kharkov (1933-1938). Thanks to the Institute, several dozen master plans of cities and about a hundred master plans of industrial settlements of the Ukrainian SSR were designed, and a master plan of Kharkov was developed. The school of complex urban planning was formed thanks to the work of many talented specialists: O. Eingorn, G. Sheleikhovsky and P. Alyoshin, as well as D. Bogorad, M. Davidovich, I. Malozyomov, O. Marzeev, P. Khaustov and other specialists. Eingorn was the undisputed ideological leader of the Institute. Thanks to his leadership, a methodology for designing cities was developed. First of all, the design process was divided into four stages: technical and eco-nomic studying of the city; drawing up a draft planning plan; development of the final planning project; drawing up a detailed partial draft of the first stage planning. Eingorn paid great attention to the architecture of the city and work with the landscape and another important implementation of O. Eingorn is a reorganization of the de-sign process and the work of the architect-designer and associates. Another prominent specialist – G. Sheleikhovsky. He co-authored and engineered and designed two large ur-ban projects, the master plan of Kharkiv and Big Zaporizhia. He was also a scientist who laid the foundations of urban climatology, which in the 1930s was just beginning to develop. Keywords: Dipromisto Institute, school of urban planning, Soviet urban planning, urban planning of the Ukrainian SSR, Kharkiv metropolitan period.

Inspiration for Nonlinear Theory of Urban Planning and Design

2013 ◽  
Vol 409-410 ◽  
pp. 925-928
Author(s):  
Jing Liang ◽  
Jing Wei Li ◽  
Xiao Li Xu ◽  
Wen Yan Zhao ◽  
Li Wei Guo ◽  
...  
Keyword(s):  
Urban Planning ◽  
Nonlinear Theory ◽  
Fractal Theory ◽  
Information Age ◽  
Digital Information ◽  
Planning And Design ◽  
Non Linear ◽  
Urban Planning And Design ◽  
Complex Phenomena ◽  
The City

In the current era of such a complex and diverse, linear thinking has no longer a reasonable explanation of complex phenomena in various fields, thus the non-linear thinking is coming to the fore. While the city is a complex nonlinear system, in such a digital information age characterized by technology, non-linear thinking must replace the original simple linear thinking in urban planning and design process. The purpose of this study is to analyze new urban planning visions by using the core ideas of the nonlinear scientific theory. The article mainly analyzes the nonlinear theory and the relations between it and urban planning, including the nonlinear theory of chaos theory, fractal theory, the inherent randomness theory, thus forming a new concept of urban planning and design.

Features of city image formation in the context of European integration

2021 ◽  
pp. 15-19
Author(s):  
Yuriy L. Chepelevskyy
Keyword(s):  
Urban Planning ◽  
Strategic Planning ◽  
Community Participation ◽  
Development Strategy ◽  
City Image ◽  
Industrial Organizations ◽  
The People ◽  
The Government ◽  
Main Thing ◽  
The City

The article identifies the main aspects of strategic planning of the city image. In Ukraine as a democratic country, where the people are the main source of power, strategic planning, in particular in urban planning should be carried out for the people and together with the people. The stages of strategic planning are identified. They represent the relevant tasks, which should be accomplished on the basis of local public, business, and industrial organizations, thus obtaining comprehensive information about their problems and needs. The mechanisms used in the foreign practice of strategic planning are analyzed (on the example of Barcelona (Spain) and Hamburg (Germany). Community participation in strategic planning of Barcelona (Spain) and Hamburg (Germany) demonstrates its important role in Barcelona’s acquisition of the City of the Future Award (2015) and Hamburg’s high 23rd place in the 2010 World Quality of Life Ranking. The paper establishes that the cooperation of cities and society is the ground for the successful strategy; the community is a full participant in strategic planning. The main thing in the development strategy is to reach a consensus between the government-business-residents on a common vision of such development. In Germany, the planning law provides for community participation in all planning processes, and the entire population of the city can participate in the process of resolving issues using the Internet platform. Ensuring community participation in the form of partnership at all stages - both in the development process and in the implementation and monitoring of results will help optimize the process of regulating urban planning in our country.

scholarly journals City Brand Image Building and Its Impact on the Psychological Capital of New Entrepreneurs Following Cultural Construction

2021 ◽  
Vol 12 ◽  
Author(s):  
Yingji Li ◽  
Penghang Hsü ◽  
Guanghui Hao ◽  
Kaiyang Sun ◽  
Yahong Wang
Keyword(s):  
Influencing Factors ◽  
Public Transportation ◽  
Brand Image ◽  
Nationwide Survey ◽  
Cultural Construction ◽  
City Image ◽  
Educational Levels ◽  
City Brand ◽  
City Culture ◽  
The City

The purpose of the study is to provide effective direction and ideas for urban modernization and promote the development of the city innovation economy and the stability of the employment rate. First, the main contents and influencing factors of urban culture construction are introduced. Second, the construction of city cultural images and the social capital of new entrepreneurs are discussed, and the relationship between the two is analyzed. Then, Interpretative Structural Modeling Method (ISM) is put forward, and five influencing factors of city entrepreneurial environments are expounded. A questionnaire survey is designed based on the ISM model, and a nationwide survey of new entrepreneurs is carried out. The survey results show that entrepreneurs of different genders, ages, and educational levels have different degrees of concern for the city image. Among them, the entrepreneurs with different educational levels have the most obvious difference in their attention to the cultural image of the city (p < 0.05). In addition, public transportation, educational conditions, tourism resources, air quality, and image orientation are the most obvious factors affecting the construction of city brand images (p < 0.05). The influence of the educational level of residents and investment environment on new entrepreneurs is more prominent. This shows that in the process of shaping the city brand image, the improvement of city culture is helpful for new enterprises. The more perfect the city culture is, the more attractive it will be for highly educated entrepreneurs. The study can help relevant decision-makers to plan the future development direction of the city more accurately and realize the stable development of city brand images.

scholarly journals Perception Measurement of City Brand Archetype in Xiamen, Zhangzhou, and Quanzhou-Based on Projection Method Analysis

2021 ◽  
Vol 2 (2) ◽  
pp. 71-77
Author(s):  
Yi-Han Yang ◽  
Ying Wang ◽  
Jing Wang
Keyword(s):  
Projection Method ◽  
Economic Benefits ◽  
Growth Potential ◽  
Intangible Asset ◽  
City Branding ◽  
City Image ◽  
Projection Technique ◽  
City Brand ◽  
The City ◽  
Method Analysis

City branding is the most concentrated embodiment of city image and the most valuable intangible asset of a city. City branding can attract investors, talents, tourists, and the public’s attention to the city, as well as enhance the competitiveness of the city and bring greater economic benefits and growth potential to the city. Past studies in the context of city branding systematically focus on the development, shaping and communication. Little is known on the combination of city branding and brand archetypes. The projection technique is applied for this research. The objective of this research is to explore the archetypes of city brand based on the Twelve Chinese Cultural Archetypes theory, and takes Xiamen, Zhangzhou, and Quanzhou as the examples. The research reveals that Xiamen belongs to the archetype of “Beauty”, Zhangzhou is close to the archetype of “Neighborhood”, and Quanzhou belongs to the archetype of “Benevolent”.

scholarly journals Architectural and urban identity of Homs city

Vestnik MGSU ◽  
2021 ◽  
pp. 1285-1296
Author(s):  
Ali Salmo ◽  
Elena V. Scherbina ◽  
Lina Yaser Alibrahim
Keyword(s):  
Comparative Analysis ◽  
Urban Planning ◽  
Environmental Sustainability ◽  
Visual Image ◽  
Urban Identity ◽  
The Past ◽  
Cultural Legacy ◽  
Merging Process ◽  
Architectural Characteristics ◽  
The City

Introduction. The article aims to determine the architectural and urban planning elements that give buildings and residential neighborhoods their identity in Homs city in Syria. During the last century, environmental and social problems have accumulated. The city’s parts have subjected to many violations in the construction processes and the weak construction laws. Within the past ten years, the war crisis in Syria caused massive destruction in the old city too. Together, all these factors contributed to losing an important and essential part of the city’s structure. Materials and methods. Throughout retrospective and comparative analysis, in addition to observations and photographic recordings, the basic architectural and planning features in the city of Homs have been identified. These features distinguish Homs from the rest of the Syrian cities. The merging process of social and environmental characteristics and their interconnectedness shaped the so-called “Homsi” identity. Results. The research concluded that Homs’ city possesses unique planning and architectural characteristics that distinguish it from other Syrian towns despite the historical connection between the Syrian cities. Thus, the character and the city’s architectural and urban identity have developed, so architects and urban planners should not ignore this identity in the next stage of recovery and reconstruction. Conclusions. This lost identity of Homs must be reintroduced creatively in the next stage of reconstruction because it carries the meanings of environmental sustainability in addition to being a historical and cultural legacy that cannot be neglected in the future if we ignored it now, all the attempts to revive only the visual image of the city will not save the identity and will generate a fake and weak personality of the city.

scholarly journals Research on Urban Brand Image Design Integrating Regional Culture

2021 ◽  
Vol 8 (8) ◽  
pp. 21-23
Author(s):  
Jia You ◽  
Keyword(s):  
Brand Image ◽  
Regional Culture ◽  
City Image ◽  
City Brand ◽  
The Core ◽  
Culture Extract ◽  
Development Concept ◽  
The City

Urban brand image essentially reflects the regional culture, revealing the core spirit and culture of the city, and embodies value pursuit and development concept, which shows spiritual symbol of unique distinctive and specific temperament. To enhance the internal cohesion and arouse the cognition of city brand, it is vital to make the city brand known worldwide. We should deeply tap the profound connotation of regional culture, extract elements, strive to create a more attractive city image, and create unique regional culture of an internationally influential brand.

scholarly journals «VERKHOKAMSKAYA USADBA»: GEOCULTURAL POTENTIAL OF VERESHCHAGINO CITY

2020 ◽  
Author(s):  
Дианова Юлия ◽  
Keyword(s):  
Urban Environment ◽  
Brand Image ◽  
Economic Structure ◽  
Visual Image ◽  
Popular Science ◽  
The Urals ◽  
Provincial City ◽  
125Th Anniversary ◽  
The City ◽  
Perm Region

The article describes the geocultural potential of the city of Vereshchagino in the Perm region, which should be used for the implementation of promising creative scenarios for the development of the urban environment. In 2023, the city, which is called the "Western gate of the Urals" in popular science publications, will celebrate its 125th anniversary. Currently, Vereshchagino has accumulated typical problems for a provincial city (demographic, communal and sociocultural). The visual image of the urban environment is devoid of expressive color. The author believes that Vereshchagino has a unique chance to become a comfortable city for living, a place of attraction for people who through active ascetic practices support and reproduce the sociohistorical identity of the economic structure of the country. This initiative is based on the methodology of geocultural branding of cities and territories. The proposed brand image "Verkhokamskaya Usadba" contains visible and invisible meanings of creativity and asceticism, acting as mental foundations in the author's project of the model strategy of geocultural branding in Vereshchagino.

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