scholarly journals COVID-19 Review, Analysis and Future Research Directions: Implications for Marketers

2021 ◽  
Vol 29 (04) ◽  
pp. 43-55
Author(s):  
Aniruddha Pangarkar ◽  

Purpose: The purpose of this conceptual paper is to analyze, review, and articulate the impact of the COVID-19 pandemic on marketers. While scholars have explored the impact of the pandemic on marketing, extant research on this topic has been disparate, unstructured, and disconnected. This paper addresses that need and contributes to the literature. Design/Methodology/Approach: This is a conceptual paper that addresses the impact of the pandemic caused to firms and retailers, and provides them with innovative and strategic directions to achieve a blueprint for success. Findings: The paper endeavors to address how e-commerce, digital technologies and tools, educational technology platforms, omnichannel strategies, corporate social responsibility strategies, and the ascendancy of minimalistic consumption can shape, boost, and bolster firm strategies through leveraging innovation and co-creation, leading to a long-term sustainable competitive advantage. Practical Implications: The paper provides guidelines and insights to firms and retailers regarding new consumer paradigms and areas, such as co-creation, minimalistic consumption, and e-commerce and digital technologies, that are particularly important in the pandemic era. In doing so, the paper provides relevant actionable, practical, and pragmatic implications for managers at firms, along with future research directions for scholars and academicians. Originality: This is one of the first conceptual papers that holistically and comprehensively addresses several germane issues that are faced by firms and retailers in the wake of the COVID-19 pandemic. The paper not only identifies these critical issues, but it also provides directions for growth, along with recommendations on how firms can better invest their resources in pertinent areas that provide consumer satisfaction, thereby leading to success.

2021 ◽  
pp. 135481662199996
Author(s):  
Ali Salman Saleh ◽  
Charbel Bassil ◽  
Arsalan Safari

Tourism in the Gulf Cooperation Council (GCC) countries has recently been considered by policymakers as a new avenue for economic diversification. Despite the considerable literature concerning the impact of tourism worldwide, only a limited number of studies have looked at the tourism sector in the GCC region or analyzed its economic, sociocultural, and environmental impacts. This article therefore conducts a systematic review of the state of the literature related to tourism in the GCC region. It provides effective insights about the current status, gaps, and challenges and proposes future research directions in this area for academics, practitioners, and policymakers with an interest in regional tourism development. The preferred reporting items for systematic reviews and meta-analyses approach was used to identify and select the papers. Some 23 papers were identified and analyzed. The majority of these studies focused on the United Arab Emirates, specifically the Dubai emirate. We found the most dominant research theme to be tourism planning.


Author(s):  
Sylvaine Castellano ◽  
Insaf Khelladi

New opportunities and challenges are emerging thanks to the growing Internet importance and social media usage. Although practitioners have already recognized the strategic dimension of e-reputation and the power of social media, academic research is still in its infancy when it comes to e-reputation determinants in a social networks context. A study was conducted in the sports setting to explore the impact of social networks on the sportspeople's e-reputation. Whereas the study emphasized (1) the influence of social networks' perception on the sportspeople's e-reputation, and the neutral roles of (2) the motives for following sportspeople online, and (3) the negative content on the Internet, additional insights are formulated on maintaining, restoring and managing e-reputation on social networks. Finally, future research directions are suggested on the role of image to control e-reputation.


2019 ◽  
Vol 22 (6) ◽  
pp. 492-498
Author(s):  
Xiaohu Ding ◽  
Wei Wang ◽  
Jane Scheetz ◽  
Mingguang He

AbstractThe primary aim of the Guangzhou Twin Eye Study (GTES) is to explore the impact that genes and environmental influences have on common eye diseases. Since 2006, approximately 1300 pairs of twins, aged 7–15 years, were enrolled at baseline. Progressive phenotypes, such as cycloplegic refraction, axial length, height and weight, have been collected annually. Nonprogressive phenotypes such as parental refraction, corneal thickness, fundus photo, intraocular pressure and DNA were collected once at baseline. We are collaborating with fellow international twin researchers and psychologists to further explore links with general medical conditions. In this article, we review the history, major findings and future research directions for the GTES.


2020 ◽  
Vol 45 (3) ◽  
pp. 175-181
Author(s):  
Andrew G. Guzick ◽  
Sophie C. Schneider ◽  
Eric A. Storch

Abstract Despite a rapidly growing understanding of hoarding disorder (HD), there has been relatively limited systematic research into the impact of hoarding on children and adolescents. The goal of this paper is to suggest future research directions, both for children with hoarding behaviours and children living in a cluttered home. Key areas reviewed in this paper include (1) the need for prospective studies of children with hoarding behaviours and those who grow up with a parent with HD; (2) downward extensions of cognitive-behavioural models of adult HD that emphasise different information processing and behavioural biases in youth HD; (3) developmental research into the presentation of emerging HD in childhood compared with adulthood presentations of the disorder, with consideration of typical childhood development and unique motivators for childhood saving behaviours; (4) developmentally sensitive screening and assessment; and (5) the development of evidence-based treatments for this population. The paper concludes with a discussion of methodological suggestions to meet these aims.


2019 ◽  
Vol 35 (7) ◽  
pp. 1125-1140 ◽  
Author(s):  
Birce Dobrucalı

Purpose This paper aims to provide a comprehensive and systematic review of the extant empirical body of knowledge regarding the impact of Guanxi on international Business-to-Business (B-to-B) relationships. Design/methodology/approach After the collection and refinement of studies that appeared in marketing, business and management literature during 1995-2018 period, a systematic review was conducted to discover the current situation and future research directions on the subject. Findings Theoretically, vast majority of the reviewed studies lacked a theoretical foundation, with the remainder anchored primarily on the resource-based view, social network theory and social exchange theory. Methodologically, Ganqing, Xinren and Mianzi are the most frequently investigated dimensions, whereas Renqing is the least investigated dimension. Data are mostly obtained from both Chinese and Western counterparts through survey and analyzed through univariate and multivariate data analysis techniques. Empirically, extant research focused on many diverse outcomes including trust, financial performance, cooperation, satisfaction, time orientation, opportunism and liability of foreignness, while under-examining the drives of Guanxi. Research limitations/implications This study provides a synthesis of extant line of research on the subject that are published in peer-reviewed international journals, which publish research in English. A meta-analysis may be conducted for providing a further detailed framework. Originality/value This study contributes to international marketing literature by providing an in-depth and synthesized inventory of knowledge to scholars; deriving a comprehensive analysis of theoretical foundations, methodological approaches and findings addressed by scholars in the field; noticing theoretical, methodological and empirical gaps to be examined; and providing future research directions.


1986 ◽  
Vol 17 (4) ◽  
pp. 220-224
Author(s):  
D. Rousseau

In this paper the author examines consumer satisfaction with major household appliances and its determining factors. Hypotheses relating to pre-purchase information search and product satisfaction as well as previous satisfactory store experiences and subsequent repurchase behaviour are proposed and empirically tested using data from 55 consumers who patronized a large eastern Cape hypermarket. Results imply that product satisfaction is more related to market place variables than actual search behaviour. Repeat shopping intentions are associated with previous shopping experiences at the particular store which also contributes to product satisfaction. Marketing implications and future research directions are briefly discussed.


2016 ◽  
Vol 12 (4) ◽  
pp. 269 ◽  
Author(s):  
Eren Erman Ozguven, PhD ◽  
Kaan Ozbay, PhD

There has been a recent surge in the publication of academic literature examining various aspects of emergency inventory management for disasters. This article contains a timely literature review of these studies, beginning with an exposition of the characteristics of storage and delivery options for emergency supplies, with a particular emphasis on the differences between emergency inventories and conventional inventory management. Using a novel classification scheme and a comprehensive search of the inventory-related literature, an overview of the emergency inventory management studies is also presented. Finally, based on this extensive review, a discussion is presentedbased on the critical issues and key findings related to the emergency inventory management field, and include suggestions for future research directions.


2007 ◽  
Vol 35 (8) ◽  
pp. 1007-1020 ◽  
Author(s):  
Wei-Tao Tai ◽  
Shih-Chen Liu

The impact of job autonomy and traits (i.e., neuroticism) on job stressor-strain relations was examined. Data were collected from 311 first-line employees and supervisors belonging to the service department of 42 enterprises. The results showed that low neuroticism negatively related with hindrance stressors, emotional exhaustion and disengagement. In addition, challenge stressors positively impacted employees' emotional exhaustion and negatively influenced employees' disengagement. However, hindrance stressors positively increased both the emotional exhaustion and disengagement of employees. Finally, results showed 3-way interactions among neuroticism, job autonomy, and stressors on strains. As predicted, the interaction of neuroticism and job autonomy moderated the relationships between challenge stressors and two strains (i.e., emotional exhaustion and disengagement), and the relationships between hindrance stressors and disengagement. Future research directions on the topic and practical implications of results are discussed.


2021 ◽  
Vol 13 (18) ◽  
pp. 10048
Author(s):  
Benjamin Gidron ◽  
Yael Israel-Cohen ◽  
Kfir Bar ◽  
Dalia Silberstein ◽  
Michael Lustig ◽  
...  

The Impact Tech Startup (ITS) is a new, rapidly developing type of organizational category. Based on an entrepreneurial approach and technological foundations, ITSs adopt innovative strategies to tackle a variety of social and environmental challenges within a for-profit framework and are usually backed by private investment. This new organizational category is thus far not discussed in the academic literature. The paper first provides a conceptual framework for studying this organizational category, as a combination of aspects of social enterprises and startup businesses. It then proposes a machine learning (ML)-based algorithm to identify ITSs within startup databases. The UN’s Sustainable Development Goals (SDGs) are used as a referential framework for characterizing ITSs, with indicators relating to those 17 goals that qualify a startup for inclusion in the impact category. The paper concludes by discussing future research directions in studying ITSs as a distinct organizational category through the usage of the ML methodology.


2020 ◽  
Author(s):  
Matevz Raskovic ◽  
Davor Vuchkovski

<p>This bibliometric research note analyses the impact of the Journal of East European Management Studies (JEEMS) since its SSCI indexation. We analyse 91 papers in English, showing that most papers are country and/or case specific, with a large majority of papers associated with the international business discipline. The strongest contributions have been made to the general international business literature and the literature on corporate social responsibility, as well as culture studies. We identify several gaps and outline future research directions. </p>


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