scholarly journals The role of promotion tools used in the Spanish campaign to promote new lamb meat cuts

2021 ◽  
Vol 19 (1) ◽  
pp. e0103
Author(s):  
Pilar Uldemolins ◽  
María T. Maza ◽  
Sara Aldama
Keyword(s):  
Social Network ◽  
General Trend ◽  
Point Of Sale ◽  
Promotional Effort ◽  
Lamb Meat ◽  
Significant Difference ◽  
Generic Promotion ◽  
The City ◽  
Different Levels

Aim of study: The first purpose of the present study was to investigate the level of recall of the adverting campaign promoting the new lamb meat cuts. The second objective was to investigate which promotion tools are more important to consumers and retailers.Area of study: This study took place in the city of Zaragoza, where lamb meat promotional activities have been conducted at three different levels: generic promotion of the sector, Regulatory Council of Ternasco de Aragón promotion campaign and producer brand promotion.Material and methods: Data was collected through personal questionnaires (401 consumers and 55 retailers).Main results: Results suggest that the promotion campaign has not contributed as much as expected to spread the knowledge of the new lamb cuts among consumers. Both consumers and retailers attached more importance to in-store marketing promotional tools. Three consumers segments were identified based on promotion tools preferences. Comparing between consumers and butchers’ opinion the only significant difference was found in using internet and social network as a promotional tool.Research highlights: A general trend has been observed since the majority of consumers and retailers consider that the most important promotions tools are those conducted inside the point of sale. On the view of these results, it could be better for future campaigns to increase promotional effort inside the point of sale, where consumers make their final purchase choice.

scholarly journals Construindo o Projeto Cuidadosamente: reflexão sobre a saúde mental dos graduandos de Enfermagem frente ao COVID-19

2020 ◽  
Vol 10 (1) ◽  
pp. 13
Author(s):  
Natália Loureiro Rocha ◽  
Alcilea Barbosa de Andrade Sora ◽  
Alessandra Da Terra Lapa ◽  
Daniele Durval Dos Santos
Keyword(s):  
Nursing Students ◽  
Social Isolation ◽  
Rio De Janeiro ◽  
Private University ◽  
Support Network ◽  
Levels Of Care ◽  
Current Context ◽  
The City ◽  
Different Levels

O presente relato de experiência visa destacar a vivência dos autores na construção do Projeto Cuidadosamente em uma universidade privada localizada no município do Rio de Janeiro. Objetiva-se com esse estudo apontar a sua inserção prática, bem como, retratar a importância de um projeto desta magnitude no cuidado à saúde psíquica dos acadêmicos de enfermagem, principalmente no contexto atual de isolamento social pela pandemia de COVID-19. Conclui-se que a ação possibilita a construção de uma rede de apoio entre os próprios colegas de classe que estão experenciando as mesmas dificuldades com esse isolamento social e ameniza situações que possam maximizar ou desencadear algum tipo de transtorno mental, a exemplo de ansiedade e depressão, através de uma escuta qualificada, que é atribuição importante do enfermeiro nos diferentes níveis de assistência. Building the Project Mindfully: reflection on the mental health of nursing students in front of COVID-19The present experience report aims to highlight the authors’ experience in the construction of the Project Mindfully in a private university located in the city of Rio de Janeiro. The objective of this study is to point out its practical insertion, as well as, to portray the importance of a project of this magnitude in the care of the psychic health of nursing students, especially in the current context of social isolation by the pandemic of COVID-19. It is concluded that the action makes it possible to build a support network among the classmates themselves who are experiencing the same difficulties with this social isolation and alleviates situations that can maximize or trigger some type of mental disorder, such as anxiety and depression, through qualified listening, which is an important role of nurses at different levels of care.

scholarly journals ENTREPRENEURIAL INTENTION AMONG POLYTECHNIC STUDENTS IN NIGERIA: THE ROLE OF SELF-EFFICACY AND SOCIAL NETWORKS

2019 ◽  
Vol 7 (1) ◽  
Author(s):  
Kehinde A. Ojewumi ◽  
Damilare A. Fagbenro
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Self Efficacy ◽  
Reasoned Action ◽  
Survey Design ◽  
Sampling Technique ◽  
Educational Interventions ◽  
Entrepreneurial Intention ◽  
Significant Difference

This study was carried out to examine the role of self-efficacy and social networks on entrepreneurial intention among polytechnic students in Ile - Ife Osun state, Nigeria. Theory of Reasoned action was used as a theoretical framework for this study. A survey design was adopted. The data for this study was collected in 2018 via a purposive sampling technique, where 240 students (81 females and 159 males) with age range of 21–35 years (M = 23.61, SD = 2.63) were selected from one polytechnic. Inferential statistics (t-test for independent measure) was used to test the hypotheses in this study. Result showed that there was significant difference between entrepreneurial intention of polytechnic students with low self-efficacy and high self-efficacy. There was significant difference between entrepreneurial intention of polytechnic students with low social network and high social network. Therefore, to improve entrepreneurial intention among polytechnic students, psychologists should organize psycho-educational interventions aim at increasing self-efficacy and social networks of polytechnic students.

scholarly journals The Role of Cycling in Sustainable Urban Life: Perception of Cyclists in Turkey

2019 ◽  
Vol 9 (1) ◽  
pp. 60
Author(s):  
Senem Ceyiz
Keyword(s):  
Quantitative Research ◽  
Personal Information ◽  
Simple Random Sampling ◽  
Urban Life ◽  
Research Approach ◽  
Descriptive Research ◽  
Significant Difference ◽  
The One ◽  
The City

The aim of this study was to determine the perceptions of bicyclists to promote the use of bicycles in the cities. The sample was selected using simple random sampling method. A total of 1087 bicyclists, including 178 women and 909 men, who used bicycles in their everyday lives in the city, voluntarily participated in the research. The study was a descriptive research in the survey model and quantitative research approach was adopted in the research. Data were collected with “Bike Use Dissemination Scale” developed by Çeyiz (2019). The scale consists of two parts; a personal information form and expressions of participants’ dissemination of bicycle use. The t-test was used for the variables consisting of the bipartite groups and the One-Way ANOVA was used for the variables consisting of more than two groups. According to the data obtained from the bicyclists participating in the survey, there was a significant difference in the dimensions of security and dissemination by gender. It was found that women bicyclists’ safety perceptions were more negative than men’s perception; and their perceptions of the spreading dimension were more positive than the male bicyclists.

Researching and Enabling Youth Geographies in the Digital and Material City

2019 ◽  
pp. 221-247
Author(s):  
Giacomo Pettenati ◽  
Egidio Dansero ◽  
Alessia Calafiore
Keyword(s):  
Social Network ◽  
High Schools ◽  
Crucial Role ◽  
Large Scale ◽  
Action Research Project ◽  
Community Mapping ◽  
Mapping Process ◽  
The University ◽  
The City

This contribution presents the methodologies and the results of an action-research project called Teencarto carried out by the University of Turin and the City of Turin. The project involved more than 600 teenagers from 16 high schools, in a massive process of community mapping aiming at producing a representation of their urban geography. Data collected has been analyzed to make evident the way teenagers use the city as well as how they imagine a better city. The mapping process is based on First Life, a map-based social network, which aims at reconnecting digital and real spaces, using cartographic representations and crowdsourcing. The teenagers' geographies emerging from this large-scale mapping activity reveal the crucial role of four types of “piazza” (Italian word for square) as meeting points: real squares, green squares, commercial hybrid squares, and nightlife squares.

scholarly journals PARTISIPASI MASYARAKAT DALAM GERAKAN CIKAPUNDUNG BERSIH (GCB) DI KOTA BANDUNG - Public Participation in Programs Cikapundung Net Movement (GCB) of Bandung City

2014 ◽  
Vol 4 (1) ◽  
Author(s):  
Rosmian Simorangkir ◽  
Budi Gunawan ◽  
Rochadi Tawaf
Keyword(s):  
Waste Management ◽  
Community Participation ◽  
Descriptive Analysis ◽  
Dominant Factor ◽  
Survey Method ◽  
Role Of Government ◽  
Level Of Education ◽  
Significant Difference ◽  
The City

AbstrakDegradasi yang terjadi pada Sungai Cikapundung telah teridentifikasi mengakibatkan menurunnya kualitas dan kuantitas Sungai, oleh sebab itu pemerintah Kota Bandung, telah mencanangkan dan melaksanakan Program Gerakan Cikapundung Bersih (GCB) untuk merevitalisasi Sungai Cikapundung melalui Partisipasi masyarakat, lokasi penelitian ini adalah wilayah bantaran Sungai Cikapundung di kelurahan Tamansari kota Bandung untuk mengetahui tingkat partisipasi masyarakat dan mengkaji faktor dominan yang mempengaruhi partisipasi masyarakat dalam pengendalian limbah. Metode yang digunakan dalam penelitian ini metode survey dengan penekatan deskriptif analisis, sampel penelitian ditetapkan sebanyak 80 KK melalui tehnik penarikan acak sederhana (Simple Ramdom Sampling) dengan instrumen kuesioner. Tehnik analisis untuk menjawab hipotesis penelitian adalah analisis Regresi Berganda. Hasil pengujian menunjukan bahwa secara simultan terdapat pengaruh yang signifikan antara Tingkat Pendidikan, Pekerjaan, Penghasilan, Lama tinggal dan Peran Pemerintah terhadap Partisipasi masyarakat dalam pengendalian limbah yaitu sebesar 34,791% dalam bentuk persaman regresi ganda sebagai berikut: Y = 11,173+2,559 X1+1,610 X2+0,723 X3+0,587 X4+0,272 X5. Pengujian secara parsial menunjukan bahwa Tingkat pendidikan berpengaruh sebesar 42,3 %, Pekerjaan 6,5 %, Penghasilan 2,3 %, Lama Tinggal 3,2 %, dan Peran Pemerintah 15,8 % terhadap Partisipasi dalam Pelaksanaan Pengendalian limbah. Maka faktor dominan yang mempengaruhi Partisipasi masyarakat dalam pengendalian limbah di Kelurahan Tamansari Kota Bandung adalah Tingkat Pendidikan, Sehingga nilai koefisien korelasi sebesar 0,838 artinya terdapat hubungan yang sangat kuat antara faktor internal dan eksternal terhadap partisipasi. Maka koefisien determinasi diperoleh 70,2%, dan 29,8% merupakan kontribusi variabel lain.Kata Kunci: Tingkat Pendidikan, Pekerjaan, Pendapatan, Lama tinggal, Peran Pemerintah, Partisipasi masyarakat dalam pengendalian limbah.AbstractThe Degradation occurs in Cikapundung river has been identified in decreased quality and quantity of the river, Therefore, the City of Bandung has launched and implement programs Cikapundung Net Movement ( GCB ) to revitalize the River Cikapundung through of program, the location of this is Cikapundung river in the village of Taman Sari Bandung to determine the level of community participation and assess the dominant factor affecting participation community in waste manageme. The method used in this study with a survey method descriptive analysis ( Ramdom Simple Sampling ) with a question instrument . Teknik analysis and answer the research hypothesi is multiple regress to analysis . The test results showed that simulation a significant difference between the level of education , job , income , length of stay and the Role of Government on Community participation in waste management and amount of 34.791 % in the form of multiple regression equal as follows. Y=11,173+2,559X1+1,610X2+0,723X3+0,587X4+0,272X5. The Partial examination shows that variable Educational Attainment of 42.3 % , Employment 6,5% , Income 2.3 %, long stay 3.2 %, and 15.8 % of the Government's role in the implementation of the Participation Control of waste. Tamansari village of waste in the city of Bandung is a very strong level of education between the internal and external factors Participation. So become to koefision of determination obtained 70.2 % , and 29,8% it contributions in variable to the kinds.Key words: Education, Occupation, Income, Level stay, and Role of the old government, community participation in the implementation of waste management

New images of city through the social network

2014 ◽  
Vol 10 (2) ◽  
pp. 209-223
Author(s):  
Paola Carone ◽  
Simona Panaro
Keyword(s):  
Social Network ◽  
Design Methodology ◽  
Active Role ◽  
Social Networking Site ◽  
Focal Points ◽  
Content Type ◽  
The Social ◽  
Definition Of ◽  
The City

Purpose – The following paper aims to study the role of Facebook to improve the participation of the stakeholders to the urban regeneration and to identify preferences and create a database. Then great attention is given to the study of the potential of the social network in linking up extremely varied users, favoring also the connection from the web to the real. Design/methodology/approach – The methodology will combine the use of the social networking site Facebook and Checkland’s CATWOE. In this way, heterogeneous and selected groups of stakeholders could have an increasingly active role in the definition of urban strategies of transformations. Findings – The stakeholders’ participation is revealed in the choice of criteria, future cities characters and focal points, with the objective to identify some strategies for future sustainable scenarios of development. Originality/value – Facebook allows users to access the network of specific realities of the city and to meet and know them, improving the connection among people, thanks to the flow from web to real and vice versa.

scholarly journals The Effect of Different Levels of Potassium on The Productivity of Genotypes of Wheat Triticum Aestivum L

2021 ◽  
Vol 923 (1) ◽  
pp. 012061
Author(s):  
Faisal Mihbes Al-Taher ◽  
Howraa Hussein Al-Naser
Keyword(s):  
Harvest Index ◽  
Triticum Aestivum L ◽  
Potassium Fertilizer ◽  
City Center ◽  
College Of Agriculture ◽  
Significant Difference ◽  
Two Factors ◽  
Biological Yield ◽  
The City ◽  
Different Levels

Abstract A field experiment was carried out in the second agricultural station of the College of Agriculture - University of Al-Muthanna in the Al Bandar area (2 km from the city center), during the season (2020-2021) to know the effect of different levels of potassium fertilizer coated and are K0 (without addition), K1 (30 kg.K.H−1), K2 (60 kg.K.H−1), K3 (90 kg.K.H−1) and K4 (120 kg.K.H−1 without coated) On the vesponse of the genotypes of the wheat (Iksad 59, Iranian, Iksad 901, Iksad 133 and Boohooth 22), According to what the process requires of printing to arrange the splinter panels using a design R.C.B.D and three repetitions, As the potash fertilizer treatments were placed in the main panels (Main-plots) While the genotypes were placed in the secondary plates (Sub-plot). The results showed a significant difference between the genotypes in the traits studied as the Iksad 133 genotype superior in the biological yield, while the Iranian genotype was superior in the weight of 1,000 seeds and the harvest index, and as response to potassium fertilizer, The coated treatment has outperformed 30 kg.K.H− 1 The No. grains spike−1 and the weight 1000 seeds. It also excelled in the seed yield, vital yield and harvest index, which averaged reached 8.03 tons H−1 and 18.33 tons H−1 and 43.98 % respectively, while the coated treatment supertor 90 kg.K.H− 1 significantly in the No. of fertile spikes. M2. As for the interaction between the two factors, the combination (Iksad 133 x K3) was superior in the No. of fertile spikes, and the combination (Iksad 59 x K4) in the No. of spike grains, while the two combinations superior (Boohooth 22 x K1) and (Iksad 133 x K1) in grain yield, which averaged 9.11 and 9.06 tons ha−1 respectively, and the combination (Iksad 133 x K1) was superior in bio-it give high mea reached 21.27 tons.ha−1, The combination (Iranian × K2) was superior in the harvest index, It reached 48.75%.

MAHJONG AND URBAN LIFE: INDIVIDUAL RIGHTS, COLLECTIVE INTERESTS, AND CITY IMAGE IN POST-MAO CHINA

2014 ◽  
Vol 11 (2) ◽  
pp. 187-210 ◽  
Author(s):  
Di Wang
Keyword(s):  
Municipal Government ◽  
Urban Life ◽  
First Century ◽  
Individual Rights ◽  
City Image ◽  
Cultural Transformations ◽  
Political Economic ◽  
The City ◽  
Different Levels

Through an examination of issues arising from mahjong playing, this article explores changes in daily life and popular culture at the turn of the twenty-first century and argues that these changes reflect political, economic, social, and cultural transformations, in which conflicts between individual rights and collective interests have become increasingly prominent. This study discusses issues relating to mahjong from stories at four different levels: individual, community, the city, and the nation, which, respectively, look at conflicts among neighbors, examine the role of the Residential Committee in the neighborhood, observe the responses of the municipal government and official media to the city's image, and reveal the dilemma when the socialist state confronts mahjong issues. From the specific issues arising from mahjong, we can see how the new culture of the market economy in today's China coexists with elements from a more traditional lifestyle.

Role of Teachers in Building the Concept of Sustainable Development: Success or Failure

2020 ◽  
Vol 1 (1) ◽  
Author(s):  
Ayaz Muhammad Khan ◽  
Amber Jamshaid ◽  
Tayyibah Roohi ◽  
Amna Ramzan
Keyword(s):  
Sustainable Development ◽  
Primary School ◽  
Sampling Technique ◽  
School Teachers ◽  
Primary School Teachers ◽  
Primary Level ◽  
Significant Difference ◽  
Role Of Teachers ◽  
Major Factors

Sustainable Development (SD) is a rich, challenging and thought-provoking construct in social sciences. The main purpose of this paper was to identify and explore the role played by primary school teachers in building up the idea of sustainable development (SD) among students. This paper was intended to identify that how a teacher can successfully execute the concept of SD by influencing students’ minds at the primary level. Quantitative survey technique were utilized for data collection. All the primary school teachers of Lahore division comprised the population of the study. Through multistage sampling technique, 352 primary school teachers were selected as participants of the study. A self-developed SD questionnaire incorporating four major factors (teachers’ awareness, pedagogy, curricular and co-curricular activities) with Cronbach’s alpha value = .93 was used to measure the role of teachers in building the sustainability concept among students at primary level. The results indicated a significant mean score difference among SD scores of teachers, sector wise (private and public). Furthermore, the results also reconnoitered the significant difference (p=.04) between the mean scores of female and male teachers in building up the SD concept in students’ minds.

Attitudes toward the use of TELL tools in English language learning among Vietnamese Tertiary English majors

2019 ◽  
Vol 5 (5) ◽  
pp. 581-596
Keyword(s):  
Language Learning ◽  
Language Proficiency ◽  
English Language ◽  
English Language Learning ◽  
Guided Learning ◽  
Positive Attitudes ◽  
Significant Difference ◽  
English Majors ◽  
Very High ◽  
Different Levels

Technology plays a crucial role in the self-guided learning of a second language in general and English in particular. Nevertheless, many students in different contexts still ignore the application of technology-enhanced language learning (TELL) tools in enhancing their foreign language proficiency. Therefore, this study is conducted to investigate the attitudes towards the use of TELL tools in English-language learning (ELL) among English majors at one university in Vietnam. To collect data, 197 English majors participated in finishing the questionnaire, and 20 students were invited to join the interviews. The findings are that the majority of students have positive attitudes towards the use of TELL tools and the frequency of using these tools is very high. In addition, the results also reveal that there is no significant difference in attitudes towards and frequency of using TELL tools in learning English in terms of the year of study. However, students of different levels of academic achievements have different attitudes towards using TELL tools and use TELL tools to learn English differently. Received 2nd May 2019; Revised 16th July 2019, Accepted 20th October 2019

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