scholarly journals Evaluation of the Methods of Dealing with the Problem of Mental Dissonance of the Consumer after the Purchase Process to Ensure Repeat of Purchase (Apple Mobile Phones Company)

2018 ◽  
Vol 13 (8) ◽  
pp. 167
Author(s):  
Somaia Osman Mohamed Abdelgadir
Keyword(s):  
Consumer Behavior ◽  
Field Study ◽  
Mobile Phones ◽  
Financial Risk ◽  
Process Data ◽  
Youth Group ◽  
Apple Products ◽  
Purchase Process ◽  
High Degree

The purpose of this research is to identify the effects of consumer behavior. and to know the needs and desires of the consumer, as well as the search for methods and strategies to reduce the problem of mental dissonance of the consumer to repeat the purchase process, data were collected through the questionnaire, observation and reference to some of the relevant references, The research found that the problem of mental dissonance due to technology has a great impact on the youth group between the ages of 21 and 39 years, according to the field study. The findings also show that the intensity of mental dissonance among the consumer, increases whenever there is a high degree of financial risk, Psychological mental dissonance is due to the severity of the purchase side between what is familiar and what is new. The study recommended that the company take into account some of the things that reduce the feelings of conflict as advertisements showing that the buyer is satisfied with the product after the purchase, and recommended that the messages should include in the promotional campaigns directed to the purchaser of Apple products.

scholarly journals Advertising Media Impact in Consumer Buying Behavior

2019 ◽  
Vol 8 ◽  
pp. 54-56
Author(s):  
Ashmita Dahal Chhetri
Keyword(s):  
Consumer Behavior ◽  
Young Male ◽  
Electronic Media ◽  
Buying Behavior ◽  
Media Impact ◽  
High Degree ◽  
The Impact ◽  
Buying Behaviors ◽  
The Relationship ◽  
Better Than

Advertisements have been used for many years to influence the buying behaviors of the consumers. Advertisements are helpful in creating the awareness and perception among the customers of a product. This particular research was conducted on the 100 young male and female who use different brands of product to check the influence of advertisement on their buying behavior while creating the awareness and building the perceptions. Correlation, regression and other statistical tools were used to identify the relationship between these variables. The results revealed that the relationship between media and consumer behavior is positive. The adve1tising impact on sales and there is positive and high degree relationship between advertising and consumer behavior. The impact on advertising of a product of electronic media is better than non-electronic media.

scholarly journals Market Basket Analysis for Determination of Consumer Behavior at XYZ Stores Using R Programming

2021 ◽  
Vol 3 (2) ◽  
pp. 0210206
Author(s):  
Kelik Sussolaikah
Keyword(s):  
Data Mining ◽  
Consumer Behavior ◽  
Market Basket Analysis ◽  
Process Data ◽  
Market Basket ◽  
Data Mining Techniques ◽  
Programming Tool ◽  
The World ◽  
R Programming

Data mining is one of the fields of science in the world of informatics which has an important role, especially with regard to data. There are many algorithms and methods that can be used to process data. The paper this time the author tries to conduct research on consumer behavior by using one of the data mining techniques, namely market basket analysis. This research uses the R Programming tool, where it is hoped that the research can be carried out effectively and efficiently. Based on the research conducted, it is known that there has been a significant purchase of several items that have been described as a plot. The tendency of consumers to buy several items followed by other items can be a consideration for arranging the layout of goods on the sales shelf or arranging product stock in a supermarket.

Catching-up and Leapfrogging in Key Manufacturing Sectors

2021 ◽  
pp. 136-155
Author(s):  
Keun Lee
Keyword(s):  
Mobile Phones ◽  
Explicit Knowledge ◽  
Developed Countries ◽  
Cycle Times ◽  
Catching Up ◽  
Manufacturing Sectors ◽  
Market Regimes ◽  
Catch Up ◽  
The Government ◽  
High Degree

Chapter 6 assesses China’s catching-up and leapfrogging in key manufacturing sectors compared with the Korean experience. It explains the varying records of market catch-up by referring to diverse aspects of technological and market regimes, such as modularity, degrees of embodied technical change, tacitness of knowledge, knowledge accessibility, and frequency of innovations. Easy access to foreign technologies from developed countries (mobile phones vs. semiconductors), high degree of modularity (mobile phones vs. automobiles and semiconductors), and frequent changes in the generations of technologies or short cycle times of technologies (mobile phones and telecommunications systems vs. automobiles) generally help latecomers catch up. More importantly, sectors with a high degree of tacit knowledge (e.g., automobiles) tend to show a slower speed of catch-up than the manufacturers of telecommunications equipment with a high degree of explicit knowledge. Whether markets feature segmentation (or the existence of low-end niche segments for Chinese latecomers) seems to play an important role in the market regimes. Chinese firms manage to achieve initial success from a low-end market in segmented market conditions (e.g., telecommunications equipment and mobile phones) or markets protected by the government (e.g., telecommunications equipment). Conversely, they face high entry barriers in markets with no such segmentation (e.g., memory chips), which is one of the reasons for their slow progress in the memory chip sector (see also Chapter 4). These cases also suggest that technological regimes are not the only paramount determining factor; the outcomes are affected by the roles of actors, including firms and governments.

Factors Affecting Mobile Commerce and Level of Involvement

2007 ◽  
pp. 283-290
Author(s):  
F. Yim ◽  
A. Tse ◽  
K. Wong
Keyword(s):  
Consumer Behavior ◽  
Mobile Phones ◽  
Online Shopping ◽  
Mobile Commerce ◽  
The Internet ◽  
Level Of Involvement ◽  
Factors Affecting

In the following, we would briefly summarize what the literature says about important factors that affect online shopping, which forms the basis for us to speculate on factors that may be important for consumers shopping via their mobile phones, the latter being one kind of online shopping, which should resemble to some degree other forms of shopping on the Internet as far as important factors affecting consumer behavior is concerned. Hypotheses are then formulated, which is followed by the methodology. After presenting the results, we discussed the implications and conclusions of this study.

Mobile games: players’ experiences with in-app purchases

2019 ◽  
Vol 13 (1) ◽  
pp. 62-78 ◽  
Author(s):  
Aina Ravoniarison ◽  
Cédric Benito
Keyword(s):  
Video Game ◽  
Financial Risk ◽  
Qualitative Methodology ◽  
Qualitative Data ◽  
Online Reviews ◽  
Mobile Games ◽  
Content Type ◽  
Youtube Videos ◽  
High Degree ◽  
Insight Into

PurposeThis paper aims to offer a comprehensive perspective into Free-to-Play gamers’ attitudes, feelings toward and perceived value of in-app purchases (IAPs).Design/methodology/approachThe study is based on a twofold qualitative methodology using an inductive approach: user-generated YouTube videos and gamers’ online reviews posted on Play stores.FindingsEight topics have emerged out from the qualitative data related to the characteristics of a good/bad IAP, the IAPs as downsides, the ambiguity with traditional Pay-to-Play games, the financial-risk issues, the resistance behaviors, the worries about over-spending and addiction and the frustration mechanism.Research limitations/implicationsBy focusing on IAPs, this research contributes to build an integrative overview to better understand how players deal with IAPs and how this interaction should be analyzed in the light of multiple frameworks. Emphasis is placed on a continuum of player responses from tolerant metacognition to high degree of subversion.Originality/valueA twofold netnographic approach offers a novel contribution to the field of mobile games by bringing together two materials increasingly connected to the video game universe. It also brought to the fore an experiential context by providing insight into the underlying dynamics of Player/IAP interactions.

A Field Test of the Relationship between Cognitive Dissonance and State Anxiety

1978 ◽  
Vol 15 (4) ◽  
pp. 650-655 ◽  
Author(s):  
Michael B. Menasco ◽  
Del I. Hawkins
Keyword(s):  
Consumer Behavior ◽  
Marketing Strategy ◽  
Field Study ◽  
Cognitive Dissonance ◽  
Field Test ◽  
State Anxiety ◽  
Ex Post ◽  
Ex Post Facto ◽  
The Relationship

An ex post facto field study investigated state anxiety as a measure of the magnitude of postpurchase dissonance. Purchase conditions which should produce varying levels of postpurchase dissonance were found to have a predicted effect on a validated measure of state anxiety. Implications for aspects of marketing strategy and application to the study of consumer behavior are highlighted.

scholarly journals NFC Solutions for Purchasing Public Transport Tickets at Babahoyo Terrestrial Terminal

2018 ◽  
Vol 3 (CITT2017) ◽  
pp. 50-55
Author(s):  
José Rosado Anzules ◽  
Wander Lindao Uchubanda ◽  
Angel Villagomez Gurumendi ◽  
Nelly Esparza Cruz
Keyword(s):  
Computer System ◽  
Mobile Phones ◽  
Exploratory Study ◽  
Positive Impact ◽  
High Impact ◽  
Qualitative And Quantitative ◽  
The People ◽  
Speed Up ◽  
Purchase Process ◽  
Quantitative Nature

Buying tickets at the Babahoyo terrestrial terminal can become a slow process, causing delays and costs for users to queue to be able to mobilize to the different destinations on o er. The objective of the project is to demonstrate the feasibility of using the computer system that implements NFC technology through mobile phones and smart cards that allow to speed up the purchase process, all for frequent travelers who must use this service. The data presented in this article were obtained through an exploratory study of qualitative and quantitative nature. The people who participated in the study were the users of the Babahoyo terrestrial terminal transport, who answered questions to determine their level of acceptance to a computer system using NFC technologies and the results determined that a large majority were available to use telephones and smart card readers. About 90% of respondents believe that the software will have a positive impact on the ticketing process at the Babahoyo terrestrial terminal. Even in the country, the advantages of NFC have not been seen, however, it is expected that by 2018 will have a high impact by the use of applications that make use of the benefits provided by this technology. NFC technology emerged about 15 years ago, however, in Ecuador has not yet become popular the use of it.

scholarly journals Os dois lados da mesma moeda: identificando os paradoxos da tecnologia no consumo online dos brasileiros

2020 ◽  
Vol 12 ◽  
pp. 1092
Author(s):  
Claudia Maria Dias Guerra Disconzi ◽  
Kathiane Benedetti Corso ◽  
Marina Valim Bandeira
Keyword(s):  
Consumer Behavior ◽  
Survey Research ◽  
Research Method ◽  
The Internet ◽  
Exploratory Research ◽  
National Surveys ◽  
Online Consumer Behavior ◽  
Online Consumers ◽  
Purchase Process ◽  
Online Consumer

 The possibility of buying at any time of the day, researching prices and finding varied products are some of the advantages informed by online consumers. Despite the benefits, some disadvantages are also cited by these consumers, such as the impossibility of product experimentation, delay in delivery, difficulty in accessing websites and lack of security. With this, the possibility of paradoxical behavior among this type of consumer is verified. Therefore, this work aims to verify the presence of technology paradoxes in online consumer behavior. This is a descriptive-exploratory research, with a quantitative approach and a survey research method. A questionnaire was elaborated aiming to collect information regarding the profile of the online consumers interviewed and the characteristics of the purchase process, besides containing 28 statements referring to the 14 paradoxes of technology adapted from national surveys for consumption through the internet. A total of 263 respondents were obtained, where two pairs of paradoxes were present: Assimilation / Isolation and Planning / Improvisation.

Media Richness Theory and the Intention to Use Online Stores

2010 ◽  
Vol 1 (3) ◽  
pp. 27-42
Author(s):  
Eric Brunelle
Keyword(s):  
Consumer Behavior ◽  
Structural Equation ◽  
Online Survey ◽  
Structural Equation Models ◽  
Empirical Support ◽  
Media Richness ◽  
Intention To Use ◽  
Media Richness Theory ◽  
Purchase Process ◽  
Online Stores

Although media richness theory has received considerable empirical support in explaining individual channel use and could provide important insights into the explanation of e-consumer behavior, no studies have validated this theory in explaining consumers’ intentions to use online stores. Therefore, the objective of this study was to empirically test media richness theory in explaining consumers’ intentions to use online stores in their purchase process. An online survey was carried out and data from 749 consumers was collected and analyzed using structural equation models. The results open up a new way of explaining consumers’ intentions to use online stores, as they provide empirical support for media richness theory in a commercial context and link it with the theory of planned behavior.

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