scholarly journals Linguistic Analysis of Selected TV Cartoons and Its Impact on Language Learning

2018 ◽  
Vol 8 (5) ◽  
pp. 247
Author(s):  
Muhammad Arfan Lodhi ◽  
Syeda Ibrar ◽  
Mahwish Shamim ◽  
Sumera Naz

The new generation is fascinated by the overwhelming exposition of media. Today, media is performing powerful role in the mental growth and emotional development of children. At the very first stage of cognitive development, children copy the words and expressions used in their surroundings. Cartoons and language used in them directly affect cognitive and linguistic development of children. The present study dissects the linguistic patterns and ideologies used in cartoons shown in Pakistani media. It further attempts to overlook the impact of linguistic features of cartoons on language learning propensities of children. The study adopted mixed method research design by following qual-quan approach. The linguistic analysis of the cartoons was done qualitatively whereas its impact on children’s language was measured through quantitative way. 100 students and 100 teachers were selected to determine the sample by applying random sampling technique. Self-developed questionnaire was used to collect data from the respondents. The collected data shows that cartoons are source of education, entertainment and information for children. Children can improve their language competencies by watching cartoon. However, students were found using many Hindi words in their daily conversation. Linguistic benefits of cartoon language collide with the cultural threats faced by a large number of parents. The findings of the study recommend that children should be shown level oriented and culturally specific cartoons so that students may get maximum linguistic benefits from them.

2020 ◽  
Vol 5 (4) ◽  
pp. 400
Author(s):  
Venti Verlia ◽  
Sahlan Sahlan

Abstract : This study aims to determine the effect of the School Literacy Movement program on the Indonesian language learning achievement of grade IX students at SMP Negeri 10 Kendari. In this study using ex post facto method and sampling technique, namely stratified sampling. The instrument used was in the form of a questionnaire. Based on the results of the research data analysis, it is known that there is a significant positive effect between the School Literacy Movement program on the Indonesian language learning achievement of grade IX students of SMP Negeri 10 Kendari. Hypothesis test results show that the significance value (Sig.) Is 0.039. When compared with the probability value or α = 0.05, then 0.039 <0.05, which means that H₀ is rejected and Hₐ is accepted. If seen from the tcount value, it is obtained a value of 2.110> t table 1.994, so it can be concluded that the School Literacy Movement program variable (X) affects the Indonesian learning achievement variable (Y). This can also be seen from the results of the determination coefficient test which reveals the contribution of the School Literacy Movement program to Indonesian language learning achievement is 6.1%. Although the contribution made is still very low, if the program is implemented very well by looking at the factors that influence its implementation, the impact on Indonesian learning achievement can be increased. The factors that influence the implementation of the School Literacy Movement program consist of two factors, namely inhibiting factors consisting of the family environment and the lack of literacy officers, and supporting factors, namely the support from the school and the provision of adequate books. Factors that affect students' Indonesian learning achievement consist of internal and external factors. Internal factors that affect student achievement are psychological aspects consisting of reading interest and student willingness, while external factors that influence are the school environment and the existence of social media. Keywords: literacy movement; Learning achievement


2014 ◽  
Vol 32 (5) ◽  
pp. 646-664 ◽  
Author(s):  
Madhurima Deb ◽  
Himadri Roy Chaudhuri

Purpose – The purpose of this paper is to study the impact of firm ' s reputation and ethnocentrism on young consumer ' s attitude toward products with foreign origin. Design/methodology/approach – To attain the above objective “Mixed Method Approach” is employed. In the present study mixed method research is proposed by integrating qualitative and quantitative technique for data analysis for better breadth and depth of understanding. Findings – Reputation of the firm is found to have a significant impact on young consumers as it minimizes animosity and develops positive attitude toward products with foreign origin. Research limitations/implications – To collect data from the respondents vignettes/story boards were used which led to certain manipulation and hence it could be a limitation. Practical implications – The findings will be useful for the marketers to design their positioning strategies more specific to their target segments for better results. Originality/value – The present study made two significant academic contributions. First, the present study added to the literature of consumer behavior by studying young consumer ' s product preference using an integrated model that depicts variables relevant to the context of globalization, with better predictability. Second, by integrating qualitative research method and quantitative research method to develop better breadth and depth of understanding on customer ' s product preference, the study also contributed to the literature of advanced research methodology in consumer behavior.


2021 ◽  
Vol 9 (3) ◽  
pp. 1078-1088
Author(s):  
Azhar Pervaiz ◽  
Abdul Ghaffar Ikram ◽  
Naima Batool ◽  
Sadia Saeed

Purpose of the study: The purpose of the current study is to investigate the acquisition of Wh-questions of English by Urdu L1 speakers in Pakistan. Acquisition of different syntactic structures has been an attractive area of interest for the scholars working in the area of second language acquisition. The study draws on approaches of Universal Grammar (UG) and Second Language Acquisition (SLA). The researchers aim at finding out whether the second language is acquired in the same way as the first language or not. Both Urdu and English allow Wh-questions formation but the placement of the Wh-word is completely at a different position. Urdu is an in-situ language that does not allow Movement of the Wh-word, and English allows the Movement of the Wh-word. So, this study highlights whether speakers of Urdu can acquire the structures of Wh-questions or not. Methodology: The study uses a mixed-method research design, and the data was collected from the speakers of Urdu who speak it as their native language in order to draw the findings. The current research employs a questionnaire that is divided into two parts: elicitation task and grammatical judgement task. For the elicitation task, the students were provided with the statements with the underlined words of which they had to form Wh-questions and for the second, a task was designed on the basis of the lickert scale and it was designed to judge the grammar of the students. The population of this study is limited to speakers of Urdu who speak English as their second language and the sample was selected from the vicinity of Sargodha city of Pakistan. Main Findings: The results of this mixed-method study reveal that students face problems while forming and identifying Wh-questions, despite compulsory education in English. The findings of the current study supported the partial access hypothesis. Applications of this study: The study is very important in the area of second language acquisition and informs how the speakers of the English language as a second language acquire the Wh-question structure. The study can be applied in designing teaching materials for the learners of English as a second language besides informing the language software modulation in order to ease the language learning process.


2021 ◽  
Vol 13 (4) ◽  
pp. 169-185
Author(s):  
Tosin Seun Adebayo ◽  
Logo Oluwamayowa

Purpose The compulsory lockdown issued by the Nigeria Government to curb the spread of the virus has undoubtedly negatively affected the livelihoods of households. As a result, many have lost their sources of income and have no other means for survival. It is important to note that it has the potential of triggering violent conflicts and civil unrest as a popular African adage goes as thus: “A hungry man is an angry man”. Unfortunately, little attention has been given, neither has extant literature adequately covered the impact of the coronavirus (COVID-19) outbreak as it directly affects households in a rural community in Nigeria. Design/methodology/approach This study proceeded from on both a qualitative and quantitative method and adopted a mixed-method and case study research design. Data for this study was collected through primary and secondary data. Primary data for this study was collected through a questionnaire and focus group discussions (FGD). The questionnaire used for this study was a validated instrument designed by the US Department of Agriculture (USDA) to measure food security amongst households. The USDA household’s instrument was used and then modified to access the food security status of households during the lockdown. Findings Findings from this study revealed that households, in general, were categorised as having “very low food security” during the lockdown as they testified to all the food insecure conditions. In general, the food intake of household members reported irregular eating patterns as the household lacked the money to purchase food. This study further indicated that a high number of respondents see violence as a means of attaining food. Extreme volatility in their inability to access food as a result of food shortages and the inability to benefit from government palliatives has been found to trigger incidents of conflict and malnutrition on households. Research limitations/implications This method was sampling method was adopted because of the compulsory and constitutional lockdown imposed by the government to curb the spread of the novel COVID-19 which limited the movement of the researcher to other households in the community which proved to be limited during the time this research was carried limiting the scope of the sample size. Originality/value This research adopted mixed-method research and was written by the researchers who did the study. This paper was conducted during the mandatory lockdown issued by the Federal Government in Nigeria with to understand the impact of the mandatory lockdown on rural households using Ilaje local of Ondo state as a case study while establishing a link between food security and conflict.


sjesr ◽  
2020 ◽  
Vol 3 (1) ◽  
pp. 165-177
Author(s):  
Dr. Syed Shujaat Ali ◽  
Mr. Tariq Amin ◽  
Mr. Muhammad Ishtiaq

The study aimed at exploring the different types of punctuation errors made by students in their writings, the reasons behind these errors, and the reasons behind the differences in the frequency of punctuation errors made by students from two different sets of universities, with one set belonging to backward areas and the other set to well-developed areas. The universities selected from the backward areas were Kohat University of Science and Technology (KUST) Kohat, University of Malakand (UoM), Shaheed Benazir Bhutto University (SBBU), Sheringal University (SU) and Khushal Khan Khattak University (KKKU), Karak and the universities selected from developed areas were National University of Modern Languages, (NUML) Islamabad, International Islamic University (IIU), Islamabad, University of Sargodha (UoS) and Gomal University(GU), Dera Ismail Khan. The study used Corder (1975)’s Error Analysis approach for analysing the errors. The study used mixed-method research design. The sample included a total of 200 students, out of which 25 students were selected from each university through simple random sampling technique. Test and interviews were used as instruments for data collection. For the identification of punctuation errors, the students were made to take a punctuation test. A probe was made into the possible reasons behind the punctuation errors by interviewing the students. The data collected was analysed by using content analysis technique. The study revealed that the most frequent errors were errors related to comma, apostrophe, and capitalization. The analysis of the interviews showed that the lack of practice on punctuation marks, lack of teaching punctuation within context, lack of checking of punctuation errors and lack of error corrective feedback on the punctuation errors were the major reasons behind the differences in the frequency of punctuation errors.


2021 ◽  
Vol 4 (2) ◽  
pp. 108-117
Author(s):  
Riko Pardiansyah ◽  
Kamid Kamid ◽  
Bambang Hariyadi

This mixed method research was conducted to find out how students' problem-solving abilities were seen from the metacognition ability on the topic set. The population in this study were class XII students of MAN 2 Jambi City in the 2020/2021 academic year. The sample in this study was selected using the simple random sampling technique. The results of this study indicate that students' problem solving abilities based on students' metacognitive abilities on the topic of the set are in the good category. Metacognition ability can make it easier for students to solve mathematical problems that have been given. Metacognition indicators that seem to have been mastered by students in this study are awareness, regulation, and evaluation.


Author(s):  
Ayed H. Ziadat

Dyslexia is a learning disability associated with a deficiency of spell, read, write, and recognize words. The key purpose of the study was to examine the desirable enhancing of oral reading and reading comprehension levels by testing the advantage of Visual, Auditory, Kinesthetic, and Tactile (VAKT) strategy on oral reading and reading comprehension among students with dyslexia registering at the governate source classroom. The study adopted a Quasi-experimental approach with the design of control and experimental groups and two measurement phases (pre and post-tests). The study assessed oral reading and reading comprehension levels by the diagnostic scale of Arabic language Basic skills. Thirty-nine subjects were drawn using the purposive sampling technique (control N=19 and experimental N=20), and the intervention VAKT technique was used for third-grade students with dyslexia for one semester consecutively followed by the post-assessment. The results revealed that the control group showed enhancement in comprehension reading and oral reading level, but less significant than the experimental group. Thus, VAKT is a sufficient approach to advance the comprehension reading and oral reading levels of students with dyslexia. The study findings contribute to motivating VAKT strategy using for students representing dyslexia for the sake of reading learning. Further, the study contributes to implementing VAKT in Arabic language learning settings. The researcher recommends considering learning style, motivation, and settings in future studies.


2017 ◽  
Vol 4 (4) ◽  
pp. 16-30
Author(s):  
Neeta Baporikar ◽  
Rosalia Fotolela

This article describes how demarketing is a strategy aimed at reducing the demand for the product and thereby the consumption. This strategy is well suited for harmful products though they may have utility in the economics of liquor, drugs, cigars and tobacco products. Many consume cigarettes and chew gutka, which is a tobacco product either as habit, stress reliever or style. The consumption of tobacco products has negative side effects such as lung cancer and oral diseases. Thus, the aim of this article is to reflect on the demarketing strategy of tobacco products adopted in India and to determine the impact on customers in Mysore, Southern India. Mixed method of research was used. The sample was 50 respondents, chosen with an accidental sampling technique to test differences of opinion between customers and non-customers of tobacco products. The findings indicate that demarketing tobacco products has made an impact along with societal change.


2021 ◽  
Vol 9 (2) ◽  
pp. 87-99
Author(s):  
Adeela Manzoor ◽  
Ashfaq Ahmad Maan ◽  
Izhar Ahmad Khan ◽  
Babar Shahbaz

Purpose of the study: The major purpose of this study was to enhance food security by reducing wheat losses. Methodology: A mixed-method research was used for data collection. Six focus group discussions and six key-informant interviews were conducted to cover qualitative aspects while 400 face-to-face interviews were conducted. The study was conducted in three randomly selected districts of Punjab. Six tehsils, two from each district were further selected randomly. From each selected tehsils, four hundred farming households were selected through a proportionate sampling technique, and data were collected through an interview schedule. : For the qualitative aspect thematic analysis was used to analyze data. The quantitative data were analyzed through the statistical package for social sciences (SPSS) Main Findings: The result of the present study shows that majority of respondents having old age were doing wheat post-harvest activities and they have only a primary level of education. The farmers who have access to extension services had less level of losses rather than others.   Qualitative results show that the farmers who are trained with techniques to manage post-harvest activities have fewer losses as compare to the farmers who are not trained. Applications of this study: It is concluded that hurdles regarding canal water, marketing, transportation, and practices of traditional methods for wheat storage lead to post-harvest losses as well. It is a sheer need of time to train the people (involved in postharvest management activities) to reduce the postharvest losses according to their needs.


2019 ◽  
Vol 6 (1) ◽  
pp. 229-246
Author(s):  
Juliana Basri

Student’s perspective is an essential factor in evaluating lecturers and has an impact on the efficacy of the instructional environment. The purpose of this study was to know EFL  students’ perception on effective lecturer. The study employed mixed method research. By implementing convenience sampling technique, 100 students in one state university in Palembang, South Sumatera, Indonesia were involved as participants in this research. The questionnaire and interview were used to collect the data and the descriptive analysis in the form of percentages was used to analyze the data. The result of questionnaire revealed that instrument which contained 42 items with seven response categories on rapport (26,2%), delivery (40,5%), fairness (11,9%), knowledge and credibility (7,2%), and organization and preparation (14,3%) were perceived very good by the students. It was supported by the result of interview that students were perceived very good to all aspects of effective lecturer, but there were some lecturers who were not. Finally, it was believed that this study could be useful and beneficial to the lecturers as a yardstick to understand themselves better and students’ needs in learning process.


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