scholarly journals Should Polytechnics Rely Solely on International Agents to Recruit International Students? A Case Study in New Zealand

2017 ◽  
Vol 9 (6) ◽  
pp. 14
Author(s):  
Shaohua Yang ◽  
M. Akhtaruzzaman
Keyword(s):  
Higher Education ◽  
New Zealand ◽  
International Students ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Policy Implications ◽  
Tertiary Institutions ◽  
Deductive Method ◽  
Sustainable Marketing ◽  
Visa Application

The aim of this paper is to investigate whether polytechnics should rely solely on international agents to recruit international students or not. To analyse the use of agents to recruit international students by tertiary institutions in New Zealand, this study attempts to find effectiveness and shortcomings of using international agents as a marketing strategy in recruiting international students. Though marketing strategies of marketing higher education is not new to the Anglo-Saxon countries (UK, US, and Australia), however, such marketing strategies of tertiary institutions in New Zealand have not been examined empirically. Deductive method of research was adopted and a total of 150 international students who studied at undergraduate and postgraduate level in a polytechnic in the Bay of Plenty in New Zealand participated in the research. The empirical findings of the research suggest that most international students relied on international agents for visa application and for enrolment process. A significant concern that a large proportion of the international students pointed to is the information mismatch between the promises by the agents and the reality that the international students faced here in New Zealand. It is suggested that relying solely on international agents to recruit international students might not be a sustainable marketing strategy for the tertiary institutions and other marketing strategies needs to be explored as well. Several policy implications in marketing strategy of higher education are also suggested in this study. 

scholarly journals Pengambilan Keputusan Strategis Pemasaran di Perguruan Tinggi dengan menggunakan Analytics Hierarchy Process (AHP)

2020 ◽  
Vol 6 (2) ◽  
Author(s):  
Arie Tunggal ◽  
Setia Budi
Keyword(s):  
Higher Education ◽  
Decision Making ◽  
Marketing Strategy ◽  
Influencing Factors ◽  
Marketing Strategies ◽  
Academic Institutions ◽  
Prospective Students ◽  
Tertiary Institutions ◽  
Intense Competition ◽  
Hierarchy Process

In marketing strategies, it is very important to consider various variables in decision making. With intense competition in higher education, it is important to determine a more appropriate and effective marketing strategy to get prospective students. For this reason, it is necessary to investigate what factors influence prospective students in determining tertiary institutions. This study reveals that the most influencing factors for prospective students in determining academic institutions are the ease of getting a job after graduation, followed by some other supporting factors, such as: scholarships, campus reputation, spiritual activities, and campus lifestyle.

scholarly journals Sustainable marketing strategies in the context of a globalized clothing and textile (C&T) sector in Zimbabwe

2017 ◽  
Vol 15 (2) ◽  
pp. 288-300 ◽  
Author(s):  
Africa Makasi ◽  
Krishna Govender
Keyword(s):  
Marketing Strategy ◽  
Structural Equation ◽  
National Policy ◽  
Modern Technology ◽  
Marketing Strategies ◽  
The Body ◽  
Equation Modeling ◽  
Sustainable Marketing ◽  
Research Findings ◽  
New Perspective

This article provides a new perspective on sustainable marketing strategies in the context of a globalized clothing and textile (C&T) sector in Zimbabwe by linking two diverse streams of literature, namely, globalization and marketing strategy. A quantitative approach was adopted to obtain data from 127 respondents using a two-stage cluster sample. Structural Equation Modeling (SEM) confirmed three of four hypothesized relationships, namely that integrated co-alliances, modern technology and national policy impact the sustainability of clothing and textile sector in Zimbabwe. The adoption of a standardized marketing strategy characterized by uniform application of the marketing mix elements with minor modifications will have a significant impact on the capacity of the C&T sector to withstand the adverse effects of globalization. The research extends the body of existing knowledge on marketing strategy in the context of globalization of Zimbabwe’s C&T sector, and argues empirically for a new approach to developing and implementing competitive marketing strategies. The research findings will enable companies in the C&T sector of a developing economy to craft competitive marketing strategies, which incorporate internal company capabilities and technology, and also recognize the role of national policy in the globalization discourse.

scholarly journals Exploring perspectives on masculinity and mental wellbeing: The case of students in higher education in New Zealand

2021 ◽  
Author(s):  
◽  
Ellis Louise Read
Keyword(s):  
Higher Education ◽  
New Zealand ◽  
Focal Point ◽  
Academic Research ◽  
Male Students ◽  
Mental Wellbeing ◽  
Future Research ◽  
Tertiary Institutions ◽  
The Social ◽  
The One

<p>This study sits at the intersection of research on mental wellbeing, masculinity and higher education. Men’s mental wellbeing has been a focal point for academic research in recent years, as has the mental wellbeing of higher education students. However, there is a paucity of research that explores this topic in the New Zealand context. This study explores perceptions of masculinity and mental wellbeing by male students in New Zealand tertiary institutions. It considers the ways in which masculinity may both constrain and enable mental wellbeing. The research adopts a cultural studies approach which focuses on values and practices that participants perceive to be associated with masculinity. Twelve in-depth interviews were used to gather rich insights into this topic. The findings suggest a persistence of a cultural script across young men in New Zealand. The most prominent themes identified surrounded sport and drinking, findings which support earlier works on masculinity in New Zealand. It was also found that, on the one hand, the devaluation of emotion, high levels of competition and inter-group hierarchy constrain mental wellbeing. Whilst on the other hand, mental wellbeing is facilitated through the social bonding that shared masculine practices and values provide. In closing, the thesis outlines implications for future research and practice.</p>

scholarly journals Library instruction services for international students in New Zealand's tertiary libraries : a survey

2021 ◽  
Author(s):  
◽  
Heather M. Ward
Keyword(s):  
New Zealand ◽  
International Students ◽  
International Student ◽  
Student Population ◽  
Academic Librarians ◽  
Library Instruction ◽  
Research Project ◽  
Tertiary Institutions

<p>This research project examines the issue of library instruction services for international students studying at New Zealand tertiary institutions. The aim of the project was to ascertain the measures that New Zealand academic librarians are taking to meet the needs of international students, and how well this compares with tertiary libraries in other countries. The data was gathered by mailed questionnaire to tertiary libraries with over 1% international student population. The findings of the survey indicate that there is a lack of awareness of the issues faced by international students and highlights the need for further research in this country.</p>

scholarly journals Social Networking Sites and Educational Adaptation in Higher Education: A Case Study of Chinese International Students in New Zealand

2012 ◽  
Vol 2012 ◽  
pp. 1-5 ◽  
Author(s):  
Ling Cao ◽  
Tingting Zhang
Keyword(s):  
Higher Education ◽  
New Zealand ◽  
International Students ◽  
Social Networking ◽  
Online Social Networks ◽  
Social Networking Sites ◽  
Educational Environment ◽  
Chinese International Students ◽  
The Relationship

This study aims to find out the relationship between the use of SNSs and educational adaptation process of Chinese international students (from China) in New Zealand. Based on interview data, this paper addressed how Chinese international students use SNSs (RenRen, Facebook, etc.) to expand and manage their online social networks to help their adaptation to new educational environment. As a case study of Chinese international students in New Zealand and from the narrative of students, we examined the relationship among educational difficulties, life satisfaction, and the use of SNSs. This study would help in further understanding how and why SNSs can be adopted in higher education to support effective overseas learning experiences.

Interculturalisation for New Zealand Universities in a Global Context

2005 ◽  
Vol 3 (2) ◽  
pp. 223-233 ◽  
Author(s):  
Xiaoping Jiang
Keyword(s):  
Higher Education ◽  
Comparative Analysis ◽  
New Zealand ◽  
International Students ◽  
Cultural Diversity ◽  
Higher Education Institutions ◽  
Dominant Culture ◽  
Global Context ◽  
Minority Cultures ◽  
Equitable Treatment

This article critiques the notion of multiculturalism, which aims to assimilate minority cultures into a dominant culture rather than genuinely accept their ‘differences’. Therefore, the author proposes interculturalism as a policy for the multicultural campus because it values equitable treatment of all cultures. Recent years have witnessed an influx of international students into New Zealand's higher education institutions. The author asks whether these institutions have adequate strategies to accommodate the increasing cultural diversity on campus. Through a comparative analysis of multiculturalism and interculturalism, the author sees interculturalisation as an emancipatory process that should be supported, as it emphasises non-discriminative cultural reciprocity based on equality and respect.

scholarly journals Exploring perspectives on masculinity and mental wellbeing: The case of students in higher education in New Zealand

2021 ◽  
Author(s):  
◽  
Ellis Louise Read
Keyword(s):  
Higher Education ◽  
New Zealand ◽  
Focal Point ◽  
Academic Research ◽  
Male Students ◽  
Mental Wellbeing ◽  
Future Research ◽  
Tertiary Institutions ◽  
The Social ◽  
The One

<p>This study sits at the intersection of research on mental wellbeing, masculinity and higher education. Men’s mental wellbeing has been a focal point for academic research in recent years, as has the mental wellbeing of higher education students. However, there is a paucity of research that explores this topic in the New Zealand context. This study explores perceptions of masculinity and mental wellbeing by male students in New Zealand tertiary institutions. It considers the ways in which masculinity may both constrain and enable mental wellbeing. The research adopts a cultural studies approach which focuses on values and practices that participants perceive to be associated with masculinity. Twelve in-depth interviews were used to gather rich insights into this topic. The findings suggest a persistence of a cultural script across young men in New Zealand. The most prominent themes identified surrounded sport and drinking, findings which support earlier works on masculinity in New Zealand. It was also found that, on the one hand, the devaluation of emotion, high levels of competition and inter-group hierarchy constrain mental wellbeing. Whilst on the other hand, mental wellbeing is facilitated through the social bonding that shared masculine practices and values provide. In closing, the thesis outlines implications for future research and practice.</p>

scholarly journals Marketing Strategy Universitas Singaperbangsa Karawang

2020 ◽  
Vol 19 (2) ◽  
pp. 87-95
Author(s):  
Fajar Ramadhan ◽  
Syamsu Yusuf
Keyword(s):  
Higher Education ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Strategies ◽  
National Education ◽  
Performance Targets ◽  
The Face ◽  
Marketing Activities ◽  
The University ◽  
And Control

Higher education in Indonesia is a national education subsystem that includes undergraduate, master's, specialist, doctoral, and diploma programs. Higher education institutions are obliged to organize education, research, and community service in accordance with their vision, mission, goals, tasks, and authority. A large number of universities has led to intense competition in getting prospective students. Therefore, universities must have a good "marketing strategy" to continue to exist in the face of competition between universities. Marketing strategies must be based on marketing objectives that consider environmental aspects (Dharmmesta, 2014). Marketing strategies took in connection with existing conditions, SWOT analysis, organization, and control at the University of Singapore Karawang based on Education Quality Standards (accredited). Efforts to monitor the implementation of marketing strategies related to the achievement of performance targets for increasing the number of applicants, including re-registration, the achievement of external and internal marketing activities.

scholarly journals Library instruction services for international students in New Zealand's tertiary libraries : a survey

2021 ◽  
Author(s):  
◽  
Heather M. Ward
Keyword(s):  
New Zealand ◽  
International Students ◽  
International Student ◽  
Student Population ◽  
Academic Librarians ◽  
Library Instruction ◽  
Research Project ◽  
Tertiary Institutions

<p>This research project examines the issue of library instruction services for international students studying at New Zealand tertiary institutions. The aim of the project was to ascertain the measures that New Zealand academic librarians are taking to meet the needs of international students, and how well this compares with tertiary libraries in other countries. The data was gathered by mailed questionnaire to tertiary libraries with over 1% international student population. The findings of the survey indicate that there is a lack of awareness of the issues faced by international students and highlights the need for further research in this country.</p>

Exporting Hong Kong’s Higher Education to Emerging Asian Markets

2011 ◽  
pp. 1-24 ◽  
Author(s):  
Alan C. K. Cheung ◽  
Y. C. Cheng ◽  
Timothy W. W. Yuen ◽  
Celeste Y. M. Yuen
Keyword(s):  
Higher Education ◽  
Hong Kong ◽  
International Students ◽  
Higher Education Institutions ◽  
Marketing Strategies ◽  
Government Policies ◽  
Education Services ◽  
Asian Region ◽  
Low Visibility ◽  
Market Strategies

The purpose of this study is to examine the current conditions of higher education services in three Asian markets and to explore effective market strategies and supportive government policies to further promote Hong Kong’s higher education in the region. It is evident from the findings that the visibility of Hong Kong’s higher education in these Asian markets was extremely low. The low visibility of Hong Kong’s higher education in the Asian region was due to a lack of concerted and coordinated effort between the Hong Kong government and higher education institutions in promoting their higher education. The study points to the need for more wide-ranging and coherent marketing strategies and government policies in order to attract the growing number of international students.

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