scholarly journals Avoiding Greenwashing in Event Marketing: An Exploration of Concepts, Literature and Methods

2017 ◽  
Vol 7 (4) ◽  
pp. 1 ◽  
Author(s):  
Kai-Michael Griese ◽  
Kim Werner ◽  
Johannes Hogg
Keyword(s):  
Systematic Approach ◽  
Public Image ◽  
Literature Analysis ◽  
Event Marketing ◽  
Environmentally Responsible ◽  
The Future ◽  
Short And Long Term ◽  
The Subject ◽  
Oxford Dictionary

Greenwashing, defined by the Oxford Dictionary as “disinformation disseminated by an organization so as to present an environmentally responsible public image” can cause multifarious problems for companies. The phenomenon of greenwashing has, however, not attracted much attention in the event marketing literature to date. The purpose of this paper is twofold. It first describes and analyses the specific characteristics and features of greenwashing in event marketing. It then seeks to identify the current fundamental approaches of how to avoid greenwashing in event marketing and to assess their potential. A two-step literature analysis with complementary search approaches served as a methodical framework. First, journals related to event marketing were screened for the keywords “greenwashing” and “greenwash”. Next, the general literature was consulted for the same keywords. The results clearly demonstrate that the subject of greenwashing has been widely neglected in the event literature. There appears to be no overall concept or approach that allows event actors to avoid greenwashing, albeit various individual initiatives exist. However, it also became clear that initiatives against greenwashing in event marketing can be developed and implemented in the short and long term, for example by integrating different stakeholders. Additional political and juridical efforts based on specific guidelines are also necessary to prevent greenwashing in the future. The study is the first one to provide a systematic approach to the topic of greenwashing in the context of event marketing, including relevant approaches for its avoidance. It can thus help practitioners to better detect and avoid greenwashing in the event industry and to guide similar research in the future.

The Making of a Revolution in Tunisia

2011 ◽  
Vol 3 (1-2) ◽  
pp. 68-83 ◽  
Author(s):  
Laryssa Chomiak
Keyword(s):  
North Africa ◽  
Political Institutions ◽  
Political Repression ◽  
Political Liberalization ◽  
Political Activities ◽  
Authoritarian State ◽  
Short And Long Term ◽  
The Subject ◽  
Tunisian Revolution

In their search for explanations for the so-called Tunisian paradox under Ben Ali –a country with comparatively high levels of socio-economic development, yet plagued by the absence of a civil society that could push for political liberalization–analysts primarily investigated the gradual co-optation of political institutions and actors. As research and analytical agendas were consumed by the robustness of Ben Ali’s authoritarian state, little attention was paid to the development of informal and extra-institutional political activities that existed even under deepening political repression. In hindsight, many of these informal activities clearly contributed to the December 2010-January 2011 nation-wide campaign, which eventually led to the Arab World’s fi rst bottom-up revolution ousting an unpopular and illegitimate ruler. Th is article will engage two stories about the Tunisian Revolution that later inspired protests and contentious activities across the Middle East and North Africa. First, it will tell a back-story of contentious activities preceding the January 2011 events that surprised observers, scholars and analysts–even those familiar with the Tunisian case. Second, this article will discuss some of most pressing political dynamics that have emerged in the post-revolutionary (and pre-October 2011 election) environment. The concluding section will subsequently identify avenues for short and long-term research on the subject of contestation, resistance, and the construction of a new political order.

Ventricular assist devices in the ICU

2016 ◽  
Author(s):  
Alain Combes
Keyword(s):  
Heart Failure ◽  
Decompensated Heart Failure ◽  
Left Ventricular ◽  
Ventricular Assist Devices ◽  
Circulatory Support ◽  
Ventricular Assist ◽  
Short And Long Term ◽  
Alternative Approaches ◽  
The Subject

Despite major advances in pharmacological therapies for heart failure with left ventricular pump dysfunction, the number of hospitalizations for decompensated heart failure is increasing, with most patients ultimately dying of disease complications. Heart transplantation remains the only treatment providing substantial individual benefit for patients with advanced disease. However, fewer than 3000 organ donors are available worldwide per year, limiting its overall impact. Therefore, alternative approaches, such as mechanical circulatory support have been the subject of intense research over recent decades. The development of mechanical circulatory devices parallels that of cardiac surgery and cardiac transplantation. Current practice and the development of economically affordable short-term devices have resulted in updated indications for mechanical circulatory assistance for both short- and long-term support.

scholarly journals The Progressive Response of Sahelian Dams to Sediment Intrusion: Case of Kano State between 1976 and 2009

2015 ◽  
Vol 773-774 ◽  
pp. 1301-1306
Author(s):  
Mahadi Lawan Yakubu ◽  
Usman Tasiu Abdurrahman ◽  
Muhammad Tajuri Ahmed ◽  
Amina Sallau Aliyu ◽  
Muttaqa Uba Zango ◽  
...  
Keyword(s):  
Management Strategies ◽  
Water Storage ◽  
Time Frame ◽  
Mitigation Strategy ◽  
The State ◽  
Best Management ◽  
The Future ◽  
Short And Long Term

Reservoirs are built to store water during abundance for possible reuse during scarcity; sediment incursion is the leading phenomenon that limit reservoirs to sustain this function. Therefore, modelling the rate at which reservoir accumulates sediments is critical in understanding the nature of the problem, the time frame within which it is expected to occur, and the best mitigation strategy that will maintain the reservoir service. This study investigated the sediment influx in three typical Sahelian reservoirs in Kano state using the bathymetric method. The reservoir capacities were found to be declining at different rates but with grave consequences on the future, and economy of the state. In prolific terms, the state is losing 490 million litres of water storage each year. Presently, Magaga lost 39% of its capacity; Thomas has lost 13%; while Kafin-chiri has lost 5%. For sustainability, this trend needs to be addressed. The short and long-term best management strategies to curtail this trend have been outlined in this study.

scholarly journals Study of Effectiveness of Pattern Based Teaching Method on Students’ Long-Term Retention of Contents in Organic Chemistry

2021 ◽  
Vol 3 (5) ◽  
pp. 26-35
Author(s):  
Chandra Prakash Pokharna ◽  
Neetu Bharatiyaa
Keyword(s):  
Organic Chemistry ◽  
Functional Groups ◽  
Systematic Approach ◽  
Teaching Method ◽  
Control Groups ◽  
Traditional Lecture ◽  
Term Retention ◽  
The Subject ◽  
Long Term Retention

Organic chemistry is a subject which students find difficult because of complex reactions and mechanisms involved. The main aim of this study was to study the students' understanding of the concepts of organic chemistry by pattern based teaching method (PBT). Pattern Based Teaching is a systematic approach in teaching chemistry where the reactions and mechanisms are systematized into a particular pattern for different functional groups. The students are made to understand the basic concepts how to introduce a particular functional group and how functional groups give reactions with different type of reagents. The present paper reports the effect of this innovative teaching method on students' long term retention of organic chemistry course material. Long term retention of contents was examined by conducting two tests-pretest (based on traditional lecture teaching) and a post-test (conducted after PBT). Students' of first year undergraduate class of two different colleges of Kishangarh city of Ajmer district of Rajasthan were used for the study. These students were divided into six groups and two of them were taught by the author by PBT method. The rest four groups were control groups taught by the traditional lecture based teaching method. Students performance after PBT method was compared to that in a traditional lecture based teaching method. Our analysis showed that the out of the six sample groups of students used in our study, the highest mean scores (10.46 and 13.36) were of the two experimental groups. The four control groups had mean scores in the range 7-10. This investigation thus suggests that pattern-based teaching in organic chemistry is a powerful and systematic approach which facilitates students’ long-term retention of contents of the subject. It promotes active learning and creates students’ interest in the subject.

scholarly journals COVID-19 and tourist mobility at destinations: a literature review and emerging research agenda

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Alba Viana-Lora ◽  
Antoni Domènech ◽  
Aaron Gutiérrez
Keyword(s):  
Literature Review ◽  
Research Agenda ◽  
Empirical Studies ◽  
Future Research ◽  
Content Type ◽  
Future Research Agenda ◽  
The Future ◽  
Short And Long Term ◽  
The Impact

PurposeThis paper aims to review conceptual and empirical studies that analyse the impact of the pandemic on mobility and tourism behaviour at destinations in order to identify proposals, forecasts and recommendations to guide the future research agenda on the subject.Design/methodology/approachThis study used a systematic literature review to synthesise information from scientific articles published in journals indexed in the Web of Science database related to tourism mobility at destinations during the COVID-19 pandemic.FindingsThis article found that, according to the existing literature, the COVID-19 pandemic is acting as a catalyst for the sustainable transition of tourism. Although the findings reveal a lack of empirical research on the impact of the pandemic on tourism mobility at destinations, the article synthesizes the short- and long-term impacts of the pandemic and sets out the future research agenda on tourist mobility at destinations.Originality/valueTo the best of the authors' knowledge, this is the first systematic review of the impact of the pandemic on mobility and tourism behaviour at destinations that attempts to describe the emerging challenges and the agenda for future research.

The Big Loser

1999 ◽  
Vol 92 (3) ◽  
pp. 208-213
Author(s):  
Daniel Marks
Keyword(s):  
High School ◽  
School Mathematics ◽  
High School Mathematics ◽  
Short And Long Term ◽  
The Subject ◽  
Mathematics Class

The identity of the team in greatest jeopardy of becoming the big loser is the subject of this article. This article explores several facts about the big loser, offering them in a hierarchy that may be appropriate for creating various short– and long–term projects for a high school mathematics class.

Organizing the Present and Planning the Future: Personal Projects of New Zealand Students

1997 ◽  
Vol 84 (3) ◽  
pp. 738-738
Author(s):  
Monica A. Payne
Keyword(s):  
Academic Success ◽  
New Zealand ◽  
Well Being ◽  
Personal Projects ◽  
Men And Women ◽  
The Future ◽  
Short And Long Term

A sample of 202 New Zealand students (81 men, 121 women) listed their short- and long-term “personal projects.” Most frequently mentioned were academic success, improved fitness, and financial well-being. Some characteristic differences were noted in the specific concerns of men and women.

Probing Gandhi’s Political Strategy in View of His Civilisational Politics in India

Social Change ◽  
2021 ◽  
Vol 51 (1) ◽  
pp. 104-116
Author(s):  
Arun Bandopadhyay
Keyword(s):  
Political Action ◽  
Political Activity ◽  
Indian Society ◽  
Political Strategy ◽  
Long Time ◽  
Short And Long Term ◽  
The Subject ◽  
The Many ◽  
The Impact

The present article seeks to critically probe Gandhi’s civilisational view of Indian society and politics both from his few articulate and many hidden statements at different stages of his life. His civilisational view is, therefore, analysed from a variety of perspectives: its origin, direction, advocated methods and long-time impact on Gandhian thought, philosophy and activities. It is presumed that such an analysis of Gandhi’s political philosophy with special reference to his civilisational view may clarify some of the mysteries associated with his much cited and often criticised ‘strategies’ of political activity. The article has three parts. The first dwells on the background of Gandhi’s civilisational critique and touches on some of its contents from the political standpoints. The second probes into the many meanings of civilisational politics both from Gandhi’s articulate and hidden statements on the subject. The third reviews the impact of Gandhi’s civilisational politics on the course and strategy of his political action, and its legacy for the future. The underlying idea is that satyagraha in the Gandhian philosophical context is most intelligible when viewed from the short- and long-term perspectives of civilisational politics.

Times of Work: Transified Workers and Contingent Careers

2021 ◽  
pp. 77-112
Author(s):  
Shanthi Robertson
Keyword(s):  
Labour Market ◽  
Lived Experiences ◽  
Career Pathways ◽  
The Self ◽  
Work Time ◽  
Self In Relation ◽  
The Future ◽  
Short And Long Term ◽  
Fundamental Tension

This chapter addresses how, for 'middling migrants' from Asia in Australia, hegemonic flexibility and the transification of migration create new forms of mobile labour and new career pathways; transform lived experiences of work time; and shape understandings of the self in relation to time and work. It argues primarily here that young and middling migrants become 'transified workers' whose careers are made up of contingent rather than teleological processes. Perceptions about young middling migrants' asynchronous temporalities and mobilities characterize them as undesirable transified workers, creating specific worker subjectivities and specific experiences of finding and retaining work. This characterization shapes their opportunities in the short and long term as well as their immediate and ongoing relationships to employers when they do find work. There is a fundamental tension between imaginaries of careers as teleological progressions and the realities of careers as temporally contingent under the conditions of hegemonic flexibility and the transification of migration. Contingency consists of unexpected detours, new dependencies and circumstances, and reimagined aspirations and desires, all framed within a sense of mobility as always unfinished and the future as ever uncertain. Transified work and contingent careers may intensify embodied time, daily schedules and the sense of the passage of time, creating dissonant, uncomfortable velocities that interlocutors felt they had little control over. Despite the significance of work to middling migrants' aspirations, it is important to understand their lives beyond their engagements with the labour market, as lifestyle, love and attachments to place, coloured their decisions and experiences just as much as their careers.

To Be Strategic or Not to Be Strategic for the Energy Investments

2021 ◽  
pp. 284-299
Author(s):  
Ercan Karakece
Keyword(s):  
Energy Management ◽  
Basic Science ◽  
Business Administration ◽  
Basic Principles ◽  
The Social ◽  
Short And Long Term ◽  
The Subject ◽  
The Common ◽  
Common Field

This study tries to handle the energy issue with an encompassing managerial approach with a broader perspective. In the study, which aims to contribute to the evaluation of the subject from the perspective of entrepreneurship and business administration, efforts are made to explain energy by using the basic principles/approaches that are significant in the business literature. Vital issues such as energy production and energy management are handled based on managerial discipline. It takes care to bring together many different approaches that can be associated with the subject, touching upon essential concerns such as consumption, market, and competition factors. Since the matter can differ in short and long-term outlooks, the concepts of energy and strategy are examined together. In this way, because it stands within the common field of many disciplines, it is desired to make a journey to energy not only with the perspective of the basic science but also through the viewpoint of the social sciences. And the connotations of the concept of energy are deepened.

Sign in / Sign up

Export Citation Format

Share Document