scholarly journals Persepsi dan Perilaku Konsumen Bisnis terhadap Daging Sapi Beku, Studi Kasus: DKI Jakarta, Indonesia

1970 ◽  
Vol 9 (1) ◽  
pp. 20-29
Author(s):  
A. Apriantini ◽  
I. I. Arief ◽  
L. Cyrilla ENSD ◽  
S. Riyanto ◽  
R. Adiyoga
Keyword(s):  
Product Quality ◽  
Significant Relationship ◽  
Consumer Perceptions ◽  
Consumer Perception ◽  
Purchase Behavior ◽  
Purchasing Behavior ◽  
Face To Face ◽  
The Relationship ◽  
Consumer's Perception

The perception and purchase behavior to frozen beef from 90 Business consumers in Jakarta,Indonesia were evaluated. Respondents were interviewed face-to-face by a structured questionnaire.The questionnaire was divided into three parts, first part about characteristic of respondents, secondpart about purchasing behavior, and the last part about respondents’ perceptions toward frozen beef.Moreover, the relationship between perceptions and consumer characteristics of frozen beef wasanalyzed. Business consumers in the DKI Jakarta had a good perception of frozen beef. The aspectof product quality had the lowest score and price aspect had the highest score. Business scale had asignificant relationship with consumer perceptions (P<0.05). This result showed that the larger of thebusiness scale cause the better perception of business consumers towards frozen beef. The amount ofbeef consumption per month had a significant relationship (P<0.05) and in line with the level of businessconsumers’ perceptions of frozen beef. This result showed a significant relationship between the levelof consumer perception and the amount of beef consumption per month. the high beef consumptioncause the better the consumer’s perception of frozen beef. The increasing consumption indicates that therespondents had a good perception.

Consumer perception of portable ladder hazards and warnings

2018 ◽  
Vol 62 (1) ◽  
pp. 411-415
Author(s):  
Kenneth Nemire
Keyword(s):  
Significant Relationship ◽  
Online Survey ◽  
Consumer Perceptions ◽  
Consumer Perception ◽  
Mechanical Turk ◽  
Amazon Mechanical Turk ◽  
Future Research ◽  
Warning Labels ◽  
Preliminary Assessment ◽  
Survey Tool

This article describes the results of a survey intended as a preliminary assessment of consumer perceptions of the hazardousness of portable ladders and the warning labels provided on portable ladders. One hundred ten participants responded to an online survey tool called Amazon Mechanical Turk. The survey collected information about participants’ use of ladders, their ratings of familiarity with ladders, perceived hazardousness of portable ladders, and perception of warning labels on portable ladders. Results indicated a small but significant relationship between familiarity with ladders and their perceived hazardousness, and that participants thought that people should be warned about the hazards associated with ladder use. Implications for future research about consumer perception of portable ladder hazards and warnings are described.

scholarly journals Attitude Towards Shopping Mall Purchasing Behavior

2020 ◽  
Vol 23 (2) ◽  
pp. 207-228
Author(s):  
Raju Bhai Manandhar
Keyword(s):  
Strong Association ◽  
Sampling Technique ◽  
Shopping Mall ◽  
Purchase Behavior ◽  
Primary Data ◽  
Consumer Attitude ◽  
Purchasing Behavior ◽  
Shopping Malls ◽  
The Relationship ◽  
Structured Questionnaire

Consume attitude is multidimensional and it has been one of the main concepts used to explain individual differences. This study aims to examine the relationship between overall attitude and shopping mall purchasing behavior and impact of advertising and purpose to visit on shopping mall purchasing behavior in Nepalese consumers. The present study is descriptive and analytical in nature. Structured questionnaire technique under survey approach was applied for collecting primary data with five point Likert scale questionnaire. The population of this study targeted the consumers of shopping malls in Kathmandu valley. The sample size has been derived for unknown population that is 384. The judgmental sampling technique was used in this research to make this study more inclusive and representatives. Descriptive statistics and inferential statistics (correlation analysis and regression analysis) have been used to analyze the data. It is found that there is strong association between shopping mall purchase behavior and overall consumer attitude. The study found that purpose to visit has impact on shopping mall purchase behavior. The study also found that advertisement has no significant impact on shopping mall purchase behavior.

scholarly journals ANCHOR OPINION LEADER TRAITS, USER ENGAGEMENT AND BUYING BEHAVIOR—AN EMPIRICAL CASE IN A NEW SCENARIO

2021 ◽  
Author(s):  
YUAN WANG ◽  
CHU HUANG ◽  
BING-XUE HAN
Keyword(s):  
Opinion Leader ◽  
Purchase Behavior ◽  
User Engagement ◽  
Purchasing Behavior ◽  
Buying Behavior ◽  
User Interactions ◽  
Mediating Role ◽  
Live Broadcast ◽  
Leader Traits ◽  
The Relationship

In the emerging marketing scenario of e-commerce live broadcast, there are few studies on anchor-user interactions. By using all the data of the salesmen who introduces the merchandise to the audience through the camera on Taobao website in China in February 2021, a model with user engagement as a mediating variable was constructed to investigate the relationship between anchor opinion leader traits and user purchase behavior. The results show that anchor opinion leader traits positively influence users' purchasing behavior. User engagement plays a fully mediating role in this mechanism. The findings of this paper serve as a guide for the e-commerce industry to better cultivate and select anchors.

scholarly journals Consumers Purchase Behavior Toward Eco-Labelling

2021 ◽  
Author(s):  
Madiha Tahir
Keyword(s):  
Social Responsibility ◽  
Environmental Effects ◽  
The Other ◽  
Purchase Behavior ◽  
Environmental Responsibility ◽  
Ethical Responsibility ◽  
Purchasing Behavior ◽  
Buying Behavior ◽  
Environmental Friendly ◽  
The Relationship

The primary goal of Eco-labels is to promote the knowledge of consumers about positive environmental effects of products and to guide them toward purchasing environmental friendly products. The purpose of the study is to understand fashion consumers' purchasing behavior toward eco-labelling with respect to four factors: the current fashion system, environmental responsibility, ethical responsibility, and social responsibility. The relationship between these four factors in conjunction with eco-labelling and purchase behavior was tested and analyzed. The results proved that eco-labels did influence consumers' buying behavior. Eco-label help consumers to make their decision faster, distinguish those products that they want to buy from the other ordinary products.

scholarly journals The Impact of Media Advertisement on Consumers Purchasing Behaviour

Patan Pragya ◽  
2020 ◽  
Vol 7 (1) ◽  
pp. 268-278
Author(s):  
Gunja Kumari Sah ◽  
Sangita Karki
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Purchase Behavior ◽  
Purchasing Behavior ◽  
Media Platform ◽  
Purchasing Behaviour ◽  
Media Habits ◽  
The Impact ◽  
The Relationship ◽  
Structured Questionnaire

Marketers spend a massive amount on various media platforms to influence consumer behavior. Advertisement on every media platform has a different component that involves the Consumer for different purposes. Technological innovation has led to changes in Consumer's media habits. Hence, a deeper understanding of advertisements on various media platforms, and their implications on consumer behavior needs to be established. This study aims to examine the relationship between advertisement dimensions such as printing, broadband, outdoor and social media, and consumer purchasing behavior. Data were collected with the help of a structured questionnaire by email and direct interviews with the consumers located in Kathmandu valley. The findings revealed that the advertisement media dimensions had a strong correlation with consumer purchasing behavior. It also indicated that printing, outdoor and social media were statistically significant, and broadband media were found to be statistically insignificant with consumers 'purchase behavior

scholarly journals Analysis of the Influence of Consumer Perception, Innovation and Product Quality on Purchasing Decisions of Travelers Consuming Traditional Getuk Goreng Foods in the Middle Sokaraja Village Sokaraja District

2020 ◽  
Vol 7 (1) ◽  
pp. 1
Author(s):  
Elizabeth Tika Kristina Hartuti ◽  
Cornelia Dumarya Manik
Keyword(s):  
Hypothesis Testing ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Hypothesis Test ◽  
Consumer Perceptions ◽  
Regression Testing ◽  
Consumer Perception ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Analysis Technique

The company tries to create a product of course with good quality so consumers are interested in buying the product being sold. This study aims to determine the effect of consumer perceptions, innovation and product quality on purchasing decisions of tourists consuming traditional getuk goreng food in Sokaraja Tengah Village, Sokaraja District. The method used was explanatory research with a sample of 96 respondents. The analysis technique uses instrument testing, classical assumption test, regression testing, correlation coefficient, coefficient of determination and hypothesis testing. The results of this study consumers' perceptions significantly influence purchasing decisions by 31.9%, hypothesis testing obtained significance 0,000 <0.05. Innovation has a significant effect on purchasing decisions by 41.4%, hypothesis testing obtained significance 0,000 <0.05. Product quality has a significant effect on purchasing decisions by 26.9%, hypothesis testing obtained significance 0,000 <0.05. Consumer perception, innovation and product quality simultaneously have a significant effect on purchasing decisions by 50.1%, the hypothesis test obtained significance of 0,000 <0.05. Purchasing decisions significantly influence consumer satisfaction by 45.5%, hypothesis testing obtained significance 0,000 <0.05.

scholarly journals Consumer Tastes, Preferences, and Behavior in Purchasing Fresh Tomatoes

1993 ◽  
Vol 118 (3) ◽  
pp. 433-438 ◽  
Author(s):  
Robin G. Brumfield ◽  
Adesoji O. Adelaja ◽  
Kimberly Lininger
Keyword(s):  
New Jersey ◽  
Lycopersicon Esculentum ◽  
Consumer Perceptions ◽  
Purchase Behavior ◽  
Factors Affecting ◽  
Face To Face ◽  
Demand Equations ◽  
Purchase Patterns ◽  
And Behavior ◽  
Consumer Tastes

Face-to-face interviews of produce customers at Kings Super Markets in New Jersey yielded data on consumers' tastes and preferences, quantities purchased, and prices paid for fresh tomatoes (Lycopersicon esculentum Mill.). Purchase behavior indicated that during the local season, consumers preferred tomatoes grown in New Jersey to tomatoes from other origins. Data were fitted to demand equations to determine the factors affecting demand for fresh tomatoes. Tomato origin significantly influenced consumer purchases. Consumer perceptions of product characteristics such as color, freshness nutrition, and appearance do not appear to significantly influence tomato purchase patterns. However, prices of the) tomatoes or substitutes and income were important determinants of quantity purchased of both New Jersey grown and other tomatoes. New Jersey grown tomatoes were generally perceived to be of superior quality.

scholarly journals PENGARUH PERSEPSI KONSUMEN DAN STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA BASKO GRAND MALL (STUDI PADA MASYARAKAT KOTA PADANG)

2019 ◽  
Author(s):  
Mega Sundari ◽  
Febsri Susanti
Keyword(s):  
Consumer Perceptions ◽  
Consumer Perception ◽  
Retail Market ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Business People ◽  
Retail Business ◽  
The Right ◽  
Relationship Of ◽  
The Relationship

Modern retail business continues to grow in Indonesia is a very promising market. business people must be able to apply the right strategy to make consumer purchasing decisions in the retail market. Consumer perceptions and store atmosphere one of the factors that can influence consumer purchasing decisions. This research was conducted to determine the influence of consumer perceptions and store atmosphere on consumer purchasing decisions in Basko Grand Mall Padang. The sample used accidental sampling with 96 respondents. With the technique of data collection questionnaires distribution as a research instrument and processed using spss calculation 16. Data analysis method used is multiple linear regression. The result of the research shows the relationship of consumer perception and store atmosphere to consumer purchase decision partially or simultan.

Consumer Perception Of Wardah Cosmetic Products

Academia Open ◽  
2021 ◽  
Vol 5 ◽  
Author(s):  
Ervina Pujianingrum Supriyanto ◽  
Kukuh Sinduwiatmo Sinduwiatmo
Keyword(s):  
Data Analysis ◽  
Product Quality ◽  
Research Method ◽  
Consumer Perceptions ◽  
Skin Type ◽  
Consumer Perception ◽  
Cosmetic Products ◽  
Descriptive Research ◽  
Qualitative Descriptive ◽  
Ownership Rights

This study entitled "CONSUMER PERCEPTION OF WARDAH COSMETIC PRODUCTS" at the residents of RT 03 RW 01 Singopadu Village. The purpose of this study was to determine consumer perceptions of Wardah cosmetic products. Researchers used a qualitative descriptive research method. Data analysis in this study was carried out by analyzing according to Miles and Huberman, namely reducing data, presenting data and withdrawing verification. The results showed that the residents of RT 03 RW 01 Singopadu Village had a good perception of Wardah's cosmetic products. With the existence of halal certification, it strengthens the perception of individuals, especially Muslims. Not only from the halal certification, but because of the suitability of the skin type. Wardah's product quality is recognized as good because it is made from safe ingredients that have been tested by BPOM. Residents of RT 03 RW 01 Singopadu Village give positive perceptions of Wardah cosmetic products. But it comes back to individuals if they fit they will buy it. In accordance with Kotler's theory (2005) states that consumers have a perception of Wardah's products and are ready to make purchases or exchange between money and a promise to pay with the ownership rights of an item.  

Do green knowledge and attitude influence the youth's green purchasing? Theory of planned behavior

2020 ◽  
Vol 69 (8) ◽  
pp. 1609-1626 ◽  
Author(s):  
George Kofi Amoako ◽  
Robert Kwame Dzogbenuku ◽  
Aidatu Abubakari
Keyword(s):  
Significant Relationship ◽  
Partial Least Square ◽  
Equation Modeling ◽  
Grocery Stores ◽  
Purchasing Behavior ◽  
Content Type ◽  
Purchasing Decision ◽  
Knowledge And Attitude ◽  
Green Trust ◽  
The Relationship

PurposeThe paper examines the role of green knowledge and green attitude in purchasing behavior of the youth in Ghana. This study focuses on investigating how green value and green trust mediates the relationship between green knowledge and green attitude and purchase behavior of the youth in Ghana.Design/methodology/approachA quantitative approach was used. A total of 417 respondents were selected using convenient sampling method. Respondents were selected at leading shopping malls (grocery stores) in Accra the national capital of Ghana. Data was analyzed using the partial least square (PLS). Structural equation modeling (SEM) was used to investigate the relationship among the variables.FindingsThe findings indicate that there is a positive and significant relationship between green knowledge and purchasing behavior and also that there is a positive and significant relationship between green attitude and purchasing behavior. The findings revealed further that green trust do not mediate the relationship between green knowledge and purchasing behavior but green value does. The findings suggest that green value is more important in purchasing decision of the youth in Ghana than trust.Research limitations/implicationsResearch is essentially cross-sectional and longitudinal studies and can validate findings in the long term. The researchers admit that this research work which is carried out only in Ghana cannot be used to generalize an assumption for the entire youth in Africa and beyond. The sample size could be improved and the study could be conducted in other African countries for the purposes of comparison.Practical implicationsBusiness managers who are interested in sustainability of their firms and society at large can be guided by this insight that green knowledge and attitude influence purchase decisions of the youth. The findings that green trust do not mediate the relationship between green knowledge and purchasing behavior but green value does will guide managers on marketing and communication strategies especially toward the youth.Originality/valueThe model argues that the youth purchasing behavior is influenced by green knowledge and attitude. The model suggests that that green value is more important in purchasing decision of the youth in Ghana than trust. The model further points out that green trust do not mediate the relationship between green knowledge and purchasing behavior.

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