ENVIRONMENTALLY CONSCIOUS CONSUMPTION IN HUNGARY
The developed world for decades has been trying to achieve waste management that meets the requirements of sustainable production. It is very important to understand, analyse and predict the individual consumer behaviour, motivations, values and attitudes towards environmental consciousness. Consumers’ environmental awareness covers positive attitudes towards the environment supported by values and beliefs. The conclusion of the research is that in the area of environmental awareness Hungary is at the beginning of a long process and it cannot be predicted when will it reach the level of developed countries. A positive trend is that today’s young people, who represent the next generation, show more interest towards environmental awareness.