scholarly journals The Hyperreal Gambler: On the Visual Construction of Men in Online Poker Ads

2017 ◽  
Vol 1 (3) ◽  
pp. 83-101
Author(s):  
Jukka Jouhki

Online poker, like gambling in general, is predominantly a male activity. Thus, poker ads most often depict men as their protagonists. According to Jean Baudrillard, advertising can be seen as a ‘plebiscite whereby mass consumer society wages a perpetual campaign of self- endorsement.’ Ads often use stereotypical imagery for establishing a shared experience of identification with the consumer, and since their role is to sell rather than to portray the realities of life, they often have an exaggerated and monolithic – or, hyperreal – way of representing gender. This article offers an analysis of the ways in which men are portrayed in the ads of Poker Magazine Finland in the volume of 2009 (all six issues), at the peak of the so-called online poker boom.Theoretically, the article draws on postmodern theorists such as Jean Baudrillard and particularly on his concept of hyperreality (exaggerated and media-saturated reality) to analyze the way males are portrayed in the ads in question. 

2017 ◽  
Vol 61 (0) ◽  
pp. 119-0
Author(s):  
Andrea Rosa

This paper aims to recount a shared experience of some psychology students – an intellectual adventure of exploring one’s own approach towards human relations and nature on the way to becoming a psychotherapist. To become practitioners, the students need to choose a certain psychotherapeutic training based on one of the main psychotherapeutic theoretical approaches. The following are mentioned in this paper: psychoanalysis, cognitivebehavioral therapy, humanistic/existential and the postmodern narrative approach. Exploring the assumptions underlying different modalities and practices is also considered here to be an ethical challenge. It is reckoned that the choice of a specific psychotherapeutical practice bound to a theory shapes the identity of the therapist and the patients, forms the language and behaviour through which the future therapist will express his own Self and influence the Other. Referring to postmodern inspirations, the author speaks in favour of making an endless effort of recognizing the assumptions underlying different practices – as the only way for not taking a potentially violent and impervious attitude in the relationship between the therapist and the patient.


2021 ◽  
Vol 6 (2) ◽  
pp. 172-188
Author(s):  
Nor Lutfi Fais

Religion commodifications, including the issue of the Quran, are not a real breakthrough in socio-religious studies. Various studies have been carried out. However, the current studies are still limited to descriptions of the variety of commodification and problems that occur and have not reached yet the aspect of dismantling the social intrigues in them. For this reason, this study intends to read the commodification of the Quran as a social phenomenon and at the same time expose the hidden aspects in it. This study uses the social theory of The Consumer Society, initiated by Jean Baudrillard which includes aspects of commodification, media shaping, and social shifting paradigm: needs towards desires and lifestyles, by adopting relevant disciplines of the Quran such as riwayat, qira ah and tajwid. The object to be studied is Mushaf Al-Quran Grand Maqamat or known as Al-Quran Digital Talking Pen Grand Maqamat. After conducting the study, it was found that the commodification of the Quran that occurred was part of the industrialization effort of the Qur’an by using religious actors as an excuse and as a marketing medium. Commodification that occurs is also not in line with the spirit of necessity which refers to the concepts of riwayat, qira ah and tajwid in the Quran.


Author(s):  
Ben Trubody

This chapter aims to give an account of paradigmatic science as retold through Jean Baudrillard's concept of ‘seduction'. Using concepts developed by Thomas Kuhn and Jean Baudrillard it will be argued that ‘seduction' as understood by Baudrillard can be found at varying levels of the scientific enterprise. The two main features of Baudrillard's seduction are ‘ambiguity and ‘reversibility', where we cannot be sure who is seducing who (ambiguity), where each seeks to become the other (reversibility), but in doing so only highlights their differences. In terms of Kuhn's work the more the paradigm seeks to become identical with the world, the more it begins to collapse under the weight of its own anomalies and stand out from the world. Yet when a paradigm is at its height we cannot be sure whether ‘nature' looks the way it does because the paradigm demands it or that nature is leading science to postulate said paradigm? These themes will be examined at the metaphysical, psychological and social levels of science.


2021 ◽  
pp. 192-194
Author(s):  
Ralf Müller ◽  
Nathalie Drouin ◽  
Shankar Sankaran

This short chapter puts the book’s theme in the context of contemporary thinking, which perceives leadership as a shared experience among members of a community. It then anticipates and discusses some of the critiques that might come up while reading this volume, including the development of leaders in identifying situations for and training the use of balanced leadership. Subsequently, the chapter addresses some recent research results that show the pros and cons of balanced leadership in different situations, such as football teams and social media departments. That charts the path forward for future studies. Finally the chapter suggests dialogue and experience exchanges among the different leadership roles discussed in this volume to build a balanced leadership culture for the benefit of the individuals and the organization.


2015 ◽  
Vol 37 (1) ◽  
pp. 113-138 ◽  
Author(s):  
KIRSTIEN BJERREGAARD ◽  
S. ALEXANDER HASLAM ◽  
AVRIL MEWSE ◽  
THOMAS MORTON

ABSTRACTThis article presents an analysis of long-term care-workers' work motivation that examines the way this is shaped by the social contexts in which they operate. We conducted a thematic analysis of 19 in-depth interviews with care-workers. Three core themes were identified as underpinning their motivation: those of ‘fulfilment’, ‘belonging’ and ‘valuing’, and together these contributed to a central theme of ‘pride’. We also found an overarching theme of ‘shared experience’ to be integral to the way in which care-workers made sense of their motivation and work experience. We draw on the social identity approach to provide a conceptual framework through which to understand how this shared experience shapes care-workers' motivation and the quality of care they deliver. In particular, we note the importance that care-workers' attach to their relationships with clients/patients and highlight the way in which this relational identification shapes their collective identification with their occupation and organisation and, through this, their motivation.


2014 ◽  
Vol 39 (4) ◽  
Author(s):  
Maria Bakardjieva

AbstractThis article employs the concept of McDonaldization introduced by George Ritzer (1993) in his Weberian analysis of the processes of formal rationalization characteristic of late modern consumer society to reflect on the social and cultural implications of the most recent wave of communication technologies – social media. It argues that social media smuggle formal rationality into the elementary forms of social interaction, most clearly illustrated through the way they redefine the notion of friendship. In an attempt to lay the ground for a “multiperspectivist approach” (Kellner, 1999) to this phenomenon, the article enters the Weberian argument into a conversation with other styles of theorizing social media such as Marxism, Critical Theory and sociological phenomenology.


2017 ◽  
Vol 9 (2) ◽  
pp. 69-85
Author(s):  
Denis Vuka

This article examines the visual construction of the myth of the Albanian national leader in history textbooks. By applying visual social semiotics, it explores the function and usefulness of this myth during the critical years of Albania’s self-isolation from 1978 to 1990. Depicted in recurring episodes that were decisive for the existence of the national community, a capable leader emerges as its savior. His figure is perceived as a symbol of unity and as the only actor able to pave the way toward a bright future. This article argues that this myth served to legitimize power and secure social cohesion.


Sinteze ◽  
2021 ◽  
pp. 15-24
Author(s):  
Ana Slavković

The author of the paper explains Foucault's basic ideas related to the use of panopticon in public institutions and society, with the aim to control and impose identity, in order to accomplish the interests of centres of power. The aim of this paper is to explain the ways in which panopticon operate in today's society, through procedures of supervision and punishment. The author tries to apply Foucault's initial ideas to today's reality and explain the way in which the panopticon functions by forcing certain points of view in science which validity has not been empirically confirmed, forming a consumer society through imposed identities. The application of panopticon is based on the fear of people that they will be excluded from society and lose their positions, if they do not follow the roles imposed on them. They very easily give up their own identity for the sake of existential security and social status. The task of those scientists, psychologists and psychiatrists who have decided not to serve the interests of the centres of power is to be as clear and effective as possible, pointing out all the factors that lead to the formation of an unhealthy consumer society, as well as the mechanisms of their action.


2018 ◽  
Vol 33 (1) ◽  
pp. 60
Author(s):  
Asep Wawan Jatnika ◽  
Ferry Fauzi Hermawan

Perkembangan teknologi telah mengubah cara penyebaran komik di Indonesia. Saat ini internet dan media sosial menjadi salah satu media utama penyebaran komik. Salah satu media yang menjadi pilihan tempat menyebarkan dan membaca komik adalah Webtoon. Tulisan ini bermaksud menganalisis wacana homoseksualitas dan maskulinitas yang terdapat dalam komik No Homo karya Apitnobaka yang diterbikan dalam Webtoon. Menggunakan pemahaman Foucault dan Bartkly tentang panoptikon dan gender hasil kajian menunjukkan bahwa pembicaraan masyarakat (gosip) merupakan alat utama dalam pengonstruksian gender di masyarakat. Gosip berperan sebagai pengawas perilaku seperti apa yang boleh dilakukan laki-laki dan sebaliknya. Gosip berperan sebagai panoptikon dalam mengawasi pelanggengan konstruksi maskulinitas di masyarakat. Selain itu, ditemukan juga salah satu penanda maskulinitas ideal di masyarakat yaitu, laki-laki harus menjadi seorang alfa dan tidak bergantung pada orang lain. Jika seorang laki-laki tidak mampu memenuhi hal tersebut dirinya akan digolongkan bukan laki-laki ideal. Dalam komik No Homo dipandang memiliki orientasi seksual lain yaitu homoseksual yang dianggap tabu dalam masyarakat. Selain itu, komik No Homo merefleksikan dan melanggengkan anggapan bahwa orientasi seksual yang bukan hetero seperti homoseksual bukanlah berasal dari Indonesia. Hal itu dipandang sebagai bagian dari budaya Barat.Technological developments have changed the way in which comics are circulated and distributed throughout Indonesia. Currently the internet and social media have become the primary media for the distribution of comics. One of the media that has been chosen for circulation, distribution and consumption of comics is Webtoon. This paper intends to analyze discourse in subjects such as homosexuality and masculinity as can be observed in Apitnobaka's No Homo comic as published on Webtoon. Using Foucault's and Bartkly's understanding of the panopticon and the gender; this study suggests that community talk (gossip) plays a major role in gender-building in society. Gossip serves as a supervisory behaviour that shapes gender norms in society i.e., what is considered as acceptable behaviour by a male or vice versa. Gossip serves as a panopticon in overseeing the construction of masculinity in consumer society. Moreover, it can be observed that one of the markers of ideal masculinity in the community is that a male must be an alpha and does not rely on the others can be found within this comic. If a male does not capably fulfil these terms, he will consequently be classified a as non-ideal man by consumer society. In No Homo comics, the male is portrayed as being of homosexual orientation and it is considered as taboo in society. In addition, No Homo comics reflect upon and perpetuate the assumption that sexual orientation other than heterosexual such as a homosexual is apart from Indonesian heteronormative culture. However, it is viewed as being a symptom of western culture.


2017 ◽  
Vol 61 (7) ◽  
pp. 45-53 ◽  
Author(s):  
E.Ya. АRAPOVA ◽  
Keyword(s):  

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