scholarly journals Development of a Destination Image Recovery Model for Enhancing the Performance of the Tourism Sector in the Developing World

2020 ◽  
Author(s):  
Phillip Farayi Kanokanga ◽  
Marian Tukuta ◽  
Oliver Chikuta
Keyword(s):  
Factor Analysis ◽  
Ancillary Services ◽  
Destination Image ◽  
Image Recovery ◽  
Research Approach ◽  
Recovery Model ◽  
Tourism Sector ◽  
Recovery Models ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality

This chapter is based on a doctoral thesis on the development of a destination image (DI) recovery model for enhancing the performance of the tourism sector in Zimbabwe. The study was prompted by the failure of African destinations to develop DI image recovery models. A pragmatist paradigm, a convergent parallel mixed methodology research approach and a cross sectional survey were adopted. A sample of three hundred and nineteen comprising international tourists, service providers and key informants was used. A structured, semi-structured questionnaire and semi-structured interview guide were used respectively. Quantitative data was analyzed using the Statistical Package for Social Sciences (SPSS) and AMOS version 25 while qualitative data was analyzed using NVivo version 12. Tests were conducted using descriptive statistics, exploratory factor analysis, and confirmatory factor analysis. Structural Equation Modeling (SEM) was used to analyze the multiple independent variables. The major findings were that price, ancillary services and amenities significantly influenced affective image while ancillary services significantly influenced destination performance. The study recommended that the Ministry of Environment, Climate, Tourism and Hospitality Industry trains tourism stakeholders including the host community in order to achieve sustainable destination image recovery.

scholarly journals Soft Skills for Sustainable Development in Tourism: The Bulgarian Experience

2019 ◽  
Vol 8 (2) ◽  
pp. 57 ◽  
Author(s):  
Teodora Kiryakova-Dineva ◽  
Vyara Kyurova ◽  
Yana Chankova
Keyword(s):  
Sustainable Development ◽  
Quantitative Research ◽  
Soft Skills ◽  
Education For Sustainable Development ◽  
Tourism Industry ◽  
Research Approach ◽  
Skills Acquisition ◽  
Hospitality Education ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality

The aim of this paper is to discuss the soft skills acquisition in the tourism industry as a means of education for sustainable development. A quantitative research approach has been applied in order to investigate the soft skills needed for tourism. The analysis is based on interviews carried out with representatives of the Bulgarian regional Chamber of Commerce and representatives of the Bulgarian hotel and restaurant industry. Additionally, a case study involving three groups of respondents, i.e. Learners, Educators and Representatives of business and Employers in the tourism and hospitality industry in Bulgaria was conducted based on a combined list of soft skills. Whereas some hard skills are traditionally taught at the educational institutions, soft skills, here identified as Core soft skills, Specific soft skills and Managerial soft skills, often remain beyond the educators’ aims. Thus, the study provides some useful insights into the contemporary practice of tourism and hospitality education, on the one hand, and into the paradigm of education for sustainable development, on the other. Keywords: Soft Skills, Tourism, Business, Hospitality, Education, Sustainability, Bulgaria

scholarly journals Impact of marketing environment on development of hotel industry at present stage

2020 ◽  
Vol 2020 (4) ◽  
pp. 113-122
Author(s):  
Tatyana Aleksandrovna Makarova ◽  
Ekaterina Valeryevna Abakumova ◽  
Olga Viktorovna Tkachenko
Keyword(s):  
Hospitality Industry ◽  
Hotel Industry ◽  
Marketing Strategies ◽  
Present Stage ◽  
Successful Operation ◽  
Marketing Environment ◽  
Tourism Sector ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
The Impact

The article considers the problem of studying the influence of the marketing environment on the development of the hotel industry at the present stage. An overview of the global hotel market is given, the main indicators of collective accommodation facilities in the Russian Federation over 2010–2019 are illustrated. The influence of the marketing environment on the development of the hotel industry at the present stage is revealed. The marketing environment of the tourism and hospitality industry has been studied, the most optimal methods for forecasting demand for hotel services have been identified, and recommendations for creating business planning algorithms in the hotel business have been developed. Attention is drawn to the fact that the business is currently experiencing a crisis caused by the pandemic. The statistical data are provided to compare the state of the market before the pandemic and at the end of the first half of 2020. There have been considered the legislative innovations aimed at stimulating the demand for tourist services. The analysis of the marketing environment of hotels in Astrakhan is carried out. There has been studied the impact on the development of the hospitality industry of such marketing strategies as cost reduction strategy, survival strategy, strategy of maximum and minimum prices, strategy of winning the market or part of it, and innovation strategy. The results of implementing these strategies in business have been analyzed. The most of the existing marketing strategies are designed to maximize income and increase sales; in modern conditions the leading principle of the development of the hospitality industry is keeping the company in the market. For the successful operation and profitability of the hotel business it is necessary to apply combined marketing strategies that are individual for each enterprise in the tourism sector.

scholarly journals Assessment of status, problems and trends in development of tourist service market in Russian regions in terms of COVID-19 pandemic

2021 ◽  
Vol 2021 (2) ◽  
pp. 119-128
Author(s):  
Irina Anatolievna Morozova ◽  
Elena Gennadievna Gushchina ◽  
Yulia Olegovna Aleksikova ◽  
Anastasia Aleksandrovna Goncharova
Keyword(s):  
Hospitality Industry ◽  
Tourism Industry ◽  
Service Market ◽  
Russian Economy ◽  
Tourism Sector ◽  
Tourism Potential ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
Novel Coronavirus ◽  
The Impact

The article examines the impact of the novel coronavirus infection (COVID-19) pandemic on the tourism and hospitality industry. Based on an assessment of the scale of losses incurred by enterprises in this sector of the economy in an unfavorable epidemiological situation, it was concluded that tourism was among the industries most affected by the COVID-19 pandemic. The identified problems faced by small and medium-sized businesses from among tour operators and travel agencies confirmed the correctness of the measures of state support provided by the state to this sector of the economy. A comparative analysis of the development of the tourism sector in 2019 and 2020 in terms of such parameters as the number of inbound and outbound trips of citizens, the volume of demand for tourism services, made it possible to assess the threats and opportunities for the functioning of the tourism sector during the pandemic for the Russian economy and suggest that the recovery of the tourism industry it may take at least three years. There have been illustrated the diagrams comparing the demand for outbound and inbound tourism in 2019 and 2020, the demand for tourist services among different strata of the population, and hotel occupancy in Russia. In addition to identifying general factors that hinder the balanced growth of the Russian market of tourist services, the problem of information asymmetry was stated, which hinders the realization of the tourist potential in the regions: lack/ insufficient data, or distorted data on the tourism potential in certain territories. The highlighted trends in the development of the Russian tourism industry in the current conditions and promising trends in the tourism and hospitality industry include greening, digitalization, individualization of both demand and supply, an orientation towards domestic tourism.

scholarly journals Travellers’ Satisfaction on the Applications of Artificial Intelligence in Malaysia’s Tourism and Hospitality Industry.

2021 ◽  
Vol 8 (1) ◽  
pp. 38-42
Author(s):  
Tung Soon Theam ◽  
Puvaneswari Veloo ◽  
Nor Haliza Binti Che Hussain ◽  
Yap Kim Luu
Keyword(s):  
Artificial Intelligence ◽  
Quantitative Research ◽  
Hospitality Industry ◽  
Study Data ◽  
Research Approach ◽  
Policy Makers ◽  
Travel Experience ◽  
Visa Application ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality

Artificial intelligence (AI) is perceived as being able to transform tourism and hospitality industry’s operations into a greater efficiency and cost-effectiveness while offering travellers unique experiences. This study examines travellers’ satisfaction of AI applications, specifically through e-Hailing, e-Wallet, e-Gate and e-Visa in the tourism and hospitality industry in Malaysia. Quantitative research approach was adopted in the current study. Data was gathered from 200 respondents using self-administrative questionnaires. Local and foreign travellers of age 18 and above who had past travel experience were chosen as samples. The findings indicated that e-Hailing, e-Gate and e-Wallet significantly influence travellers’ satisfaction. However, the outcome shows that e-Visa application has no relationship with travellers’ satisfaction. This study helps to strengthen the tourism ministry’s current initiatives in boosting the tourism and hospitality industry in Malaysia. The outcome of the study might be of interest to the policy makers and regulators to improve on the applications of AI in tourism and hospitality in Malaysia.

scholarly journals SENIOR TOURISM PERSP ECTIVES IN THE CONTEXT OF THE PENSION REFORM IN RUSSIA

2018 ◽  
pp. 66-71
Author(s):  
S. V. Ilkevich
Keyword(s):  
Hospitality Industry ◽  
Pension Reform ◽  
Senior Citizens ◽  
Retirement Age ◽  
Russian Society ◽  
Elderly Workers ◽  
Tourism Sector ◽  
Formal And Informal Institutions ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality

The pension reform in Russia, launched in 2018, will have pronounced and multifaceted impacts on many industries in terms of production, consumption, marketing and employment. The development of segments of senior people's tourism, the features and specificity of economic psychology, motivation and consumption of tourist products by people of the third age, the increasing inclusion of elderly workers in the labor force in the tourism and hospitality industry as a new productive resource and other strategic considerations are becoming even more relevant to scientific and practical examinations. The article presents an attempt to summarize the specific risks and problems that the tourism sector will have to face in connection with the increases in the retirement age. Along with this, the opportunities and prospects that are opened up to the industry as a whole and the development of particular types of tourism and tourism sub-sectors are identified and analyzed under the condition that the increases in the retirement age are indeed accompanied, as it is planned, by overall improvements in the socioeconomic activity, productivity and paying capacity of senior citizens. Accordingly, pensioners and pre-pensioners will provide greater demand in the market of tourist services. By attracting elderly people to work positions in the tourism and hospitality industry, the threats of mass unemployment and precariousization of employment of pre-retirees would be partially partly mitigated. The paper also presents examples of international experiences and practices in the development of tourism of the older generation and its employment in tourism, which will become more relevant along with the implementation of the pension reform taking into account socio-economic and cultural specifics, formal and informal institutions of the Russian society in general and the regions in particular.

scholarly journals GRADUATES’ PERCEPTION OF TOURISM AND HOSPITALITY DEGREE PROGRAM RELEVANCE TO CAREER ATTAINMENT: A CASE OF GRADUATES FROM THREE STATE UNIVERSITIES IN ZIMBABWE

2021 ◽  
Vol 1 (2) ◽  
pp. 190-207
Author(s):  
Musawenkosi Tapfuma ◽  
Oliver Chikuta ◽  
Felicity N Ncube ◽  
Rudorwashe Baipai ◽  
Precious Mazhande ◽  
...  
Keyword(s):  
Tertiary Education ◽  
Selection Process ◽  
Hospitality Management ◽  
State Universities ◽  
Research Approach ◽  
Factors Affecting ◽  
Tertiary Institutions ◽  
Career Attainment ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality

The process of making career choices is complex since there are diverse factors affecting students’selection of programs when they enrol in higher and tertiary institutions. Just like in any other discipline,tourism and hospitality management graduates are affected by various factors when deciding theircareers post-graduation. Preliminary studies have shown that a significant percentage of tourism andhospitality graduates divert from tourism to some other, sometimes totally unrelated, industries foremployment. This study seeks to discover tourism and hospitality degree graduates’ perceptions andcareer attainment in Zimbabwe. The following critical questions were asked in order to achieve theobjective of the study; Why do they enrol for the tourism/hospitality program in the first place, that iswhat factors affect the students’ selection process of tertiary education programs? and why do someend up in totally different fields after graduating? Qualitative research approach was adopted in orderto understand the graduates’ perceptions, data was collected by the way of interviews. Data wasanalysed using the thematic approach. Findings revealed that while most of the graduates are employedin the tourism and hospitality industry in Zimbabwe, they are not satisfied with their jobs. Some feel thatthey studied tourism/hospitality as a last resort hence they do not have satisfaction while others areonly in the industry because they do not have an option. Poor working conditions and poor remuneration were also cited as causes of dissatisfaction. There are however a significant number who do not regrettheir career choice.

scholarly journals TOURISM AND HOSPITALITY INDUSTRY NATIONAL PROJECT IN THE REGIONAL DIMENSION (THE CASE OF THE REPUBLIC OF BURYATIA)

2020 ◽  
Vol 3 ◽  
pp. 19-28
Author(s):  
Людмила Бато-Жаргаловна Максанова ◽  
◽  
Мария Борисовна Бадмацыренова ◽  
Keyword(s):  
Hospitality Industry ◽  
Government Support ◽  
Managerial Decision ◽  
National Project ◽  
Long Run ◽  
Tourism Sector ◽  
Tourism Policy ◽  
The Republic ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality

The article was written at the start of the second wave of the coronavirus pandemic, which may deal a new devastating blow to the tourism sector. The article presents the main trends in tourism determining the strategic directions, methods and technologies applied to revive and further develop tourism. It also considers the goals and tools for implementing the state tourism policy in the framework of the Tourism and Hospitality Industry national project being currently shaped. The case of the Republic of Buryatia has been used to show changes in the approaches to managerial decision-making in the face of uncertainty, and to analyze operational data on the current situation in the tourism sector. The authors consider which responses and government support measures have a tactical character, and which can contribute to the revival and further development of tourism in the framework of the national tourism policy in the long run.

scholarly journals Hospitality index as a stimulating factor in the development of the Russian Federation Regions

2021 ◽  
Vol 7 (Extra-D) ◽  
pp. 452-461
Author(s):  
Larisa Ivanovna Skabeeva ◽  
Lyudmila Vyacheslavovna Stakhova
Keyword(s):  
Russian Federation ◽  
Future Research ◽  
The Sustainable Development ◽  
Research Areas ◽  
Tourism Sector ◽  
The Russian Federation ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
Stimulating Factor

The purpose of the present article is to review published studies on the competitiveness of destinations and hotels, to determine the future research areas on the competitiveness of tourism and hotels. Also, this article considers the hospitality index as a factor for the development of the Russian Federation regions. The report and the TTCI, published every two years, compare competitiveness in 140 countries and measure a set of factors and policies that ensure the sustainable development of the hospitality and tourism sector, which, in turn, contributes to the development of the country and its competitiveness. Further, the article studies and substantiates the purpose of development and implementation of the hospitality index of the Russian Federation regions. Based on a comparative analysis of approaches to assessing the quality of services in the tourism and hospitality industry in the Russian Federation region, the main indicators and criteria that should be included in the list of the hospitality index are presented.

scholarly journals EUROPEAN DIMENSION IN QUALIFICATIONS FOR THE TOURIST SECTOR AS AN INSTITUTION FOR RUSSIAN DESTINATIONS DEVELOPMENT

2019 ◽  
pp. 70-79
Author(s):  
S. V. Ilkevich ◽  
L. V. Prikhodko ◽  
N. L. Smith
Keyword(s):  
Informal Education ◽  
Hospitality Industry ◽  
Educational Systems ◽  
Long Term Effects ◽  
Russian Scientific ◽  
Innovation Potential ◽  
National Qualifications Framework ◽  
Tourism Sector ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality

Adaptation of the best practices of the extensive and nationally specific European experience in the field of measurement of qualifications becomes particularly appropriate as there is some delay in the development of Russian scientific, practical and methodological approaches to the national qualifications framework. At the same time, the shortage of highly qualified personnel in the fast-growing tourist sector is becoming chronic, and the results of creating tourist clusters are ambiguous, with a large share of failures in the implementation of master plans for territorial tourism development. In this regard, the acceleration of the development of a structured measurement of qualifications in the form of a national qualifications framework becomes demanded not only to achieve greater maturity and effectiveness of the Russian educational and professional systems in the tourism sector, but also as a common institution for the strategic development of Russian destinations in training areas, technologies, competencies and the innovation potential of the tourism and hospitality industry. The projects of the European Commission ERASMUS+ are one of the effective network channels for the development of national and international expertise in structural measures to optimize educational systems, and in particular, to compare and develop systems, matrices frameworks for qualifications. The article represents an attempt to highlight how the implementation of a structured project in the field of qualifications can correspond both to general progressive trends in the evolution of educational systems and to the overall objectives of territorial tourist development. As a conceptual result, the authors identify six mid-term and six long-term effects of the developments of a national qualifications framework that directly and indirectly provide beneficial outcomes within the development of Russian destinations through improving the focus of retraining and advanced training programs, enhancing lifelong learning, promoting labor mobility in the tourism sector, successful validation of informal education, wider circulation of partial and intermediate qualifications in the tourism and hospitality industry. Adjacent to this issue is the problem of the relationship between the development of educational clusters in the tourism sector and the national qualifications framework, on the one hand, and tourism clusters, on the other, the consideration of which is also presented in this article.

scholarly journals Factors Driving the American Aesthetic Tourism to South of the Border

2019 ◽  
Author(s):  
Onesimo CUAMEA ◽  
Karen RAMOS
Keyword(s):  
Factor Analysis ◽  
Developing Country ◽  
Exploratory Factor Analysis ◽  
Destination Image ◽  
Decision Quality ◽  
Load Factor ◽  
Key Factors ◽  
Border City ◽  
Tourism Sector ◽  
Lack Of Knowledge

Background: The problem consists in the lack of knowledge of the factors that tourists choose the clinics of a foreign city for their aesthetics treatments, especially at a frontier where a developed and developing country coexist and interact. Methods: The information was obtained on 2016, by applying an exit pool survey to a selected sample of 385 visitors- patients from clinics in the Tijuana, Mexico. Sixteen items were included in the exploratory factor analysis. Results: Four key factors influenced the decision: Quality & Prestige of Clinic and Surgeon, Integration with Tourism Sector, Destination Image and Border Interaction. All the elements had a load factor greater than 0.56 which proved the actual fit in the factor analysis and none of the included variables is trivial. Conclusion: Allow maintaining or increasing the attractiveness of a border city for aesthetic tourism, the administrators of the clinics establish cooperation agreements with entrepreneurs of the tourism sector to benefit their patients.  

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