scholarly journals GRADUATES’ PERCEPTION OF TOURISM AND HOSPITALITY DEGREE PROGRAM RELEVANCE TO CAREER ATTAINMENT: A CASE OF GRADUATES FROM THREE STATE UNIVERSITIES IN ZIMBABWE

2021 ◽  
Vol 1 (2) ◽  
pp. 190-207
Author(s):  
Musawenkosi Tapfuma ◽  
Oliver Chikuta ◽  
Felicity N Ncube ◽  
Rudorwashe Baipai ◽  
Precious Mazhande ◽  
...  

The process of making career choices is complex since there are diverse factors affecting students’selection of programs when they enrol in higher and tertiary institutions. Just like in any other discipline,tourism and hospitality management graduates are affected by various factors when deciding theircareers post-graduation. Preliminary studies have shown that a significant percentage of tourism andhospitality graduates divert from tourism to some other, sometimes totally unrelated, industries foremployment. This study seeks to discover tourism and hospitality degree graduates’ perceptions andcareer attainment in Zimbabwe. The following critical questions were asked in order to achieve theobjective of the study; Why do they enrol for the tourism/hospitality program in the first place, that iswhat factors affect the students’ selection process of tertiary education programs? and why do someend up in totally different fields after graduating? Qualitative research approach was adopted in orderto understand the graduates’ perceptions, data was collected by the way of interviews. Data wasanalysed using the thematic approach. Findings revealed that while most of the graduates are employedin the tourism and hospitality industry in Zimbabwe, they are not satisfied with their jobs. Some feel thatthey studied tourism/hospitality as a last resort hence they do not have satisfaction while others areonly in the industry because they do not have an option. Poor working conditions and poor remuneration were also cited as causes of dissatisfaction. There are however a significant number who do not regrettheir career choice.

Author(s):  
Shriya Das Mahapatra ◽  
R. K. Patra

It has already been known that recent past tourism depends consistently on hospitality. The present study was aiming to identify the tourism and hospitality industry relationship on the basis of annual income, duration and stay types, tenure of tour, an analysis based survey among local people of Kolkata, India. The survey was done through a questionnaire, which was assessed through random sampling of 200 residents of urban city. The results indicated that lower the income groups but highest duration of stay but tenure of tour may be more than twice per year. In conclusion, people of Kolkata fond of tour because of suitable hospitality management in the tourist spots. Therefore, tourism and hospitality has a close relationship to enhance growth for revenue generation, employment generation, etc.


2021 ◽  
Vol 13 (12) ◽  
pp. 6581
Author(s):  
Jooyoung Hwang ◽  
Anita Eves ◽  
Jason L. Stienmetz

Travellers have high standards and regard restaurants as important travel attributes. In the tourism and hospitality industry, the use of developed tools (e.g., smartphones and location-based tablets) has been popularised as a way for travellers to easily search for information and to book venues. Qualitative research using semi-structured interviews based on the face-to-face approach was adopted for this study to examine how consumers’ restaurant selection processes are performed with the utilisation of social media on smartphones. Then, thematic analysis was adopted. The findings of this research show that the adoption of social media on smartphones is positively related with consumers’ gratification. More specifically, when consumers regard that process, content and social gratification are satisfied, their intention to adopt social media is fulfilled. It is suggested by this study that consumers’ restaurant decision-making process needs to be understood, as each stage of the decision-making process is not independent; all the stages of the restaurant selection process are organically connected and influence one another.


2019 ◽  
Vol 8 (2) ◽  
pp. 57 ◽  
Author(s):  
Teodora Kiryakova-Dineva ◽  
Vyara Kyurova ◽  
Yana Chankova

The aim of this paper is to discuss the soft skills acquisition in the tourism industry as a means of education for sustainable development. A quantitative research approach has been applied in order to investigate the soft skills needed for tourism. The analysis is based on interviews carried out with representatives of the Bulgarian regional Chamber of Commerce and representatives of the Bulgarian hotel and restaurant industry. Additionally, a case study involving three groups of respondents, i.e. Learners, Educators and Representatives of business and Employers in the tourism and hospitality industry in Bulgaria was conducted based on a combined list of soft skills. Whereas some hard skills are traditionally taught at the educational institutions, soft skills, here identified as Core soft skills, Specific soft skills and Managerial soft skills, often remain beyond the educators’ aims. Thus, the study provides some useful insights into the contemporary practice of tourism and hospitality education, on the one hand, and into the paradigm of education for sustainable development, on the other. Keywords: Soft Skills, Tourism, Business, Hospitality, Education, Sustainability, Bulgaria


2021 ◽  
Vol 8 (1) ◽  
pp. 38-42
Author(s):  
Tung Soon Theam ◽  
Puvaneswari Veloo ◽  
Nor Haliza Binti Che Hussain ◽  
Yap Kim Luu

Artificial intelligence (AI) is perceived as being able to transform tourism and hospitality industry’s operations into a greater efficiency and cost-effectiveness while offering travellers unique experiences. This study examines travellers’ satisfaction of AI applications, specifically through e-Hailing, e-Wallet, e-Gate and e-Visa in the tourism and hospitality industry in Malaysia. Quantitative research approach was adopted in the current study. Data was gathered from 200 respondents using self-administrative questionnaires. Local and foreign travellers of age 18 and above who had past travel experience were chosen as samples. The findings indicated that e-Hailing, e-Gate and e-Wallet significantly influence travellers’ satisfaction. However, the outcome shows that e-Visa application has no relationship with travellers’ satisfaction. This study helps to strengthen the tourism ministry’s current initiatives in boosting the tourism and hospitality industry in Malaysia. The outcome of the study might be of interest to the policy makers and regulators to improve on the applications of AI in tourism and hospitality in Malaysia.


2020 ◽  
Author(s):  
Phillip Farayi Kanokanga ◽  
Marian Tukuta ◽  
Oliver Chikuta

This chapter is based on a doctoral thesis on the development of a destination image (DI) recovery model for enhancing the performance of the tourism sector in Zimbabwe. The study was prompted by the failure of African destinations to develop DI image recovery models. A pragmatist paradigm, a convergent parallel mixed methodology research approach and a cross sectional survey were adopted. A sample of three hundred and nineteen comprising international tourists, service providers and key informants was used. A structured, semi-structured questionnaire and semi-structured interview guide were used respectively. Quantitative data was analyzed using the Statistical Package for Social Sciences (SPSS) and AMOS version 25 while qualitative data was analyzed using NVivo version 12. Tests were conducted using descriptive statistics, exploratory factor analysis, and confirmatory factor analysis. Structural Equation Modeling (SEM) was used to analyze the multiple independent variables. The major findings were that price, ancillary services and amenities significantly influenced affective image while ancillary services significantly influenced destination performance. The study recommended that the Ministry of Environment, Climate, Tourism and Hospitality Industry trains tourism stakeholders including the host community in order to achieve sustainable destination image recovery.


2021 ◽  
Vol 11 (2) ◽  
pp. 43-47
Author(s):  
Bandara.WMAH ◽  
Gangananda.AMNM

The tourism and hospitality industry is struggling with the issue of attracting and retaining quality educated employees. It has led to a shortage of skilled personnel to staff the growing tourism and hospitality businesses, after the COVID 19 Pandemic. The job turnover rate in the tourism and hospitality sector rose due to the contemporary situation in the world. Especially, the promogulated lockdown and travel ban adversely affected the job security of the employees in the tourism and hospitality sector. Thus, the objective of this study is to identify the effect of undergraduates’ perception on career selection in tourism and hospitality industry. A total of 120 undergraduates representing three state universities were selected using stratified sampling method for this study. Primary data was collected via structured questionnaire. Quantitative data analysis methods along with the descriptive, correlation and multiple regressions were utilized to analyze the data using SPSS. Results confirmed that personal factors, educational factors and industrial factors impact on the willingness of career selection in tourism and hospitality industry. Moreover, personal factors are most influential to the career selection of undergraduates. Thus, Universities must enhance the opportunities for practical exposures, attitude development, sign memorandum of understanding, updating curriculum to shape the undergraduate perceptions.


1998 ◽  
Vol 4 (2) ◽  
pp. 331-339
Author(s):  
Renata Fox

New global developments point towards a more demanding tourist and a preference for tailor-made travel arrangements. The competition is fierce and quality improvement a general trend. The most countries in south-eastern Europe have started tourism quality enhancement projects. The key element of these processes will be an internationally compatible system of professional education. In order to develop educational norms which will meet the needs of European tourism and hospitality industry, Faculty of Hotel Management Opatija has within the frame of the joint project with Manchester Metropolitan University Hotel & Tourism Management Education Development taken the first steps towards international accreditation of its curricula.


2020 ◽  
Vol 3 (2) ◽  
pp. 448-455
Author(s):  
Ikhwani Ratna ◽  
Nanda Suryadi

Tracer Study is also useful in providing important information about the relationship between tertiary institutions and the professional work world, assessing the relevance of tertiary education, information for stakeholders, and completeness of requirements for tertiary accreditation. This study had two orientations, namely: (a) as a tracer study as the information from alumni would be used as input to improve the learning process and increase the relevance of graduate competencies to the job market needs; (b) as an application of a descriptive research approach in which the results of data tracking information from alumni were analyzed and described in tables and diagrams. This study resulted in interesting findings. First, accounting department of Universitas Islam Negeri Suska was a favorite major in accordance with the primary choice of the alumni when studying in college. Second, most of the alumni wanted to work in government, but in reality, most of them worked as private employees. Third, most of the alumni worked in accordance with the field studied and the majors taken during education. Fourth, alumni had the ability which is not less competitive compared to alumni from other tertiary institutions. Fifth, increased time of practical work in companies/government agencies was given to able to improve the experience needed in the job market. Sixth, there were several competencies that need to be improved, namely teaching and learning process, which include English language skills, computer skills and specific practice majors.   Keywords : Tracer Study, Accounting Alumni


2016 ◽  
Vol 12 (25) ◽  
pp. 250
Author(s):  
Dokubo N. Isaac ◽  
Dokubo Chivuikem Isaac

This study examined the problems affecting educational researches in South-South Nigeria. The research work was conducted at the University of Port Harcourt, Rivers state (UNIPORT); Niger Delta University, Amasoma, Bayelsa state (NDU); and the University of Calabar, Cross Rivers state (UNICAL). Descriptive survey research design was used for the study. The population for the study was 3000 which comprised of final year students and academic staff in the above mentioned institutions. A sample size of 600 was drawn from the population. Four research questions guided the study. A 30- item questionnaire was developed and administered. The study revealed governmental factors, tertiary institutional factors, and researchers’ factors affecting educational researches in South-South Nigeria. Recommendations were made such as: the various state governments should improve on the security condition in their respective regions; the managements of the South- South tertiary institutions should encourage lecturers to carry out researches by making funds available to them through Tertiary Education Trust (TET) fund; e-libraries should be introduced, etc.


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