scholarly journals Museus Corporativos como Ferramentas de Comunicação Interna no Curso da Memória Organizacional / Corporate museums as tools for Internal communication in the orientation of Organizational Memory

2021 ◽  
Vol 11 (22) ◽  
pp. 161-182
Author(s):  
Jardeline-Eunice dos Santos ◽  
Fernando-Luiz Nobre-Cavalcante
Keyword(s):  
Organizational Culture ◽  
Public Relations ◽  
Internal Communication ◽  
Organizational Memory ◽  
Potential Contribution ◽  
Memory Space ◽  
Theoretical Concepts ◽  
Professional Performance ◽  
The Past ◽  
Institutional Values

This work aims to identify the potential of corporate museums as organizational memory initiatives, as well as the contribution of these spaces to internal communication as assets to strengthen a company's culture. In this qualitative research, we conducted a bibliographic study, in which we identified in the literature since the need for the feeling of belonging to society; the advent of the “memory culture” phenomenon; the formalization of the past in places of memory; and the interface of these social movements within organizations - with the rise of corporate museums. As an intersection of structuring the past, in Brazil and in the world, there are historical periods marked by changes in power and political freedoms. To understand and identify this process, we analyzed six corporate museums, which are owned and operated by traditional private organizations, installed over 40 years ago in Fortaleza and neighboring municipalities, in the state of Ceará. Thus, we structured the results of applying a semi-structured questionnaire in a table, which was sent by e-mail to those responsible for these memory spaces. The questions were constructed, aligned with the theoretical concepts presented and in search of the specific objectives to identify: the potential contribution of these corporate museums as a tool of internal communication in the management of people; understand the role of these spaces in the development and consolidation of the sense of identification and belonging of the internal public, through the transmission of institutional values. We also structured the analysis of data and institutional information collected in the table, characterizing each museum. Thus, by mapping the type of collection, the place where they work and the directions of the narrative exposed in the analyzed spaces, it is possible to dimension perspectives for the questioning of an organization, after all, “Museum, for what? ”. In other words, what is the intention of each memory space, what message do want to strengthen with visitors, for example. Still, among the contributions presented for academic studies and professional performance, are: an unprecedented proposal, not found in the literature, for the classification of potential explored by the internal communication area (low, good and high). Regarding this classification, it is worth mentioning that we were guided by the purpose of finding perspectives for academic studies, as well as for professional performance in organizational communication, not having the objective, therefore, to tax any evidence found, right or wrong, but rather to give light to the opportunities already understood and explored by the internal communication, human resources and public relations sectors of one organization, but not yet strengthened in another. In our studies, we have also identified the possibilities of strategic use of this organizational memory by the areas of internal communication, public relations and HR, such as tax exemptions, in addition to the direct relationship of corporate museum projects to the high management of the initiatives studied. The literature and the studied spaces also showed us that the memory of a company, as well as its organizational culture, can be seen as a strategic element, of affirmation and positioning in the market in times of great changes. Understanding the internal public and its potential to multiply organizational culture is also a possible and necessary look at companies memory projects. We also bring the contribution that, in order to be strategic in strengthening ties and for the perpetuation of institutional values ​​in the internal environment, the corporate museum needs to be aligned with the effort to consolidate the collective memory of the social context in which the organization is inserted.

scholarly journals Extending Organizational Memory and Corporate Communications Research via Autoethnography/Autobiography

2016 ◽  
Author(s):  
Damion Waymer ◽  
Nneka Logan
Keyword(s):  
Organizational Culture ◽  
Public Relations ◽  
Corporate Communication ◽  
Organizational Memory ◽  
Corporate Communications ◽  
Memory Research ◽  
Research And Practice ◽  
Theory Research ◽  
Communication Methods

Culture, business, and communication are overlapping human phenomena. However, corporate communication methods have yet to embrace the complexity of organizational culture. Since the study of culture is anthropological in nature, we propose foregrounding autoethnography/autobiographical approaches and method to analyze corporate organizational culture. We argue that studying corporate communication, public relations, and society via the lenses of organizational culture and subsidiary organizational memory can provide unique insights into practice of corporate communication and the theorizing of organizational memory research. In this case example, we answer this question: In what ways can autobiographical/autoethnographic narratives of organizational members inform the theory, research, and practice in corporate communication?

scholarly journals Rethinking history and memory in organization studies: The case for historiographical reflexivity

2020 ◽  
pp. 001872672092744 ◽  
Author(s):  
Stephanie Decker ◽  
John Hassard ◽  
Michael Rowlinson
Keyword(s):  
Collective Memory ◽  
Organizational Memory ◽  
Potential Contribution ◽  
Organization Studies ◽  
Organizational History ◽  
History And Memory ◽  
Methodological Choices ◽  
The Past ◽  
Memory Traces

The historic turn in organization studies has led to greater appreciation of the potential contribution from historical research. However, there is increasing emphasis on integrating history into organization studies, rather than on recognizing how accommodating history might require a reorientation. As a result, key conceptual and methodological insights from historiography have been overlooked or at times misrepresented. We identify four modes of enquiry that highlight distinctions from history about ‘how to conceptualize’ and ‘how to research’ the past. First, historical organization studies research the past primarily through reference to archival sources. Second, retrospective organizational history reconstructs the past principally from retrospective accounts, such as those generated in oral history. Third, retrospective organizational memory uses ethnography and interviews to explore the role of memory in the present. Fourth, historical organizational memory traces the institutionalization of organizational memory through archival research. From the analysis, we argue that historical organization studies are increasingly established, and interest in ‘uses of the past’ has contributed to the rise of retrospective organizational memory. However, historiographical reflexivity – a new concept for organization studies – focuses attention on engaging with both history and collective memory, and on the distinct methodological choices between archival and retrospective methods.

Summaries

2018 ◽  
Vol 46 (3) ◽  
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Human Resources ◽  
Current Approach ◽  
Internal Communication ◽  
The Past ◽  
Excellence Theory ◽  
Use Of Social Media ◽  
The Impact ◽  
Depth Interviews

Mark Verheyden Internal communication and the unrealized dialogic potential of social media According to the excellence theory, which is still a dominant normative framework in public relations today, communication professionals should strive for two-way symmetrical interactions with their interlocutors. In the past, such interactions were severely complicated by the lack of suitable tools. Social media, known to afford interactivity, appear to offer the solution to this problem. However, research has shown that social media are predominantly used to push content. In order to understand why this is the case, we decided to study the perceptions of ‘knowledgeable outsiders’. More specifically, we organized a series of in-depth interviews with human resources executives in which we asked them about the impact of social media on internal communication, a sub-discipline within public relations. While these executives welcomed the interactive potential of social media, this interactive potential was not seen as the sole prerogative of professional communicators. Furthermore, they believed that the current approach of internal communicators towards social media, which is still very much focused on the use of social media as extra channels through which to ‘push’ content, is partially the reason why the dialogic potential of the latter is still largely unrealized. Keywords: excellence theory, public relations, social media, human resources executives, in-depth interviews

scholarly journals Book review: Committed employees, effective companies

2020 ◽  
Vol 10 (20) ◽  
pp. 247-250
Author(s):  
Andrea Castro-Martinez
Keyword(s):  
Organizational Culture ◽  
Public Relations ◽  
Human Resources ◽  
Sense Of Belonging ◽  
Business Management ◽  
Internal Communication ◽  
Individual Level ◽  
Strategic Perspective

Committed employees, effective companies (Berceruelo & Estudio de Comunicación, 2020) is not only an enjoyable and interesting volume, but also a very useful tool for professionals in the field of communication, human resources, business management or public relations, as well as for researchers and academics. This is due to the fact that it tackles internal communication from a strategic perspective to make the organizational culture and values of an entity evolve, with the aim of reflecting internal audiences and promoting their sense of belonging by constituting the link between all of them at an individual level

Factors Affecting the Organizational Justice in Ho Chi Minh City, Vietnam

2018 ◽  
Vol 9 (6) ◽  
pp. 523-528
Author(s):  
Vu Ba Thanh ◽  
◽  
Ngo Van Toan ◽  
Keyword(s):  
Organizational Culture ◽  
Quantitative Analysis ◽  
Organizational Justice ◽  
Survey Data ◽  
Internal Communication ◽  
Ho Chi Minh City ◽  
Research Model ◽  
Factors Affecting ◽  
Feedback Training ◽  
Model Research

The study was conducted to examine the factors affecting organizational justice in Ho Chi Minh City. Through quantitative analysis from the survey data for 242 civil servants working in Ho Chi Minh city to evaluate the scale and research model. Research results show that four factors: feedback, training, organizational culture and internal communication affect organizational justice in Ho Chi Minh city.

Método de cálculo de subredes de las direcciones IP v4 para la asignación y administración dentro de una red corporativa

2019 ◽  
pp. 21-26
Author(s):  
Alma Delia Gonzalez-Ramos ◽  
Juan Pablo Ibañez-Bautista ◽  
Nayeli Zamacona-Prado ◽  
Edebaldo Peza-Ortiz
Keyword(s):  
Information Technology ◽  
Media Technology ◽  
Network Infrastructure ◽  
Theoretical Concepts ◽  
Professional Performance ◽  
Digital Network ◽  
Professional Profile ◽  
Simulated Network ◽  
Generic Competences ◽  
Technological University

The purpose of this document is to develop a method for assigning IP v4 addressing subnets within a simulated network scenario, using the binary-decimal numbering systems according to the ICN 1 CNACO CCNA curriculum, which will make it possible to streamline times in the allocation of IPs as well as the correct administration of them, The above will allow students of the Higher University Technical Degree in Information Technology in the area of Digital Network Infrastructure at the Fidel Velázquez Technological University to understand the theoretical concepts that They should be used in this area and they are used correctly for their professional performance, this will help them to fulfill the professional competences that are the skills and attitudes that allow the student to develop activities in their professional area, specific competencies such as developing media technology solutions nte the application of network fundamentals, which meet the needs of organizations and the generic competences that their professional profile requires.

Economic complexity and embedding of regional economies’ structures

2021 ◽  
Vol 57 (3) ◽  
pp. 67
Author(s):  
Mikhail Afanasiev
Keyword(s):  
Economic Activity ◽  
Traditional Approach ◽  
Expert Assessment ◽  
Potential Contribution ◽  
Regional Economies ◽  
Economic Diversification ◽  
Economic Complexity ◽  
The Past ◽  
The Matrix ◽  
Strong Sector

 The research focuses on the development of localized specialization and economic diversification theories. Our task is forecasting of the emergence of new strong sectors in the region. On the basis of probabilistic and statistical modeling the model which allows estimating the probability of appearing a new strong sector in the region taking into account characteristics of economic structure is constructed. The possibility of building such a model is based on the assumption that the emergence and development of sectors is largely determined by the evolution of past economic activity. The model uses the indicators of embedding structures of the strong sectors in the regional economies is introduced by the authors. These indicators are based on the probabilistic interpretation and properties of the elements of the matrix, by which economic complexity is estimated following the traditional approach. The probability of originating a strong sector in the structure for each region is estimated. Based on sorting the sectors according to the value of these probabilities and assessments of their potential contribution to socio-economic development expert assessment of the feasibility of developing a new strong sector in the region can be made. The results show that sectors’ introduction and generation in the regional economy is largely due to the evolution of the past economic activity.    

scholarly journals Benchmarking user satisfaction in academic libraries - a case study

2009 ◽  
Vol 27 (87) ◽  
pp. 29-37 ◽  
Author(s):  
Sebastian Mundt
Keyword(s):  
Public Relations ◽  
User Satisfaction ◽  
Best Practice ◽  
Academic Library ◽  
Internal Communication ◽  
Library Management ◽  
Telephone Interviews ◽  
Culture Of Assessment ◽  
Survey Results

Customer satisfaction and service quality have so far been evaluated mostly from a local perspective although the quality element has been firmly established in academic library management for at least a decade. Critics of inter-institutional comparisons often object that different preconditions are not considered adequately. Examples from a joint user satisfaction survey conducted by 15 German university libraries in 2001 suggest that comparative data are a suitable means to identify cases of "best practice" and can effectively initialize processes of customer-focussed improvement. Furthermore, if compared with corresponding statistical data or performance measures, satisfaction ratings can reveal possible structural strengths and deficits relative to other libraries. On the other hand, follow-up telephone interviews with participating libraries showed that the survey results substantially challenged the institutions' internal communication and public relations organisation, and underlined that even in a well-developed culture of assessment the need for professional mediation and coordination of comparative analyses may not be underestimated.

scholarly journals Komunikasi Organisasi Komnas Perempuan dalam Menyikapi Penyelesaian Kasus Pelecehan Seksual

Koneksi ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 139
Author(s):  
Gracela Neoh ◽  
Roswita Oktavianti
Keyword(s):  
Sexual Harassment ◽  
Public Relations ◽  
Organizational Communication ◽  
Communication Theory ◽  
Instant Messaging ◽  
Code Of Ethics ◽  
Research Problem ◽  
Internal Communication ◽  
Literature Study ◽  
The Times

Sexual harassment of women often occurs in Indonesia and is disturbing to society. Based on Komnas Perempuan's 2016 Annual Records, there were 16,217 documented cases of sexual harassment. Along with the times, sexual harassment has penetrated into the digital realm, namely one case of sexual harassment in cyberspace that occurred in 2020 by X baristas. The employee uses Closed Circuit Television to peek at the breasts of female customers and spreads through social media. Based on this case, Komnas Perempuan conducted organizational communication by stating that the actions of former X employees included sexual harassment by means of violence by verbally displaying women's bodies without consent. The formulation of the research problem is how Komnas Perempuan's organizational communication is in addressing the resolution of cases of sexual harassment by X baristas. Based on the theoretical study, this research has used organizational communication theory, public relations, and Komnas Perempuan. This research uses descriptive qualitative research methods through case studies by collecting data in the form of interviews, documentation, and literature study. The results of this study, Komnas Perempuan conducted internal communication by suggesting X to restore a safe space and external communication by responding to journalists through groups on instant messaging applications by maintaining a code of ethics to protect victims.Pelecehan seksual kepada kaum perempuan kerap terjadi di Indonesia dan meresahkan masyarakat. Berdasarkan Catatan Tahunan Komnas Perempuan tahun 2016 terdapat 16.217 kasus pelecehan seksual yang berhasil didokumentasikan. Seiring perkembangan zaman, pelecehan seksual merambah ke ranah digital. Salah satu kasus pelecehan seksual di dunia maya terjadi pada tahun 2020 dilakukan oleh barista kafe X. Pegawai tersebut menggunakan kamera pengawas untuk mengintip payudara pelanggan perempuan dan menyebarkan melalui media sosial. Berdasarkan kasus tersebut, Komnas Perempuan melakukan komunikasi organisasi dengan menyatakan tindakan mantan pegawai kafe X tersebut termasuk pelecehan seksual dengan bentuk kekerasan, dengan cara mempertontonkan secara verbal tubuh perempuan tanpa persetujuan. Rumusan masalah penelitian ini yaitu bagaimana komunikasi organisasi Komnas Perempuan dalam menyikapi penyelesaian kasus pelecehan seksual barista X. Penelitian ini menggunakan metode penelitian deskripsif kualitatif melalui studi kasus dengan mengumpulkan data berupa wawancara, dokumentasi, dan studi kepustakaan. Hasil penelitian ini menunjukkan bahwa Komnas Perempuan melakukan komunikasi internal dengan menyarankan perusahaan atau kafe X mengembalikan ruang aman pada pelanggan. Komunikasi eksternal dilakukan dengan memberikan tanggapan kepada wartawan melalui grup pada aplikasi pesan instan. Tanggapan tersebut diberikan dengan tetap menjaga kode etik untuk melindungi korban.

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