MULTIMODALITY IN ACADEMIC LANGUAGE: ASPECTS OF THE LEXICOGRAMMAR OF PRESENTATION SLIDES

2014 ◽  
Vol 7 (2) ◽  
pp. 61 ◽  
Author(s):  
Gabriela Zapletalová
Keyword(s):  
Discourse Analysis ◽  
Quantitative Analysis ◽  
Academic Language ◽  
Visual Images ◽  
Language Functions ◽  
Conference Presentations

The paper approaches academic talks or conference presentations (CPs) as a researchprocess genre which is based on the interplay of the written and spoken modes. The aim of the study is twofold: (1) it attempts to present an in-depth overview of research on multimodality in relation to academic language, and (2) it offers a (mostly quantitative) analysis of slides from PowerPoint presentations. The slides are approached as a platform for the study of so-called visual lexicogrammar. The research is rooted in Halliday’s systemic-functional framework involving the concept of language functions; it also draws on the genre-based approach to discourse analysis (Bhatia 1993, Martin 1997, Swales 1990, 2004) and multimodal theory as elaborated by Iedema (2003), Kress and van Leeuwen (2006) and O’Halloran and Smith (2011). The findings suggest that the visual lexicogrammar is realized through the interplay of visual and scriptural images; scriptural images dominate over visual images, primarily performing a discourse-structuring role in the slides by signalling the ‘IMRAD’ stages.

scholarly journals The Discourse on the Praxis and Pragmatics of the Qur’an Retranslations in Turkish

2020 ◽  
Vol 12 (1) ◽  
pp. 74-97
Author(s):  
Sema Üstün Külünk
Keyword(s):  
Discourse Analysis ◽  
Quantitative Analysis ◽  
Qualitative Analysis ◽  
Study Design ◽  
Human Agency ◽  
Source Text ◽  
Religious Text ◽  
Qualitative Analyses

Retranslations of the Qur’an constitute an intriguing site of research with particular premises governing their production, dissemination and/or reception in Turkey. Its inherently religion-oriented context is accompanied by discussions on the sacred status of the source text, arguments on its untranslatability, translatorial human agency vis-à-vis the Holy creator, acknowledged Arabicity of the source text, etc. In this regard, each new translation of the Qur’an in Turkish is released with a motivation to justify its necessity amid abundant retranslations available in the target repertoire. Various approaches towards the conceptualization and instrumentalization of these Qur’anic translations create a meta-narrative on its own right. This study aims at exploring this particular discourse on the retranslations of the Qur’an with a bi-faceted study design composed of quantitative and qualitative analyses. The quantitative analysis focuses on the numeric changes of Qur’anic retranslations in respective decades, whereas the qualitative analysis concentrates on the statements of the translatorial agents on the motives behind their translational production. By shedding light on the discursive narrative postulated upon these retranslations, it is claimed that social, political, cultural and financial concerns have prevailingly governed the reproductions of this canonical work in Turkey. Keywords: Qur’an translation, religious-text translation, retranslation, discourse analysis.  

scholarly journals The Construction of Meaning Through the Visual Images and Written Texts in Nature Republic

K ta Kita ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 92-100
Author(s):  
Wendy Cynthia Gunawan
Keyword(s):  
Discourse Analysis ◽  
Research Question ◽  
Aloe Vera ◽  
Qualitative Approach ◽  
Visual Images ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Written Texts ◽  
Construction Of Meaning

Advertisement is an important business tool that enables companies to promote their products, as well as delivering a message. In this research, I use Nature Republic posters entitled “Soothing Gel” and “Soothing & Moisture Aloe Vera 90% Body”. I used qualitative approach in this research. Next, I use the theories of Multimodal Discourse Analysis for the first research question and Denotative and Connotative for the second research question. I aimed to discover what the meanings that are constructed through the visual images and how the meanings are supported by the written texts. Through the poster, Nature Republic is building the feelings of being beautiful, young, confident, natural, pure, and trustworthy to its consumers. In conclusion, Nature Republic is trying to make consumers believe in their products and deliver many values through its posters. Keywords: Advertisement, marketing, poster, multimodal discourse analysis, denotation, connotation.

scholarly journals AN EXPLORATION OF GRAFFITI ON UNIVERSITY’S WALLS: A CORPUS-BASED DISCOURSE ANALYSIS STUDY

2017 ◽  
Vol 7 (1) ◽  
pp. 29 ◽  
Author(s):  
Nisreen Naji Al-Khawaldeh ◽  
Imad Khawaldeh ◽  
Baker Bani-Khair ◽  
Amal Al-Khawaldeh
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Cultural Values ◽  
Critical Discourse ◽  
Linguistic Features ◽  
Language Functions ◽  
Analysis Technique ◽  
Teachers And Parents ◽  
The University ◽  
Hashemite University

Graffiti have received a great attention from scholars as they have been considered a vital cultural phenomenon for many years (Trahan, 2011; Divsalar & Nemati, 2012; Zakareviciute, 2014; Farnia, 2014; El-Nashar & Nayef; 2016). Although there are extensive contemporary researches on graffiti in many disciplines, such as linguistics, cultural studies, politics, art, and communication (Pietrosanti, 2010;  Farnia, 2014; Oganda, 2015), there are few studies exploring graffiti on classrooms’ walls in higher education milieus (Farnia, 2014). To the best knowledge of the researchers, very few studies were done on the Jordanian context (e.g. Al-Haj Eid, 2008; Abu-Jaber, et al., 2012) and none was done on the Jordanian universities. Therefore, this study aims at analysing the content and communicative features of writings found on universities’ classrooms’ walls, corridors, and washrooms and their relation to the socio-cultural values of the society in order to explore how universities help students voice their attitudes and thoughts. The linguistic features that characterise these writings were also examined. Graffiti-writings, which were collected from the University of Jordan and the Hashemite University, were coded and analysed using the thematic content analysis technique (Braun & Clarke, 2006) and Critical Discourse Analysis (Fairclough, 1995). The analysis of the data has shown that graffiti serve different communicative language functions related to personal, social, national, religious, political, and taboo matters. The most salient linguistic features of these graffiti are simplicity and variation. It can be concluded that graffiti are distinctive and silent ways of communication, particularly in students’ society. The study will be of great importance to linguists, sociologists, educators, administrators, teachers and parents. It is enrichment to the available literature on linguistic studies.

Interactional metadiscourse of gender in Persian

2019 ◽  
Vol 10 (4) ◽  
pp. 512-537
Author(s):  
Mohammad Amouzadeh ◽  
Raha Zareifard
Keyword(s):  
Quantitative Analysis ◽  
Qualitative Analysis ◽  
Academic Status ◽  
Male And Female ◽  
Factors Influencing ◽  
Significant Difference ◽  
Conference Presentations

Abstract The present study sets out to investigate an important aspect of gendered performance, namely, the presence of interactional metadiscourse in conference presentations delivered in Persian. The study pursues two primary objectives: firstly, to compare the quantity and quality of interactional metadiscourse markers as expressed by male and female academics; secondly, to investigate some other factors influencing the phenomenon under investigation. The data include twenty-four conference presentations by twelve males and twelve females. The quantitative analysis showed a statistically significant difference in the use of interactional metadiscourse by male and female presenters. However, the qualitative analysis helped the authors to identify more similarities than differences. In point of fact, such factors as academic status and nativeness had caused the speakers to use different metadiscourse strategies.

scholarly journals Teaching Foreign Languages to Students of the Philological Direction Using the Academic Language

2021 ◽  
Vol 11 (4) ◽  
pp. 2423-2442
Author(s):  
Oksana V. Asadchykh ◽  
Liudmyla H. Smovzhenko ◽  
Iryna V. Kindras ◽  
Ihor I. Romanov ◽  
Tetiana S. Pereloma
Keyword(s):  
Foreign Language ◽  
Academic Language ◽  
Effective Means ◽  
Spoken Language ◽  
Linguistic Competence ◽  
Foreign Languages ◽  
Linguistic Knowledge ◽  
Visual Images ◽  
Social Situations ◽  
Knowledge And Skills

Modern socio-educational student environment, which stands on communication is based on the exchange of visual images and philological units. Philology students see in communicating with foreign language communicants an opportunity to develop the spoken language of a non-native language, as well as to supplement this knowledge with cultural characteristics and new images. The perception of academically correct lexical group is relevant in combination with spoken language. The novelty of the study lies in the fact that the authors go beyond the stereotype, according to which the academic language is conventionally considered an anachronism and, in general, not an effective means to expand linguistic competence. The article proves that students are ready to learn the academic language not only ion the cultural plane, but also with the help of pedagogical methods. The study also confirms the authors' assertion that it is advisable to introduce an extended learning format into the curriculum in line with the techniques of linguistic learning. The practical value of this article lies in the fact that the study of the academic language by philology students will help them apply the acquired knowledge and skills in different social situations, which are often based on in-depth historical linguistic knowledge.

scholarly journals Didactic Symbol of Visual Images in EFL Textbook: Multi-modal Critical Discourse Analysis

2020 ◽  
Vol 8 (1) ◽  
pp. 51
Author(s):  
Titin Purwaningtyas
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Teaching And Learning ◽  
Visual Image ◽  
Critical Discourse ◽  
Visual Images ◽  
Analysis Method ◽  
Multimodal Discourse ◽  
Image Appearance ◽  
The Subject

The textbook plays an essential role for students in the teaching and learning process. Imagery, combined with texts in the textbook, makes subjects easy to understand. Images are generally used to convey things we can't tell in the text. Visual images help students make sense of output and input around them. This study investigates the representation of the visual image in the EFL textbook proposed by using a multimodal discourse analysis method. The researcher used the framework from Kress van Leeuwen. Information from all visual images consist of 158 images in the Indonesian EFL textbook is collected as the data in this study. The results showed that females (70%) portions were more commonly portrayed than males ( 30%). In terms of social roles, females have the same proportion of occupations as males. In terms of image appearance, the foreign and Indonesian cultures portrayed to show the tolerance culture. This study aims to explore the meaning of the integrated use of semiotic resources, such as visual image representation in the textbook. The researcher expected students and teachers as textbook users could increase their understanding with the subject of teaching and learning by interpreting the visual images effectively. This study recommends to the textbook user that visual images appearances can strengthen the text or written material in the textbook. Also, it suggests textbook publishers be more concerned and synchronize between the written content and the visual representation portrayed not to occur misinterpretation among the textbook users.

scholarly journals Academic language as an object of teaching foreign languages to philology students

2021 ◽  
Vol 5 (S4) ◽  
pp. 657-676
Author(s):  
Oksana V. Asadchykh ◽  
Liudmyla H. Smovzhenko ◽  
Iryna V. Kindras ◽  
Ihor I. Romanov ◽  
Tetiana S. Pereloma
Keyword(s):  
Foreign Language ◽  
Academic Language ◽  
Spoken Language ◽  
Foreign Languages ◽  
Practical Significance ◽  
Visual Images ◽  
New Methods ◽  
Language Research ◽  
Intercultural Exchange ◽  
Knowledge Communication

In the modern socio-educational environment, which is developed through intercultural exchange and the implementation of new methods of spreading knowledge, communication in the student environment is based on the exchange of visual images and philological units. For students of the philological direction, communication with foreign language communicants is determined by the possibility of improving the function of conversation, perception of cultural characteristics and obtaining new images. Of relevance is the perception of not only spoken language by students, but also of the academically correct lexical group. The novelty of the study is determined by the fact that academic language is often perceived as a kind of anachronism, as something insufficient to expand linguistic competence. The study proves that the readiness of students to implement the provisions of academic language is possible not only culturally, but is also achievable by pedagogical methods. The study demonstrates that the implementation of the extended learning format is achieved through the techniques of linguistic learning. The practical significance of the study is that the perception of academic language will allow students of the philological direction to implement their skills in various social spheres, which may require historical language research and be predominantly fundamental.

Food And Drink Advertising Analysis On Television : Structure And Language Functions

2019 ◽  
Vol 1 (1) ◽  
pp. 37-41
Author(s):  
Sri Wahyuni ◽  
Handoko Handoko
Keyword(s):  
Discourse Analysis ◽  
Foreign Language ◽  
Qualitative Approach ◽  
Cultural Value ◽  
Observational Method ◽  
Language Functions ◽  
Television Advertisement ◽  
Emotional Aspect ◽  
Food And Beverage ◽  
Food And Drink

The current research focuses on the discourse analysis of the food and drinks advertisement. The data were collected from television advertisement by using observational method. The analysis is based on the qualitative approach by focusing the analysis on the discourse approach. Data of this study in the form of words, phrases, clauses, and sentences in food and beverage advertisements on television. The result of the analysis shows that the emotional aspect was frequently used to engage the costumers to the product. Some advertisements also use foreign language to give a good impression to the costumer. From the result of the analysis, it can be inferred that food and drinks advertisement not only provided information and about the product but also reflect the cultural value of the costumers.

Modality resources in Spanish during psychiatric interviews with Mexican patients

2017 ◽  
Vol 13 (3) ◽  
pp. 291-305 ◽  
Author(s):  
Dalia Magaña
Keyword(s):  
Discourse Analysis ◽  
Quantitative Analysis ◽  
Qualitative Analysis ◽  
Small Community ◽  
Modal Operators ◽  
Patient Interactions ◽  
The Social ◽  
Alternative Approaches ◽  
Threatening Situation ◽  
Analytical Tools

This study examines modality in doctor–patient interactions during psychiatric interviews. Twenty three interviews were conducted in Spanish and were video-recorded. The patients are members of a small community in rural California. Using the interpersonal metafunction (Eggins 2004; Halliday 1994) and approaches in pragmatics literature this work reveals the lexicogrammatical choices the patients and the doctor make using both qualitative analysis and quantitative analysis. Spanish modalization can be realized through modal operators (e.g. might), mood adjuncts (e.g. possibly), and the conditional and future tenses. In addition to these, oral contexts have alternative forms of expressing modalization such as using the preposition como ‘like’ and tag questions (e.g. right?) as the pragmatics literature has described. This work makes a methodological contribution by highlighting the analytical tools that alternative approaches to discourse analysis (pragmatics in this case) make available and how they complement the interpersonal metafunction. The results of this study reveal that patients use modalization at particular moments in the interview, for instance when discussing their symptoms and conditions to deliver their information carefully and to recognize the social status of the doctor. The doctor also strategically uses modalization when he asks sensitive questions in order to displace responsibility from the patients and avoid a face-threatening situation.

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